Tiffany & Co. Acquires an 80-Carat Diamond

Breaking news for all gem lovers. Tiffany & Co. acquires an exceptional 80-carat diamond to reimagine its historic 1939 World’s Fair Necklace. Expected to be its most expensive piece ever, Tiffany will unveil the diamond necklace in 2022 when the doors of its transformed Fifth Avenue flagship store reopen, making history once again, just as the original necklace did nearly a century ago when it debuted at the World’s Fair in Queens, New York.

In August 2020, OMA unveiled images of the newly transformed Tiffany Fifth Avenue Flagship Store to open in 2022.

The original aquamarine design has been modernized with an extraordinary oval diamond of over 80 carats, the largest diamond ever offered by Tiffany and eclipsed only by the Tiffany Diamond, which famously is not for sale.

«What better way to mark the opening of our transformed Tiffany flagship store in 2022 than to reimagine this incredible necklace from the 1939 World’s Fair, one of our most celebrated pieces when we opened our doors on 57th Street and Fifth Avenue for the first time,» said Victoria Reynolds, Tiffany & Co. Chief Gemologist. «The new necklace perfectly reflects our brand heritage as a New York luxury jeweler, whose founder was known as the ‘King of Diamonds‘.»

Tiffany & Co. 80-carat, D color, internally flawless diamond inspired by necklace from the 1939 World’s Fair.

The breathtaking center stone – an over-80-carat, D color, internally flawless oval diamond – is not only very rare, it is a symbol of Tiffany’s industry-first approach to diamond traceability. Responsibly sourced in Botswana, Africa, the diamond will be set by Tiffany artisans in NYC.


Photograph of the aquamarine and diamond necklace from the 1939 World’s Fair_Tiffany & Co. Archives.

The original necklace’s sizable aquamarine and exceptional diamond forms entranced the millions who came to admire the international spectacle. With its forward-looking theme, «Dawn of a New Day,» the 1939 World’s Fair promised a glimpse into «the World of Tomorrow.» The fair’s intention was to inspire, in its over 44 million visitors, the dream of a better and more effervescent tomorrow. Tiffany’s masterpiece did just that – setting the stage for the opening of its iconic flagship store on 57th Street and Fifth Avenue the following year, in 1940 – foreshadowing what will be a similarly historic moment for the brand in 2022.

In 1878, the company purchased the famous Tiffany Diamond, an immense canary yellow stone from the new South African deposits. Once cut, the diamond weighed 128.54 carats.

Tiffany has acquired many rare and remarkable gemstones for its jewelry designs in its 183-year history, including the legendary Tiffany Diamond, one of the world’s largest and finest fancy yellow diamonds, as well as the Hooker Emerald, now exhibited at the Smithsonian and the Mazarin Diamonds, purchased by Tiffany at the auction of the French Crown Jewels.

LoL, Sandra

The massive 75.47-carat Hooker Emerald had been auctioned to Tiffany & Co, which initially set it in a tiara. Despite its beauty, the tiara remained unsold for decades. In 1950, the emerald was re-set into a brooch that included matching earrings. Five years later, the brooch was purchased by Janet Annenberg Hooker. In 1977, she donated it to the Smithsonian.

Photos: © Tiffany & Co. and © OMA

At the Tiffany & Co. Opening in Geneva

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Two weeks ago, I went to Geneva to film a new episode of Spotlight which will air this Saturday, at 7.45pm on Tele Züri. The reason? Tiffany & Co. celebrated the opening of its newest store at 21, Rue du Rhône.

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Frederic Cumenal, CEO of Tiffany & Co. and Gitta Gräfin Lambsdorff, Managing Director Tiffany & Co., Germany/Austria/Switzerland, hosted the evening. The approximately 500 guests
were welcomed to a cocktail reception at the store where they were able to explore the magnificent new interiors across the store’s two floors and discover dazzling jewellery and the limited edition watches that the American jeweller has specially created to commemorate its return to Geneva.

Limited_Edition_Watches_Tiffany_GenevaThe four limited edition cocktail watches, exclusively created for the Geneva opening.

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Tiffany’s brilliant new store reflects the company’s global reputation as a luxury brand and a 178-year history that includes Geneva, where Tiffany first opened a branch in 1868.

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Melvin Kirtley, Chief Gemologist Tiffany & Co., with me in front of the famous Tiffany Diamond.

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This legendary beauty was acquired by Charles Lewis Tiffany in 1878. To this day, the spectacular 128.54-carat fancy yellow diamond remains one of the most important gemstones on earth. It was a great honor to see this precious piece in real life in Geneva as it rarely travels, remaining at home on the main floor of the Tiffany flagship store on Fifth Avenue in New York City.

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Star guest Paloma Picasso gave me a great interview that will air in the next Spotlight episode. To explore her newest collection for Tiffany, please click here.

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Following the cocktail reception in the new store, we were then ushered to a glamourous marquee with a stunning Tiffany Blue Box entrance. With magnificent views to the Lake Geneva and the Jet d’Eau, we enjoyed a fantastic party with live performances by renowned saxophonist Chez Taylor-Francis, DJMike and DJ Viky Queen.

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A fun evening that ended with the beautiful Jet d’Eau lit up in Tiffany blue!

If you are living in Switzerland, don’t forget to watch Spotlight this Saturday at 7.45pm! The trailer will tell you a little more about the episode…

LoL, Sandra

Photos: © Magali Girardin/ Tiffany and ©Sandra Bauknecht