Miu Miu Nuit Advertising Campaign

Inspired by the language of evening dressing, a vocabulary of scintillation – sequin embroidery, crystal strass, the lusters of satin and velvet – for its campaign, the Miu Miu Nuit collection by Miuccia Prada is captured after dark. The images serve as both portraits of individual women – the actors Ever Anderson, Ciara Bravo and KiKi Layne – and as document of the vista of the collective Miu Miu world.

Ciara Bravo for MIU MIU

Photographed by Mert Alas and Marcus Piggott, those campaign stars are poised in enclaves that speak of the night: a deserted bar, a draped antechamber, the illuminated entrance to a member’s club. Images seem loaded with the memory of celebrations just ended, or the promise of those about to commence – the clothes themselves reminders of parties too, embroidered and embellished, joyous and optimistic.

Ever Anderson for MIU MIU

Each star shines brightly – a new generation of female talent celebrated for their abilities to transform. Ever Anderson has gardened critical acclaim for her turn as the young Natasha Romanov in Marvel’s ‘Black Widow’: her latest role is the titular female lead of Disney’s ‘Peter Pan and Wendy’. Ciara Bravo debuted on the small screen but quickly transitioned to cinema: she delivered a revelatory performance in the Russo Brothers’ ‘Cherry’, and acclaim for her role in ‘Small Engine Repair’. KiKi Layne has been lauded since her screen debut as the female lead in Barry Jenkin’s 2018 Golden Globe-nominated feature If Beale Street Could Talk. Layne also starred in HBO’s ‘Native Son’, in 2019. Most recently, she starred in ‘The Old Guard’ for Netflix opposite Charlize Theron and featured in ‘Coming To America 2’ alongside Eddie Murphy.

KiKi Layne for MIU MIU

Here, these women both adopt other personas and, paradoxically, personify themselves – dressed in finery, caught in fleeting moments. They shift between realities, embody characters, make believe – to make us believe.

I am so obsessed with the denim pants… should I get them?

LoL, Sandra

Photos: Courtesy of Miu Miu

Prada – A Midwinter’s Night Dream

Cinema is a fantasy: acting a craft, like fashion, that brings dreams to life. For the Prada Holiday 2021 campaign, ‘A Midwinter’s Night Dream’, a cinematic dreamscape is created using ground-breaking technology, transporting both stars and audience.

Cinema has always inspired Prada – evocative of complex storytelling, further narrative and deeper meanings. In an evolution of Prada’s heritage of campaigns featuring leading Hollywood actors, four new talents debut for Holiday 2021: Julia Garner (Ozark, The Assistant, Inventing Anna), Shira Haas (Unorthodox, Asia), Louis Partridge (Pistol, Enola Holmes) and Taylor Russell (Waves, Bones & All). They are captured in a winter’s scene as they quest across a frozen terrain – revealed as Los Angeles, fantastically engulfed in snow. Dressed in a collection designed for celebration, they move towards a joyous gathering – a definition of the holiday season.

Fusing together film and fashion, this short movie is based on an original story and script by cult screenwriter and director Mary Harron (American Psycho, The Notorious Bettie Page, Daliland), and is directed by Glen Luchford – a talent who has worked with Prada from the 1990s through to today. In a further crossover between creative realms, the campaign’s imagery is drawn from film stills – presented as bold cinematic panoramas, each captures an enigmatic moment.

Stories of voyages are constantly told through cinema’s rich history: here, they are brought to life with cutting-edge 21st-century technology. ‘A Midwinter’s Night Dream’ utilises the Volume, a virtual effects tool originally engineered for The Mandalorianan immersive experience composed of a curved cocoon of glowing LED screens. The Volume is – like the story – transportive, recreating environments, inventing new realities.

Fashion and moviemaking unite in their wish to convey a story, one that brings people together in shared experiences. The Prada Holiday 2021 campaign is a celebration: of cinema, of fashion, of community, and of dreaming. You can watch the movie here.
And the new Prada winter collection is definitely a midwinter’s night dream.

LoL, Sandra

Credits: Photography and film: Glen Luchford Creative Direction: Ferdinando Verderi Talents: Julia Garner, Shira Haas, Louis Partridge, Taylor Russell

Mercedes-Benz x Proenza Schouler

Mercedes-Benz is continuing its collaborative streak, this time partnering with Proenza Schouler for a capsule collection inspired by travel, the open road, and the iconic Mercedes-Benz logo. The products in this collection are crafted from high quality, sustainable materials, such as recycled eco cashmere and upcycled leather, and made using responsible manufacturing practices involving natural dying and tanning methods. The campaign features Laura Dern and her son Ellery Harper.

