At the Launch of Togetherband in London

In February, I met Cameron Saul the first time during a breakfast in Zurich. Cameron is absolutely inspiring to talk to, a true visionary who really makes a difference in this world. Together with his father Roger (Founder of British luxury fashion brand Mulberry), he launched the Bottletop Foundation in 2002 through a design collaboration with Mulberry.

One of the iconic Bottletop x Mulberry bag.

At the heart of the campaign was a handbag made from recycled bottle tops in Africa that was lined with Mulberry leather in Europe. The bestselling design was heralded as a sensation by the international fashion press, generating local employment and raising vital funds for grass roots education projects in Africa.

Cameron Saul with me in Zurich in the beginning of the year.

In the end of April, I flew to London to celebrate the launch of #Togetherband, held at the Quadrant Arcade. A movement started by Bottletop, the sustainable British accessories brand, to bring awareness to the 17 Global Goals formulated by the UN in 2015 through a partnership with the UN Foundation, WWF, Project Everyone, Eco Age, Global Citizen and the Founding Partner UBS. These groups created the #TOGETHERBAND campaign, which promotes those 17 Global Goals that are meant to protect the earth and foster prosperity by 2030.

They include no poverty, zero hunger, gender equality, climate action, clean water and sanitation and life on land, among many others. The #TOGETHERBAND campaign sets out to create a global community of over one billion active citizens coming together to achieve the Goals through sustainable fashion, contemporary art, music and documentary film.

At the heart of the 17 month non-profit campaign are 17 sustainably and ethically produced friendship bands. The bracelets are created using recycled ocean plastic and melted-down firearm metal from El Salvador and are made by a group of women in Nepal who have been rescued from human trafficking. The colour of each band represents a different Global Goal which will be fronted by 100 carefully curated high-profile Official Ambassadors, among them Doutzen Kroes, Michelle Yeoh and Arizona Muse, for each goal from across the cultural spectrum, with the power to affect real change and inspire a movement.

Cameron and I at the launch event with our Togetherband bracelets in front of the iconic tapestry that is made up of upcycled metal tabs collected from those discarded on the streets each of which is then individually prepared and hand painted in Brazil.

With each band you buy, you get one to give to a friend, and you’re encouraged to share the bands on social media with #TOGETHERBAND. One hundred percent of the proceeds from the sales will go towards projects to further the Goals. Interesting to know is that the UBS Optimus Foundation has been selected to help fund life-changing projects with the profits from this campaign.

With Gabriel Cohen, UBS Wealth Management, to the left and Cameron Saul to the right.

Sergio P. Ermotti, UBS Group Chief Executive Officer, says: «We are excited to be the Founding Partner of #TOGETHERBAND. Sustainability is a priority for our clients and for us. As the leading global wealth manager, UBS already contributes to setting the standards and collaborates in and beyond our industry. We are particularly proud that the UBS Optimus Foundation has been selected to help fund life-changing projects with the profits from this campaign.»

Cameron Saul, Co-Founder of BOTTLETOP, says: «We have always believed in the power of sustainable design and creative culture to engage people powerfully in development issues. Through #TOGETHERBAND we are thrilled to combine artisanal craftsmanship with the immediacy and reach of social media to facilitate a cross cultural conversation around the Global Goals as we engage everyone who wants to come together for a healthy future.»

I am very proud to be among those Ambassadors, raising awareness for Goal 12, which stands for responsible consumption and production, something I have been trying to communicate for a long time through my blog. Should the global population reach 9.6 billion by 2050, the equivalent of almost three planets could be required to provide the natural resources needed to sustain current lifestyles. Achieving economic growth and sustainable development requires that we urgently reduce our ecological footprint by changing the way we produce and consume goods and resources. Therefore I always recommend to keep your pieces and combine them in different ways. Furthermore, I constantly try to convey the message to invest in clothing of good quality that will last and to stay away from fast fashion.

With lovely Arizona Muse who is one of the Official Ambassadors for the campaign.

HOW
The 17 month non-profit #TOGETHERBAND campaign will feature one goal promoted per month through a combination of live events, films and targeted social media outreach by key global thought leaders. The campaign ladders up to the UN General Assembly in September 2020; the key milestone ten years ahead of the target date for us to have achieved the Goals. 100% profits from the campaign will be donated to ground-breaking projects advancing each of the Global Goals.

Rocking #Togetherband: With singer Izzy Bizu who also live performed at the after party.

