Iris Apfel x H&M

«Style is about self-expression and, above all, attitude

She is my muse, my idol – Iris Apfel is a true inspirational fashion icon and she just turned 100. Reason enough for H&M to collaborate with the birthday girl, who belongs to the world’s 50 best-dressed women. What better way to make a memorable celebration than creating a collection filled with eclectic garments and loud accessories?!

The upcoming collection, which will hit the shelves in the beginning of 2022, got a head start this week as the Swedish fashion giant celebrated and hosted her 100th birthday during New York Fashion Week 2021, cementing her status as a long-time fashion muse.

Imagine that you enter a room filled with eternal flair and a century’s worth of moments: you hear laughter, and chandeliers glitter; you see magnificent shapes and colors as if lifted from an artist’s palette — the smell of summer flowers and citrus fruits gives you goose bumps. That’s how I believe it feels entering Iris Apfel’s wardrobe.

A little preview of the upcoming Iris Apfel x H&M collection.

Iris was born in 1921 in the concrete jungle of New York. She studied art and fashion at prominent universities in the US, and her career is as inspirational as her style. She is a self-made businesswoman, style icon, fashion designer, and interior decorator. She has always succeeded on her different career paths with her oh-so-famous «why be boring?» attitude. If you happen to visit the Big Apple, you will quickly recognize «the Big Apfel.» Her esthetic of bright clothing, layers and layers of fun accessories, and thick, round, oversized glasses are just Iris dressing for herself and herself only. This has inspired people worldwide to create and celebrate their own style that they feel good in.

«Style is not about spending a lot of money. It’s not about what or who you wear, but how you feel when wearing something. Style is about self-expression and, above all, attitude,» says Iris Apfel.

Iris represents the notion that style and inspiration can come from anywhere and anyone, regardless of the price. «I think that H&M is a fabulous outfit worldwide and absolute pioneers in their field — which I love! I love doing high style at affordable prices, which H&M has mastered!» says Iris.

«With this collaboration, we are celebrating a unique and extraordinary woman and her creative and audacious style,» says Ann-Sofie Johansson, creative advisor at H&M. «She shows that style is ageless and keeps encouraging people to show who they are with fashion — and to have fun at the same time.»

The Iris Apfel x H&M collection will include an assortment of clothing and accessories created with Iris’ bold sense of style, designed for all ages and sizes.

«The collection is playful, opulent and rich with vibrant colors, vivid prints and opulent fabric choices. The look is indulgent with a more-is-more attitude and crowned by over-the-top jewelry, which is very much a signum for Iris,» says an excited Ann-Sofie Johansson.

The collection launches at the beginning of 2022.
I hope that you will enjoy all of my favorite Iris Apfel quotes…

LoL, Sandra

Photos: © H&M / Iris Apfel

Death on the Front Row

RIP Zelda

When I go, I would like to do it the Zelda Kaplan way who collapsed in her front row seat at the Joanna Mastroianni’s F/W 2012 fashion show this week in NYC and died shortly after… here’s to a fashionable life!

Zelda Kaplan

A longtime fixture of the NYC arts scene, Kaplan was known for her unique, African-inspired fashion style. A continent that she had visited regularly. Her social calendar was remarkable for someone half her age, but her lively spirit and energy were outstanding. Attending parties, fashion and art events up until her death, she was once called “New York’s oldest most beloved night owl” by the New York Times.

Joanna Mastroianni released the following statement after her show:
“… For the last 40 years, Zelda Kaplan has been a staple in the New York social scene. She is best known for her sense of style and her incredible joie d’vivre. She was also known for her generosity and the many charities she worked with over the years.

“We are deeply saddened to lose Zelda, such an icon of the fashion community. Zelda has been someone I have known and respected over the years. I truly admired her for her individuality and incredible spirit. She had such a love of life and believed in living everyday to its fullest. She will be sorely missed and my heartfelt condolences to her family.”


W 2012

 

For her F/W 2012 show, Joanna Mastroianni has gone on a journey with another 90 year old “It”-Girl, famous Iris Apfel who has been the muse for this glamorous collection.

Seated front, Apfel’s wardrobe is the inspiration and only the best fabrics would do. Leather, cashmere, silk taffeta, and embroidered organza could do the deal. Joanna’s collection is all about attention to detail.

LoL, Sandra