Tiffany Lock – Global Launch

Tiffany & Co. celebrates the global launch of the Tiffany Lock collection. Expanding on the current offering of Lock bangles that debuted in the U.S. in September, the global launch will bring an array of rings, earrings and pendants in rose gold to the brand with multiple colorways debuting later in the year. Signaling a new expression of design and craftsmanship, the Lock collection pays homage to the jeweler’s illustrious heritage while introducing the latest innovation to the bangle: an elegant swiveling mechanism that allows the designs to open and close.

The new Tiffany Lock campaign features K-pop superstar ROSÉ from girl group BLACKPINK. The Tiffany & Co. House ambassador is styled in sparkling diamond Lock bangles and highlight the versatility of the designs and powerful style statement each design makes. ROSÉ has continued to embody the modern Tiffany & Co. woman and bring an energy that is aligned with the ethos of Tiffany Lock. ROSÉ, together with the male talent featured in the new Lock campaign, capture the inclusive spirit of Tiffany’s first all-gender jewelry collection.

Tiffany Lock is available at Tiffany & Co. stores around the world and on Tiffany.com starting on January 2, 2023.

LoL, Sandra

Photos: Courtesy of Tiffany & Co.
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Tiffany & Co. Holiday Pop Up & Tiffany Café

Tiffany & Co. has opened its first Miami holiday pop up coinciding with this year’s Art Basel. Steps away from Tiffany & Co.’s permanent Miami Design District store, the House expands on its presence and influence in South Florida with its first café and dedicated holiday pop-up store in Miami. Inspired by Tiffany’s holiday campaign featuring archival designs from the legendary artist, Andy Warhol, who worked with the brand from 1956-1962, the pop up celebrates Warhol with its bright neon accents, intentional paint spills and acrylic framed art.

A quote from Warhol is prominently displayed above the brand’s coveted high jewelry stating: «More than anything people just want stars

The Tiffany Co. x Andy Warhol holiday campaign film is starring Hailey Bieber and is a tribute to the artist’s legendary Factory and love for the holidays.

The façade also creates a striking backdrop for the limited-run holiday pop-up store that features a curated assortment of House’s most coveted gold and radiant diamond jewelry from collections like Tiffany T, HardWear, Elsa Peretti, Jean Schlumberger and the jeweler’s newest icon: Tiffany Lock. As the House’s latest collection— created for all genders—Tiffany Lock is a bold visual statement about our personal bonds with others and how these bonds inform who we are.

The colorful Tiffany & Co. Café is offering a selective menu of light meals, coffee, tea and desserts; a perfect place to relax and enjoy Miami Design District’s latest jewel. No reservations required; walk-ins are welcome.

The Tiffany & Co. holiday pop up and café in the Miami Design District, located at 160 Northeast 40th Street, will remain open from now through January 31, 2023.
Open Monday through Sunday, 10:00 am – 6:00 pm
Phone Number: +1.305.428.1390

LoL, Sandra

Photos: © Tiffany & Co. @tiffanyandco @kaiandsunny
DISCLOSURE: We may earn commission from links on this page, but I only recommend products I love. Promise!

Tiffany & Co. Partners with Daniel Arsham

Tiffany & Co. announced its latest creative venture with artist Daniel Arsham, debuting a sculpture and limited-edition bangle to celebrate the new Lock collection. Uniting Arsham and Tiffany’s shared ideals of innovation, masterful craftsmanship and rebellious creativity, the House worked with the New York-based contemporary artist to create a limited series of 99 sculptures, each entitled «Bronze Eroded Tiffany Padlock.» The «eroded» bronze sculptures reimagine a padlock design from The Tiffany Archives through Arsham’s unique, distorted aesthetic that subverts both time and space.

The padlock has an important place in Tiffany’s history as an archival motif that goes back to the late 1800s, when the House first offered its clients functioning padlocks. Today, some of its most audacious jewelry designs are modeled after them, including bangles from the new Lock Collection.

