Louis Vuitton Leather Goods Campaign

Louis Vuitton presents the second wave of its leather goods campaign, dedicated to the House’s «New Classics» bags as presented by actresses Alicia Vikander and Léa Seydoux (for the first campaign launch, click here for the previous post). Against the bright blue of a Californian sky, Craig McDean photographs these strong, graceful women and their Louis Vuitton bags.

Alicia Vikander carries the Capucines and Twist designs, while Léa Seydoux opts for the Dauphine and Capucines. The print campaign styled by Marie-Amélie Sauvé will feature in international magazines starting October, alongside a series of short digital films.

LoL, Sandra

Alicia Vicander with the Capucines bag in cream.

My favorite: Alicia Vicander with the Capucines bag in baby blue.

Alicia Vicander with another classic, the Twist bag.

Léa Seydoux and her Capucines choice in black.

Another great choice: Léa Seydoux opts for the Dauphine bag.

© Photographer: Craig McDean
Fashion: Marie-Amélie Sauvé

Marni Pop Folk Market

The colourful world of Pop Folk Market arrives on marni.com, with a series of fun furnishings, design and lifestyle objects available online from 8 October, for a limited time only.

Interpreting the spirit of the brand through a design that finds inspiration in the multifaceted identity of the collections, unconventional materials and unexpected colours, the Marni Pop Folk Market products are unique and eclectic, and creatively adapt to any space.

Marni’s new online Market features a line of bags in exclusive colour combinations, like the retro Crochet Bag in cotton and wool, the Hammock Bag, and the iconic Striped Bag. This edition of Marni Market also sees the introduction of a Fish Bag in a fluorescent-shade knit, and an original reworking of the Basket Bag in PVC, characterised by the POP FOLK inlay.

The marketplace also hosts metal sculptural pieces in the shape of giraffes, as well as mushrooms, robots, magazine holders, miniatures and coffee tables in woven PVC.

Every Market creation is unique, handmade by Columbian artisans, who have collaborated with the brand for many years. With respect for local traditions, each product is made according to meticulous artisanal processes that require close attention to detail.

Marni explores the main products of Pop Folk Market through a series of images and video clips narrating a road trip, during which the southern sun highlights ironic snapshots of daily life.

LoL, Sandra

Photos: © Marni
#MarniPopFolkMarket #MarniMarket

A Desperate Housewife’s Dream

One thing is for sure, Jeremy Scott is not only a fashion designer who is selling smiles but also a storyteller. Fashion needs fun now more than ever and he is giving it to us with his F/W 2019 collection for Moschino. Think «Dynasty» meets «Desperate Housewives» and indulge in these kitschy runway bags shaped like household cleaning products, hairspray cans, champagne bottles and more that should hit big on every red carpet. For the first time I can happily say that I am truly wishing for a washing machine…

Champagne bottle leather bag by Moschino

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Left: Laundry detergent packaging backpack by Moschino
Right: TV dinners clutch by Moschino

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Dishwashing bag by Moschino

Left: Washing machine round leather tote bagicon by Moschino
Right: Iron bag by Moschino


Hairspray bottle bag by Moschinoicon

Let you inspire by the unconventional shapes and colors of the new Moschino bag collection. I am totally in love… this is my kind of fashion humor.

LoL, Sandra

Photos: Courtesy of Moschino

The Prada Bowling Bag

Revised for the Resort 2020 collection, the Prada Bowling Bag is a 21st century classic.
An archive style originally presented as part of S/S 2000 «Sincere Chic» Collection, in turn, it is an echo of the mid-twentieth century Accessories: A memory of memories.

Prada S/S 2000 runway (isn’t the quality of the photos hilarious)

I remember buying it during my first year as an editor at Marie Claire magazine (I cannot believe this was almost 20 years ago) and of course it is still in my closet soon to be worn again.

Reminiscent of the aesthetics of modern design in its straightforward contours, automobile chassis in their reliefs contrast similar materials in vibrant colors to evoke the visual vocabulary of fashion and a broader design vocabulary. Miuccia Prada always combines architecture, art and fashion in perfection.