Inspired by the great American road trip, the collection is titled The Power of Two and plays with the recognizable Mercedes-Benz logo. Each of the pieces are responsibly made, designed to «be loved and last,» and is also designed to be gender-neutral.

The Mercedes-Benz x Proenza Schouler apparel collection will be available from November 9, globally on Proenza Schouler’s website, as well as at Saks Fifth Avenue in New York, London’s Selfridges, as well as at Mercedes-Benz’s brand space at Odeonsplatz in Munich.

LoL, Sandra

Photos: #Mercedes-Benz x Proenza Schouler

Fendi x Skims

This is definitely the year of designer collaborations. I can barely keep track, haha! Versace partnered with Fendi for FENDACI, Gucci tapped both The North Face and Balenciaga, while Chloé teamed up with Fusalp for a collection of skiwear. Now comes another collaboration that might sell out immediately: Kim Jones and Kim Kardashian West have joined forces for FENDI x SKIMS.

A creative clash of two seemingly opposing visions, united by a shared appreciation for empowered femininity and modern luxury. The signature FENDI style codes and the revolutionary aesthetic of SKIMS come together in an exclusive limited-edition edit of ready to wear and accessories.

«The innovation in fabrics and fit typical to Skims paired with the luxury and quality of Fendi may feel unexpected to some people, but the similarities between our creative vision and goals are so closely alignedKardashian West said in the original press release. «It’s that tension that excites me

This partnership makes complete sense and forgive me, father, for liking FENDI & SKIMS. Kim’s obsession for body-conscious silhouettes and Fendi’s iconic logo and elevated sportswear, this is a match made in marketing heaven.

Shop the collection at fendiskims.com from Monday, November 9 at 3pm CET and in FENDI boutiques worldwide.

LoL, Sandra

Photos: © Fendi
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CHANEL Coco Neige F/W 2021

Dedicated to the mountains, the Coco Neige F/W 2021 collection offers essential winter sports pieces and accessories imbued with the codes of CHANEL. The collection campaign, photographed by Inez & Vinoodh, is embodied by artist and House ambassador JENNIE, reflecting different facets of the CHANEL spirit.

A collection moving between sport and style, designed for unrestrained enjoyment on the slopes.

A pair of sophisticated ski goggles has joined the Coco Neige F/W 2021 collection. Enhanced with three lines of micro-strass and signed with the CHANEL letters on the sides, these goggles come with a black, silver or electric blue mirror lens. For the ultimate touch of femininity, the black or pale grey elastic strap in gathered fabric has a satin-finish.

The Coco Neige F/W 2021 collection will arrive in boutiques from October 19th 2021.

LoL, Sandra

Photos: © Sandra Bauknecht, © Trix Hildebrand and © CHANEL
#CHANELCocoNeige
 #CHANELEyewear #CHANELSunglasses

Launch Event of Hublot x DJ Snake in Paris

Last month, I had the absolute pleasure to fly to Paris with Hublot for the launch event of the House’s collaboration with DJ Snake, who has such a huge presence in today’s musical landscape that he needs no introduction. The electronic music star first came to public attention with the track «Turn Down For What», released in 2013. Since then, the hits have racked up: «Lean On», «Loco Contigo», «Let Me Love You» with Justin Bieber, and «Selfish Love» with Selena Gomez. Diplo, Kanye West, Lil Jon… the collaborations keep on coming!

Framed by Ricardo Guadalupe to the left and DJ Snake to the right.

He became the first French artist to have two songs with over a billion plays on Spotify, and the awards have rained down: Billboard Music Awards, MTV Music Awards, and no fewer than three NRJ Music Awards. Hublot and DJ Snake have been partners since January 1st 2018, when he presided over the decks at Hublot’s closing evening during the FIFA World Cup in Russia.

There is something else that needs no further introduction… when Hublot invites, there is always a dazzling party. The evening started with a cocktail reception at the Accor Arena in Paris.

The big reveal during the cocktail reception.

The exclusive Hublot Big Bang DJ Snake was revealed at exactly at 9:30 p.m., when Hublot CEO, Ricardo Guadalupe and the watch’s namesake, DJ Snake, presented the 100-piece limited model for the first time to the invited guests, among them Adriana Lima, Iris Mittenaere, Didi Stone and Richard Orlinski.

