Brock Collection x H&M

In January, I wrote about the huge impact the Netflix series Bridgerton has on fashion (for the previous outfit post, click here). All of a sudden, corsets, rushed floral dresses, empire lines are all back in the game. The series’ costume with all of their fanciful and over-the-top looks have given us a sweet and much-needed outfit inspiration.

Here is the new H&M collaboration that celebrates those kind of looks. In a whimsical collection made from more sustainable materials, LA-based Brock Collection brings their signature laid-back charm to thoughtfully crafted romantic silhouettes.

Think country florals, corset tops and dreamy ruffles, effortlessly paired with classic denim for a modern touch. All made from more sustainable materials like organic linen, organic cotton, recycled cotton, recycled polyester and Tencel™ Lyocell.

«Brock Collection has always been about connecting the threads between uptown polish paired with a down-to-earth ease, which we are so happy to bring to a new audience. Each piece in the collection is special and carries a certain romantic charm, but is totally effortless,» says Laura Vassar and Kristopher Brock, Designers and Co-Founders of Brock Collection. The pair met in New York City while attending Parsons School of Design and after founding the brand in 2014, relocated to Los Angeles. Since then their emphasis on craft and cut and love of vintage references has gained a cult following.

«We’re thrilled to be collaborating with Brock Collection, who are well-known for their luxe craftsmanship, impeccable fits and structures, and have quite the celebrity following. But there’s also beauty in the fact that their designs always feel down-to-earth, thoughtful and easy to wear — I believe that’s the key to their success. We want to celebrate romance and make it accessible to the many. By adding more sustainable materials, it creates for a collaboration I hope our customers around the world will fall in love with,» says Maria Östblom, Head of Design at H&M.

Brock Collection x H&M is available now in Europe in selected stores and online. It will launch in the US and Canada on June 24, 2021.

LoL, Sandra

Photos: © Brock Collection / H&M, Netflix
DISCLOSURE: This post is not sponsored.

Diane von Furstenberg x H&M Home

We all know that H&M is an absolute pro when its come to collaborations. In recent years, I’ve wanted everything from their Maison Margiela range, their Kenzo range and their Isabel Marant range. Now H&M HOME has revealed a partnership with Diane von Furstenberg, and I am loving it.

The iconic fashion designer, who is famous for her wrap dresses, turns her attention to a homeware range full of gorgeous prints and textiles. Embracing powerful visuals and personal expression, there will be vases, cushion covers, blankets, scented candles and more. Key pieces for me include decorative printed boxes, lacquer-like trays and sets of espresso cups and saucers, but the stars of the show for me are definitely the gorgeous coloured glass pink and orange rounded vases. Also keep an eye out for the famed ‘Diane’ print robe, inspirational quote posters and cute cushions.

Diane von Furstenberg on the collaboration, «I’m thrilled to be collaborating with H&M HOME, especially since I have such a passion for interiors. The home is both a relaxing and empowering place where you can really ‘own’ a look or feel. With this collaboration, I want people to take charge of their home decor. The only rule I have is that your home should reflect who you are. The main point is to create a space that you’re incredibly comfortable in and is a true expression of your personality

Speaking more about the collection, von Furstenberg added, «The prints in the H&M HOME collaboration are very iconic. The ‘Diane’ print I created 20 years ago when I started the company, while the lips print comes from the painting Andy Warhol did of me. Personally, I love animal prints – zebra is very DVF – and also vibrant orange and pinks, but monochrome black and white is very chic, too. The whole collection is fabulous, and I can’t wait to share it with everyone

Are you also excited for this? The Diane von Furstenberg x H&M HOME collection will be in H&M HOME and online from Friday, April 16.

LoL, Sandra

Photos: © H&M Home, Diane von Furstenberg

Simone Rocha x H&M

Designer collaborations have had their time. Today, it is more trendy that two brands team up together, such as The North Face x Gucci, Jimmy Choo x Marine Serre and many more. However, H&M, the Swedish retailer, that made designer collaborations fashionable, is sticking to its concept, not as loud as before, but definitely something for the fashion-loving customer around the globe, as for the first time, the Simone Rocha universe is opened up and extended to everyone. Meet the London-based Irish designer and get a glimpse of what this year’s collaboration will bring.

