At the Opening of Vogue’s First Concept Store

My dear readers, it is very important that you read until the end of this post as a very special treat is waiting for you to celebrate 9 years of my blog! I am convinced you will love it…

The idea of the concept store is by no means unheard of nowadays. In 1990 the first one of this kind opened its doors in Milan, 10 Corso Como, followed by Opening Ceremony, Colette and Dover Street Market, just to name a few.

The new VOGUE concept store inside the OUTLETCITY METZINGEN

What is a concept store? A 360 degrees experience, a type of living magazine, offering a unique mix of art, fashion, one-of-a-kind homeware and accessories. Christiane Arp, Editor-in-Chief of VOGUE Germany, takes the idea a step further. The tall blonde has been dedicated to supporting emerging talent within the fashion industry since many years. In 2011, she launched the VOGUE Salon, an initiative to grant up-and-coming German fashion designers the opportunity to present exclusive collections to industry opinion leaders. It takes place twice a year during Berlin Fashion Week.

With Christiane Arp, Editor-in-Chief of VOGUE Germany, at the VOGUE concept store opening.

Now, Christiane Arp takes her engagement a step further. Looking for new ways for print media to attract readers and to create attention for the brand itself, she had the idea to launch the VOGUE Concept Store in cooperation with OUTLETCITY METZINGEN.

From left to right: Tim Labenda, David Tomaszewski, Marina Hoermanseder, William Fan, Jeanne Zizi Margot de Kroon, Wolfang Bauer (CEO OUTLETCITY METZINGEN) and Christiane Arp.

Chosen for their one-of-a-kind viewpoints and unparalleled talent were Marina Hoermanseder (click here for a previous post about her collaboration with EOS), Tim Labenda, Dawid Tomaszewski, Jeanne Zizi Margot de Kroon and William Fan. The pieces of the respective designers, which are not older than three months, were bought by OUTLETCITY METZINGEN, which is operating the store in collaboration with VOGUE that is in charge for the marketing and advertising in return. Christiane Arp herself made the selection.

Always at work – here during the fashion show.

It is a win-win situation – a great way to support emerging talents in Germany. The young designers receive through the sale enough money to invest in their next collection.

The pop-up store will be there for six month until April 2019. Inside, you can find many interactive and augmented reality features such as ideas how to style the pieces. Moreover, via your smartphones, you can access information about the designers themselves and their inspirations.

The bestseller that night was definitely the VOGUE logo tops, sweatshirts that came with the latest issue of VOGUE Germany.

Catching up with longtime friends at the opening: Ingrid Hedley, Marketing Director VOGUE & AD Architectural Digest, and Marina Hoermanseder.

And when you are wondering why VOGUE opened in Metzingen in an outlet mall, that seems to be in the middle of nowhere, remember where Carla Sozzani opened her 10 Corso Como shop almost 30 years ago. The location seemed very far away to the people and it was not glamorous at all with its concrete floor. At the time, Via Monte Napoleone was considered the only shopping street. You have to think in new ways, especially print media… the same goes for blogging by the way.

Before it’s in Fashion, it’s in VOGUE! or let’s say now in the VOGUE concept store! And before that of course in Sandra’s Closet :-)!

To celebrate the 9th anniversary of my blog, I have a treat for you. When I was at the opening party of the VOGUE concept store, I was truly overwhelmed by the size and the design of the the OUTLETCITY METZINGEN. Personally speaking, some stores look so much better and are bigger than in Zurich. I attached a few pictures for you below. The collections on display are from S/S 2018 with prices marked down up to 70%.

Metzingen is not far from Stuttgart in Germany. The little village is dedicated to its OUTLETCITY. You can find many hotels and restaurants. If you prefer staying in Stuttgart, no problem, there are bus transfers for Metzingen, leaving from most of the hotels.

Toasting with Christina Gobil at the opening of the VOGUE concept store to 9 years of Sandra’s Closet!

HERE COMES MY ANNIVERSARY TREAT FOR YOU:

As my dear reader, you are entitled to the VIP Shopping Pass:
Mention «Sandra’s Closet» when you arrive at the International Service Point, located at Reutlinger Strasse 58, 72555 Metzingen, Germany.
You will receive a VIP Shopping Pass, a welcome Winzersekt (a vintner’s sparkling wine – German kind of champagne) and a coffee voucher. The VIP Shopping Pass offers also an extra 10% discount at the Vogue Concept Store and other participating stores.
The offer is valid until March 31st, 2019.

Have fun shopping!

LoL, Sandra

Bottega Veneta in OUTLETCITY METZINGEN

Prada in OUTLETCITY METZINGEN

Jimmy Choo in OUTLETCITY METZINGEN

Gucci in OUTLETCITY METZINGEN

The Burberry shop in OUTLETCITY METZINGEN has already the new logo.