Afterwards, DJ Snake, the most streamed French artist in world and Hublot ambassador since 2018, heated up the crowd with his international hits.

«To be able to wear – and also offer my fans – a watch which reflects my personality is something that has been very important to me since the start of my partnership with Hublot. I am delighted to have been able to combine my inspiration with the expertise of the fantastic watchmakers and technicians at this Swiss brand
DJ Snake

The Big Bang DJ Snake is a vibrant watch boasting myriad facets, just like the talented artist who inspired it. The instantly recognisable iconic design of the Big Bang here gleams with a thousand coloured reflections. The bezel and the six titanium components of the 45-mm case are adorned with a «Newton’s Rings» effect. This process, which is technically similar to a black PVD treatment, is achieved through charging with colours and precisely orienting the components to a certain position to obtain the required colour.

At the DJ put: DJ Snake wearing the Big Bang DJ Snake and me wearing the Big Bang Unico Summer.

The result is an optical effect in which the colors change depending on the light and when viewed from different angles. Not only that, but the surface of the parts was hardened before the iridescent treatment in order to improve its adherence. This operation is a complex one as it is difficult to obtain the same gradation of colour on each of the 100 watches being produced. The cut-outs on the outer edge of the bezel were designed by DJ Snake himself. These notches make the Big Bang DJ Snake immediately recognisable, distinguishing it from other collections. An illustration of the «Art of Fusion» philosophy so dear to Hublot!

The upper face of the sapphire dial features a map of the world in the same colours as the case. This globe acts as DJ Snake’s signature. A nod both to his travels across the planet for his concerts and to the fact that his hits have made the world his home. The lower section is skeletonised and treated to create sections with a black fumé finish.

This semi-transparent finish allows a glimpse of the famous calibre HUB1242 UNICO movement, a flyback chronograph with a power reserve of 72 hours.

Limited to 100 pieces, the Big Bang DJ Snake will be supplied with two straps which are easily interchangeable thanks to the patented One Click system. The first is made from rubber, with a grey, black and purple camouflage pattern which echoes the myriad colours reflected by the watch case. The second, also rubber, has a black ribbed structure. The clasp on these straps also features the same «Newton’s Rings» effect as the case and bezel.

I am loving it and hope, that you will do too. Please enjoy more impressions of that fantastic night below. I feel so honored to be photographed by famous photographer German Larkin for Hublot.

LoL, Sandra

With German Larkin who photographed…

Adriana Lima and…

and my humble self for Hublot! I love those photos.

Photos: © Sandra Bauknecht, © Hublot, © German Larkin

Valentino (V) Vaccinated

(V) VaccinatedValentino continues its commitment against COVID-19. Discover the limited-edition hoodie boasting the VLogo Signature in the new guise of a statement: «(V) Vaccinated». All revenues will be donated to UNICEF in favor of the COVAX facility, which ensures equitable access to COVID-19 vaccines by supplying doses to countries in need.

Lady Gaga supports the cause.  The pop star sported the hoodie back in August for a video promoting Valentino Beauty, which she ended with a plea for followers to «get vaccinated.»

«Getting vaccinated has become the most effective way to fight this global pandemic, as well as a symbol of respect for others and social responsibility.» – Pierpaolo Piccioli

The unisex (V) Vaccinated Hoodie will be shipped within 25 October.
TO SHOP CLICK HERE PLEASE.

LoL, Sandra

Photos: © Valentino and via Instagram @ladygaga

Met Gala 2021

The Met Gala is typically held on the first Monday in May, but this year, the event was postponed due to COVID-19 and falls right in the middle of fashion month. As Iris Apfel once said: «When we were small children, we all played dress-up and everybody had a good time, so why stop?». This is how Met Gala is for me, a huge party for everyone who loves to dress up and has never stop to indulge in fashion.

Ensemble, Christopher John Rogers (American, born 1993), F/W 2020; Courtesy Christopher John Rogers. Photo: HAPPYMONDAY / Courtesy of the Costume Institute

Also referred to as «fashion’s biggest night out,» the Met Gala is a fundraising benefit for the Metropolitan Museum of Art in New York City. This year, the Costume Institute will host its first two-part exhibition, on the theme of American fashion, during 2021 and 2022. Part one, «In America: A Lexicon of Fashion,» will open in the Anna Wintour Costume Center on September 18, 2021, and will remain on display when «In America: An Anthology of Fashion,» opens on May 5, 2022 in the period rooms of the American Wing. Both shows will run through September 5, 2022.

Below, you will find my personal selection of outfits, that I loved or didn’t like and hope you will enjoy it.