Fashion Designer Simone Rocha

History and heritage. Details and fabrications. Family and community. The many facets of womanhood. For fashion designer Simone Rocha, born in Dublin in 1986, her work and collections are a tribute to what she holds dear. She began her career as part of the talent hub Fashion East, where her take on modern beauty won praise as she reclaimed ‘girlish’ elements — florals, embellishments, collars, pearls — in a nuanced manner. Since debuting at London Fashion Week in 2010, she has become internationally renowned for her intricate and meticulously-researched collections, always with a nod to her own heritage: Ireland and Hong Kong.

In creating the collection for H&M, Rocha spent time reflecting on and revisiting her brand’s archive, combing her past collections and carefully reworking beloved pieces into unexpected new designs that feel right for now.

«To be honest, it was really emotional going through all the pieces — it was a wonderful chance to reflect on seasons I was especially proud of, and to revisit collections that felt like milestones, and little gems of ideas that we maybe didn’t push as far as we wanted to the first-time round. The archive is so important to the way I work as a designer anyway. We are not a brand that abandons ideas each season — we often look back on past propositions or continue to evolve a silhouette, or shape,» says Rocha.

The Simone Rocha x H&M collection includes her signature womenswear alongside menswear and kidswear, marking the first time she has offered a wardrobe for the whole family. All the garments are designed to be in conversation with each other. So, what to expect from this year’s awaited collaboration? Delicate tulle dresses, tartan tailoring, beaded shirting, cable knits, outerwear such as trench coats and signature accessories like sparkling jewellery and pearl-embellished shoes. The entire range comes in Simone Rocha’s identifiable and poetic colour palette that mixes cream, pink, red and black. The majority of the Simone Rocha x HM women’s collection goes up to size EUR L=44/46 and UK L=16/18 and US XL=48/50.

«My approach at every stage of the design process was to remember that for some this would be an introduction to Simone Rocha, a chance to enjoy the brand for the first time, while for others this will be a chance to recall the history of a brand that they have followed for a while. Maybe they will be able to buy a version of a piece that they missed the first time, or a piece they always wanted but didn’t get. Through H&M, they will be able to access a new, timeless, special piece to mix in with their existing items from past runway collections. I really hope there is something for everyone — every woman, every guy, the whole family,» says Rocha.

Family is of utmost importance to Rocha, as well as her community of friends and collaborators. Therefore, the Simone Rocha x H&M story is brought to life by the people who surround and inspire her. To name a few: stylist, collaborator and close friend Robbie Spencer, model and friend Tess McMillan, sisters Adwoa and Kesewa Aboah, activist and artist — and acclaimed actress Daisy Edgar-Jones.

«Any time that I’m on set with Simone, or behind the scenes at a show, you just feel this certain warmth — there’s never any stress, and you can tell that she fills her work space with people who really inspire her in her everyday life, and that’s what brings this certain sense of community, and certain sense of ease. I always just feel so comfortable, because you are surrounded by people who are just really fun to be around. I have worked with her for four seasons now, and every time I’m just so excited to see everyone — to see the designers, the stylist, all the people who help me get dressed, it’s the same faces. It’s a really, really amazing community, truly. And I always look forward to laughing and catching up,» says McMillan.

The Simone Rocha x H&M collection launches 11 March.
I love the campaign… reminds me so much of a Jo Malone ad. To see me wearing Simone Rocha, have a look here.

LoL, Sandra

Photos: © H&M

Pringle of Scotland x H&M

Your knitwear is about to get a revamp for a great budget with H&M‘s newest collaboration with Pringle of Scotland. The collection makes clever use of recycled polyester and organic cotton along with cosy alpaca wool and smooth viscose fibres — and is showcased by stylist and fashion editor Julia Sarr-Jamois.