The whole area looks like one of those amazing gigantic US shopping malls.

Photos: Courtesy of VOGUE, OUTLETCITY METZINGEN and © Sandra Bauknecht 

The Turban Trend


The S/S 2018 runway of Marc Jacobs was full of turbans (see above right). When I spotted Adwoa Aboah wearing one of those fabulous pieces together with a Marc Jacobs dress and diamond earrings by Indian jewellers Bhagat, I knew this will be trending more than ever.

CREDIT: STEVEN MEISEL/ VOGUE

Photographed by Steven Meisel and styled by Edward Enninful for his first VOGUE UK cover, the model shows the new era of glamour, as easy as it sounds turbans feel right again.

Most stylish and timeless women sporting turbans:
Greta Garbo, Joan Crawford, Lana Turner, Sophia Loren and Bianca Jagger.

Embracing the sophistication associated with Hollywood glamour of the 1920s and ’30s, when women like Greta Garbo, Gloria Swanson and Joan Crawford wore them, followed by Lana Turner in the ’40s to Sophia Loren in the ’60s to Bianca Jagger in the ’70s at the London Palladium, turbans breathe the ultimate glamour. They are a fashion piece. But wearing it demands confidence – you have to believe in your look.

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Here is a selection of fabulous turbans available at the moment (just click on the highlighted text to be transfered directly to the online shop). Plump for Gucci’s disco-fabulous red leather drapery if you dare, or adopt Missoni’s insta-ready zig-zag outfit enhancer. They will all steal the show:

Ribbed wool turban by Fendi
2 Rosette silk turban by Jennifer Behr
icon3 Spot-print stretch turban by Adriana Degreas
icon4 Twisted-front leather turban by Gucci
iconicon5 Printed silk turban by Valentino
6 Printed silk-twill turban by Valentino
icon7 Striped fan turban by Norma Kamali
icon8 Metallic crochet-knit turban by Missoni
iconPrinted silk turban by Gucci

Happy Weekend!

LoL, Sandra

Photos: Via The Red List, © STEVEN MEISEL/Vogue, Courtesy of the Brands; Vogue.com

NZZ am Sonntag Best Dressed List


Past weekend, NZZ am Sonntag published their curated list of the 50 best dressed, most stylish people of Switzerland and I was voted among them. Thanks a lot to the jury!

I share position 20 with Jacques Herzog, the famous architect of Herzog & de Meuron, who are known for their long-standing collaboration on architectural and fashion projects with Miuccia Prada among others. To find out more who has been included, and for more photos and interviews (unfortunately in German), visit bellevue.nzz.ch.

LoL, Sandra

Photos: © Sandra Bauknecht, via NZZ am Sonntag

The Modist

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More news from the Middle East, a region that is developing extremely fast at the moment in terms of fashion business. With the launch of VOGUE ARABIA, the new online shop OUNASS that only serves the Gulf markets, operating in the UAE, Saudi Arabia and Qatar, and a growing loyal customer base in the Middle East for global online shopping destinations such as NET-A-PORTERiconMATCHESFASHIONicon and MODAOPERANDIicon, the economy is booming. Many of those online houses are working on localised sites in the region, mostly planned for 2018/2019.

2-dolce-hijabDolce & Gabbana launched a collection of hijabs & abayas in 2016 with a lot of success.

According to a 2016 Digital Middle East report by McKinsey & Company, the Middle East is on the edge of a massive digital evolution with significant unused e-commerce potential.

The_Modist_Ghizlan_GuenezGhizlan Guenez, CEO and Founder of The Modist

Yesterday, the first global online destination for luxury modest fashion, THE MODIST, has been launched. Conceived by Ghizlan Guenez, CEO and Founder, it provides a destination for like-minded women who want in-season, luxury fashion choices while respecting the context of their personal style, spanning all ages, faiths, cultures and ethnicities. 38-year-old Guenez, who is originally from Algeria, has been living in the UAE for the last 20 years which has helped her to profoundly understand her target market. With this launch, she is definitely trying to own the region before anybody else.

Our mission is to build a strong sense of purpose to empower a woman’s freedom of choice and to acknowledge how similar women across the world are, despite our diverse backgrounds, cultures and lifestyles – a relevant conversation at this time,” notes Guenez. “We aim to break down pre-conceived notions while building a community and dialogue that invigorates, informs and celebrates the fashionable, modern, modest woman“.

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THE MODIST is shipping to over 100 countries, it is dedicated to women who dress to express their style in a contemporary, fashionable yet modest manner. The selection includes pieces of over 75 of the world’s leading ready-to-wear and accessories brands including Marni, Alberta Ferretti, Christopher Kane and Mary Katrantzou amongst others.

