Prada and Miu Miu for Elvis

Miuccia Prada has collaborated with award-winning, visionary filmmaker Baz Luhrmann and Oscar-winning costume designer Catherine Martin to create several looks for the main characters in their highly anticipated film, Elvis, designing custom outfits and revisiting garments from the archives of Prada and Miu Miu. This collaboration renews the long-standing relationship between Miuccia Prada, Baz Luhrmann and Catherine Martin, which had already resulted in the creation of exclusive items for The Great Gatsby in 2013, and even earlier in Leonardo DiCaprio’s clothing in the 1996 film Romeo + Juliet – an artistic exchange that perfectly reflects Prada’s multidisciplinary attitude through a creativity that is nourished by a constant dialogue with the universes of art, cinema, and architecture. Elvis will première at the 2022 Cannes Film Festival on May 24th and will be screened in cinemas around the world starting 22nd June and in North America on June 24th.

The film stars Austin Butler as Elvis, Oscar winner Tom Hanks as his enigmatic manager, Colonel Tom Parker, and Olivia DeJonge as Priscilla, and retraces the life and music of Elvis Presley, celebrating his iconic style as well as that of an entire era. The film delves into the complex dynamic between Elvis and his manager over 20 years, from Presley’s rise to fame to his unprecedented stardom, against the backdrop of the evolving cultural landscape and loss of innocence in America. Central to that journey is one of the significant and influential people in Elvis’s life, Priscilla Presley.

«Central to the Elvis narrative is Elvis and Priscilla’s legendary love story. Priscilla Presley’s beauty and iconic style has indelibly marked contemporary culture. Accordingly, it was important for Baz and I that we remain true to this legacy by not merely imitating Ms. Presley’s actual clothes, but that we find a modern way of connecting audiences to her distinctive, history-making style. It was wonderful for both Baz and I to collaborate creatively with Miuccia once again. Immersing ourselves in the Prada and Miu Miu archives with superlatively skilled ateliers, we made the journey to translate the Presleys’ historical clothes into the costumes that would be in the film,» said Catherine Martin.

Starting from the study of Elvis’s and Priscilla’s clothes sources, Prada and Miu Miu found affinities and similarities in their immense archives, giving shape to new creations. The result strongly recalls the years represented in the film, but it is also an expression of the DNAs of the two brands and their histories.

Miu Miu has frequently explored and reinterpreted the Zeitgeist of several decades of the 20th century, according to its own codes. This is the reason why several of its most famous collections easily inspire an evocative endeavor around the style of Priscilla Presley, which was also the result of a personal approach to the fashion of her time. The garments were created from such inspiring pieces as the brocade pantsuit embellished with beads and fringes worn by Priscilla at the opening concert of the evening in Las Vegas.

Prada has also often turned to those years and that cultural landscape – animated by a revolutionary spirit and by a desire for freedom – to offer an original aesthetic interpretation. Through that same notion, several of Priscilla’s authentic outfits were reinvented for the film, such as the tweed dress worn over a mohair sweater with a brown suede jacket worn to the NBC Elvis special.

Along with Elvis’s custom look by Prada – a distinctive plum wine kid mohair suit –, these costumes distill the essence of the characters in the film, silhouettes and recognizable forms that are at once instantly reminiscent of the past while appearing contemporary, underlining their eternal timelessness.

I am really excited to see this movie!

LoL, Sandra

Photos: © Prada / Warner Bros.
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Miu Wander – The Miu Miu Bag Campaign

Wander – to roam, to explore, indulge curiosity. To discover. Those instincts inspire the Miu Wander handbag by Miuccia Prada, that I showed you for the first time in January (click here for the previous post), a rediscovery and re-exploration of the identity of Miu Miu, through a new perspective.

The Miu Wander delineates the codes of Miu Miu with a fresh attitude. Executed in the tactile Matelassé leather, simultaneously playful and sophisticated, that has become a Miu Miu hallmark, the curved lines of the Wander underscore an omnipresent femininity. The pillowy surface invites touch, yet the easy handle – punched through the body of the bag itself – offers innate practicality, fusing pragmatism with decoration. It gives you the freedom to wander at will.