When the design team at H&M was first presented with the idea of a knitwear collaboration, their minds fell immediately on Pringle of Scotland. With the brand’s signature argyle patterns and sporty knitwear pairings on the golf course, Pringle – founded in 1815 – is renowned as one of the oldest luxury knitwear brands in the world.

«We fell completely in love with the brand’s history, from their intimate and modest origins from Hawick, Scotland, to their technical innovation in knitwear», says Holli Parkinson, knitwear designer at H&M.

When the H&M team met with Pringle in their design office in London’s Vincent Square, presenting their initial trend idea to them, they went through the archives and one pattern stood out from the rest: the iconic argyle that has been part of the Pringle of Scotland’s DNA since the 1920s.

«Together with our in-house print team, we reworked different scales and colourways of the argyle. Inspired by streetwear styling and sport influences, we developed new designs around the classic pattern, and introduced an acid yellow colour as a highlight accent which brought the whole collection together», says Holli Parkinson.

The key pieces of the collection include a sweater which boasts a patchwork of tone and texture, splicing a retro-inspired diamond pattern with heavy ribbed wool, and a cropped, funnel-necked jumper with balloon sleeves. Traditional yarns are infused with attitudinal appeal in a series of generously oversized, raw-edged sweaters. Sweater dresses with ring-pull zip closures, cosy hoodies, second-skin leggings and slouchy hats and scarves are all printed with athletic logos for an athleisure take.

The in-house design team at H&M had constant contact with Pringle of Scotland throughout the process, and were able to share thoughts and ideas from sketches to samples.

«Pringle of Scotland has a long history of collaboration, and this latest partnership with H&M has been hugely inspiring. We are always looking for new ways to express the DNA of our heritage knitwear and we hope this latest playful, sporty take on our famous argyle and Fair Isle knitwear will delight our existing customers, as well as reach a worldwide audience via H&M», says Katy Wallace, Brand Director at Pringle of Scotland.

TO SHOP THE PRINGLE OF SCOTLAND x H&M COLLECTION ONLINE, CLICK HERE PLEASE.

LoL, Sandra

Photos: Courtesy of H&M

Giambattista Valli x H&M

Breaking news at today’s amFAR gala at the Hotel du Cap-Eden-Roc where H&M is announcing their newest designer collaborator Giambattista Valli. Ladies, you have to be ready this weekend. The flash collection, consisting of limited edition party dresses for his Valli girls, and, in a first, tailoring for Valli boys, will already hit the shelves in select H&M stores around the world and on the H&M website on Saturday, May 25. Speaking of firsts, never before has the Swedish clothing brand released a designer collaboration so close to the announcement; typically there’s been six months between the news breaking and the clothes arriving in stores, and never before have they worked with someone doing couture.

Kendall Jenner and Chiara Ferragni tonight at the amFAR

Personally speaking, I find these designer collaborations quite over and fully understand that H&M was looking for new ways to promote this so-called Project Love. Therefore tonight at the amFAR gala, Kendall Jenner, Chiara Ferragni, Bianca Brandolini, Chris Lee [Li Yuchun], H.E.R., and Ross Lynch are wearing the new pieces, transforming the red carpet into a fashion runway. With Kendall’s 111 million Instagram fans and Chiara’s 16.5 million watching, the launch is off to a great start.

H.E.R. in Giambattista Valli x H&M

The larger collection will follow on November 7, 2019. Stay tuned! In the meantime enjoy the looks below. You will see how beautiful the dresses are, quite pricey for H&M though, but better think twice wearing it to the next gala as you might spot many ladies in the same dress.

