Last month, I had the absolute pleasure to fly to Paris with Hublot for the launch event of the House’s collaboration with DJ Snake, who has such a huge presence in today’s musical landscape that he needs no introduction. The electronic music star first came to public attention with the track «Turn Down For What», released in 2013. Since then, the hits have racked up: «Lean On», «Loco Contigo», «Let Me Love You» with Justin Bieber, and «Selfish Love» with Selena Gomez. Diplo, Kanye West, Lil Jon… the collaborations keep on coming!
Framed by Ricardo Guadalupe to the left and DJ Snake to the right.
He became the first French artist to have two songs with over a billion plays on Spotify, and the awards have rained down: Billboard Music Awards, MTV Music Awards, and no fewer than three NRJ Music Awards. Hublot and DJ Snake have been partners since January 1st 2018, when he presided over the decks at Hublot’s closing evening during the FIFA World Cup in Russia.
There is something else that needs no further introduction… when Hublot invites, there is always a dazzling party. The evening started with a cocktail reception at the Accor Arena in Paris.
The big reveal during the cocktail reception.
The exclusive Hublot Big Bang DJ Snake was revealed at exactly at 9:30 p.m., when Hublot CEO, Ricardo Guadalupe and the watch’s namesake, DJ Snake, presented the 100-piece limited model for the first time to the invited guests, among them Adriana Lima, Iris Mittenaere, Didi Stone and Richard Orlinski.
Afterwards, DJ Snake, the most streamed French artist in world and Hublot ambassador since 2018, heated up the crowd with his international hits.
«To be able to wear – and also offer my fans – a watch which reflects my personality is something that has been very important to me since the start of my partnership with Hublot. I am delighted to have been able to combine my inspiration with the expertise of the fantastic watchmakers and technicians at this Swiss brand.»
The Big Bang DJ Snake is a vibrant watch boasting myriad facets, just like the talented artist who inspired it. The instantly recognisable iconic design of the Big Bang here gleams with a thousand coloured reflections. The bezel and the six titanium components of the 45-mm case are adorned with a «Newton’s Rings» effect. This process, which is technically similar to a black PVD treatment, is achieved through charging with colours and precisely orienting the components to a certain position to obtain the required colour.
At the DJ put: DJ Snake wearing the Big Bang DJ Snake and me wearing the Big Bang Unico Summer.
The result is an optical effect in which the colors change depending on the light and when viewed from different angles. Not only that, but the surface of the parts was hardened before the iridescent treatment in order to improve its adherence. This operation is a complex one as it is difficult to obtain the same gradation of colour on each of the 100 watches being produced. The cut-outs on the outer edge of the bezel were designed by DJ Snake himself. These notches make the Big Bang DJ Snake immediately recognisable, distinguishing it from other collections. An illustration of the «Art of Fusion» philosophy so dear to Hublot!
The upper face of the sapphire dial features a map of the world in the same colours as the case. This globe acts as DJ Snake’s signature. A nod both to his travels across the planet for his concerts and to the fact that his hits have made the world his home. The lower section is skeletonised and treated to create sections with a black fumé finish.
This semi-transparent finish allows a glimpse of the famous calibre HUB1242 UNICO movement, a flyback chronograph with a power reserve of 72 hours.
Limited to 100 pieces, the Big Bang DJ Snake will be supplied with two straps which are easily interchangeable thanks to the patented One Click system. The first is made from rubber, with a grey, black and purple camouflage pattern which echoes the myriad colours reflected by the watch case. The second, also rubber, has a black ribbed structure. The clasp on these straps also features the same «Newton’s Rings» effect as the case and bezel.
I am loving it and hope, that you will do too. Please enjoy more impressions of that fantastic night below. I feel so honored to be photographed by famous photographer German Larkin for Hublot.
With German Larkin who photographed…
Adriana Lima and…
and my humble self for Hublot! I love those photos.
Photos: © Sandra Bauknecht, © Hublot, © German Larkin