Gucci Good Game Collection

GG-encoded in those two simple letters is a storied system of values, and not just for Gucci. Since the 1960s, the monogram of the House’s founder Guccio Gucci has been featured across collections as a nod to its heritage. The initials similarly surface over and over again at the end of multiplayer games as competitors suddenly turn back into companions, saluting each other with the abbreviation for «good game.» This is the point of connection that Gucci Good Game explores, and that is celebrated in a special new capsule collection presented by the House.

Embraced in 2019, Gucci Good Game is the motto for the House’s ventures into the world of gaming as it creates hubs for play, self-expression, talent, freedom, and individuality – spotlighting the positive principles that are pivotal in making an enjoyable gaming experience possible. Encompassing the full spectrum of gaming from fun to professional, Gucci’s forays into the arena share a collaborative approach, involving various creators in the development of authentic experiences that aim to establish close and deep connections with gamers.

Over the years, the initiatives have seen the brand building a multifaceted presence in a select number of games as well as in immersive gaming platforms, including Roblox, The Sandbox, Zepeto, Hot Wheels Unleashed, Pokémon GO, Animal Crossing, Tennis Clash, The Sims – or partnering with XBOX to offer a limited-edition bundle. The GG initials reworked as the Gucci Good Game logo debuted with the Gucci Gaming Academy – itself a significant manifestation of the House’s principles in this field, and were prominently displayed in Gucci Town on Roblox, the persistent digital space for the Gucci Community on the platform.

Now bringing the spirit of Good Game into the House’s foundational landscape— fashion—the collection further celebrates the link between Gucci and gaming. With its double meaning, the GG becomes the defining motif of this casual-minded capsule. From bowling shirts and hoodies to slides and sneakers, metallics combine with rainbow hues to create an iridescent effect across items emblazoned with the monogram.

Echoing the exploration of new landscapes and meetings of worlds, the collection takes center stage in a visual narrative envisioned by King Kong Magazine, a collaborative project shot by photographer Piczo.

The Gucci Good Game collection will be available online at gucci.com, as well as in select Gucci Stores worldwide.

LoL, Sandra

Photos: © Gucci
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Hublot Loves Football

As FIFA World Cup Qatar 2022™ fever takes hold, Hublot announced a dedicated the official «Hublot Loves Football» campaign with 15 football icons and 15 one-of-a-kind football designs created by my beloved friend fashion designer Mira Mikati.

Hublot will serve as the tournament’s official timekeeper, timing all 64 matches, right through to the final in Doha’s Lusail Stadium on December 18. With more than 1 billion viewers, the FIFA World Cup™ tournament is the world’s most watched sports event.

Designer Mira Mikati and Kylian Mbappé  during a creative session for Hublot Loves Football.

To illustrate the campaign, Hublot’s love of football, and the brand’s commitment to beauty in diversity, Hublot invited Lebanese fashion designer Mira Mikati to design a special, happy, colourful «Hublot Loves Football» campaign logo that brims with optimism. Her hand-drawn and painted design captures a youthful, hopeful enthusiasm and communicates a spirit of unity.

Mira with me during Paris Fashion Week.

«Play is at the heart of all my designs. When I’m not playing with colour, I’m playing with words. Just as football sparks joy on the pitch, I want my work to be a constant supply of happiness. Dreams really can come true. Meeting Hublot’s ambassadors and discussing their dreams, passions and how far these drivers can take you was very special. By interpreting every player’s dream, with Hublot we want to inspire other to dream just as big. Whether it’s playing for your country or designing your own collection, we want to inspire the next generation to believe they can achieve anything.» – MIRA MIKATI

In addition, Hublot brought Mira together with 15 Hublot Ambassadors and Friends of the Brand to create 15 unique designs to represent the football of their dreams. Each is a one-off, a piece of art created to capture the themes of hope and universal respect, as well as the individual personalities of the football stars and their shared passion for football. Some are hand-drawn and painted, others crocheted, representing the human element in football. Football is the people’s sport.