In the same spirit, the actor Sydney Sweeney – of Euphoria and The White Lotus – stars as the face of the Miu Wander, within a campaign photographed by Tyrone Lebon. The spirit of rebellion embodied by Sydney’s characters mirrors the ethos of Miu Miu, a twisted luxury energised by youthful rule-breaking – the hallmark of the Miu Miu girl, here embodied anew.

Across the campaign, Sydney is reframed within her craft, captured in imagery that recalls classic film stills. These portraits seem like fragments of a wider narrative, enigmatic and elusive – switching between different contexts, different moods and feelings, they encourage the viewer to imagine scenarios, devise plots. They inspire the mind to wander.

TO SHOP THE MIU WANDER BAG ONLINE, CLICK HERE PLEASE.

LoL, Sandra

Photos: © Miu Miu  – Talent: Sydney Sweeney – Photographer: Tyrone Lebon – Stylist: Lotta Volkova – Creative direction: Lina Kutsovskaya (BeGood Studios)
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Miu Miu Nuit Advertising Campaign

Inspired by the language of evening dressing, a vocabulary of scintillation – sequin embroidery, crystal strass, the lusters of satin and velvet – for its campaign, the Miu Miu Nuit collection by Miuccia Prada is captured after dark. The images serve as both portraits of individual women – the actors Ever Anderson, Ciara Bravo and KiKi Layne – and as document of the vista of the collective Miu Miu world.

Ciara Bravo for MIU MIU

Photographed by Mert Alas and Marcus Piggott, those campaign stars are poised in enclaves that speak of the night: a deserted bar, a draped antechamber, the illuminated entrance to a member’s club. Images seem loaded with the memory of celebrations just ended, or the promise of those about to commence – the clothes themselves reminders of parties too, embroidered and embellished, joyous and optimistic.

Ever Anderson for MIU MIU

Each star shines brightly – a new generation of female talent celebrated for their abilities to transform. Ever Anderson has gardened critical acclaim for her turn as the young Natasha Romanov in Marvel’s ‘Black Widow’: her latest role is the titular female lead of Disney’s ‘Peter Pan and Wendy’. Ciara Bravo debuted on the small screen but quickly transitioned to cinema: she delivered a revelatory performance in the Russo Brothers’ ‘Cherry’, and acclaim for her role in ‘Small Engine Repair’. KiKi Layne has been lauded since her screen debut as the female lead in Barry Jenkin’s 2018 Golden Globe-nominated feature If Beale Street Could Talk. Layne also starred in HBO’s ‘Native Son’, in 2019. Most recently, she starred in ‘The Old Guard’ for Netflix opposite Charlize Theron and featured in ‘Coming To America 2’ alongside Eddie Murphy.

KiKi Layne for MIU MIU

Here, these women both adopt other personas and, paradoxically, personify themselves – dressed in finery, caught in fleeting moments. They shift between realities, embody characters, make believe – to make us believe.

I am so obsessed with the denim pants… should I get them?

LoL, Sandra

Photos: Courtesy of Miu Miu

Feels Like Prada

I got so many lovely messages regarding my two last Prada outfit posts and lots of you were curious about the locations I shot the looks in Milan. Thank you for your interest!

For Prada‘s F/W 2021 campaign #FeelsLikePrada, the Italian fashion house came up with an amazing concept. The patterns of the show decorate buildings, houses and walls in different cities around the world. You can find them in Paris, Milan, Florence, Rome, Shanghai, Tokyo, New York and Hong Kong until October 21, 2021.

Left: Feels Like Prada – Milano – Corso Garibaldi 95 – Building artwall
Right: Dinner with Prada – Milano – Via Spallanzani – Viale Regina Giovanna (Porta Venezia) – Building artwall

Feelings – emotions and senses, intimacy and tactility. The Prada F/W 2021 campaign, showcasing the collections for women and men designed by Miuccia Prada and Raf Simons, is an exploration of the evocation of feeling.

To feel has connotations both sensorial and emotional – rather than intellectual discourse, it is about instinct, spontaneity. Photographed by David Sims, each image is implicitly a fragment of an independent narrative – yet presented in serial, laid side-by-side, these photographs form a new abstract story of their own, expressing emotion. Deeper than appearance, this campaign is about what feels like Prada.