The padlock-inspired sculpture is an expression of Arsham’s «Future Relics» aesthetic, where the artist recontextualizes contemporary objects through the lens of an imagined future. The artist creates tension in time, achieved through the sculpture’s eroded quality and hand applied patina that is reminiscent of Tiffany’s proprietary hue.

Inside the sculpture is a limited-edition Tiffany & Co. x Arsham Studio Lock bangle. A bold visual statement about the personal bonds we form with each other, the Lock collection is for all genders, anchored in a single inclusive message: «No rules. All welcome.» This exclusive 18k white gold Lock bangle is handcrafted and set with diamonds and tsavorites—a vivid green legacy gemstone that the jeweler proudly introduced to the world in 1974. Tsavorite’s verdant green hue hints at both the color of the sculpture’s patina and the Arsham Studio color. This heritage of discovery aligns with the aesthetic vocabulary of Arsham’s future «discoveries.»

«The ‘Bronze Eroded Tiffany Padlock’ is the third expression of the Tiffany and Arsham Studio story,” said Daniel Arsham. “It’s very personal to me, but there’s also an element of history in there—a link between generations of craft, between function and design, between craftsmanship and beauty. These are the elements that make Tiffany so unique, the elements that allow it to consistently hone the ‘sweet spot’ between heritage and modernity. I wanted to create an artwork to celebrate that

Tiffany & Co. x Arsham Studio «Bronze Eroded Tiffany Padlock»

The edition is a series of 99 works.
Each has been treated by hand at Arsham Studio in New York, each crafted over a span
over 400 hours of hand finishing.

Each sculpture (with accompanying limited-edition Lock bangle) is priced at $59,000.
Limited-edition Tiffany & Co. x Arsham Studio Lock Bangle

Handcrafted in 18k white gold.
Over 93 diamonds totaling over 3 carats.
Over 28 tsavorites totaling over 1 carat.
The «Bronze Eroded Tiffany Padlock» comes encased in a custom-made Tiffany Blue® art-handling crate with metal hardware. An additional Blue Box holds dual-branded white handling gloves.


The sculpture and accompanying limited-edition Lock bangle will be available at select Tiffany & Co. stores around the world on December 1st.

LoL, Sandra

Photos: © 2022 Tiffany and Company. All rights reserved. @tiffanyandco #LockCollection
DISCLOSURE: We may earn commission from links on this page, but I only recommend products I love. Promise.

TiffCoin

Finally my kind of cryptocurrency I love and trust! On April Fool’s Day, Tiffany & Co. announced it is venturing into the world of cryptocurrency. Now, the joke is up and while cryptocurrency may not be in the cards, the House revealed that it will sell a limited series of 499 18k yellow gold coinsTiffCoin—that celebrate the jeweler’s heritage and nod to the future of Tiffany & Co.


From 1973 until 2007, Tiffany & Co. offered Tiffany Money — actual silver and gold coins that could be exchanged for Tiffany & Co. jewelry. While the tradition is no more, the release of TiffCoin is an homage to this legacy. Each TiffCoin is individually engraved and numbered, featuring a T insignia with currency-inspired graphics. The exclusive 18k gold coin is 34.8 mm in diameter, 2.8 mm thick and comes in an exclusive TiffCoin case within the iconic Tiffany Blue Box® and retails for $9,999.99 USD.

Originally announced as a drop available for only 24 hours, there are still some available for good customers. By buying the TiffCoin, you will also get access to special events in the future.

LoL, Sandra

Photos: © Tiffany & Co. @ tiffanyandco
Tiffany, T&CO., Tiffany & Co., The color and word mark Tiffany Blue, and the design and word mark Tiffany Blue Box are trademarks of Tiffany and Company and its affiliates. © 2022 Tiffany and Company. All rights reserved.

Gal Gadot Stars in Tiffany & Co. Campaign

Tiffany & Co. presents its latest high jewelry campaign starring actress
Gal Gadot, who stuns in sparkling new designs from BOTANICA: Blue Book 2022, the pinnacle of the House’s jewelry portfolio. Shot in a pared-down environment, the photography features Gadot in key pieces from the spring Blue Book collection, including a dandelion-inspired diamond necklace
that can transform into five unique designs, as well as an orchid brooch, also transformable, and a
diamond and sapphire necklace that evokes thistles.