SOCIAL MEDIA
Led by 100 carefully curated Official Ambassadors for each Global Goal, this is designed to be a high visibility social media campaign. Each Ambassador will share their support for the Goal they are representing by showing themselves wearing their #TOGETHERBAND in selfies and by posting documentary film content on their social media channels – creating a tidal wave of visibility and attention for each Global Goal.

Buy One Give One:
With every band purchased you will receive two.
One to wear and one to share.
Mini #TOGETHERBAND RRP £20 / $25
Regular #TOGETHERBAND RRP £35 / $45

#TOGETHERBAND will be sold at www.togetherband.org and via select retail partners.
Enjoy more photos below…

LoL, Sandra

Switzerland in the house: a close friend of Cameron and part of the movement: Nachson Mimran, Creative Director of the Alpina Gstaad Hotel and CEO and Co-Founder of TO.org.

Bottletop bags on display at the event.

With Cameron’s father, Roger Saul, founder of Mulberry, at the launch event.

Event location.

Izzy Bizu singing live at the after party.

After party of a successful launch event.

Photos: Courtesy of Togetherband and © Sandra Bauknecht

Visiting the Zürcher Theater Spektakel

Yesterday evening, I went with friends for the first time spontaneously to the Zürcher Theater Spektakel. It was a fun and welcome alternative to an usual Saturday evening in Zurich, different, alternative and mind-opening. Founded in 1980 as an annual meeting of independent theatre groups, it quickly evolved into a cultural event of international appeal. Today it ranks among the most important European festivals for the contemporary performing arts, a popular venue for both renowned and upcoming theatre and dance companies from all over the world.

Walking to the festival already feels like being on vacation again.

The festival is spread over 18 days at the «Landiwiese». It feels like being somewhere else in the world. This superb, park-like site, located directly on the shores of Lake Zurich, hosts various different sized activities during the festival. Onsite restaurants and bars, performances under the open sky and versatile ad hoc events offer all sorts of entertainment to enjoy the open-air season.

Here are some of my photos that I took last night. Enjoy!

«Nieder mit den Alpen» (down with the Alps)…

… «freie Sicht aufs Mittelmeer» (unobstructed view of the Mediterranean), an initiative of the Social Muscle Club

… that celebrated «ein Tisch für alle» (a table for everyone) last night.

All sorts of live acts attract the open-minded spectators.

People of all ages enjoy the atmosphere outside… watching the people themselves is already a spectacle.

You can even get open-air massages…

… relax on the beautiful shores of Lake Zurich…

… or buy some arts and crafts.

For the festival’s schedule, click here please. It goes on until September 1, 2019.

LoL, Sandra

Photos: © Sandra Bauknecht

Net-à-Porter High Jewelry Cocktail in Paris

NET-A-PORTERicon hosted cocktails in Paris during Haute Couture Fashion Week to celebrate a collection of its high jewelry designers. Private gallery Hôtel du Grand Veneur was the setting for a beautiful mirrored spiral shaped installation which housed over 20 rare, one-of-a-kind pieces from the world’s most renowned high jewelry maisons, including Chopard, Piaget, Buccellati, Lorraine Schwartz, Boehmer et Bassenge, Boghossian, Giampiero Bodino, Nadia Morgenthaler, Ana Khouri, Repossi, De Grisogono, Bina Goenka and many more.

With my beloved Lupe Puerta, Global Director of VIP Client Relations at NET-A-PORTER

NET-A-PORTERicon offers great service for their EIP (Extremely Important Person) customers, now taking it one step further with EIP Privé. The new high jewelry pieces are part of this new concept that was introduced to a selected clientele during Paris Fashion Week. In general, the EIPs can request to see exquisite one-of-a-kind creations via private appointments and «try before you buy», so that the jewel might never be seen by another customer again.

With lovely Elizabeth von der Goltz, Global Buying Director of NET-A-PORTER.

To give the best service possible, NET-A-PORTERicon‘s dedicated team of personal shoppers receive comprehensive diamond and gemstone education from the Gemological Institute of America.

Amazing piece, a combination of ring and bracelet, by Bina Goenka.

Good to know is that the iconic online shopping destination adheres to the Kimberley Process, a certification scheme committed to the removal of conflict diamonds from the global supply chain. It was established in 2003 after the United Nations General Assembly adopted a resolution supporting its creation.

Jewelry creations by Chopard.

Since 2014, NET-A-PORTER has also been a member of the Responsible Jewellery Council – the only retailer to stake this claim. In addition, all fine jewelry sold over the site is tested, marked and certified according to the Hallmarking Act 1973, which guarantees the purity of precious metals.