My Mira Mikati looks: Back to the ’80sSanta MonicaGreetings from Verona VacationNever RestMira Mikati

The colors of the rainbow, playful, happy and above all else, colorful – something that perhaps best describe my lovely Mira Mikati. Her designs exude happiness in every detail and love wearing her creations. I am so proud of her for designing those footballs in a rather male dominated field.

LoL, Sandra

Photos: @ Hublot/ Mirą Mikati and © Sandra Bauknecht / Nadia Krawiecka
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Gucci Valigeria

Origins, travel, experience. And the certainty that a suitcase is not just a container. From the culture of travel that forms the history of the brand comes the new Gucci Valigeria campaign, featuring actor, screenwriter, director, and musician Ryan Gosling.

Creative Director Alessandro Michele, through the lens of photographer Glen Luchford, upends a typical sense of narrative and sets the campaign in a dreamlike dimension that goes beyond the boundaries that separate it from reality to recount a present built on the possibilities of the imagination and of an encounter.

The Gucci Savoy collection is the narrative result of a story that takes flight from the typical splendors of travel to confer the value of memory to the origins of a brand that was created from an intuition and from the observation of potentialities, precisely thanks to travel, developing discoveries of worlds and of diverse cultural manners.

«Travel for Gucci was never purely physical. Gucci is the brand that accompanied the artists, writers, actors, and directors of Hollywood on their journeys… This is why I wanted the advertising campaign to recount a situationist dimension where the protagonist traverses a “non-place” that is first and foremost a mental place, the same as those who, in the past and present, choose Gucci because they grasp the significance of creativity used to build imaginary places. And it is for this reason that a Gucci suitcase appears as a magical suitcase,» says Creative Director Alessandro Michele.

It is precisely in travel that the heritage of Gucci finds its origins. Founded in Florence in 1921 by Guccio Gucci, who more than twenty years prior when he was just 17, emigrates to Paris and then to London. The young Florentine works first as a porter at The Savoy in London, the go-to destination for international travelers. The very young Guccio Gucci comes into contact with the magic of travel that, at the time, was synonymous with discovery, discussion, study, and a bridge between diverse cultures. It was a time in which traveling signified experience, displacing the certainties of one’s social environment, a pursuit of the unexpected, of a will to encounter and to know. The return to Florence can’t but remember that observed and studied reality, assimilated and ready to be transferred into the practice of work. Guccio Gucci will do it with his first suitcases, trunks, bags, hat boxes. All the containers required to bring with oneself, on a journey, those necessities to represent oneself and one’s culture in an unknown and often foreign place.

In a narrative inversion that fills a stretch of space-time, the same containers appear as protagonists in the campaign, which presents the Gucci Savoy collection
including trolleys, hard and soft suitcases, duffle bags, trunks, hat boxes, and beauty cases. Objects that encapsulate experiences and desires that, in the images and video of the campaign, fill the bed of a polished pick-up truck in which the new collection lives side by side with historical pieces and that, in this plausible story of possibilities, are also repositories of dreams.

And it is this reality-adjacent dream that Ryan Gosling is living. At the end of a journey studded with arrivals and departures, he is introduced to surprising places through a trunk that becomes a gateway to fantastical worlds, which will turn out to be more real than any imagination could conceive. Because it leads to that reality of discovery that has always had the ability to build unexpected worlds.

The Gucci Savoy collection, which is part of the House’s wider Gucci Valigeria travel selection, is distinguished by a combination of heritage-infused design elements including the GG monogram and/or the Web stripe, offered in both soft and hard-sided iterations. The collection comprises items for every travel need, designed to be used now and for many years to come as classic and contemporary elements come together within a timeless aesthetic.

I will be going to Florence with Gucci in the beginning of October and cannot wait to explore everything where it all had started…

LoL, Sandra

Photos: © Gucci #GucciValigeria
Creative Director: Alessandro Michele – Art Director: Christopher Simmonds – Photographer & Director: Glen Luchford – Make up: Thomas De Kluyver – Hair: Paul Hanlon / DISCLOSURE: We may earn commission from links on this page, but I only recommend products I love. Promise.

Louis Vuitton x FIFA World Cup Qatar 2022™

Louis Vuitton unveils an exclusive capsule collection designed specially for the FIFA World Cup Qatar 2022™ that captures the excitement of football in sophisticated shapes, sporty treatments, and discreetly elegant details.