Prada Resort 2020

It was represented on the occasion of the 20th anniversary of the debut of this then iconic and today archetypal model in New York on May 2, 2019 as part of the Prada Resort Runway Show.

The reinterpreted bowling bag is a symbolic Prada silhouette made of fine, soft calf leather offered in four hyperclassic color combinations: white with black, cinnamon with white, white with red and black with white (what a pity the pink and white one is not produced). The Prada Bowling Bag is available from on November in Germany, Austria and Switzerland. Thank God, I still have it in my closet, like this I am ahead of the game… therefore you should always keep your pieces until their time has come again.

LoL, Sandra

My Prada bowling bag and lip print skirt, both from the S/S 2000 runway collection.
I love the perforated leather detail….

Photos: © Prada, © Sandra Bauknecht

The Pouch Necklace

The micro bag-as-necklace concept is such a great and practical trend for F/W 2019. Being hands-free and carrying all your valuables around your neck is the perfect option when hitting the dance floor. Furthermore, it makes you look like a young girl… remember when you left to your school trip with that pouch dangling from your neck and you hated it?!

Now, it is time to make peace with these stylish options below:


Studded pouch necklace by Saint Laurent

Le Pitchou mini textured-leather pouch by Jacquemus


Tri-pouch necklace by Loeweicon

Maria small leather pouch by Gabriela Hearsticon


Purse pouch necklace by Y’s
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Which one is your favorite? I went for Gabriela Hearst… so sophisticated and stylish.

LoL, Sandra

Photos: Courtesy of the Brands

Louis Vuitton – The Monogram Canvas

Here is the glorious family of bags and luggage, the House’s fascinating icons that carry the whole Louis Vuitton saga with them. They proudly sport the Monogram, the renowned trunk-maker’s seal, a canvas created by Georges Vuitton in 1896 in homage to his father, the founder.

Nicolas Ghesquière has brought it to life in a thousand different ways, taken it to the limit, and crafted it in all the colours of the rainbow! «It’s the House icon to be treated with the utmost respect,» he explains. «It has real graphic purity. And I like giving it other personalities, which renew its desirability.» With Nicolas Ghesquière, it has been switched around for the Monogram Reverse and given oversized expression with the Monogram Giant. Always driven by a love of beauty, it is passed down from generation to generation.

The Monogram Speedy Bandoulière
Created in 1930, the iconic Speedy today features a shoulder strap for even greater freedom of movement around town and wherever you go.

The Monogram Giant Boîte Chapeau Souple
The perfect little city bag with a charming style, reminiscent of elegant and grand travels around the globe.

The Monogram and Monogram Reverse Dauphine Bumbag
A charming version of the Dauphine allowing for freedom of movement.

The Monogram and Monogram Reverse Dauphine
A marvel straight from the seventies, an impeccable House creation that is more up-to-date than ever, playing on all the Monogram’s variations.

The Monogram NéoNoé
A great House classic, initially created in 1932 to hold champagne bottles. Indelibly linked to the pleasures of a gentle stroll and adding a little sparkle to life.

The Monogram Petite Malle
Inspired by photographer Albert Kahn’s trunk, it is already a House icon. The Petite Malle is a timeless classic, now and always.

The Monogram Giant Onthego Tote Bag
The best friend of women who want to keep everything close at hand. It draws admiring glances with the brand new Monogram Giant design.

LoL, Sandra

© Photographer: Craig McDean
Fashion: Marie-Amélie Sauvé

Trending F/W 2019: Pyramid Bags

The shape of Egyptian pyramids is thought to represent the primordial mound from which the Egyptians believed the earth was created. There is something enticing about their structure with its mesmerizing symmetry, yet captivating simplicity. This F/W 2019 season, designers were inspired by the structural benefits of this three-dimensional triangle shape that allows an evening handbag to provide spaciousness with plenty of room to store the necessities of the night.