A huge thank you goes to my personal shopper who does the best job! I am a huge fan of the EIP service and I can only recommend buying at NET-A-PORTER.

Enjoy more impressions of the night below!

LoL, Sandra

Alison Loehnis, President of NET-A-PORTER and MR PORTER, with actress Mandy Moore.

With Alberto Cibrario, Sales Department Operations Manager at de GRISOGONO.

On display: high jewelry pieces by de Grisogono.

Chabi Nouri, CEO, Piaget

Gaia Repossi, Jewelry Designer

Ana Khouri, Jewelry Designer

Photos: © François Durand / Getty Images for Net-à-Porter
© Sandra Bauknecht

Talbot Runhof in Zurich

Munich-based designers Johnny Talbot and Adrian Runhof left careers in engineering and fashion consulting to launch their own label, which is defined by luxurious fabrics and elegant silhouettes.

After Munich, Dusseldorf and Berlin, TALBOT RUNHOF finally opened their first exclusive salon in Switzerland in partnership with Maison Gassmann, a local fashion institution since 1882, that has carried the brand since many years. To celebrate the occasion, an opening party took place that was a lot of fun!

With Johnny Talbot (left) and Adrian Runhof (right) at the opening party.

The interior design of the new store by Patrick Ferrier makes customer feel like they are at home.  It blends in perfectly with the beautiful location – the medieval «House to the Golden Sheep» in the old town of Zurich. Warm purple and gold tones create an elegant atmosphere alongside the original wooden floors and cool retro chandeliers. On the ground floor, you can find the whole collection, including beautiful evening wear with flattering gathered details and rich colors, while the basement serves as a generous VIP area for the ultimate and discreet shopping experience.

«We are part-time Swiss,» says Adrian Runhof, «so it was on top of our bucket list to finally open a boutique in Zurich. With Katja and Michael Hahnloser we have ideal partners and longtime friends to realize this dream.»

Adrian, you have been living in Switzerland now for almost a decade? Why did you move here and how do you like it?

I live predominately in Munich but happily spend a considerable amount of time in Switzerland. For approximately the last 10 years, we have a wonderful apartment overlooking Lake Zurich where we often go hiking and swimming, preferably with our border terrier, Cooper. Without a doubt, Switzerland has an unbeatable quality of life… quality of air… quality of nature… quality of EVERYTHING…

Zurich marks the opening of your 4th store and the first one in Switzerland. You opened it in partnership with Maison Gassmann that have been carrying your designs since many years. Can you tell me a little bit about the story behind?

Katja and Michael Hahnloser from Maison Gassmann have been been carrying TALBOT RUNHOF in the their boutique for many years now. What started as a business relationship has developed into a very close friendship. They are young, cool, creative and enthusiastic; always up for a challenge.

How would you describe the Swiss fashion/clothing style compared to other PoS for example? Is the buying different from your other stores?

Our swiss customers are definitely risk takers… always looking for that special piece. That statement piece. That piece that requires a keen eye for fashion.

Choosing my outfit for the opening night with Johnny & Adrian.

TALBOT RUNHOF is known for creating amazing bespoke gowns. Can the Swiss ladies meet you in person from time to time?  Do you offer the same service as in Munich for example?

Now that we have a boutique in Zurich, the frequency with which I have a bowl of pasta at BINDELLA, go swimming at the HÜTTENSEE or simply hang out in our boutique in SCHIPFE 4 has increased dramatically. For me it is that perfect balance of work and pleasure.

Our wonderful team in our boutique in Zurich offers exactly the same service as in our other three boutiques in Germany… what a lot of people do not know is that TALBOT RUNHOF is a 100% MADE IN GERMANY product. So if a dress is not available in your size or color, more often that not, we can make it within a reasonable amount of time.

In love with my TALBOT RUNHOF jumpsuit in silver.

How can I imagine the creative process between you two?

Over the last almost 30 years, Johnny and I have developed a very special way of working together. We never went to fashion school. We never learned how to be fashion designers. It’s a very unconventional yet intuitive ping pong game we play, batting around an idea until we feel it is right for the TALBOT RUNHOF customer.

Who would you love to see in your dresses? 

For us, our customers are the real celebrities.

Thank you, Adrian, for your time and insider on the Zurich store opening.