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If you are wondering how pieces from such designers can be modest, you come to the expertise that THE MODIST wants to curate by styling such brands in a more modest way and by proposing many ideas of styling, including clever layering, longer hemlines and sleeves. Being inspired by regional insights to still attract a global audience that is the motto.The ModCombining curated content and commerce, THE MODIST‘s accompanying magazine, «THE MOD» will provide shoppable content, seasonal features, styling guidance, moving image segments, behind the scenes excerpts as well as profiles and interviews. The platform will also include personal styling and shopping tips, an in-house studio and a 24/7 personal concierge all built on an enterprise level e-commerce platform with global logistics partnerships.

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Lisa Bridgett, Chief Operating Officer, whom I know from her position as Director of Global Sales and Marketing at Net-à-Porter, adds “The market potential within the modest fashion segment is vast and projected to reach a value of $484 billion by 2019. Our goal is to provide a one-stop, immersive content and shopping destination for the global luxury modest consumer whom we know and herald“.

The_Modist_Ghizlan_Guenez_Lisa_Bridgett_1The team behind The Modist: Sasha Sarokin, Sally Matthews, Ghizlan Guenez, Lisa Bridgett, Dima Ayad.

With offices in London and Dubai, THE MODIST team comprises, in addition to Guenez and Bridgett, international business and fashion industry specialists including Sasha Sarokin, Buying and Fashion Director (former Head Buyer at Net-à-Porter); Sally Matthews, Creative Director (former Fashion and Beauty Director of Harper’s Bazaar Arabia) and Dima Ayad, PR and Marketing Director (former Fashion Designer and Marketing VP).

Mary_KatrantzouAnother and interesting way of styling the Duritz pussy-bow printed crepe de chine maxi dressicon by Mary Katrantzou.

Great news is that you get 15% off your first purchase at THEMODIST with promo code MODGIFT.
Happy Shopping!

LoL, Sandra

Photos: © The Modist, @ Harper’s Bazaar Arabia

Vogue Arabia

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The launch of VOGUE ARABIA is not only a milestone for the Arab fashion scene, it is a milestone for the world of print and online media itself. In a historic move for a Vogue magazine edition, it first launched as a digital website in October 2016 before focusing on print from Spring 2017.

201260909STREETSTYLE-slide-IARB-superJumboDeena Aljuhani Abdulaziz, Editor-in-Chief Vogue Arabia.

The magazine will be distributed in several Middle East countries, including Saudi Arabia, Bahrain, Qatar, Kuwait, Oman and the United Arab Emirates. Saudi princess Deena Aljuhani Abdulaziz is the Editor-in-Chief of the 22nd edition of Vogue. The publication is a partnership between Condé Nast and Dubai-based media company Nervora.

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In the beginning of this month, I had the honor to receive the first print edition as an exclusive preview and I absolutely adore this issue, which is published in Arabic and English. The cover features model Gigi Hadid, who is half Palestinian and half Dutch, photographed by Inez and Vinoodh. Visually, undoubtedly this is one of the best Vogue covers of all time.

Gigi Hadid AR COVER Vogue Arabia by INEZ & VINOODH HR

In one poised photograph, she communicates a thousand words to a region that’s been waiting far too long for its Vogue voice to speak,” says the Editor-in-Chief, Deena Aljuhani Abdulaziz.

Arabia’s fashion awakening is here. Stay tuned for more.

LoL, Sandra

GREG KADEL for Vogue Arabia HR

Gigi Hadid2 by INEZ & VINOODH for Vogue Arabia HR

INEZ & VINOODH for Vogue Arabia HR

Gigi Hadid by INEZ & VINOODH for Vogue Arabia HR

Photos: © Vogue Arabia, © Sandra Bauknecht and © Marcy Swingle for The New York Times

Franca Sozzani Dead at Age 66

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«You use the way you dress to give a message to someone else. So I don’t understand why sometimes it becomes so controversial.» – Franca Sozzani

She was much-loved, Vogue Italia editor-in-chief Franca Sozzani passed away in Milan on Thursday after a year-long illness. She was only 66 years old.

bn-dz659_mag091_fr_20140806122915Franca Sozzani in her home office in Milan.

Having led the magazine for 28 years, she has transformed Vogue Italia into a platform for honoring the power of the image and of photography. For me, she has always been an idol with her great style, the long wavy blond hair and her warm-hearted and elf-like appearance. She was very open, never shied away from pop culture, gifting Kim Kardashian her first Vogue appearance and defending fashion bloggers well before they were an established part of the industry.

sarorialist-franca-sozzaniAlways smiling, never pretentious, Franca front row.