«I am incredibly honored to be a part of the new Blue Book high jewelry campaign and feel very fortunate to be able to represent the brand’s most esteemed jewelry collection during this exciting and transformative time,» said Gal Gadot.

Designs from Tiffany & Co.’s BOTANICA collection, Blue Book 2022, celebrating the timeless beauty of flora with these high jewelry pieces.

Gadot’s campaign represents the House’s first advertising venture with the actress. In addition to the new Blue Book designs, Gadot also wears several of Jean Schlumberger’s masterworks featured in BOTANICA, including his iconic Bird on a Rock brooch and the Fleurage bracelet. An exquisite creation that Tiffany & Co. artisans brought to life for the first time, the Fleurage bracelet is based on a sketch for a design that Jean Schlumberger once considered for the legendary Tiffany Diamond.

«Gal Gadot is more than a House ambassador. She epitomizes the effortless glamour, sheer sophistication and sense of modernity that Blue Book represents,» said Alexandre Arnault, Executive Vice President, Product and Communication, Tiffany & Co. «We are thrilled that she is the face of the new BOTANICA campaign

The campaign launches on Friday, April 22 on Tiffany.com, @tiffanyandco social channels, as well as in print and digital media globally.

If you are interested in reading an interview I did with Gal Gadot, click here please.

LoL, Sandra

Photos: © Tiffany & Co.
DISCLOSURE: We may earn commission from links on this page, but I only recommend products I love. Promise.

The Holy Grail for Watch Lovers

Today, the release of the world’s probably most coveted timepiece was announced: Patek Philippe is making 170 special versions of its most popular watch, Nautilus Ref. 5711, for Tiffany’s 170th Anniversary.

This is a huge surprise that comes less than a year after Patek Philippe discontinued the famed watch, originally launched in 2006, causing demand and prices to skyrocket.

Thierry Stern with me

Thierry Stern’s decision to make the final 5711s for Tiffany came obviously from the deep history and mutual values of the two companies. Tiffany’s partnership with Patek Philippe began already in 1851, when Antoine Norbert de Patek, seeking the world’s finest retailers for his exquisite timepieces, met Charles Lewis Tiffany at his store in New York. With a simple handshake, the jeweler and watchmaker established a relationship based on integrity and a commitment to excellence that endures to this day.

In 2008, Patek Philippe opened its first U.S. boutique at Tiffany’s Fifth Avenue flagship store, located on the mezzanine level. The elegant space celebrates the watchmaker’s heritage and world-renowned timepieces that are marked «Tiffany & Co.» the only American retailer’s name to appear on the dial of a Patek Philippe watch.

The special Ref. 5711 stainless steel watches with a Tiffany-blue face are said to be sold at select Tiffany boutiques for € 50.000. I am so in love, I have no words. This is truly the holy grail for watch lovers. And you know how much I love turquoise dials… wish me luck!

LoL, Sandra

Photos: Courtesy of Tiffany & Co. and © Sandra Bauknecht
DISCLOSURE: This post is not sponsored. I am madly in love!

24 Days of Tiffany

Tiffany & Co. has released its new Advent Calendar – the second-ever – celebrating Jean Michel Basquiat’s Equals Pi which was most recently seen in the House’s About Love campaign.

Transforming the traditional holiday countdown into a canvas spotlighting the same masterpiece featured in About Love, Basquiat’s 1892 painting, Equals Pi (1982) is the centerpiece of Tiffany’s latest Advent Calendar which includes 24 blue boxes filled with the most extraordinary Tiffany jewelry and objects and will be available worldwide now. Each Tiffany Blue Box® in the Advent Calendar features a custom-numbered hangtag.

As part of its ongoing efforts to bring art to more communities in its founding city, Tiffany & Co. is proud to announce a new partnership with Free Arts NYC. The House will donate $250,000 from purchases of the 2021 Advent Calendar to the organization and the funds will support a series of programs that will give children from underserved communities in New York City greater exposure to the creative arts.

