TiffCoin

Finally my kind of cryptocurrency I love and trust! On April Fool’s Day, Tiffany & Co. announced it is venturing into the world of cryptocurrency. Now, the joke is up and while cryptocurrency may not be in the cards, the House revealed that it will sell a limited series of 499 18k yellow gold coinsTiffCoin—that celebrate the jeweler’s heritage and nod to the future of Tiffany & Co.


From 1973 until 2007, Tiffany & Co. offered Tiffany Money — actual silver and gold coins that could be exchanged for Tiffany & Co. jewelry. While the tradition is no more, the release of TiffCoin is an homage to this legacy. Each TiffCoin is individually engraved and numbered, featuring a T insignia with currency-inspired graphics. The exclusive 18k gold coin is 34.8 mm in diameter, 2.8 mm thick and comes in an exclusive TiffCoin case within the iconic Tiffany Blue Box® and retails for $9,999.99 USD.

Originally announced as a drop available for only 24 hours, there are still some available for good customers. By buying the TiffCoin, you will also get access to special events in the future.

LoL, Sandra

Photos: © Tiffany & Co. @ tiffanyandco
Tiffany, T&CO., Tiffany & Co., The color and word mark Tiffany Blue, and the design and word mark Tiffany Blue Box are trademarks of Tiffany and Company and its affiliates. © 2022 Tiffany and Company. All rights reserved.

Gal Gadot Stars in Tiffany & Co. Campaign

Tiffany & Co. presents its latest high jewelry campaign starring actress
Gal Gadot, who stuns in sparkling new designs from BOTANICA: Blue Book 2022, the pinnacle of the House’s jewelry portfolio. Shot in a pared-down environment, the photography features Gadot in key pieces from the spring Blue Book collection, including a dandelion-inspired diamond necklace
that can transform into five unique designs, as well as an orchid brooch, also transformable, and a
diamond and sapphire necklace that evokes thistles.

«I am incredibly honored to be a part of the new Blue Book high jewelry campaign and feel very fortunate to be able to represent the brand’s most esteemed jewelry collection during this exciting and transformative time,» said Gal Gadot.

Designs from Tiffany & Co.’s BOTANICA collection, Blue Book 2022, celebrating the timeless beauty of flora with these high jewelry pieces.

Gadot’s campaign represents the House’s first advertising venture with the actress. In addition to the new Blue Book designs, Gadot also wears several of Jean Schlumberger’s masterworks featured in BOTANICA, including his iconic Bird on a Rock brooch and the Fleurage bracelet. An exquisite creation that Tiffany & Co. artisans brought to life for the first time, the Fleurage bracelet is based on a sketch for a design that Jean Schlumberger once considered for the legendary Tiffany Diamond.

«Gal Gadot is more than a House ambassador. She epitomizes the effortless glamour, sheer sophistication and sense of modernity that Blue Book represents,» said Alexandre Arnault, Executive Vice President, Product and Communication, Tiffany & Co. «We are thrilled that she is the face of the new BOTANICA campaign

The campaign launches on Friday, April 22 on Tiffany.com, @tiffanyandco social channels, as well as in print and digital media globally.

If you are interested in reading an interview I did with Gal Gadot, click here please.

LoL, Sandra

Photos: © Tiffany & Co.
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The Holy Grail for Watch Lovers

Today, the release of the world’s probably most coveted timepiece was announced: Patek Philippe is making 170 special versions of its most popular watch, Nautilus Ref. 5711, for Tiffany’s 170th Anniversary.

This is a huge surprise that comes less than a year after Patek Philippe discontinued the famed watch, originally launched in 2006, causing demand and prices to skyrocket.

Thierry Stern with me

Thierry Stern’s decision to make the final 5711s for Tiffany came obviously from the deep history and mutual values of the two companies. Tiffany’s partnership with Patek Philippe began already in 1851, when Antoine Norbert de Patek, seeking the world’s finest retailers for his exquisite timepieces, met Charles Lewis Tiffany at his store in New York. With a simple handshake, the jeweler and watchmaker established a relationship based on integrity and a commitment to excellence that endures to this day.

