Gucci Presents Its Next Cruise Show in London

GUCCI TO PRESENT ITS NEXT CRUISE COLLECTION IN LONDON NEXT MAY
London, where everything started. The House will showcase its Cruise 2025 collection, designed by Creative Director Sabato De Sarno, in London, on May 13. The choice of location pays tribute to Gucci’s profound connection to the British capital, intrinsically linked to the brand’s heritage, and offers new opportunities to delve into the integral role the city has played in shaping the brand’s narrative throughout its storied history as a world-renowned symbol of Italian craft, visionary creativity, and innovative design.

Gucci Creative Director Sabato De Sarno

GUCCI AND LONDON
The story of Gucci began in London in 1897 when a young Guccio Gucci took a job as a luggage porter and liftboy at the city’s exclusive The Savoy hotel. Carrying guests’ luggage through its famous revolving entrance doors and operating the lift up to the rooms and suites, the teenage Guccio encountered up close the tastes and lifestyle of the international elite, absorbing – as if by creative osmosis – new ideas, broader horizons, and more worldly cultural concerns. Inspired by these experiences, and with a new-found aspiration to make his name synonymous with the art of luggage making, Guccio returned to Florence and in 1921 founded his eponymous leather-goods house, followed by the first Gucci store on the city’s Via della Vigna Nuova.

LoL, Sandra

Rodolfo and Guccio Gucci in front of their Florence store in the late 1940s.

Photos: © Gucci
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My Look: Bondage Glam

Remember … you are the star of your own life! Make the most out of it! Bondage is only for fun – no one should live a life in chains. The secret to living is giving and even forgiving. What seems to be negative at first sight might end up as your biggest blessing! To a fantastic 2024!

My look: Black latex bondage gown by Christopher Kane, Kelly Pochette Cut clutch in black Swift leather with gold hardware by Hermès, large CC logo gold Goossens earrings by CHANEL (Cruise 2011), and Angel leather platform sandals by Gucci.

LoL, Sandra

Photos: © Sandra Bauknecht / David Biedert Photography
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My Look: Barbados

This weekend I went to Barbados and had the best time. It’s no secret that that the Caribbean island has some of the most beautiful beaches in the world with aquamarine waters and soft sands. The weather was changing between being sunny and light rain showers, providing a dramatic scenery. The perfect surrounding to sport this beautiful look.

My look: Colours Of Palccoyo jersey maxi dress by Johanna Ortiz, Bromelia 100 metallic canvas espadrille wedge sandals by Castañer, sunglasses with golden frame and burgundy lenses by Gucci, small messenger flap bag in Tiffany blue by CHANEL, Oscar seashell choker by Isabel Marant, Rose Céleste necklace, and Rose des Vents and Rose Céleste necklace, both by Dior Fine Jewellery, and coral earrings by Oscar de la Renta.

LoL, Sandra

Photos: © Sandra Bauknecht
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Dinner at Gucci Osteria in Florence

Right now, I am in Florence as guest of Farfetch and Gucci for an outstanding private client experience. I will share many amazing moments with you, starting with an amazing dinner at the Gucci Osteria da Massimo Bottura restaurant headed by the Italian three-Michelin-star chef.

The restaurant is part of Gucci Garden, that is also home to the brand’s gallery space. Opened in 2018 , it is situated in Florence’s central Piazza della Signoria, that also neighbors the Gucci Giardino 25 café and cocktail bar.

With lovely Liz Parmar from the Frafetch team.

One of the key figures in the new Italian cultural Renaissance is Massimo Bottura of three Michelin star Osteria Francescana in Modena. He inspired Karime Lopez, who is ist the helm of Gucci Osteria in Florence, to free her creativity and evolve her cuisine beyond tradition: to be more imaginative, more open and more inventive. From Mexico City, to travelling the world and now Florence, she cooks Italy through her experience, full of travel, discovery and dazzling insights.

I was blown away by this amazing culinary experience in this beautiful location that comes with a contemporary spirit of an historic space. Karime Lopez creates her own culinary universe by interlacing the colours and flavours of Italy and beyond, with irreverent and poetic surprises.

Purple Corn Tostada
Purple Corn Tostada with Adriatic Marinated Bonito, a hint of spice & citrus

Taka’s Bun
Steamed Bun & Pork Belly of Cinta Senese

Memories of a Summer in Versilia
Crispy cod & Mediterranean flavors

Shining Through
Panettone, Clouds & Zacapa Rum

Still Hungry
Tortelloni with Parmigiano Reggiano Cream

I personally adored that the pasta dish was enjoyed after the dessert. That is a specialty of Massiomo Bottura.

In case I vetted your appetite, please find herewith the details of Gucci Osteria da Massimo Bottura:

Piazza Della Signoria, 10
50122 . Firenze . Italy
T. +39 05575927038
M. gucciosteria.

More to come from Florence.
TO SHOP GUCCI X FARFETCH, CLICK HERE PLEASE.

LoL, Sandra

Photos: © Sandra Bauknecht
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My Look: Well Red

I am painting the town in the most singular shade around. Well red! Ferragamo’s new designer Maximilian Davis does such a great job reviving the Italian fashion house, that I had to have this super limited sparkly outfit from the S/S 2023 collection. I wore it to a great event with NET-À-PORTER and La Prairie in London.

My look: Red crystal-embellished sheer top, matching red crystal-embellished pants, and Wanda crystal-embellished mini bag, all by Ferragamo, Angel leather platform sandals by Gucci, black jacket with satin lapel by Balmain, sunglasses by CHANEL, and coral earrings by Oscar de la Renta.