Personally speaking, those pyramid bags have a luxury feel, and retain an element of the mysterious that I truly love. Which one is your favorite?

LoL, Sandra

Pyramid bag in black and gold stripes by CHANEL

Embellished  pyramid bag by CHANEL


Pyramid metallic leather clutch by Saint Laurenticon

Pyramid bagicon by LZL

Lia leather pyramid bag by Nita Suri
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Photos: Courtesy of the Brands and © Sandra Bauknecht

Ratio et Motus

Deriving its name from the Latin term for «sense and emotionRATIO ET MOTUS only launched in 2018, yet New York-based Angela Wang and Daniel Li, the creative minds behind the brand, are already making waves with their cult pieces. Their classic and artful handbags immediately caught the attention of NET-A-PORTER’s fashion buyers who support the label as part of their Vanguard initiative, that is promoting new and rising talent in the industry.

The brand aims to produce products with considered design details utilizing Italian craftsmanship all while keeping longevity in mind. Being sustainable is important to them, therefore the duo only source leather from local Italian tanneries with a mission of low carbon footprint, minimum toxic wastage, low water consumption and ethical supply chain. All leathers used in the collections are by-products from the meat industry and the water repellent lining is made of vegan leather.

Look out for the unique «Disco» bag, which has modern details like specific slots for iPhones …

… or opt for my favorite, the «Twin Frame» leather tote. I adore its sleek, structured silhouette with the separate clutch at the front that can be unscrewed and used alone.

TO SEE AND SHOP ALL BAG MODELS, CLICK HERE PLEASE.

LoL, Sandra

Photos: Courtesy of Ratio et Modus and Net-à-Porter

Thank God It’s Freitag

Yesterday evening, I was invited to an evening on the topic of the future of fashion and fabrics by UBS at the FREITAG Lab in Zurich.

With lovely Natascha Lander, UBS Chief Investment Office, Wealth Management

The evening started with a private guided tour of the FREITAG factory by Daniel Freitag himself, founder of the Freitag brand, followed by drinks and networking and then seated dinner whilst listening to a presentation of Christina Dean, founder of The R Collective and Redress and a UBS Global Visionary, who was addressing the problem of waste and pollution by the fashion industry. My avid readers might recognize her from the UBS Unique – Economy of Fashion forum in 2017.

The first messenger bag F13 TOP CAT is exhibited at the MoMA in New York.

Let me get started with the story of FREITAG which is a truly inspiring one. In 1993, graphic designers and brothers Markus and Daniel Freitag were looking for a functional, water-repellent and robust bag to hold their creative work. Inspired by the multicolored heavy traffic that rumbled through the Zurich transit intersection in front of their flat, they developed a messenger bag from used truck tarpaulins, discarded bicycle inner tubes and car seat belts. This is how the first FREITAG bags took shape in the living room of their shared apartment – each one recycled, each one unique. By the way, the first messenger bag F13 TOP CAT wrote fashion history and can be looked at at the MoMA in New York.

Each FREITAG bag is unique made from truck tarps.

With their innovation, the brothers inadvertently triggered a seismic event in the world of bag making. Its tremors have since made themselves felt in Zurich and the cities of Europe and spread all the way to Asia, making FREITAG the unofficial outfitter of all urban, bike-riding individualists. Today, FREITAG is one of the most hyped brands in Thailand and Japan. The products are available in 24 by the brand owned stores as well as at over 400 resellers around the world with an extensive choice of over 4000 unique products available in the online store. I was pretty impressed of the work that goes into the shoot of each product. Imagine that every single bag is unique and therefore needs to be photographed individually.

Each bag is shot separately for the online store.

FREITAG likes the tarps that they make bags from to have some popping color schemes, but it’s not always so easy to find them, especially since they want to use truck tarps that were on the road for quite a time.

Since the first F13 TOP CAT messenger bag, the collection has spawned a full range of over 80 different models for all your carrying needs: from smartphone and laptop sleeves via backpacks and on to handbags, shoppers and travel bags.