In 2008, Patek Philippe opened its first U.S. boutique at Tiffany’s Fifth Avenue flagship store, located on the mezzanine level. The elegant space celebrates the watchmaker’s heritage and world-renowned timepieces that are marked «Tiffany & Co.» the only American retailer’s name to appear on the dial of a Patek Philippe watch.

The special Ref. 5711 stainless steel watches with a Tiffany-blue face are said to be sold at select Tiffany boutiques for € 50.000. I am so in love, I have no words. This is truly the holy grail for watch lovers. And you know how much I love turquoise dials… wish me luck!

LoL, Sandra

Photos: Courtesy of Tiffany & Co. and © Sandra Bauknecht
DISCLOSURE: This post is not sponsored. I am madly in love!

24 Days of Tiffany

Tiffany & Co. has released its new Advent Calendar – the second-ever – celebrating Jean Michel Basquiat’s Equals Pi which was most recently seen in the House’s About Love campaign.

Transforming the traditional holiday countdown into a canvas spotlighting the same masterpiece featured in About Love, Basquiat’s 1892 painting, Equals Pi (1982) is the centerpiece of Tiffany’s latest Advent Calendar which includes 24 blue boxes filled with the most extraordinary Tiffany jewelry and objects and will be available worldwide now. Each Tiffany Blue Box® in the Advent Calendar features a custom-numbered hangtag.

As part of its ongoing efforts to bring art to more communities in its founding city, Tiffany & Co. is proud to announce a new partnership with Free Arts NYC. The House will donate $250,000 from purchases of the 2021 Advent Calendar to the organization and the funds will support a series of programs that will give children from underserved communities in New York City greater exposure to the creative arts.

Limited edition. Priced at $150.000.

LoL, Sandra

Photos: © Tiffany & Co.

Tiffany & Co. About Love Campaign

Tiffany & Co. announced today that powerhouse couple Beyoncé and JAY-Z will star in its latest campaign celebrating modern love. This is how LVMH is bringing its playbook to its largest-ever acquisition and the advantages and challenges of marketing brands rooted in the 19th century in today’s world.

Synonymous with the world’s greatest love stories since 1837, Tiffany’s debut of «ABOUT LOVE» marks the latest evolution of the luxury jeweler’s new creative direction. The campaign is the result of a close collaboration and a shared vision between both the Carters and Tiffany & Co.

«Beyoncé and JAY-Z are the epitome of the modern love story. As a brand that has always stood for love, strength and self-expression, we could not think of a more iconic couple that better represents Tiffany’s values. We are honored to have the Carters as a part of the Tiffany family.» —Alexandre Arnault, Executive Vice President of Product & Communications

As the first time the couple has appeared in a campaign together, «ABOUT LOVE» is an exploration of connection and vulnerability. The Carters’ love story is illuminated by the iconic Tiffany Diamond and set against the backdrop of Jean-Michel Basquiat’s Equals Pi (1982).*

As part of a private collection from its creation until now, this campaign marks the work of art’s first public appearance, propelling Tiffany’s long-standing tradition of working with New York creatives forward. Ushering in a new brand identity, this campaign embodies the beauty of love through time and all its diverse facets, forging a new vision of love today.


Worn in a campaign for the first time in history, the Tiffany Diamond weighs 128.54 carats and boasts an unprecedented 82 facets. Seen on Beyoncé throughout “ABOUT LOVE,” it is considered among the most important gemstone discoveries of the 19th century. Unearthed in 1877 in the Kimberley Mines of South Africa, founder Charles Lewis Tiffany purchased the rough diamond in 1878, solidifying the brand’s reputation as a diamond authority. House icons including designs from Jean Schlumberger and the Tiffany T collection are also featured throughout. Most notably, JAY-Z wears Jean Schlumberger’s legendary Bird on a Rock brooch, reconstructed as a pair of one-of-a-kind cuff links. Jean Schlumberger was best known for dressing high society’s elite in the 1960s and ’70s, so it is appropriate that his unmistakable designs live out his legacy on one of today’s greatest creative forces.