LoL, Sandra

Look 1 – CHF 349.00

Look 2 – CHF 649.00

Look 3 – Top CHF 179.00 and Skirt CHF 129.00

Look 4 – CHF 649.00

Look 5 – CHF 249.00

Look 6 – CHF 499.00

Look 7 – Blazer CHF 249.00 and Pants CHF 119.00

Look 8 – Blazer CHF 249.00 and Shorts CHF 79.95

Look 9 – Top CHF 49.95 and Shorts CHF 79.95

Photos: Courtesy of H&M

Moschino [tv] H&M

You might have heard the news already as they had been announced a few days ago:
H&M revealed their newest designer collaboration with MOSCHINO, this time through Instagram live.

I was in the champagne with Moët & Chandon for an outstanding experience that I had no time to write about it before. Nevertheless, you might have heard about it but you still haven’t read my opinion about it which you might find interesting.

Funny coincidence: I wore Moschino’s Barbie collection to the Alexander Wang x H&M launch party in NYC in 2014.

First of all, I think that the time for designer collaborations is over. Somehow the magic went missing. Why is that? Personally speaking, in times, where street style fashion, sneakers, track pants and so on are totally trending, being stylish can be easily achieved, even on a low budget. Jeremy Scott, Moschino’s Creative Director, for example had a fantastic collaboration with Adidas before where you could find his aesthetics for a great price. Moreover, there are many new brands coming up, raising to fame through today’s advertising channels of social media.

Another coincidence: I met Jeremy Scott for the first time at an H&M party – in 2012 Anna dello Russo’s Paradise Ball celebrated her collaboration with the Swedish fashion giant.

When I was eagerly waiting during the last years for H&M’s new collaboration to be revealed, this one hit me unexpectedly as I had just forgotten about it. Nevertheless, personally speaking, I have always liked Moschino’s fun approach to fashion, especially since 2013 when Jeremy Scott has started to inject his pop energy, reminiscent of what Franco Moschino was famous for. Depending on the pieces Jeremy will create, this can be a great collection. Moreover, he is a designer of celebrity status with millions of fans, many of whom are also friends, such as Kate Perry, Lindsay Lohan and many more.

One of his buddies, no other than Gigi Hadid, revealed the new project with an Instagram live call to her friend Jeremy Scott. Her call was projected on digital screens at the annual MOSCHINO party in Coachella, California and live broadcasted on @hm surprising guests with the big news after midnight. Jeremy Scott and Gigi Hadid, were dressed in the first looks from the MOSCHINO [tv] H&M collection, a collection full of the vitality, playfulness and humour that has made the label one of the most beloved in fashion today.

«I am so excited about MOSCHINO [tv] H&M. My life’s work has been to connect with people through fashion, and with this collaboration I’ll be able to reach more of my fans than I’ve ever had the ability to do,» Jeremy Scott, Creative Director of MOSCHINO

For H&M, Jeremy Scott has designed new MOSCHINO collections for both women and men, as well as a full range of accessories and some extra surprises too. The collection will be available online and in select H&M stores worldwide from November 8, 2018.

The MOSCHINO [tv] H&M campaign is a radically innovative TV concept enmeshing social and traditional media to create a multi-platform takeover – a captivating new «zapping» experience for the digital world.

News were revealed last week at Scott’s annual Moschino Coachella Party: Jeremy Scott and Gigi Hadid dressed in the upcoming collection with Ann-Sofie Johansson, H&M’s Creative Advisor.

Below you can find some of my favorite Moschino looks and accessories I wore over the past years, to see the complete outfit posts, click on the highlighted links. Let’s see if Jeremy will be inspired by one of those…

One of my favorite Moschino looks of all times: Barbie Girl.

Top left to right:  Love Pink –  When Fashion Meets Art – Good Girl
Bottom left to right: The Jacket BagFast FashionCalifornia Cool

Infused with pop art: Jacket quilted leather shoulder bag.

Fashion kills: Cigarette box-inspired leather bag.

Looking at my photos, I can imagine that Scott’s surreal-Pop aesthetic will find many fans…
… to be continued!