Since 2010, Louis Vuitton has provided the travel trunk for one of the world’s most sought-after, legendary trophies: the FIFA World Cup Trophy. In the years following, Louis Vuitton’s relationship with the FIFA World Cup™ grew, unveiling a new leather goods collection launched for the 2018 edition of the globally anticipated sporting tournament.

On the occasion of this twenty-second edition, five collectible pieces in black Taurillon leather channel the game’s energy by revisiting one of Maison’s most emblematic signatures, the Damier motif, embossed to recall the movement of the net as a goal is scored.

Timeless icons like the Keepall 50 and City Keepall bags, as well as the Discovery backpack, return as ideal travel companions, offering ample central compartments, practical inner pockets that keep essentials to hand, and adjustable straps accented with black metallic hardware (on Keepall styles, shoulder straps also are removable). Finishing touches include a leather tag shaped like a soccer league badge, with «Louis Vuitton» stamped in white and a tone-on-tone LV signature set amid the mesh. The generous Keepall 50 also features five protective bottom studs shaped like football cleats.

Small leather goods include a dopp kit with contrasting piping and an adjustable leather handle, alongside a handy pocket organiser with five inner pockets, an outer pocket, and contrasting edges and LV logo.

The Louis Vuitton FIFA World Cup 2022™ Official Licensed Product Collection will be available in selected Louis Vuitton stores and on louisvuitton.com from October 6, 2022.

LoL, Sandra

Photos: © Louis Vuitton
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Versace Odissa Sneakers

Sneakers are still trending. Speaking of stylish, forget the ugly Dad sneakers, small details make a big difference this year. It’s more about the «unexpected». One model that has caught my eye is the Odissa – a new Versace sneaker style inspired in its architectural shape by celestial travel and the stars, in a distinctly positive take on futuristic design and fashion.

Basketball sneaker elements are cut-through with futuristic line punctuations and a 3D rubber Medusa plaque that defines the silhouette—its clean, sharp lines recalling the shape of an aerodynamic cycling helmet or dynamic future spacecraft. Seen styled with both casual and more formal looks in the Pre-Fall 2022 lookbook (see below) and Fall-Winter 2022 collection film, the sneaker’s volume and range of tonal colors—in black, white, ultramarine blue, pink, brown, and metallic silver—create an impactful visual identity.

To shop the Odissa sneaker for women, click here please and for men, here please.

LoL, Sandra

Photos: © Versace
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Louis Vuitton – LV Trainer

For all who couldn’t get their hands on the Louis Vuitton x Nike Air Force 1 by Virgil Abloh sneakers, here might be another option from the French Maison: the new version of its iconic LV trainer that pushes the concept of sustainability even further, with its utterly graphic silhouette made of 90% recycled and bio-sourced materials. Available in three colour variations, the LV Trainer is adorned with the Maison’s signature Sustainable Development logo.

A newcomer to the Louis Vuitton collection and the embodiment of the Maison’s innovative spirit, this unprecedented model created by Virgil Abloh marks a new chapter in eco-design. Manufactured in the Louis Vuitton workshop in Fiesso d’Artico, Italy, using a highly complex process, the sneakers blend eco-design with fine craftsmanship, in accordance with the codes of circular creativity.

A true icon in the sportswear world, the LV Trainer is now breaking new records, without ever compromising Louis Vuitton’s standards for creativity and quality. The sole, a key component in terms of weight and comfort, is composed of an unparalleled 94% recycled polyurethane, with unchanged efficiency in terms of bounce, cushion and foot support – most notably thanks to the use of recycled cotton inner pads, and an insole made out of fully recycled polyurethane. As for the upper, it blends recycled polyester with a corn-based plastic material. The laces, made from used plastic, cross over the tongue, which is also recycled polyester, whereas the eyelets contain 91% regenerated polyurethane.