A film by acclaimed director Emmanuel Adjei has also been created and features a musical
performance of the classic song «Moon River.» Made famous in the 1961 film Breakfast at Tiffany’s, the iconic tune is reimagined with vocals by Beyoncé, captured by JAY-Z on a Super 8 camera. The couple selected the Orum House in Los Angeles to serve as the setting for the film, in which nostalgic flashbacks are interwoven with cinematic, dreamlike visuals. Basquiat’s Equals Pi appears once again as a common Tiffany Blue® thread throughout the narrative. The accompanying «ABOUT LOVE» print campaign was shot by Mason Poole and styled by June Ambrose and Marni Senofonte.

«ABOUT LOVE» reflects Tiffany’s continued support of underrepresented communities. As a part of
the house’s partnership with the Carters, Tiffany & Co. is proud to pledge a USD $2 million
commitment towards scholarship and internship programs for Historically Black Colleges and
Universities (HBCUs). Additional details on this initiative are forthcoming.
«ABOUT LOVE» launches globally in print on September 2. The accompanying film will launch on
Tiffany.com September 15 and will be amplified through global media activations. The campaign will further unfold later this year with additional films created by acclaimed director Dikayl Rimmasch and second unit director, Derek Milton.

LoL, Sandra

Photos: © Tiffany & Co. – @TIFFANYANDCO
*Partnership done in collaboration with Artestar, a global licensing agency and creative consultancy representing high-profile artists, photographers, designers and creatives.

Rest in Peace Elsa Peretti

Yesterday, Elsa Peretti’s family office in Zurich announced that the jewelry designer, who was famous for her creations for the US jeweler Tiffany & Co., died Thursday at the age of 80 in a village near Barcelona, ​​Spain peacefully in her sleep.

Just last October, Tiffany & Co. had tapped Peretti to design nine one-of-a-kind pieces, based on archival designs from her personal library, in celebration of 50 years since the introduction of her widely recognized bone-cuff bracelet – and 45 years since she began designing for the company.

Tiffany’s Instagram post.

A pioneering designer

Elsa Peretti was born in Florence and trained in Switzerland and Rome, where she later returned to for a degree in interior design. In the late ’60s, she had established herself as a model in New York City and Barcelona, and she also began to design her own jewelry. A small silver bottle worn as a necklace became her first successful creation. She found the inspiration for this design in Portofino, where women used to wear fragile gardenia flowers as a fashion accessory: the small silver vase necklace made the flowers last longer. Throughout her career, she would always try to combine beauty with practicability.

Elsa Peretti’s bottle pendants for Tiffany & Co.

The American fashion designer Giorgio di Sant’Angelo used some of her pieces in a fashion show, where they immediately became a huge success. The very next day she was a star in New York. During this time she met the legendary US fashion designer and seventies icon Halston, with whom she had a lifelong friendship and with whom she worked frequently. The US jeweler Tiffany & Co. became aware of the young designer and in 1974, she started an exclusive collaboration that would last through her entire career.

Elsa Peretti with Halston in 1977

She often seeked inspiration from everyday objectsa bean, a bone or an apple could be turned into cufflinks, bracelets, vases or lighters, scorpions and snakes were turned into attractive necklaces and rings, often in silver as one of their preferred materials. She herself said: «There is no new design, because good lines and shapes are timeless» and in fact her pieces are as modern and wearable today as ever.

Elsa Peretti’s famous bone cuffs.

Elsa Peretti’s designs are in the permanent collections of the British Museum in London, the Metropolitan Museum of Art in New York City, the Museum of Fine Arts in Boston, Massachusetts, and the Museum of Fine Arts in Houston, Texas. In recognition of her remarkable work, Tiffany established the Elsa Peretti Professorship in Jewelry Design at the Fashion Institute of Technology, the first endowed professorship in the history of FIT. In addition to other honors, the designer was awarded an honorary doctorate from the FIT in 2001. She also received the Coty American Fashion Critics’ Award for Jewelry in 1971 and the Rhode Island School of Design President’s Fellow Award in 1981. In 1996, she was named Accessory Designer of the Year by the Council of Fashion Designers of America.