Building in New York

This narrative will come to life through a variety of experimental activations during Fall 2021, spanning digital and physical – life, re-fashioned, through the lens of Prada. Real-world spaces and quotidian objects will be enveloped in tactile patterns drawn from the Prada F/W 2021 collection, alongside building façades also featured in the campaign imagery – objects and places that can be touched, felt.

Prada objects at the Wet Market in Shanghai

The campaign as a whole is a proposition, a proposal – positing a vision of a brand, intentionally multi-faceted, to reflect its complex and ever-transforming nature. It is that which – always – feels like Prada.

LoL, Sandra

Photos: © Sandra Bauknecht / Nadia Krawiecka
Prada F/W 2021 Campaign
Photographer: David Sims – Creative director: Ferdinando Verderi
#PradaFW21 #FeelsLikePrada #Prada

Miu Miu – A Brave Heart

 After a fashion show staged as a real fantasy – almost-impossibly presented in the landscape of Cortina d’Ampezzo in the Dolomites Alps – the F/W 2021 Miu Miu collection designed by Miuccia Prada returns to the context of fashion, itself another fantasy of realities, exploring the power of clothes as a conveyance of character, an expression of strength. 

As this collection champions the notion of bravery and intrepid exploration, the hero of this Miu Miu campaign is the actor Emma Corrin – whose courage in her abandonment, whole-heartedly, to every role, has boldly powered her to international prominence. Acting requires innate courage – emotional bravery, the baring of one’s soul, to bring fantasies to life. 

An actor’s craft is to lend fact to fiction, to embody people other than themselves. Corrin’s career has been marked by the power of her performances – her paradoxical bravery in showing her own vulnerability, the strength of character she can convey. Here, Corrin is captured in a direct and arresting series of studio portraits, her gaze in each an echo of female archetypes – joyful and reflective, serious or seductive – photographed by Steven Meisel with creative direction by M/M Paris. Her personality projects onto every image – staring boldly from the picture plane, framed in a new context. 

Miu Miu celebrates bravery, boldness – it is rooted in and inspired by communities of women, in the power of the collective. Here, Corrin shifts between different identities, different sense of self – playful or powerful, fragile but strong. Accompanying the print campaign, a series of five short films allow Corrin to reinvent herself once more – as different characters, within different personae. Corrin reads aloud a series of anecdotes, recollections, remembrances – recounting memories, true and imaginary, in her own voice and those of others. Again, lines are blurred: is Corrin acting, or actual – are these her words, or a script? 

Throughout, both films and imagery constantly interrogate our ideas and ideals of reality and fantasy, the courage needed to traverse between the two. As Corrin gives her characters strength, Miu Miu clothes its wearers for brave endeavours. 

The first episode of ‘A BRAVE HEART’ films is online at miumiu.com. Watch the trailer HERE.

LoL, Sandra

Photos: Courtesy of Miu Miu CREDITS: Creative Direction: M/M (Paris) – Photographer: Steven Meisel – Videographer: Benn Northover – Styling: Lotta Volkova – Talent: Emma Corrin

Miu Miu Takes You to Saint Malo

Exploration, excitement, a voyage to new territories. Miuccia Prada toys with all the characteristics of a nautical atmosphere – colours, insignias, attitudes – to create a Miu Miu Maritime collection, refracting these archetypal and classic sartorial gestures into unexpected new forms.

Silhouetted against twin expanses of blue – the sky and the sea – the Miu Miu crew of feminine sailors are captured by Johnny Dufort, poised on the concrete ramparts of the Plage de Bon-Secours at Saint Malo – a bathing pool jutting into the sea, man meeting nature. At this point of embarkation, where land meets water, this Miu Miu crew gazes out to the distance in anticipation – of a new beginning, a different season, a different perspective, broadened horizons. As ever, these Miu Miu women are part of a collective, a group – here, they are a fleet, an admiralty, their clothing unifying them, signifying their bond.