Available in sizes 4 to 15.5 (which means it is also available for women), this LV Trainer boasts the logo designed by Virgil Abloh. A visual example of Louis Vuitton’s upcycling philosophy, it has since become the symbol of the Maison’s commitment to sustainable development. The logo will be released in white with green accents from August, and then in red and black versions this September. The logo also features on the inside of the box, which is made out of entirely recycled and recyclable cardboard and which, thanks to an ingenious handle, turns into a bag – a strategy saving as much as 70% in materials to ensure the lowest environmental impact in terms of transportation and storage. Going even further, Louis Vuitton made the choice to use plant-based inks and to leave the inside of this unprecedented packaging in its original kraft.

Finally, a felt shoe bag in Tencel™ – renewable fibres from sustainably managed forests – acts as a layer of sustainable protection for the LV Trainer.

«Our committed journey» is Louis Vuitton’s sustainable development plan, in line with the LIFE360 (LVMH Initiatives For the Environment) programme. Through six lines of action, it aims to preserve natural resources (sustainable supply of materials, contribution to climate protection, circular approach of creativity) and to have a positive impact on society (diversity and inclusion, commitment to local communities, development of know-how).

Shopping with a good conscience!

LoL, Sandra

Photos: © Louis Vuitton
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Dior x Birkenstock and CD 1947 Capsule

Dior presents the CD 1947 capsule

Dior is unveiling an exclusive new men’s capsule, CD 1947, celebrating the infinitely rich dialogue between Kim Jones and the legacy of Monsieur Dior. Inspired by the founding couturier’s love of nature and gardens, the creations are distinguished by their sportswear cuts and technically advanced materials, ideal for the outdoors; thick canvas and polar knits are combined in silhouettes that merge elegance and minimalist spirit.

T-shirts, shirts, sweatshirts and Bermuda shorts are available in a palette of soft, luminous shades, from light blue to beige, including the Dior Gray, a favorite of the House. Emblazoning this new line, the «Christian Dior» signature and «1947» – the year of Monsieur Dior’s first fashion show – feature on ready-to-wear items and accessories.

A bob, a bandana, a belt or even B27 sneakers, reinvented in the colors of the capsule, are adorned with these essential symbols, also embroidered on the Saddle and Dior Lingot 50 bags. A jewelry series and a carabiner embellished with the initials «CD˚ complete this wardrobe, an invitation to travel and adventure.


The ultimate surprise, a gardening set pays tribute to Christian Dior’s passion for the art of gardening. This limited-edition ensemble is composed of a folding leather seat – evoking the curves of the Saddle – and a leather-clad shovel and rake, specially designed for this capsule with the finest craftsmanship; all objects of desire to be discovered from June 2022.

Dior and Birkenstock present an unprecedented collaboration Dior by Birkenstock

«Thankfully, there are flowers,» said Christian Dior. He was known as a gallery owner, an architecture enthusiast, and a passionate fashion designer, but he also delighted in gardening. It was in Granville, in the rose garden of the family home overlooking the sea, that this fascination with the interweaving of nature and culture blossomed in his childhood.

Alongside his mother, Madeleine, the young christian enriched his knowledge of botany among the roses, wisteria, maritime pines and reseda. «I loved more than anything else to learn by heart the names and descriptions of flowers in the color catalogs published by the Vilmorin-Andrieux house», wrote monsieur Dior in his memoirs.

For the Dior Men’s F/W 2022 collection, the house and Kim Jones pay tribute to this passion, joining forces with Birkenstock for the first time to reinvent two of its iconic models. Standing for function and quality, the German brand creates unique shoes – both in form and function – to support walking as nature intended, drawing from a heritage that can be traced back to 1774, the year when shoemaker brothers Johannes and Johann Adam Birkenstock set out on their orthopedically inspired footwear journey – a commitment to craftsmanship they passed down from one generation to the next.

The Milano, launched in 1965, was designed as an outdoor sandal for active people and nature lovers, whereas the Tokyo model was launched in 1987 as protective footwear for walking and professions requiring a lot of standing. Both of the collaboration’s felt or suede models are dressed in the season’s hues, in addition to essential Dior gray.

Celebrating the art of gardening, they serve up functional style thanks to rubber details and industrial buckles. The result of a unique creative dialogue, Birkenstock’s anatomically shaped orthopedic cork footbed is lined with smooth leather, while the outsole combines the Dior oblique pattern with the German brand’s signature bones graphic.