Elsa Peretti photographed by Duane Michals, Vogue, December 1974

Philanthropic work

Elsa Peretti was also known for her charm, and friendliness towards others. She had a profoundly humanitarian vocation, supporting cultural, scientific and educational initiatives and advocating the defense of human rights. In 2000, she founded a charity in honor of her father, which was renamed the Nando and Elsa Peretti Foundation in 2015, that focuses on the protection of the environment and wildlife. Furthermore, it also aims to fight poverty. Over time, the foundation’s work has expanded to support a wide range of projects promoting human and civil rights, with a particular focus on the right to education, the rights of children, and the rights and dignity of women.

Sant Martí Vell, her Catalan hideaway

The Italian designer had been living a reclusive life in the tiny village of Sant Martí Vell in Catalonia, Spain, where she has lived permanently since the ’80s in a mustard-yellow home she purchased in 1968. She had restored it over years and the little village became her preferred place of residence. As a result, she restored entire sections of the village, acquired and preserved other buildings, including the church, and supported the excavation of Roman ruins and the archiving of the history of the village. She also founded a winery that has been selling exclusive wines under the Eccocivi label since 2008.

She promoted the visual arts and worked to consolidate, protect and disseminate the historical, artistic, cultural, architectural and craft heritage of Catalonia. In 2013 Elsa Peretti became the first non-Catalan person to be awarded the National Culture Prize of the National Council for Culture and the Arts (CoNCA).

Rest in Peace, Elsa!

A truly creative mind and great should has left this planet. Thank you, Elsa, for leaving us such a lovely legacy. You will never be forgotten. Fortunately, also much photographic evidence remains of her, such as Helmut Newton’s 1975 shot of her leaning languidly on a terrace in Halston’s take on a Playboy Bunny costume. «Helmut and I were having an affair. He was a Scorpio. There is something between Scorpio and Taurus,» she said in an interview with Vanity Fair, taking on a suggestive tone. «One morning, he said, ‘I want to do a picture of you.’ I didn’t know what to wear. I went to my closet and came out wearing this costume I’d worn to a party with Halston. Helmut was flabbergasted. He took me on the terrace and took the photo. It was 11 A.M.»… what a beautiful life!

LoL, Sandra

Matthias Schneider, Studio Director and Head of Design at REPOSSI, paid homage to Elsa Peretti on Instagram.

Photos: Courtesy of Tiffany & Co. / Elsa Peretti

Tiffany & Co. Acquires an 80-Carat Diamond

Breaking news for all gem lovers. Tiffany & Co. acquires an exceptional 80-carat diamond to reimagine its historic 1939 World’s Fair Necklace. Expected to be its most expensive piece ever, Tiffany will unveil the diamond necklace in 2022 when the doors of its transformed Fifth Avenue flagship store reopen, making history once again, just as the original necklace did nearly a century ago when it debuted at the World’s Fair in Queens, New York.

In August 2020, OMA unveiled images of the newly transformed Tiffany Fifth Avenue Flagship Store to open in 2022.

The original aquamarine design has been modernized with an extraordinary oval diamond of over 80 carats, the largest diamond ever offered by Tiffany and eclipsed only by the Tiffany Diamond, which famously is not for sale.

«What better way to mark the opening of our transformed Tiffany flagship store in 2022 than to reimagine this incredible necklace from the 1939 World’s Fair, one of our most celebrated pieces when we opened our doors on 57th Street and Fifth Avenue for the first time,» said Victoria Reynolds, Tiffany & Co. Chief Gemologist. «The new necklace perfectly reflects our brand heritage as a New York luxury jeweler, whose founder was known as the ‘King of Diamonds‘.»

Tiffany & Co. 80-carat, D color, internally flawless diamond inspired by necklace from the 1939 World’s Fair.