The clothes are fresh, spirited, evocative of mariner attire yet exaggerated by the lens of fashion. Traditionally masculine gesturesthe flap collar, wide shoulders, an air of utility – are abstracted to be fused with the inherently feminine, with softly rounded sleeves, lace detailing, ruffles, bows. Created for summer, the fabrics are crisp, light, honest: satin pois, popeline, hard-wearing cotton denim – in marine blue, white, palest pink, officer’s red. This visual language, inextricably tied to nautical attire, can simultaneously speak of other worlds – borrowed for children’s clothing and casual attire of the past, today those details evoke, in the subconscious, youthfulness, vacation, freedom.

Maritime speaks of possibilities – the commencement of a journey. The coastline is not the end of the land, but rather marks the start of something new. A collection of hope to enjoy this summer with hopefully a little bit of normality again …

For F/W 2020, Miuccia Prada already showed maritime influences on the runway. I got these two pieces that I absolutely love to wear.
Left: Sailor-collar lambswool bodysuit
iconRight: Sailor-collar cotton-poplin shirt
icon

If I vetted your appetite for Saint Malo, have a look at the Thermes Marins de Saint Malo. The seaside resort launched their own skin-care line in 2005, that is an alliance of scientific research, naturalness, expertise and modern technology. In Switzerland the products are available at Import Parfumerie. Maritime cosmetics and maritime cosmetics go well together, don’t you think. Beauty, born of the sea…

LoL, Sandra

Photos: © Miu Miu, © Thermes Marins de Saint Malo
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A New Day at Prada in Milano

Last week, I spend a beautiful day with Prada in Milano during fashion week. The Italian fashion house treated me to many exciting moments. It was definitely the most anticipated show for S/S 2021. Miuccia Prada has teamed up with Raf Simons. Two exceptional talents working together to debut their first collection together meant for me, I was taking part in fashion history.

The show took place virtually in a yellow (one of Raf’s favorite colors) curtained backdrop one day before at the Fondazione Prada. TV screens were hanging from above, filming the whole thing and presenting the names of each model, all of whom had never walked a fashion show before. Everything new at Prada. Or probably not. After the show, Miuccia and Raf sat down to answer questions that fans submitted beforehand. Raf talked about the «Prada-ness», which is for him «a community that has a very specific attitude, intellect, aesthetic. You can’t really answer what it is, but it is, it exists, it’s present, it’s clearly there

Asked about the idea of newness in fashion, Raf Simons stated: «When you work for a long time in the industry, it is important that you are able to refresh your own body of work. I personally feel that the pure definition of new is something we have never seen before.» Miuccia jumped in: «It is nearly impossible. Our presence is done with our past. New, new, new means an incredible revolution, for instant the mini skirt when there was the women’s liberation. You just don’t wake up in the morning and design, you need to do something that makes sense and it comes from society. You have to react to reality and what is happening.»

My favorite 10 looks from the Prada S/S 2021 runway

When I watched the show in the live stream, I was not immediately blown away. Personally speaking, being a huge Prada fan since almost 30 years, many collections had to grown on me. Once you explore the details, the meaning, the hidden intellect, you have to fall in love. I loved this season’s idea to fully explore the collection with time in a private atmosphere in the show space itself. The music from the presentation was playing in the background and transformed me immediately in what I had seen the day before. 40 looks, building the new Prada uniform.

The new Prada S/S 2021 uniform: swinging skirts and hoodies in jersey

«The thing I have talked most about with Miuccia through all these months was uniforms. Not uniforms how as how we literally perceive them—not an army uniform, police uniform—but true metaphorical onesRaf stated after the show.
Miuccia, who has always been famous for her «Prada uniform», went on: «I think what we want to say about uniforms is that it’s interesting if you know that you can find something from which you know that you feel good in and you know that you express what you want to express without it being too much of a very specific fashion item in whatever moment in time. A uniform needs to also express something that is more timeless.»

Amazing details: Prada S/S 2021

For their collaboration, both designers referenced their past through the eyes of the other. «How Miuccia dresses is very often a kind of uniform one way or another, and that was direct inspiration for me for the show,» Simons said in the interview.

However, the show began with this sort of new Prada uniform, very inspired by Simons’ style. Long, narrow, ’90s-style pants combined with sleeveless tunics. All were combined with capes that were held by the models, a gesture that is reminiscent of Miuccia. Speaking of newness, the capes, or «clutch coats» as you may call them, felt so new, so modern to me, especially the way they were structured. I could picture myself wearing them for a night at the opera or throwing them over a bikini at the pool. Absolutely fabulous! Most importantly, the collaborators both love statement outerwear, and the oversized coats will surely be among the bestsellers.