LoL, Sandra

Fashion that makes us dream – my favorite look of the gala: Iman in Harris Reed

Cracking the codes: Kim Kardashian in Balenciaga

Rihanna in Balenciaga Couture and Maria Tash jewelry and A$AP Rocky in ERL

Wild West: Jennifer Lopez in Ralph Lauren

Fitting the American theme of the upcoming exhibitions perfectly: Helen Lasichanh and Pharrell Williams in CHANEL

Sporting the American flag: Debbie Harry in and with Zac Posen

Trio infernal with an American «Statue of Liberty» touch: Sienna Miller in Gucci, Hamish Bowles in Thom Browne, and Emily Blunt in Miu Miu

Feathers were also a trending theme: Serena Williams in Gucci

One of my favorites last night: Zoë Kravitz in Saint Laurent

And another one of my favorite looks: Kendall Jenner in Givenchy

Julia Garner in Stella McCartney

Hailee Steinfeld in Iris Van Herpen

Donatella Versace in Versace

Whoopi Goldberg, Pierpaolo Piccioli and Carey Mulligan in Valentino

Shawn Mendes and Camila Cabello in Michael Kors Collection

Literally eye-catching: Hunter Schafer in Prada

Gigi Hadid in Prada

A great look, but somehow not for her: Diane Kruger in Prabal Gurung and Jimmy Choo shoes

Beautiful: Emily Ratajkowski in Vera Wang

Mmh… definitely not my favorite look: Vera Wang in Vera Wang

Playing dress-up: Erykah Badu in Thom Browne

Making a statement: Cara Delevingne in Christian Dior

Flowers were a huge theme: Lili Reinhart in Christian Siriano

LOVE: Irina Shayk in Moschino

YouTuber Nikkie Tutorials (Nikkie de Jager), who came out as transgender last year, paid homage to activist and drag queen Marsha P. Johnson with this «pay it no mind» sash.

Anna Wintour wore a floral Oscar de la Renta gown.

Stunning in Oscar de la RentaKarlie Kloss and designer Wes Gordon

Billie Eilish in Oscar de la Renta. Her bombshell gown symbolizes her activism for animal rights. According to The New York Times, she agreed to work with Oscar de la Renta on the condition that the designers would no longer use fur in their pieces.

Dan Levy in Loewe

Designer Virgil Abloh in Off-White

And here comes the golden king in his amazing outfit that revealed different layers: Lil Nas X in Versace

Photos: via Vogue.com

Iris Apfel x H&M

«Style is about self-expression and, above all, attitude

She is my muse, my idol – Iris Apfel is a true inspirational fashion icon and she just turned 100. Reason enough for H&M to collaborate with the birthday girl, who belongs to the world’s 50 best-dressed women. What better way to make a memorable celebration than creating a collection filled with eclectic garments and loud accessories?!

The upcoming collection, which will hit the shelves in the beginning of 2022, got a head start this week as the Swedish fashion giant celebrated and hosted her 100th birthday during New York Fashion Week 2021, cementing her status as a long-time fashion muse.

Imagine that you enter a room filled with eternal flair and a century’s worth of moments: you hear laughter, and chandeliers glitter; you see magnificent shapes and colors as if lifted from an artist’s palette — the smell of summer flowers and citrus fruits gives you goose bumps. That’s how I believe it feels entering Iris Apfel’s wardrobe.

A little preview of the upcoming Iris Apfel x H&M collection.

Iris was born in 1921 in the concrete jungle of New York. She studied art and fashion at prominent universities in the US, and her career is as inspirational as her style. She is a self-made businesswoman, style icon, fashion designer, and interior decorator. She has always succeeded on her different career paths with her oh-so-famous «why be boring?» attitude. If you happen to visit the Big Apple, you will quickly recognize «the Big Apfel.» Her esthetic of bright clothing, layers and layers of fun accessories, and thick, round, oversized glasses are just Iris dressing for herself and herself only. This has inspired people worldwide to create and celebrate their own style that they feel good in.

«Style is not about spending a lot of money. It’s not about what or who you wear, but how you feel when wearing something. Style is about self-expression and, above all, attitude,» says Iris Apfel.

Iris represents the notion that style and inspiration can come from anywhere and anyone, regardless of the price. «I think that H&M is a fabulous outfit worldwide and absolute pioneers in their field — which I love! I love doing high style at affordable prices, which H&M has mastered!» says Iris.