As a final surprise, an exceptional version of the Tokyo, hand-embroidered with delicate flowers, completes the show’s couture silhouettes, a new symbol of Christian Dior’s love for nature. A contemporary ode to functionality and elegance, reflecting several skills of excellence.

LoL, Sandra

Photos: © Dior
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Hermès H08

Firmly embedded in the masculine universe of the House, the Hermès H08 watch combines tension and fluidity, robustness and delicacy. This recent signature with its assertive style flaunts its pluralistic nature in an intense shade of blue.
Created in 2021 by Philippe Delhotal, Creative Director, Hermès Horloger, the Hermès H08 watch combines rigorous discipline with high standards. As sporty as it is elegant, it features a strong aesthetic dimension and plays with shapes and materials.

The Hermès H08 watch is a finely balanced object embodying the harmonious interaction of opposites and contrasts. Shaped by attention to detail and accurate skills, it is distinguished by a graphic connection between all its components that represents a true style signature. Its geometric lines reveal a bold style involving a circular dial with singular typography, framed by a case with softened edges.

Its deep blue titanium case is topped by a black ceramic bezel and screw-down crown. A play of textures and finishes highlights the blue PVD-treated dial, punctuated by white Arabic numerals and orange accents. The black hands indicating the hours, minutes and seconds, as well as the date between 4 and 5 o’clock, are driven by the Manufacture Hermès H1837 mechanical self-winding movement.

A blue rubber strap with a black DLC titanium buckle underscores its sporty spirit and creates an urban and contemporary look echoing the world of Hermès men’s ready- to-wear.

LoL, Sandra

Photos: © Hermès
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adidas x Gucci

Originally debuting on the Exquisite Gucci runway, a mirror-filled space where historic emblems multiplied and metamorphized across sartorial streetwear, the first adidas x Gucci collection expands on the creative concept founded on an affinity for three stripes. Revealed in a lookbook released last month, the cross-category selection portrays the kaleidoscopic aesthetic of Alessandro Michele by mixing the codes of the House with those of the historic sportswear brand, and consequentially those of high fashion and streetwear.


For the launch, Alessandro Michele has envisioned a campaign that takes inspiration directly from an archival 1979 adidas catalogue. To animate the concept, a gridded template showcases a variety of moving imagery captured by Carlijn Jacobs. Against brightly colored backdrops, models stretch, run, or dance in place to a soundtrack of pensive phrases such as, «When your thoughts become reality, you understand what magic is

I am obsessed with the pink jumpsuit.

The assemblage plays out across women’s and men’s ready-to-wear, as well as on bags, shoes, accessories, jewelry, and lifestyle pieces.

Throughout the selection, the GG monogram and Interlocking G mix with the adidas Trefoil in colorful prints, as well as on jacquard fabrics; while the red and green Web of Gucci complements the three stripes of adidas. Pushing the collection further into hybridized territory, ready-to-wear pieces echo the sporting attire of decades past while portraying an undeniable contemporary character. Additionally, conventionally formal pieces like leather heels, suede loafers, and silk scarves are marked with casual codes. Beyond the standard selection, the expansive offering also includes some lifestyle items including a golf bag in two different variations, a nod to the House’s heritage in leisure products.

Reflecting a shared commitment to innovation, progress, sustainability goals, and collective action, the collection features multiple pieces crafted with future-conscious material fabrications including polyester, cotton, and viscose. Furthermore, each piece comes with special packaging that features the adidas x Gucci logo and that was strategically designed to reduce environmental impact (All paper and cardboard come from sustainably managed forest sources, and an uncoated paper has been used to ensure it is fully recyclable. In addition, shopping bag handles are made of 100% recycled polyester while pouches and suit carriers are made of a mix of regenerated cotton and recycled polyester).

The collection will be distributed through designated stores, online on Gucci.com and through ephemeral Gucci Pop-Ups, where the spaces will be decorated with one of the geometric prints found in the offering. A dedicated product selection will also be available on the adidas CONFIRMED app.