LoL, Sandra

Photos: Courtesy of H&M/Moschino, © Sandra Bauknecht
#HMOSCHINO – INSTAGRAM @hm @moschino

My Look: Girl on Fire in Erdem x H&M

Tonight, I attended the ERDEM x H&M pre-shopping event in Zurich at the brand’s flagship store on Bahnhofstrasse 92. I was very honored to wear this stunning look from the designer collaboration as one of the first ones. The collection is truly beautiful, lots of stunning pieces, don’t miss them!

My look: Fake fur leopard print coat, floral dress, crocodile printed leather handle bag with Swarovski crystals, floral stockings and bow earrings, all by Erdem x H&MRockstud leather pumps by Valentino.icon

LoL, Sandra

Photos: © Remy Steiner / Getty Images for H&M
© Sandra Bauknecht (Thanks to my daughter for taking them!)

H&M x Erdem Lookbook

Finally we know what to expect on November 2, 2017, when Erdem‘s collaboration with Swedish fast-fashion retailer H&M will hit the stores. It’s full of tweeds, animal prints and of course so many florals, everything the London-based designer is known for.

The lookbook, that you can enjoy below, was photographed by Michal Pudelka, who is known for his dreamy fashion campaigns. I am sure that you will agree now that we’re finally getting a glimpse at what, exactly, the Erdem collection will include, it’s safe to say that it doesn’t disappoint at all.

For the first time, the retailer’s designer collaborations will include men’s wardrobe offerings, which is also marking Erdem’s menswear debut at the same time!

I love this collaboration and it is truly hard to decide what to get as everything is beautiful. My personal favorites are those ones shown in the collage above… and yours?

LoL, Sandra

Photos: Courtesy of H&M

Erdem x H&M

Today H&M announced its big secret: the next exclusive designer collaboration will be with ERDEM, the London based must-have designer loved by celebrities and fashion insiders alike.

H&M is also pleased to reveal that the visionary film maker Baz Luhrmann will bring the collection to life through his unique storytelling. ERDEM x H&M will be available in selected stores as well as on hm.com, November 2.

For H&M, Erdem has designed a brand-new collection for women and, for the first time ever, a collection for men. Erdem believes in the power of beauty, exploring historical references and personal narratives in every piece he makes. For ERDEM x H&M he’ll reflect and reinterpret the design themes from some of his most celebrated collections, playing with the prints, textiles and delicate craftsmanship that have made his name.

Erdem with me

I am so happy to collaborate with H&M, and to explore my work on a whole new scale including a menswear collection which I have never done before. It’s also such a thrill to work with Baz Luhrmann, one of the most important storytellers of our time,” says Erdem.

Ann-Sofie Johansson, H&M’s Creative Advisor, to the left, Erdem in the center, and Baz Luhrmann.

For me fashion is always about more than just clothing, it is a form of expression – a stand alone art form. I am excited to be collaborating with ERDEM and H&M to reveal the story of this unique collection,” says Baz Luhrmann.

From the moment we started talking with Erdem about the collaboration, I was captured by his vision. For ERDEM x H&M he has created an enchanting world full of beauty, delicacy and rich details. These are special pieces you will want to wear forever,” says Ann-Sofie Johansson, H&M’s Creative Advisor.

Have fun watching the video below and start dreaming!
LoL, Sandra

Photos/Video: © H&M and © Sandra Bauknecht

Met Gala 2017

Always on the first Monday in May, the Met Gala takes place and its 150-foot-long red carpet is probably one of the most-watched fashion events of the year with a gazillion of celebrities walking it in the most exquisite gowns. This year, it celebrated the opening of the Costume Institute’s exhibition, “Rei Kawakubo/Comme des Garçons: Art of the In-Between,” that will go on until September 4, 2017.

Today I would like to share my personal list of best-dressed (and worst-dressed) celebrities that made their way last night into the Metropolitan Museum of Art’s Temple of Dendur for the party of the year. The dress code called for avant-garde black tie, either you go big or go home, enjoy!

My favorite look on the red carpet: Lily-Rose Depp‘s pink Chanel look detailed with oversized silver camellias and a creeping vine.