Limited edition. Priced at $150.000.

LoL, Sandra

Photos: © Tiffany & Co.

Tiffany & Co. About Love Campaign

Tiffany & Co. announced today that powerhouse couple Beyoncé and JAY-Z will star in its latest campaign celebrating modern love. This is how LVMH is bringing its playbook to its largest-ever acquisition and the advantages and challenges of marketing brands rooted in the 19th century in today’s world.

Synonymous with the world’s greatest love stories since 1837, Tiffany’s debut of «ABOUT LOVE» marks the latest evolution of the luxury jeweler’s new creative direction. The campaign is the result of a close collaboration and a shared vision between both the Carters and Tiffany & Co.

«Beyoncé and JAY-Z are the epitome of the modern love story. As a brand that has always stood for love, strength and self-expression, we could not think of a more iconic couple that better represents Tiffany’s values. We are honored to have the Carters as a part of the Tiffany family.» —Alexandre Arnault, Executive Vice President of Product & Communications

As the first time the couple has appeared in a campaign together, «ABOUT LOVE» is an exploration of connection and vulnerability. The Carters’ love story is illuminated by the iconic Tiffany Diamond and set against the backdrop of Jean-Michel Basquiat’s Equals Pi (1982).*

As part of a private collection from its creation until now, this campaign marks the work of art’s first public appearance, propelling Tiffany’s long-standing tradition of working with New York creatives forward. Ushering in a new brand identity, this campaign embodies the beauty of love through time and all its diverse facets, forging a new vision of love today.


Worn in a campaign for the first time in history, the Tiffany Diamond weighs 128.54 carats and boasts an unprecedented 82 facets. Seen on Beyoncé throughout “ABOUT LOVE,” it is considered among the most important gemstone discoveries of the 19th century. Unearthed in 1877 in the Kimberley Mines of South Africa, founder Charles Lewis Tiffany purchased the rough diamond in 1878, solidifying the brand’s reputation as a diamond authority. House icons including designs from Jean Schlumberger and the Tiffany T collection are also featured throughout. Most notably, JAY-Z wears Jean Schlumberger’s legendary Bird on a Rock brooch, reconstructed as a pair of one-of-a-kind cuff links. Jean Schlumberger was best known for dressing high society’s elite in the 1960s and ’70s, so it is appropriate that his unmistakable designs live out his legacy on one of today’s greatest creative forces.

A film by acclaimed director Emmanuel Adjei has also been created and features a musical
performance of the classic song «Moon River.» Made famous in the 1961 film Breakfast at Tiffany’s, the iconic tune is reimagined with vocals by Beyoncé, captured by JAY-Z on a Super 8 camera. The couple selected the Orum House in Los Angeles to serve as the setting for the film, in which nostalgic flashbacks are interwoven with cinematic, dreamlike visuals. Basquiat’s Equals Pi appears once again as a common Tiffany Blue® thread throughout the narrative. The accompanying «ABOUT LOVE» print campaign was shot by Mason Poole and styled by June Ambrose and Marni Senofonte.

«ABOUT LOVE» reflects Tiffany’s continued support of underrepresented communities. As a part of
the house’s partnership with the Carters, Tiffany & Co. is proud to pledge a USD $2 million
commitment towards scholarship and internship programs for Historically Black Colleges and
Universities (HBCUs). Additional details on this initiative are forthcoming.
«ABOUT LOVE» launches globally in print on September 2. The accompanying film will launch on
Tiffany.com September 15 and will be amplified through global media activations. The campaign will further unfold later this year with additional films created by acclaimed director Dikayl Rimmasch and second unit director, Derek Milton.

LoL, Sandra

Photos: © Tiffany & Co. – @TIFFANYANDCO
*Partnership done in collaboration with Artestar, a global licensing agency and creative consultancy representing high-profile artists, photographers, designers and creatives.

Rest in Peace Elsa Peretti

Yesterday, Elsa Peretti’s family office in Zurich announced that the jewelry designer, who was famous for her creations for the US jeweler Tiffany & Co., died Thursday at the age of 80 in a village near Barcelona, ​​Spain peacefully in her sleep.