The «ugly prints» of Prada’s era-defining S/S 1996 show appeared on hoodies and matching full skirts. This is definitely for me the new uniform, inspired by the current pandemic. When we want to be comfortable and stylish at once.

As Simons and Prada are both art lovers, they teamed up with Peter Potter to create artwork for the show.

The famous triangle logo appeared supersized, made from petal-folded fabric and imprinted with the logo. So breathtaking when you see it from close.


The pointy-toed slingback kitten heels in a contrasting color are back. Honestly, nobody does colour combinations better than Miuccia.

My favorite looks integrated holey turtlenecks that were used as layering pieces throughout so that the holes match each other. Combined with the swinging ’50s-style skirts, it will be my new Prada uniform.

The bags come with the new logo and are extremely light, nylon backpacks were presented as well. The mini-logo triangle earrings will also surely be spotted among influencers around the globe.

New era, new faces, new Prada. I was raving about the collection during lunch with Ignazio Gomez and Marco Pruneri at Torre restaurant inside the Fondazione Prada.

After that, I was driven to the PRADA Store in Galleria Vittorio Emanuele II the to discover the «100 covers, 100 people, 100 stories» which is part of the September Issue of Vogue Italia. Inside the shop, there is an interactive wall, where you could explore this amazing project in detail. Never done before, the shoot that took place in only 4 days and involved 100 people for 100 covers: from models, actresses and actors, activists, Instagram stars, writers, artists and common people. Each one of them with a story to tell was photographed in a look from Prada’s F/W 2020 collection.

After that, we went to Pasticceria Marchesi next door, which is one of the oldest and most famous pastry shops in Milan, and that belongs to the Prada Group. In keeping with its history and tradition, the interior design is divine and already worth the visit, not to speak of all those yummy treats you can indulge in.

A beautiful day, exploring the new Prada, that I will always remember! Thank you!

LoL, Sandra

Photos: Courtesy of Prada and © Sandra Bauknecht

Prada Timecapsule

Prada Timecapsule is an exclusive product drop of 50 items, occurring once a month, each first Thursday. Today, on July 2nd, 2020 the monthly Prada Timecapsule will be launched on prada.com – at 3pm CET – for 24 hours only. Forget the slow movement of our times, here you have to be fast. Stepping into the footsteps of Riccardo Tisci for Burberry, who used the so-called 24h «drop», a word mainly used in streetwear, for Burberry already, (for the previous post, click here please), Prada is finding new ways how to promote their products. However with Raf Simons at Prada, who is sharing with equal responsibilities for creative input and decision-making with Miuccia Prada, we will see a lot of interesting projects coming up.

Prada Timecapsule previous drops and the new July one

Enabled by the new Prada e-commerce platform, unveiled November 2019, this new section is now available solely in Europe (Austria, Belgium, Denmark, Finland, France, Germany, Greece, Ireland, Italy, Luxembourg, Monaco, The Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, United Kingdom), Japan, South Korea and for the first time in China, USA and Canada, reaching other markets over the course of 2020 following the new prada.com layout-relaunching calendar.

This series of drops offer a classic boxy shirt, one of Prada’s wardrobe essentials, presented as unisex in an original printed version. The print’s motif is inspired by a theme related to the month of launch and includes a specific limited edition number 1/50, 2/50….

For this release, scheduled July 2nd, Prada presents a new cotton popeline shirt for both women and men, featuring an exclusive print inspired by the cycling world. Available in XS, S, M, L, XL for €790,00 here for only 24h.

Mark your calendar: the next drop will be on August 6th, 2020.