The breathtaking center stone – an over-80-carat, D color, internally flawless oval diamond – is not only very rare, it is a symbol of Tiffany’s industry-first approach to diamond traceability. Responsibly sourced in Botswana, Africa, the diamond will be set by Tiffany artisans in NYC.


Photograph of the aquamarine and diamond necklace from the 1939 World’s Fair_Tiffany & Co. Archives.

The original necklace’s sizable aquamarine and exceptional diamond forms entranced the millions who came to admire the international spectacle. With its forward-looking theme, «Dawn of a New Day,» the 1939 World’s Fair promised a glimpse into «the World of Tomorrow.» The fair’s intention was to inspire, in its over 44 million visitors, the dream of a better and more effervescent tomorrow. Tiffany’s masterpiece did just that – setting the stage for the opening of its iconic flagship store on 57th Street and Fifth Avenue the following year, in 1940 – foreshadowing what will be a similarly historic moment for the brand in 2022.

In 1878, the company purchased the famous Tiffany Diamond, an immense canary yellow stone from the new South African deposits. Once cut, the diamond weighed 128.54 carats.

Tiffany has acquired many rare and remarkable gemstones for its jewelry designs in its 183-year history, including the legendary Tiffany Diamond, one of the world’s largest and finest fancy yellow diamonds, as well as the Hooker Emerald, now exhibited at the Smithsonian and the Mazarin Diamonds, purchased by Tiffany at the auction of the French Crown Jewels.

LoL, Sandra

The massive 75.47-carat Hooker Emerald had been auctioned to Tiffany & Co, which initially set it in a tiara. Despite its beauty, the tiara remained unsold for decades. In 1950, the emerald was re-set into a brooch that included matching earrings. Five years later, the brooch was purchased by Janet Annenberg Hooker. In 1977, she donated it to the Smithsonian.

Photos: © Tiffany & Co. and © OMA

Tiffany Files Lawsuit Against LVMH

In November 2019, luxury giant LVMH Moët Hennessy Louis Vuitton SE confirmed that it has reached a $16.2 billion deal to buy American jeweller Tiffany & Co. For the previous post, click here please.

Yesterday, after months of speculation, LVMH has called off its planned mega-merger with the American jeweler. The result? Tiffany sinks 11% and is now suing the French luxury conglomerate to keep the acquisition on track. The jewelry giant alleged LVMH sought to leverage US social justice protests and the coronavirus pandemic to «avoid paying the agreed price for Tiffany shares.»

LVMH explained that the deal’s contract set a November 24 deadline, and that requests from Tiffany and the French government to delay the deal led to its pulling out. In return, Tiffany accused LVMH of not doing its part to win approval of the deal from antitrust authorities.

Tiffany’s famous 5th Avenue store in New York City

More details can be found in LVMH’s press release from yesterday: «After a succession of events which undermine the acquisition of Tiffany & Co, the Board of LVMH met to review the situation relating to the contemplated investment in light of these recent developments.

The Board learned of a letter from the French European and Foreign Affairs Minister which, in reaction to the threat of taxes on French products by the US, directed the Group to defer the acquisition of Tiffany until after January 6th, 2021. Furthermore, the Board noted Tiffany & Co.’s requested to extend the «Outside Date» in the Merger Agreement from November 24th to December 31st, 2020.

As a results of these elements, and knowledge of the first legal analysis led by the advisors and the LVMH teams, the Board decided to comply with the Merger Agreement signed in November 2019 which provides, in any event for a closing deadline no later than November 24th, 2020 and officially records that, as it stands, the Group LVMH will therefore not be able to complete the acquisition of Tiffany & Co.»

Key figure: Roger N. Farah, Chairman of the Board Tiffany & Co.