Just last October, Tiffany & Co. had tapped Peretti to design nine one-of-a-kind pieces, based on archival designs from her personal library, in celebration of 50 years since the introduction of her widely recognized bone-cuff bracelet – and 45 years since she began designing for the company.

Tiffany’s Instagram post.

A pioneering designer

Elsa Peretti was born in Florence and trained in Switzerland and Rome, where she later returned to for a degree in interior design. In the late ’60s, she had established herself as a model in New York City and Barcelona, and she also began to design her own jewelry. A small silver bottle worn as a necklace became her first successful creation. She found the inspiration for this design in Portofino, where women used to wear fragile gardenia flowers as a fashion accessory: the small silver vase necklace made the flowers last longer. Throughout her career, she would always try to combine beauty with practicability.

Elsa Peretti’s bottle pendants for Tiffany & Co.

The American fashion designer Giorgio di Sant’Angelo used some of her pieces in a fashion show, where they immediately became a huge success. The very next day she was a star in New York. During this time she met the legendary US fashion designer and seventies icon Halston, with whom she had a lifelong friendship and with whom she worked frequently. The US jeweler Tiffany & Co. became aware of the young designer and in 1974, she started an exclusive collaboration that would last through her entire career.

Elsa Peretti with Halston in 1977

She often seeked inspiration from everyday objectsa bean, a bone or an apple could be turned into cufflinks, bracelets, vases or lighters, scorpions and snakes were turned into attractive necklaces and rings, often in silver as one of their preferred materials. She herself said: «There is no new design, because good lines and shapes are timeless» and in fact her pieces are as modern and wearable today as ever.

Elsa Peretti’s famous bone cuffs.

Elsa Peretti’s designs are in the permanent collections of the British Museum in London, the Metropolitan Museum of Art in New York City, the Museum of Fine Arts in Boston, Massachusetts, and the Museum of Fine Arts in Houston, Texas. In recognition of her remarkable work, Tiffany established the Elsa Peretti Professorship in Jewelry Design at the Fashion Institute of Technology, the first endowed professorship in the history of FIT. In addition to other honors, the designer was awarded an honorary doctorate from the FIT in 2001. She also received the Coty American Fashion Critics’ Award for Jewelry in 1971 and the Rhode Island School of Design President’s Fellow Award in 1981. In 1996, she was named Accessory Designer of the Year by the Council of Fashion Designers of America.

Elsa Peretti photographed by Duane Michals, Vogue, December 1974

Philanthropic work

Elsa Peretti was also known for her charm, and friendliness towards others. She had a profoundly humanitarian vocation, supporting cultural, scientific and educational initiatives and advocating the defense of human rights. In 2000, she founded a charity in honor of her father, which was renamed the Nando and Elsa Peretti Foundation in 2015, that focuses on the protection of the environment and wildlife. Furthermore, it also aims to fight poverty. Over time, the foundation’s work has expanded to support a wide range of projects promoting human and civil rights, with a particular focus on the right to education, the rights of children, and the rights and dignity of women.

Sant Martí Vell, her Catalan hideaway

The Italian designer had been living a reclusive life in the tiny village of Sant Martí Vell in Catalonia, Spain, where she has lived permanently since the ’80s in a mustard-yellow home she purchased in 1968. She had restored it over years and the little village became her preferred place of residence. As a result, she restored entire sections of the village, acquired and preserved other buildings, including the church, and supported the excavation of Roman ruins and the archiving of the history of the village. She also founded a winery that has been selling exclusive wines under the Eccocivi label since 2008.

She promoted the visual arts and worked to consolidate, protect and disseminate the historical, artistic, cultural, architectural and craft heritage of Catalonia. In 2013 Elsa Peretti became the first non-Catalan person to be awarded the National Culture Prize of the National Council for Culture and the Arts (CoNCA).

Rest in Peace, Elsa!

