Sandra‘s Closet

Today, I am writing to share some exciting news about YVY, the Swiss fashion brand that has been making waves in the fashion industry for its innovative designs that cross the boundaries between object, accessory, and clothing.

Yvonne Reichmuth founder and creative director of YVY.

The brand’s biggest ARCHIVE SALE will take place from the 14th to the 16th of April at their studio and online from the 17th to the 20th. The studio’s address is Quellenstrasse 27 in Zurich with opening hours on Friday 14th of April from 10am to 8pm and during the weekend from 11am to 5pm.

The cuban-born American-raised superstar Camila Cabello wore the YVY Spine Harness for her look on The Voice USA recently.

YVY has gained a lot of attention and love from celebrities worldwide. The ARCHIVE SALE features some of the iconic pieces worn by Lady Gaga, Ciara, and Irina Shayk, making it an exciting chance for fans to own a piece of fashion history! Moreover, YVY will have samples and prototypes of some of their bestsellers.

Matthias Breschan, CEO of Longines, Yvonne Reichmuth and Kate Winslet.

Last year, Swiss watchmaking brand Longines entrusted YVY with a new design for the famous rectangular watch of Longine’s DolceVita collection, resulting in four sophisticated timepieces that were revealed in Paris in the presence of Kate Winslet.

Madonna in 2020 in a one-of-a-kind top from YVY’s BRUT collection, handmade in the Zurich atelier with Italian lambskin and delicate Swarovski crystals. 

The aim for YVY’s ARCHIVE SALE is to provide an unparalleled opportunity for the Swiss audience to own exclusive pieces from the collection Swiss made. YVY believes that each piece carries a unique story, and is thrilled to share it with their valued customers.

Lday Gaga herself starred in her Haus Laboratories’s makeup line’s campaign in a top by YVY to underline the empowering effect of a bold eyeliner.

Take advantage of this opportunity to get your dream leather look and follow YVY on Instagram @yvyleather for a first look at the archive pieces. Get exclusive access to iconic pieces worn by celebrities for fashion magazines and press events, as well as one-of-a-kind designs and samples from some of their must-haves at up to 80% off.

LoL, Sandra

Photos: © YVY
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The Met Gala is typically held on the first Monday in May, but this year, the event was postponed due to COVID-19 and falls right in the middle of fashion month. As Iris Apfel once said: «When we were small children, we all played dress-up and everybody had a good time, so why stop?». This is how Met Gala is for me, a huge party for everyone who loves to dress up and has never stop to indulge in fashion.

Ensemble, Christopher John Rogers (American, born 1993), F/W 2020; Courtesy Christopher John Rogers. Photo: HAPPYMONDAY / Courtesy of the Costume Institute

Also referred to as «fashion’s biggest night out,» the Met Gala is a fundraising benefit for the Metropolitan Museum of Art in New York City. This year, the Costume Institute will host its first two-part exhibition, on the theme of American fashion, during 2021 and 2022. Part one, «In America: A Lexicon of Fashion,» will open in the Anna Wintour Costume Center on September 18, 2021, and will remain on display when «In America: An Anthology of Fashion,» opens on May 5, 2022 in the period rooms of the American Wing. Both shows will run through September 5, 2022.

Below, you will find my personal selection of outfits, that I loved or didn’t like and hope you will enjoy it.

LoL, Sandra

Fashion that makes us dream – my favorite look of the gala: Iman in Harris Reed

Cracking the codes: Kim Kardashian in Balenciaga

Rihanna in Balenciaga Couture and Maria Tash jewelry and A$AP Rocky in ERL

Wild West: Jennifer Lopez in Ralph Lauren

Fitting the American theme of the upcoming exhibitions perfectly: Helen Lasichanh and Pharrell Williams in CHANEL

Sporting the American flag: Debbie Harry in and with Zac Posen

Trio infernal with an American «Statue of Liberty» touch: Sienna Miller in Gucci, Hamish Bowles in Thom Browne, and Emily Blunt in Miu Miu

Feathers were also a trending theme: Serena Williams in Gucci

One of my favorites last night: Zoë Kravitz in Saint Laurent

And another one of my favorite looks: Kendall Jenner in Givenchy

Julia Garner in Stella McCartney

Hailee Steinfeld in Iris Van Herpen

Donatella Versace in Versace

Whoopi Goldberg, Pierpaolo Piccioli and Carey Mulligan in Valentino

Shawn Mendes and Camila Cabello in Michael Kors Collection

Literally eye-catching: Hunter Schafer in Prada

Gigi Hadid in Prada

A great look, but somehow not for her: Diane Kruger in Prabal Gurung and Jimmy Choo shoes

Beautiful: Emily Ratajkowski in Vera Wang

Mmh… definitely not my favorite look: Vera Wang in Vera Wang

Playing dress-up: Erykah Badu in Thom Browne

Making a statement: Cara Delevingne in Christian Dior

Flowers were a huge theme: Lili Reinhart in Christian Siriano

LOVE: Irina Shayk in Moschino

YouTuber Nikkie Tutorials (Nikkie de Jager), who came out as transgender last year, paid homage to activist and drag queen Marsha P. Johnson with this «pay it no mind» sash.

Anna Wintour wore a floral Oscar de la Renta gown.

Stunning in Oscar de la Renta: Karlie Kloss and designer Wes Gordon

Billie Eilish in Oscar de la Renta. Her bombshell gown symbolizes her activism for animal rights. According to The New York Times, she agreed to work with Oscar de la Renta on the condition that the designers would no longer use fur in their pieces.

Dan Levy in Loewe

Designer Virgil Abloh in Off-White

And here comes the golden king in his amazing outfit that revealed different layers: Lil Nas X in Versace

Photos: via Vogue.com