In course of Tiffany & Co.’s lawsuit in the Court of Chancery of the State of Delaware against LVMH Moët Hennessy-Louis Vuitton SE and related entities («LVMH»), Roger N. Farah, Chairman of the Board, said, «We regret having to take this action but LVMH has left us no choice but to commence litigation to protect our company and our shareholders. Tiffany is confident it has complied with all of its obligations under the Merger Agreement and is committed to completing the transaction on the terms agreed to last year. Tiffany expects the same of LVMH

He stated further, «We believe that LVMH will seek to use any available means in an attempt to avoid closing the transaction on the agreed terms. But the simple facts are that there is no basis under French law for the Foreign Affairs Minister to order a company to breach a valid and binding agreement, and LVMH’s unilateral discussions with the French government without notifying or consulting with Tiffany and its counsel were a further breach of LVMH’s obligations under the Merger Agreement. ‎Moreover, this supposed official French effort to retaliate against the U.S. for proposed new tariffs has never been announced or discussed publicly; how could it possibly then be an effort to pressure the U.S. into revoking the tariffs? Furthermore, as we are not aware of any other French company receiving such a request, it is all the more clear that LVMH has unclean hands.»

Tiffany CEO Alessandra Bogliolo in 2018

Tiffany emphasized that its business remained strong, with sales in the last three months of 2020 expected to exceed the same period last year and that the COVID-19 pandemic has not prevented other parties from making antitrust filings on a timely schedule.

Chief Executive Officer Alessandro Bogliolo underlined, »The fundamental strength of Tiffany’s business is clear. The company has already returned to profitability after just one quarter of losses, and we expect our earnings in the fourth quarter of 2020 will actually exceed the same period in 2019

The famous movie scene: Audrey Hepburn in «Breakfast at Tiffany’s».

Tiffany is seeking to expedite the Delaware proceedings to obtain a ruling prior to November 24, 2020 ordering LVMH to comply with its obligations and complete the transaction on the agreed terms.

An unpleasant turnaround of what we thought would become a love story of the luxury industry. I am very curious to see the outcome. I mean if LVMH walks away completely, Kering or Richmond might jump on the deal and acquire Tiffany. Stay tuned!

LoL, Sandra

Funny composite from the NY Post
Photos: Tiffany & Co., LVMH, Getty

My Look: Flowers and Lace

For my birthday, I wore this combination that I truly adore. The way the flowers are attached to the dress and bag is so artful. However, the combination of lace adds this unexpected twist. Looking back at these photos made me realize how much I miss my girlfriends, how much I miss these beautiful and careless lunches we spent together. Let’s hope that we will be soon back to normal.

My Look: Sheer mini cotton-blend capeicon, flower embellishments lace and cady dressicon, fiori appliquéd satin tote andicon red crystal-embellished leather pumps, all by Prada, JUSTE UN CLOU bracelet in rose gold with diamonds, LOVE bracelet in rose gold with 4 diamonds, and LOVE ring with diamonds, all by CARTIER, True diamond ring by Tiffany & Co.Diorette ring and earrings, both by Dior Haute Joaillerie, and Tonda 1950 Galaxy by Parmigiani Fleurier.

LoL, Sandra

Photos: © David Biedert Photography
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My Look: Not Your Barbie Girl

«Not your barbie girl, I’m livin’ in my own world, I ain’t plastic, call me classic.
You can’t touch me there, you can’t touch my body
Unless I say so, ain’t your barbie, no
»
Ava Max, Not Your Barbie Girl

This weekend I enjoyed the beautiful sunny weather and played a little dress up in my garden. I hope you like this boudoir-style old Hollywood glamour as much as I do.

My look: Feather-embellished silk-chiffon capeicon, feather and satin-trimmed silk-chiffon wide-leg pantsicon, all by Dolce & Gabbanaicon, and wrap-effect bandage and ruched tulle top
icon by Hervé Léger, silver glitter plateau sandals by Jimmy Choo, and hairspray bottle bag by Moschinoicon, glitter sunglasses by CHANEL18-karat white gold diamond GG necklace and 18-karat white gold diamond necklace with charmicon, both by Gucci Fine JewelleryPossession 18-karat rose gold diamond ring by Piaget, Tiffany True diamond ring by Tiffany & Co., diamond earrings, LOVE bracelets and yellow gold diamond pavé eternity band, all by Cartier.

LoL, Sandra

Photos: © Sandra Bauknecht
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