A truly creative mind and great should has left this planet. Thank you, Elsa, for leaving us such a lovely legacy. You will never be forgotten. Fortunately, also much photographic evidence remains of her, such as Helmut Newton’s 1975 shot of her leaning languidly on a terrace in Halston’s take on a Playboy Bunny costume. «Helmut and I were having an affair. He was a Scorpio. There is something between Scorpio and Taurus,» she said in an interview with Vanity Fair, taking on a suggestive tone. «One morning, he said, ‘I want to do a picture of you.’ I didn’t know what to wear. I went to my closet and came out wearing this costume I’d worn to a party with Halston. Helmut was flabbergasted. He took me on the terrace and took the photo. It was 11 A.M.»… what a beautiful life!

LoL, Sandra

Matthias Schneider, Studio Director and Head of Design at REPOSSI, paid homage to Elsa Peretti on Instagram.

Photos: Courtesy of Tiffany & Co. / Elsa Peretti

Tiffany & Co. Acquires an 80-Carat Diamond

Breaking news for all gem lovers. Tiffany & Co. acquires an exceptional 80-carat diamond to reimagine its historic 1939 World’s Fair Necklace. Expected to be its most expensive piece ever, Tiffany will unveil the diamond necklace in 2022 when the doors of its transformed Fifth Avenue flagship store reopen, making history once again, just as the original necklace did nearly a century ago when it debuted at the World’s Fair in Queens, New York.

In August 2020, OMA unveiled images of the newly transformed Tiffany Fifth Avenue Flagship Store to open in 2022.

The original aquamarine design has been modernized with an extraordinary oval diamond of over 80 carats, the largest diamond ever offered by Tiffany and eclipsed only by the Tiffany Diamond, which famously is not for sale.

«What better way to mark the opening of our transformed Tiffany flagship store in 2022 than to reimagine this incredible necklace from the 1939 World’s Fair, one of our most celebrated pieces when we opened our doors on 57th Street and Fifth Avenue for the first time,» said Victoria Reynolds, Tiffany & Co. Chief Gemologist. «The new necklace perfectly reflects our brand heritage as a New York luxury jeweler, whose founder was known as the ‘King of Diamonds‘.»

Tiffany & Co. 80-carat, D color, internally flawless diamond inspired by necklace from the 1939 World’s Fair.

The breathtaking center stone – an over-80-carat, D color, internally flawless oval diamond – is not only very rare, it is a symbol of Tiffany’s industry-first approach to diamond traceability. Responsibly sourced in Botswana, Africa, the diamond will be set by Tiffany artisans in NYC.


Photograph of the aquamarine and diamond necklace from the 1939 World’s Fair_Tiffany & Co. Archives.

The original necklace’s sizable aquamarine and exceptional diamond forms entranced the millions who came to admire the international spectacle. With its forward-looking theme, «Dawn of a New Day,» the 1939 World’s Fair promised a glimpse into «the World of Tomorrow.» The fair’s intention was to inspire, in its over 44 million visitors, the dream of a better and more effervescent tomorrow. Tiffany’s masterpiece did just that – setting the stage for the opening of its iconic flagship store on 57th Street and Fifth Avenue the following year, in 1940 – foreshadowing what will be a similarly historic moment for the brand in 2022.

In 1878, the company purchased the famous Tiffany Diamond, an immense canary yellow stone from the new South African deposits. Once cut, the diamond weighed 128.54 carats.

Tiffany has acquired many rare and remarkable gemstones for its jewelry designs in its 183-year history, including the legendary Tiffany Diamond, one of the world’s largest and finest fancy yellow diamonds, as well as the Hooker Emerald, now exhibited at the Smithsonian and the Mazarin Diamonds, purchased by Tiffany at the auction of the French Crown Jewels.

LoL, Sandra

The massive 75.47-carat Hooker Emerald had been auctioned to Tiffany & Co, which initially set it in a tiara. Despite its beauty, the tiara remained unsold for decades. In 1950, the emerald was re-set into a brooch that included matching earrings. Five years later, the brooch was purchased by Janet Annenberg Hooker. In 1977, she donated it to the Smithsonian.

Photos: © Tiffany & Co. and © OMA