Louis Vuitton – Cruise 25 Show in Barcelona

Louis Vuitton will showcase its Cruise 2025 fashion show in Barcelona on the 23rd of May 2024, one of its multiple collaborative actions with the Catalan capital. These actions notably involve the organisation of the Louis Vuitton 37th America’s Cup Barcelona, including the Louis Vuitton Cup qualifying session, to begin in summer 2024.

Steeped in tradition and innovation – with the «Art of Travel» at its core – Louis Vuitton has staged shows across the globe at world-renowned locations and landmarks of architectural significance, paying homage to art and local culture. Previously, the Maison has held its Cruise shows at venues including John Lautner’s Bob & Dolores Hope Estate in Palm Springs, Oscar Niemeyer’s Contemporary Art Museum in Niterói, I.M. Pei’s Miho Museum near Kyoto, the Salk Institute in California, and Isola Bella on Lake Maggiore among others.

The upcoming Cruise Fashion Show will take place in a location in Barcelona to be revealed at a later date.

Louis Vuitton’s store on Paseo de Gracia in Barcelona

The Maison’s latest stop in the Catalan capital brings guests and viewers to a major cultural centre and tourist destination. Nestled on the border of the Mediterranean Sea, Barcelona is undoubtedly one of the most vibrant and dynamic destinations in Europe.

«It is an immense pleasure to collaborate with the city of Barcelona sharing common values with Louis Vuitton that are deeply anchored into a remarkable heritage and the passion for creativity. The upcoming Cruise fashion show, encapsulating Women’s Artistic Director Nicolas Ghesquière’s vision for the collection, as well as the upcoming Louis Vuitton Cup and the 37th America’s Cup will undoubtfully capture Louis Vuitton’s long-standing relationship with Barcelona and the Catalan region in the most ultimate way.» says Pietro Beccari, Chairman and CEO of Louis Vuitton.

Louis Vuitton Cruise 2023 Collection at the Salk Institute

Along with the show, Louis Vuitton will also celebrate the LV Cup and the 37th edition of the Louis Vuitton 37th America’s Cup Barcelona with multiple events such as hospitality, an exhibition, and cultural activations with guests from around the world. Additionally, Louis Vuitton will launch its much-anticipated City Guide for Barcelona alongside a cultural pop-up kiosk and event. Barcelona and Louis Vuitton are also working on educational programmes to support creativity and design in the city. Louis Vuitton’s relationship with Barcelona dates back from the beginning of the 20th century as the Maison played an active role at the 1929 Barcelona International Exhibition, bringing together industry, art, and innovation.

For its third Cruise collection presentation, Louis Vuitton traveled to Rio de Janeiro, Brazil in 2017.

Georges Vuitton (Louis Vuitton’s son) was a member of the jury and was also awarded a grand prize for his toiletry cases. Louis Vuitton opened its first store in Spain in the city of Barcelona in 1987 and now has two stores in the Catalan capital. Louis Vuitton’s footprint extends to the Catalonia region, well-known for its great leather savoir-faire tradition, where the Maison opened its first workshop in 1990 and now operates six leather goods workshops in Catalunya employing over 1800 people.

I am very excited for this show.

LoL, Sandra

A look from Louis Vuitton’s Cruise 2024 show at Isola Bella.

Photos: © Louis Vuitton
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Gucci Presents Its Next Cruise Show in London

London, where everything started. The House will showcase its Cruise 2025 collection, designed by Creative Director Sabato De Sarno, in London, on May 13. The choice of location pays tribute to Gucci’s profound connection to the British capital, intrinsically linked to the brand’s heritage, and offers new opportunities to delve into the integral role the city has played in shaping the brand’s narrative throughout its storied history as a world-renowned symbol of Italian craft, visionary creativity, and innovative design.

Gucci Creative Director Sabato De Sarno

The story of Gucci began in London in 1897 when a young Guccio Gucci took a job as a luggage porter and liftboy at the city’s exclusive The Savoy hotel. Carrying guests’ luggage through its famous revolving entrance doors and operating the lift up to the rooms and suites, the teenage Guccio encountered up close the tastes and lifestyle of the international elite, absorbing – as if by creative osmosis – new ideas, broader horizons, and more worldly cultural concerns. Inspired by these experiences, and with a new-found aspiration to make his name synonymous with the art of luggage making, Guccio returned to Florence and in 1921 founded his eponymous leather-goods house, followed by the first Gucci store on the city’s Via della Vigna Nuova.

LoL, Sandra

Rodolfo and Guccio Gucci in front of their Florence store in the late 1940s.

Photos: © Gucci
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