Who did meet the dress code the best? The answer is clearly Rihanna. She showed up once again in a full-on fashion fantasy from the Comme des Garçons F/W 2016 runway that was also an architectural miracle, paired with Rihanna Loves Chopard jewelry.

As 2017 Met Gala cochair of the “Rei Kawakubo/Comme des Garçons: Art of the In-Between” exhibition, Pharell Williams wore ripped denim by Comme des Garçons Jeans with a black biker jacket, and plaid shirt. His wife, Helen Lasichanh, paired her straight-off-the-F/W-2017-runway red onesie with a blonde topknot. Not showing any arms, it looked like a fashionable straightjacket.

Cara Delevingne appeared as a sci-fi fashion fantasy wearing an embellished pantsuit from Chanel‘s Spring 2017 Couture collection. I love how she always surprises.

One of my favorites! Even that Zendaya rejected the theme of the night, she ensured all eyes were on her wearing a Dolce & Gabbana Alta Moda ball gown covered in a tropical parrot print.

Two thumbs up for bringing glamour to the red carpet. Jennifer Lopez looked gorgeous in a Valentino dress and Harry Winston jewelry.

Lily Collins showed up with a graphic dark bob and black lipstick, juxtaposing her sweet Giambattista Valli gown and her fierce Tiffany & Co. jewelry.

Plus-size model Ashley Graham channeled her inner flamenco dancer in a fabulous custom H&M dress. So pretty!

I am in love with Blake Lively’s Atelier Versace gown that featured a draped gold beading at the bodice, giving way to a plumed train in shades of blue. She had the best accessory of the night with her … her husband:-)! Couple goals I would say!

Another one arrived with her handsome husband who might have thought looking at his wife Gisele Bündchen in Stella McCartney, of Ed Sheeran singing «I’m in love with the shape of you» …

If you don’t have a husband to bring, bring the designer of your dress! That was Dakota Johnson‘s motto of the night, as she appeared in a stunning ruffled black Gucci gown with Alessandro Michele at her side.

Radiant like a sun goddess, actress Jessica Chastain in a yellow fluid Prada gown paired with some stunning Piaget jewelry.

Lupita Nyong’o also dazzled in Prada, pulling off the vibrant orange shade with Tiffany & Co. jewelry.

Gigi Hadid looked amazing in a nude, asymmetrical Cinderella-esque Tommy Hilfiger dress. I am just not so sure about the stay-up.

Showstopper! Leave it to Bella Hadid to steal the show in a glittering catsuit by none other than Alexander Wang. She looked so fabulous!

Priyanka Chopra did not disappoint in a bold Ralph Lauren trench coat gown with an unbelievably long train. Very different, something I like. I am just not a big fan of her booties in combination.

Like it or not, the award for most nude goes to none other than Kendall Jenner, whose slinky La Perla Haute Couture dress will absolutely go down in Met Gala history.

When it comes to Gwyneth Paltrow‘s understated Calvin Klein dress, I love the cut and the color, but I am not fond of the ankle length.

Katy Perry was unfortunately not among my favorites last night. The custom red tulle gown by Maison Margiela, designed by John Galliano himself, was topped with a heavy-looking wool coat covered in adornments like tulle flowers and plenty of beads. On the veil, a cryptic message across her eyes spelling “Witness” was embroidered, nevertheless it was truly one of the night’s most creative looks.

My favourite picture of the night! Have a look at Sarah Paulson dressed in a beautiful classy Prada gown. Her facial expression says everything! The American Horror Story actress seemed to have a heart attack after bumping into Madonna with the designer of her camouflage Moschino dress by her side, Jeremy Scott. Declaring war on fashion in camouflage, the famous singer was definitely not going incognito. I am not a fan of her look.

Swiss power at the Met Gala… Roger Federer in Gucci. I adore this snake embellishment on his back!

LoL, Sandra

Photos: Via Vogue.com, © Getty Images, © Rob Latour/REX/Shutterstock, © Theo Wargo/Getty Images