LoL, Sandra


Photos: © Gucci #adidasxGucci
CAMPAIGN CREDITS Creative Director: Alessandro Michele Art Director: Christopher Simmonds Photographer: Carlijn Jacobs

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Louis Vuitton x Nike Air Force 1 by Virgil Abloh

There is so much hype about the release of the Louis Vuitton and Nike «Air Force 1» designed by Virgil Abloh. Now, finally in June 2022, 9 editions of the sneaker – first presented as part of the S/S 2022 Men’s Collectionwill be launched globally through an inclusive digital activation, with members of the Maison’s community offered early access to order the shoes.

Until May 31, 2022, the 47 editions of the «Air Force 1» imagined by Virgil Abloh were exhibited to the public in the showcase Louis Vuitton and Nike “Air Force 1” by Virgil Abloh in New York City. This event coincided with a number of corresponding art installations around the city. Manufactured in the Maison’s Manufacture in Fiesso d’Artico, Venice, Italy, each design fuses the sneaker’s original codes with the Maison’s finest leather, materials and insignia of Louis Vuitton, and the distinctive visual grammar of Virgil Abloh.

Celebrating its 40th year, the classic Nike «Air Force 1» was designed in 1982 and is one of the most successful shoes ever created. A cultural symbol in its own right, Virgil Abloh viewed the sneaker as an objet d’art emblematic of self-generated cultural provenance. The 47 expressions of the Nike «Air Force 1»  were created for a Louis Vuitton collection rooted in the Amen Break, a little-known drum break of a B-side created by the funk-soul group The Winstons in 1969, which would be sampled and go on to underpin the hip-hop and jungle genres, and splinter into thousands of the pop tracks most familiar to us today.

In June 2021, Virgil Abloh explained his approach: «The Air Force 1 is a sample like the Amen Break. A t-shirt is an ‘Amen Break’, a suit is an ‘Amen Break’. We’re all iterating on the same ideas. But, in my canon, the Air Force 1 puts the edge on the blade. This object happened way before me, but to get to a context where it’s adjacent to the t-shirt and the suit, its logic has been forty years in the making,» he said.

In February 2022, 200 pairs of the sneaker designs were sold at auction, to benefit The Virgil Abloh™ «Post-Modern» Scholarship Fund.

The 9 editions selected for Louis Vuitton in-store release cover mid-tops (EUR 2,500) and low-tops (EUR 2,000), and will be made available in Nike sizes ranging from 3.5 to 18. The launch includes the classic all-white sneaker embossed with the Louis Vuitton Monogram, and a riff on the same design in black suede. Two-tone editions in white with either green, red or blue detailing nod at the rainbow motif key to the work of Virgil Abloh at Louis Vuitton. Likewise, a metallic gold sneaker pays homage to the designer’s debut collection for the Maison, while patchworked multi-colour renditions celebrate his distinct graphic language.

Finally, a Damier edition is adorned with a «Louis Vuitton» graffiti motif created by the artist Ghusto Leone. The full launch includes:

  • White mid-top in Monogram embossed plain calf leather.
  • White low-top in Monogram embossed plain calf leather.
  • Black low-top in Monogram embossed calf suede.
  • White and Gym Green low-top in a trompe-l’oeil canvas executed in printed Monogram leather and Monogram embossed calf leather.
  • White and Comet Red low-top in a trompe-l’oeil canvas executed in printed Monogram leather and Monogram embossed calf leather
  • White and Team Royal Blue low-top in a trompe-l’oeil canvas executed in printed Monogram leather and Monogram embossed calf leather
  • Gold low-top in Monogram embossed metallic canvas.
  • Silver and multi-colour patchwork low-top in Monogram embossed calf suede and monogram embossed metallic canvas.
  • Sail and Multicolor mid-top in Damier leather with an Azur graffiti print (available in sizes 5-18)

As a way of building bridges between countries and cultures, the late Virgil Abloh merged the worlds of high fashion and streetwear. The Louis Vuitton and Nike “Air Force 1” by Virgil Abloh can be seen as another unifying motif. Hard to get your hands on, but absolutely worth it! It is a piece of fashion history. I attached for you the making of the sneakers. So interesting to experience the craftsmanship going into the shoes.

LoL, Sandra

Photos: © Louis Vuitton / Nike
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