A modern woman, who combined motherhood and business. She was extremely close to her only son, Francesco Carrozzini, who in the final year of her life directed a well-respected documentary about her, which commentators described as a love letter between a mother and a child. He was at her side when she died.

franca-sozzani-vogue-1With her beloved son Francesco Carrozzini.

The fashion world has lost an icon. RIP Franca – you will be missed!

LoL, Sandra

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Photos: © Peter Lindbergh, © Angelo Pennetta for WSJ Magazine, © The Satorialist, © Bruce Weber for Vogue October 2016, © Vogue Italia

L’Officiel Switzerland December Issue

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Ready, steady, GO! … straight to the newsstand to get your December issue of L’Officiel Switzerland packed full of interviews, glitzy jewellery and, of course, fantastic fashion for the holiday season, such as this amazing CHANEL Haute Couture ensemble that our cover girl Yulia Terenti is wearing in combination with a Cartier bracelet.

Sandra_Bauknecht_Interview_Katy_PerryMe at work while interviewing Katy Perry

I am extremely proud of this issue that features some of my most amazing interviews I did recently with Nicole KidmanElton John, Ron Arad and Katy Perry. Of course they will be coming up soon here on Sandra’s Closet as well. So stay tuned and have a great week!

LoL, Sandra

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Photos: Via L’Officiel Switzerland December 2015
Cover Photo: © Oli Kearon Photography and Styling by Fleur Huynh Evans

Perfect Dinner

PerfectDinner_SISTYLE-SandraBauknechtWith the fall season right around the corner, it is the perfect time of the year for entertaining. I love throwing a theme soiree in an intimate gathering. I am not the most dedicated chef, but I absolutely adore table settings and decorations. For this photo shoot (for SI Style Magazine), I went for an Asian inspired theme (most pieces available at Jelmoli).

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How to get started? First, of course, with your invites. Having an accurate guest count is essential for a dinner party, especially if you are planning on having some special surprises like personalized napkins for your friends to take home (available for order at Kids and the City). I like to tie ribbons around them to match the color theme of the night.

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Personally speaking, a beautiful table setting is like the canvas for a perfect meal. On the morning before the event, I love going to the flower market and getting fresh blooms. I usually place them in the center as well as in small pots and vases everywhere in the room. My rule is to keep all flowers and candle low enough that guests can have great conversations over them. Very important is that you stay with non-scented candles since you don’t want to interfere with the tastes and smells of your food.

Once your guests have arrived, relax and enjoy the good company, delightful ambiance, and delicious food you put so much work into. It’s time for the hostess to enjoy, too!

LoL, Sandra

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Photos: Agi Simoes for SI Style Magazine

Enjoy the Sun

First of all, let me tell you, I hate sun creams. For me, it is something I have to apply to protect my skin but cannot be bothered too much with. So my ideal solution is to use it once and be protected the whole day.

La Roche-Posay ANTHELIOS XL CREAM SPF 50 (50ml, CHF 30.00) has become my favorite. It is perfect for sensitive and sun intolerant skin, very water-resistant and its UVA protection twice stricter than the European recommendation (for sun care) thanks to its patented and photostable filtering system Mexoplex®. Its moisturising velvety texture leaves no white marks and works for the body as well as for the face! The range includes also a BB (50ml, CHF 30.00) and a Blur cream (40ml, CHF 30.00), both with SPF 50.

Like this, you can enjoy the sun to the fullest and read our big summer issue of L’Officiel Switzerland that is now at the newsstands nationwide.

Happy Weekend!

LoL, Sandra

Photo: © Sandra Bauknecht

L’ Officiel Switzerland Summer Issue 2015

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The perfect summer companion: L’OFFICIEL Schweiz/Suisse‘s ultra-fresh 240-page summer issue! Available at your newsstand, nationwide – get your copy now!

I truly love this time of the year when you finally get to wear your new summer pieces that have been eagerly waiting for their big moment in your closet. In my editorial I presented some of my favorites. You might recognize a few pieces from my recent outfit posts. The others will be coming up shortly.

Editorial Must_haves 07:08:15

Sea foam beaded tulle and navy lame dress by Rodarte
iconGuipure lace and linen-blend mini dress by Chloé
(Click here to see me wear it in St. Tropez.)
Printed canvas and braided leather tote by Emilio Pucci
icon4iconBeaded leather sandals by Saint Laurent
(Click here to see me wear them in Sardinia.)
Striped crochet-knit maxi dressicon by Missoni

LoL, Sandra

Cover by Ricardo Abrahao, featuring Kely Ferr in Marni with styling by Fleur Huynh Evans
Stills: Courtesy of the Brands