I have been a big fan of TALBOT RUNHOF since the beginning. Originally, the company, founded in 1992, was called «All About Eve». In 2000, it was renamed in TALBOT RUNHOF, to match the faces behind and due to trademark issues, as Wolfgang Joop had already launched a perfume of the same name on the market.

The designer duo catered to the huge demand for modern evening dresses in the ’90s and built up a core of loyal customers over the years. Their small store and atelier in Munich was located close to ESMOD, where I studied fashion design at that time and I always admired their work as a young student. So you can imagine, that it is a real honor that our paths have crossed over the years again and again… businesswise and privately.

Talbot Runhof Boutique Zurich
Schipfe 4, 8001 Zurich
Phone +41 44 533 88 04
Opening hours: Monday to Friday 10 am to 6.30 pm
Saturday 10am to 5pm

TO SHOP TALBOT RUNHOF ONLINE, CLICK HERE PLEASE.

LoL, Sandra

Part of the family, Cooper, the cutest dog ever!

Photos: © Talbot Runhof and © Sandra Bauknecht

My Look: An Evening with Ballet

On Thursday I flew to London as guest of UBS to watch the UK premiere of «The Mother», a powerful narrative dance production based on Hans Christian Andersen‘s dark tale, choreographed by Arthur Pita and starring super ballerina Natalia Osipova, principal of the Royal Ballet, alongside multi-award winning dancer Jonathan Goddard, that was accompanied by an amazing original live music performance.

My look: Tempest ballet dress by Zimmermann, vintage shocking pink quilted heart-shaped vanity case and key necklace, both by Chanelicon, bow-embellished patent-leather pumps by Saint Laurent and  Limelight Gala watch by Piaget.

With my lovely host Gabriel Cohen, UBS Wealth Management, …

… and with primaballerina Natalia Osipova at the gala dinner.

After the ballet, I was invited by UBS to join the gala dinner at Skylon restaurant in the presence of the two dance superstars. A true pleasure to meet those outstanding talents in person, especially for me as I used to dance ballet professionally when I was younger.

LoL, Sandra

Photos: © Sandra Bauknecht

Karl For Ever

On Thursday evening, the Houses of CHANEL, FENDI (LVMH) and KARL LAGERFELD all came together at the Grand Palais in Paris to pay tribute to Karl Lagerfeld at a celebration designed, directed and staged by Robert Carsen.

The many facets of this extraordinary man were evoked through a tapestry of videos filmed throughout his life, interspersed with testimonials from people who knew him, as well as the generous «live» contributions of highly talented actors, musicians, dancers who interpreted some of the music and literature Karl loved so much.

Charlotte Casiraghi, H.R.H. Princess of Hanover, Andrea Casiraghi and Madame Emmanuel Macron paying tribute to Karl Lagerfeld.

Actresses Tilda Swinton, Fanny Ardant, Cara Delevingne and Helen Mirren, friends of Karl Lagerfeld, recited and read excerpts from works by his favourite authors, such as Virginia Woolf, Stéphane Mallarmé, Colette and Edith Sitwell.

Pianist Lang Lang at Karl Forever at the Grand Palais in Paris.

The extraordinary Jookin dancer Lil Buck, the brilliant violinist Charlie Siem (who played Paganini, one of the favourite composers of Karl Lagerfeld’s mother Elizabeth), Argentinian choreographer German Cornejo, accompanied by his troupe of 17 tango dancers and his 7-piece orchestra from Buenos Aires (Carlos Gardel was Karl Lagerfeld’s favourite singer and the tango was his favourite dance), the celebrated pianist Lang Lang (who played Chopin on the grand piano designed by Karl Lagerfeld for the 150th anniversary of Steinway), and American artist Pharrell Williams were also on stage to pay homage to the man who had deeply marked them and who was their friend.

The Steinway designed by Karl Lagerfeld on display.

These artists – as well as the 2,500 guests present at the Grand Palais to celebrate Karl Lagerfeld – were immersed in a spectacular exhibition of 56 giant enlargements of portraits taken throughout his life by some of the most famous photographers in a setting designed by Robert Carsen, inspired by Karl’s favourite colours: black and white enhanced with a touch of red.


In turn, the participants also paid tribute to the aesthete, this man of culture, photographer, creator… in an exceptional moment as grand as his talent.

LoL, Sandra

Photos: Courtesy of Karl Lagerfeld, © Luc Castel and Julio Piatti

My Look: Jewels

Here is my outfit that I wore to the opening party of the newly refurbished BUCHERER Flagship Store in Zurich during which we could indulge in the most stunning jewels. Unfortunately, the weather was dreadful but nevertheless I enjoyed the stunning view from the rooftop terrace.