Creating new shapes and models is part of the design process.

FREITAG has been at home in the Nœrd industrial complex in Zurich-Oerlikon since 2011. This is where the truck tarps we collect are taken apart, washed and cut to size. The sewing has been outsourced to other Swiss companies.

A great sustainable concept: unscrewed buttons.

Newest project: a small clothing line.

In 2014, the bag-makers gave themselves a new raw material to play with: F-ABRIC. Developed in-house from the ground up, the rugged, completely compostable textiles are based on bast fibers that are produced using a minimum of resources within a 2500-kilometer radius of headquarters. F-ABRIC thus more than lives up to the FREITAG philosophy: «We think and act in cycles.»

The team works following a self-management strategy. Each team member shows the time that he or she works on a project with the help of LEGO stones on a board.

«I stepped back as CEO. I am an originator, apostel, incubator and more.»
Daniel Freitag

Daniel Freitag with me

FREITAG has not only committed to the circular, closed-loop economy but is also organized in circles: in 2016, the company, which still belongs to the Freitag brothers, abandoned the classical hierarchical structure and replaced it with Holacracy, a form of organization based on self-management.

We were served a yummy Züri Geschnetzeltes in form of mushroom protein instead of meat for the vegan surprise dinner at Noerd Kantine.

The guided tour by Daniel Freitag was very impressive and so was the vegan dinner in the Noerd Kantine, which is in the same building as the Freitag Lab. Personally speaking, FREITAG is a company that I would like to work in.

Christina Dean with me

Christina, who calls herself a «sustainable fashion advocate», started Redress following a phenomenal life-changing professional and personal experience. She used to be a dentist, then a journalist before moving to Hong Kong. After a bike trip through Southern China, she became increasingly interested in China’s environmental crisis. The more she investigated the sources, the more compelled she became by how the country’s fashion and textile industries were contributing to this drastic situation, which not only affects the planet but is also killing people.

Rescue. Reuse. Reimagine.

«Waste is not waste until it is wasted

This insight led to a huge professional change. First, she only wore for one year clothes that other people had thrown away. Parallel, she started the NGO Redress, followed later by The R Collective, that creates sustainable fashion using rescued textile waste sourced from the world’s leading luxury fashion brands and reputable mills and manufacturers. These materials are reused through upcycling, reimagining the destiny of textile waste with timeless designs. With these innovative techniques and sustainable designer collaborations, the team is catalysing the circular fashion revolution.

«Let’s be global fashion citizens, not consumers.» – Christina Dean

This said, I am wishing you a happy and inspiring long weekend!
Thank God it’s Friday, or as we Germans say Freitag…

LoL, Sandra

Photos in first college and of the first messenger bag: Courtesy of FREITAG
All other photos: © Sandra Bauknecht

Bag a Basket

Since around two years, we have been deep into the basket bag trend that just won’t quit. Beloved of fashionistas for their insta worthy and youthful appearance, they are the season’s must-have accessory. This summer, designers combined straw, wicker, rattan, beads and even woven cotton with fabric wraps or inlays (also great to keep your belongings safe). Behold, here are the cutest styles to swing into summer.

LoL, Sandraicon
Chloe wicker and gingham cotton-canvas shoulder bagicon by Kayu

Panier leather-trimmed printed twill and woven raffia toteicon by Chloé

Riviera large tasseled embellished raffia and canvas tote by Aquazzura + Le Ninè
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Lunchpail leather-trimmed woven sisal bucket bag by Cesta Collective
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Louise wicker and polka-dot canvas tote by Loeffler Randall

Antares embellished bucket bagicon by Rosantica


Trellis Lirio rope-trimmed acetate and linen toteicon by Montunas

Shell-embellished crocheted cotton toteicon by Mizele + Timeless Pearly

Comino faux pearl and gold-tone beaded tote by Vanina


Caba mini straw and striped cotton-canvas toteicon by Muuñ

Quan rattan and leather bucket bagicon by Wicker Wings

Photos: Courtesy of the Brands