LoL, Sandra

Photos: © Sandra Bauknecht / @georgiashane
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GUCCI Horsebit 1953 Loafer

Gucci proudly commemorates the 70th anniversary of the Horsebit 1953 loafer, an enduring emblem of the House’s heritage and savoir-faire, with a new campaign starring actor and Ambassador Paul Mescal and Global Brand Ambassador Xiao Zhan.

Gucci Catalog in 1968

Introduced in 1953, the Gucci Horsebit 1953 loafer revolutionized the world of footwear, blending sophistication with comfort. Its distinctive design, featuring a miniaturized horse bit—a double ring connected by a bar—soon became a hallmark element of the House effortlessly bridging the gap between the heritage of the past and contemporary fashion. Over the decades, the Gucci loafer has evolved into an essential part of the wardrobe thanks to its ability to seamlessly blend Italian craftsmanship, the American outdoor lifestyle, and the classic British equestrian aesthetic.

Ad Campaign in 1990

The legendary Horsebit 1953 loafer encapsulates Gucci’s rich history, with its enduring appeal that transcends generations, it serves as an example of Italian design excellence and elegance.

The new campaign showcases the timeless yet contemporary allure of this style, as both Paul Mescal and Xiao Zhan are captured at ease wearing the original design from 1953. Their portraits elegantly demonstrate how the heritage hardware and silhouette continue to inspire and captivate generation after generation.

Below you can enjoy some making of photos.

LoL, Sandra

Photos: © Gucci – Creative Director: Sabato De Sarno – Art Director: Riccardo Zanola – Photographer & Director: Heji Shin DoP: Karol Jurga – Styling: Felicity Kay – Grooming: Josh Knight – Set Design: Danny Hyland DISCLOSURE: We may earn commission from links on this page, but I only recommend products I love. Promise!

GUCCI Horsebit 1955 in Demetra Campaign

Gucci unveils an innovative iteration of its heritage Horsebit 1955 bag, transformed through an asymmetrical aesthetic and brought to life in Demetra—an innovative animal-free material that combines quality, softness, and durability—in collaboration with iconic musical artist Billie Eilish, who is known for her bold advocacy.

This Horsebit 1955 is the first Gucci bag ever to be crafted in Demetra, exemplifying Gucci’s forward-looking approach as the House’s traditional tanning craftsmanship supports a transformation towards a more ethical fashion future. Made from 75% plant-derived raw material sources, the animal-free Demetra is the culmination of two years of research and development by Gucci’s own technicians and artisans and has been produced in Italy since 2021 in a Gucci factory.

The collaboration is celebrated in a new campaign of imagery and videos that all feature Billie’s unfiltered, authentic tone of voice. The videos are a series of cinematic moments, woven together in a candid motion piece that feels like an album of Billie’s life and set to her song, «What Was I Made For?».

LoL, Sandra

Photos: © Gucci
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My Look: Dioriviera


An invitation to venture away and to enchantment, this year’s Dioriviera summer capsule, dreamed up by Maria Grazia Chiuri, reveals a sunny wardrobe. Delicate feminine creations are dressed in shades of pink and gray, dear to the founding-couturier. Promises of an endless summer and for me great memories of my stay at W Ibiza.

My look: Dioriviera mid-length lace dressmedium Lady D-Joy bag, toile de jouy sauvage 70 square silk scarf, and J’adior Ibiza bracelets, all by Dior, logo platform sandals by Gucci, logo charm necklace by CHANEL, and Dynasty oversized geometric-frame sunglasses by Balenciaga.

LoL, Sandra

Photos: © Sandra Bauknecht / Ivet Šudová 
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My Look: Pucci on the Rocks

When it comes to swimwear, I am obsessed with PUCCI. The Italian house’s vibrant prints fulfill the quest for beach and poolside excellence perfectly. Check out the innovative styles with impeccable fits for all shapes and sizes and don’t miss out the matching accessories to finish off the look. Here you see me this summer in Pucci at Soho House Roc in Mykonos.

My favorite summer cocktail? Pucci on the Rocks!

My look: Ruffled Marmo-print bandeau bikini top, and matching printed string bikini bottoms, printed sandals, cotton pareo with Marmo-print, shoulder bag with chain strap, spiral cuff bracelet, and Pesci silver-tone, resin and faux pearl hoop earringsicon, all by Pucci, GG-logo cat-eye acetate sunglassesicon by Gucci, crystal hair clip by CHANEL.

LoL, Sandra

Photos: © Sandra Bauknecht
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My Look: Freedom

Being on a boat can be a positive influence on your life. It is said that the mere sight and sound of water promote wellness by lowering cortisol, increasing serotonin, and inducing relaxation. Personally speaking, it is this feeling of freedom that boosts my energy levels and elevates my mood. Here you see me on board of Christina O this summer happy as a bug.

Zimmermann’s High Tide collection boasts all sorts of anker and sailing elements. The perfect outfit for a day on the yacht in combination with the Prada raffia accessories.

My look: High Tide polka dot cropped topicon, High Tide polka dot bralette cropped topicon, and High Tide cropped high-waisted wide-leg jeansicon, all by Zimmermann, raffia small striped logo tote in tan and yellowicon, and matching striped raffia bucket haticon, both by Prada, interlocking G canvas espadrille wedgesicon, and white vintage sunglasses, both by Gucci, choker with colorful stones and matching long earrings with logo charm, both by CHANEL (Pre-collection summer 2023).

LoL, Sandra

Photos: © Sandra Bauknecht / Rian Davidson 
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