My look: Caged Beauty butterfly-print tulle midi dress by Mary Katrantzou, cropped short sleeve jacket by Saint Laurentbow-embellished patent-leather pumps by Saint Laurent, and satin evening bag with fake fur trim by Dior.

Collier and ear clips, both in platin with diamonds from the «Masterpieces» collection, bracelet «Classic Rivière» and diamond ring, all by Bucherer Fine Jewellery.

LoL, Sandra

Photos: © David Biedert Photography

My Look: Save the Ocean

Today, we celebrate World Oceans Day to remind everyone of the major role the oceans have in everyday life. They are the lungs of our planet, providing most of the oxygen we breathe. It is a day to celebrate together the beauty, the wealth and the promise of the ocean.

 «Gender and the Ocean» is the main topic for 2019, striving to build greater ocean and gender literacy, and to discover possible ways to promote gender equality in ocean-related activities such as marine scientific research, fisheries, labour at sea, migration by sea and human trafficking, as well as policy-making and management.

In front of an artwork that was for auction by Gao Xiaowu «Rebirth Evolution-Art».

Here you see me in Monaco at the Monte-Carlo Gala for the Global Ocean hosted by HSH Prince Albert II of Monaco. It was the second edition of this high-profile event dedicated to a sustainable future of a protected ocean. Among the prestigious guests were Orlando Bloom, Kate Perry and Adrien Brody.

My look: Ruffled georgette and lace gown by Elie Saab, Broadway lurex floral jacquard clutch and leather platform pumps, both by GucciHorsebit blue topaz diamond white gold ringicon by Gucci Fine Jewellery,  diamond ring and diamond bracelet by Vainard Fine Jewellery, rose diamond ring by Piaget, choker with evil eye symbol and blue earrings, both by Chanel, and Tonda 1950 clarity watch by Parmigiani Fleurier.

LoL, Sandra

Photos Gala Guests/Stage: ©Fondation Prince Albert II de Monaco
All others: © Sandra Bauknecht
#WorldOceansDay #SaveOurOcean

Thank God It’s Freitag

Yesterday evening, I was invited to an evening on the topic of the future of fashion and fabrics by UBS at the FREITAG Lab in Zurich.

With lovely Natascha Lander, UBS Chief Investment Office, Wealth Management

The evening started with a private guided tour of the FREITAG factory by Daniel Freitag himself, founder of the Freitag brand, followed by drinks and networking and then seated dinner whilst listening to a presentation of Christina Dean, founder of The R Collective and Redress and a UBS Global Visionary, who was addressing the problem of waste and pollution by the fashion industry. My avid readers might recognize her from the UBS Unique – Economy of Fashion forum in 2017.

The first messenger bag F13 TOP CAT is exhibited at the MoMA in New York.

Let me get started with the story of FREITAG which is a truly inspiring one. In 1993, graphic designers and brothers Markus and Daniel Freitag were looking for a functional, water-repellent and robust bag to hold their creative work. Inspired by the multicolored heavy traffic that rumbled through the Zurich transit intersection in front of their flat, they developed a messenger bag from used truck tarpaulins, discarded bicycle inner tubes and car seat belts. This is how the first FREITAG bags took shape in the living room of their shared apartment – each one recycled, each one unique. By the way, the first messenger bag F13 TOP CAT wrote fashion history and can be looked at at the MoMA in New York.

Each FREITAG bag is unique made from truck tarps.

With their innovation, the brothers inadvertently triggered a seismic event in the world of bag making. Its tremors have since made themselves felt in Zurich and the cities of Europe and spread all the way to Asia, making FREITAG the unofficial outfitter of all urban, bike-riding individualists. Today, FREITAG is one of the most hyped brands in Thailand and Japan. The products are available in 24 by the brand owned stores as well as at over 400 resellers around the world with an extensive choice of over 4000 unique products available in the online store. I was pretty impressed of the work that goes into the shoot of each product. Imagine that every single bag is unique and therefore needs to be photographed individually.

Each bag is shot separately for the online store.

FREITAG likes the tarps that they make bags from to have some popping color schemes, but it’s not always so easy to find them, especially since they want to use truck tarps that were on the road for quite a time.

Since the first F13 TOP CAT messenger bag, the collection has spawned a full range of over 80 different models for all your carrying needs: from smartphone and laptop sleeves via backpacks and on to handbags, shoppers and travel bags.