«With this collaboration, we are celebrating a unique and extraordinary woman and her creative and audacious style,» says Ann-Sofie Johansson, creative advisor at H&M. «She shows that style is ageless and keeps encouraging people to show who they are with fashion — and to have fun at the same time.»

The Iris Apfel x H&M collection will include an assortment of clothing and accessories created with Iris’ bold sense of style, designed for all ages and sizes.

«The collection is playful, opulent and rich with vibrant colors, vivid prints and opulent fabric choices. The look is indulgent with a more-is-more attitude and crowned by over-the-top jewelry, which is very much a signum for Iris,» says an excited Ann-Sofie Johansson.

The collection launches at the beginning of 2022.
I hope that you will enjoy all of my favorite Iris Apfel quotes…

LoL, Sandra

Photos: © H&M / Iris Apfel

Tiffany & Co. About Love Campaign

Tiffany & Co. announced today that powerhouse couple Beyoncé and JAY-Z will star in its latest campaign celebrating modern love. This is how LVMH is bringing its playbook to its largest-ever acquisition and the advantages and challenges of marketing brands rooted in the 19th century in today’s world.

Synonymous with the world’s greatest love stories since 1837, Tiffany’s debut of «ABOUT LOVE» marks the latest evolution of the luxury jeweler’s new creative direction. The campaign is the result of a close collaboration and a shared vision between both the Carters and Tiffany & Co.

«Beyoncé and JAY-Z are the epitome of the modern love story. As a brand that has always stood for love, strength and self-expression, we could not think of a more iconic couple that better represents Tiffany’s values. We are honored to have the Carters as a part of the Tiffany family.» —Alexandre Arnault, Executive Vice President of Product & Communications

As the first time the couple has appeared in a campaign together, «ABOUT LOVE» is an exploration of connection and vulnerability. The Carters’ love story is illuminated by the iconic Tiffany Diamond and set against the backdrop of Jean-Michel Basquiat’s Equals Pi (1982).*

As part of a private collection from its creation until now, this campaign marks the work of art’s first public appearance, propelling Tiffany’s long-standing tradition of working with New York creatives forward. Ushering in a new brand identity, this campaign embodies the beauty of love through time and all its diverse facets, forging a new vision of love today.


Worn in a campaign for the first time in history, the Tiffany Diamond weighs 128.54 carats and boasts an unprecedented 82 facets. Seen on Beyoncé throughout “ABOUT LOVE,” it is considered among the most important gemstone discoveries of the 19th century. Unearthed in 1877 in the Kimberley Mines of South Africa, founder Charles Lewis Tiffany purchased the rough diamond in 1878, solidifying the brand’s reputation as a diamond authority. House icons including designs from Jean Schlumberger and the Tiffany T collection are also featured throughout. Most notably, JAY-Z wears Jean Schlumberger’s legendary Bird on a Rock brooch, reconstructed as a pair of one-of-a-kind cuff links. Jean Schlumberger was best known for dressing high society’s elite in the 1960s and ’70s, so it is appropriate that his unmistakable designs live out his legacy on one of today’s greatest creative forces.

A film by acclaimed director Emmanuel Adjei has also been created and features a musical
performance of the classic song «Moon River.» Made famous in the 1961 film Breakfast at Tiffany’s, the iconic tune is reimagined with vocals by Beyoncé, captured by JAY-Z on a Super 8 camera. The couple selected the Orum House in Los Angeles to serve as the setting for the film, in which nostalgic flashbacks are interwoven with cinematic, dreamlike visuals. Basquiat’s Equals Pi appears once again as a common Tiffany Blue® thread throughout the narrative. The accompanying «ABOUT LOVE» print campaign was shot by Mason Poole and styled by June Ambrose and Marni Senofonte.

«ABOUT LOVE» reflects Tiffany’s continued support of underrepresented communities. As a part of
the house’s partnership with the Carters, Tiffany & Co. is proud to pledge a USD $2 million
commitment towards scholarship and internship programs for Historically Black Colleges and
Universities (HBCUs). Additional details on this initiative are forthcoming.
«ABOUT LOVE» launches globally in print on September 2. The accompanying film will launch on
Tiffany.com September 15 and will be amplified through global media activations. The campaign will further unfold later this year with additional films created by acclaimed director Dikayl Rimmasch and second unit director, Derek Milton.

LoL, Sandra

Photos: © Tiffany & Co. – @TIFFANYANDCO
*Partnership done in collaboration with Artestar, a global licensing agency and creative consultancy representing high-profile artists, photographers, designers and creatives.