LoL, Sandra

Photos: © Prada

Breaking News: Raf Simons Joins Prada

Today, I received the breaking news that Raf Simons will join Prada starting April 2, 2020. Rumors had been out since quite some time and now it is official. The Belgium designer will join the Italian fashion house as co-creative director alongside Miuccia Prada with equal responsibilities for creative input and decision-making. Their first runway presentation together will be for S/S 2021 in September 2020. «It’s a new wind,» said Miuccia Prada and I have to admit that I agree with Tim Blanks who wrote: «I cannot think of anything like this in the history of fashion

In 1978, Miuccia Prada inherited the label that was known for luggage making and transformed it into a global fashion brand with her creative designs. Prada has been a true trendsetter for decades, sometimes too fast thinking for the fashion world, she is often a few steps ahead of the game. Her iconic black nylon backpack launched in 1985 caused a real fashion frenzy and has been popular since then. In 1989 she added ready-to-wear to the offerings. Simons, who will continue to design his namesake menswear label, is the first designer from outside the Prada family to join the house since its inception.

Trendsetting: Prada S/S 2012 ad campaign photographed by Steven Meisel

Today at the Prada press conference, Simons announced: “Prada is a brand that I have been interested in my whole life. I cannot wait to express to all of you the dialogue I will have with Mrs Prada and her team. To be really honest, Mr Bertelli approached me right after my exit from Calvin Klein. Miuccia and I had a conversation about creativity in today’s fashion system. And it brought me to open dialogue with many designers, not just Mrs Prada. We have to re-look at how creativity can evolve in today’s fashion system.»

Power couple: Patrizio Bertelli and Miuccia Prada

Simons, who had worked with Prada and her husband Patrizio Bertelli before, when he was hired as creative director of Jil Sander in 2005. Prada had bought the German label and was looking for someone to fill the shoes of the namesake designer at that time. Simons’ seven-year tenure at the brand was an absolute success, and the Prada Group sold it to a London private equity firm in 2006.
Simons later worked at Dior and his latest venture was at Calvin Klein, where he was chief creative officer, and abruptly excited in December 2018.

Presented in Milan last Thursday: Miuccia Prada’s last single show for F/W 2020

Miuccia Prada has still a very strong view on fashion. Yet, it seems hard for her at the moment to translate this into sales. Rumors had been that the family is planning to sell to one of the big conglomerates. With the appointment of Simons, it seems that the Prada family will keep it a family business that also owns Miu Miu and Church’s.

Good luck, Raf!

They will have all my support – I have been collecting Prada pieces since a very young age and have always been very fond of the brand. Good luck to Raf, I am really excited to see what the two creative masterminds will come up with…

LoL, Sandra

Photos: Courtesy of Prada and © Sandra Bauknecht

Miu Miu S/S 2020 Collection & Ad Campaign


I truly adore the Miu Miu S/S 2020 collection, one of my favorites this season. Therefore I couldn’t resist this beautiful shearling-lined appliquéd suede vest below.


iconThe ad campaign captures the sophisticated and playful mood of the runway perfectly. Imagine an artists’ colony. The colony is all female. The claustrophobic dramas of this colony take place within a sprawling, labyrinthine property; part stage set, part installation, part gallery, part home. Here, the events are hinted at, intimated and obliquely observed in the S/S 2020 Miu Miu campaign.

The house of Xavier Corberó: Casa Corberó

The mythology of the artists’ colony and its place within the past, present and future, is conjured at the Casa Corberó. Built by the Catalan artist Xavier Corberó, situated in Esplugues, close to the outskirts of Barcelona, his ‘casa sublim’ is characterised by elaborate, playful forms that still adhere to a certain strictness, discipline and utility.

These notions are reflected in the S/S 2020 Miu Miu collection itself, where creative freedom and expression – at times spattered and hand-painted, with mismatched buttons, ‘collaged’ ruffles, done and yet undone – is contrasted with the discipline of form, silhouette and utility found in the examples of workwear and the uniform, motifs Miuccia Prada turns to once again. Here it is ‘woman’s work’ that is reflected, both domestic and artistic, in the shape of pinafores, aprons and overalls.

TO SHOP MIU MIU ONLINE, CLICK HERE PLEASE.
iconI hope you like it as much as I do…

LoL, Sandra

CREDITS: Photos by Call This Number, Liz Collins, Lynette Garland
Creative Direction and Styling by Katie Grand
Models: Tomiwa Adeshina, Pia Ekman, Bo Gebruers, Bella Hadid, Tang He, Lea Julian, Jordan Leftwich, Lila Moss, Patrycja Piekarska, Alexis Sundman, Xiao Wen Ju, Kaila Wyatt
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