Creating new shapes and models is part of the design process.

FREITAG has been at home in the Nœrd industrial complex in Zurich-Oerlikon since 2011. This is where the truck tarps we collect are taken apart, washed and cut to size. The sewing has been outsourced to other Swiss companies.

A great sustainable concept: unscrewed buttons.

Newest project: a small clothing line.

In 2014, the bag-makers gave themselves a new raw material to play with: F-ABRIC. Developed in-house from the ground up, the rugged, completely compostable textiles are based on bast fibers that are produced using a minimum of resources within a 2500-kilometer radius of headquarters. F-ABRIC thus more than lives up to the FREITAG philosophy: «We think and act in cycles.»

The team works following a self-management strategy. Each team member shows the time that he or she works on a project with the help of LEGO stones on a board.

«I stepped back as CEO. I am an originator, apostel, incubator and more.»
Daniel Freitag

Daniel Freitag with me

FREITAG has not only committed to the circular, closed-loop economy but is also organized in circles: in 2016, the company, which still belongs to the Freitag brothers, abandoned the classical hierarchical structure and replaced it with Holacracy, a form of organization based on self-management.

We were served a yummy Züri Geschnetzeltes in form of mushroom protein instead of meat for the vegan surprise dinner at Noerd Kantine.

The guided tour by Daniel Freitag was very impressive and so was the vegan dinner in the Noerd Kantine, which is in the same building as the Freitag Lab. Personally speaking, FREITAG is a company that I would like to work in.

Christina Dean with me

Christina, who calls herself a «sustainable fashion advocate», started Redress following a phenomenal life-changing professional and personal experience. She used to be a dentist, then a journalist before moving to Hong Kong. After a bike trip through Southern China, she became increasingly interested in China’s environmental crisis. The more she investigated the sources, the more compelled she became by how the country’s fashion and textile industries were contributing to this drastic situation, which not only affects the planet but is also killing people.

Rescue. Reuse. Reimagine.

«Waste is not waste until it is wasted

This insight led to a huge professional change. First, she only wore for one year clothes that other people had thrown away. Parallel, she started the NGO Redress, followed later by The R Collective, that creates sustainable fashion using rescued textile waste sourced from the world’s leading luxury fashion brands and reputable mills and manufacturers. These materials are reused through upcycling, reimagining the destiny of textile waste with timeless designs. With these innovative techniques and sustainable designer collaborations, the team is catalysing the circular fashion revolution.

«Let’s be global fashion citizens, not consumers.» – Christina Dean

This said, I am wishing you a happy and inspiring long weekend!
Thank God it’s Friday, or as we Germans say Freitag…

LoL, Sandra

Photos in first college and of the first messenger bag: Courtesy of FREITAG
All other photos: © Sandra Bauknecht

CHANEL J12 – It’s All About Seconds

This week, I followed CHANEL‘s invite to explore and celebrate the new J12 watch models first with a cocktail reception at the boutique on Bahnhofstrasse, followed by a flying dinner and party at at Barfussbar at Frauenbadi. With this beautiful weather finally arriving in Zurich, it was the perfect night for the occasion.

We were spoilt to bubbly champagne, great food, a water ballet show and experienced real magic when discovering the new watches. Later, we danced the night away.

Personally speaking, I have always been a big fan of the J12 watch, especially the white versions. the material is so resistant, you can play tennis or golf with it, it won’t break. Furthermore, the white colour doesn’t change after time. It stays as crisp white as from the beginning.

For the campaign, CHANEL invited nine muses to share their personal experiences about a second that changed their lives. Among them Claudia Schiffer, Naomi Campbell and Ali MacGraw, just to name a few. Everything has always been about seconds for a House created by a woman who knew how to follow her instincts. The instinct of the moment when everything is decided.

The lovely CHANEL team

Whether it is the longest second of a lifetime on the day of an important decision, or preparing a soft-boiled egg with perfect culinary precision, catching an airplane or missing a taxi, our existence is a succession of milestones that are of no coincidence. The new J12 is the watch for these milestones, and the perfect accompaniment for every second.

Everything is a story of seconds for a woman who is in touch with her life and with this intimate timepiece that can shape destiny in a few seconds. The new J12 is the watch for this woman.
To find out more, click here please. And in the meantime, enjoy those perfect seconds of last night captured on the photos…

LoL, Sandra

Photos: © Sandra Bauknecht
#TheNewJ12 #ItsAllAboutSeconds #CHANELWatches