Gucci Towards The Sun

As summer begins, Gucci presents a special selection of ready-to-wear and accessories from the House’s latest collections envisioned for warm season. Mixing light fabrics with bright pops of color, the Towards the Sun pieces evoke the easy-going cadence that comes with sunny days.

Upon bags, shoes, and accessories, pattern comes to the fore with the House’s emblematic GG monogram woven from a raffia-effect material. Houndstooth and seersucker also become defining motifs, enriching signature items such as bags from the House’s archive- inspired Beloved lines. The women’s ready-to-wear proposes practical femininity in muslin slip dresses accented with lace, as well as a selection of bathing suits.

The men’s lineup ranges from the casual to the sophisticated with jogging shorts, patterned pants, nylon jackets, and double-breasted blazers.

The Towards the Sun selection is captured in a special campaign shot on the coast of Provincetown—the Summer escape of choice for many artists and creatives. The campaign captures a cast of characters partaking in a series of activities on the quaint northern tip of Cape Code, such as swimming, sunbathing, and strolling around the lighthouse. As an ode to the act of vacationing, the photographs also feature the Gucci Ophidia luggage, which progresses the House’s century-long legacy in travel.

Now available in Gucci stores worldwide, Towards the Sun will be presented in dedicated window displays and Pop-Ups with a creative concept that riffs on the houndstooth design found across the selection. The offering will also be available online at gucci.com.

I love Cape Code and the photos make me dream of my latest vacation there…

LoL, Sandra

Photos: © Gucci #GucciTowardsTheSun
Creative Director: Alessandro Michele Art Director: Christopher Simmonds Photographer & Director: Julie Greve Make up: Lauren Reynolds
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Trending S/S 2022: Heart Shape Bags

I am spreading the love with my curation of heart shape bags you will want to have and to hold. If you’re looking out for a quite literal take on a romantic gift for the one or a little treat for yourself, brands are rolling out something for you in their S/S 2022 collections. Heart shape bags are a must this summer with CHANEL leading the trend as they already did over 25 years ago… You will be astonished for how much the vintage heart shape edition is selling on Farfetch. Just scroll to the end to explore it… I am keeping mine for sure. I have always known it is a great investment piece.

LoL, Sandra

Heart shape wicker bag by Dolce & Gabbana

Heart shape design tote bag by Kate Spade

Heart shape mini bag by MSGM

Heart shoulder bag by Gucci

Le Coeur leather shoulder bag by Alaïa
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Heart shape biker-style leather tote bag by Moschino

Heart shape bag by CHANEL

S/S 1995 vintage CC heart shaped vanity bag by CHANEL Pre-Owned

Photos: Courtesy of the Brands, © Sandra Bauknecht / David Biedert Photography
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My Look: Little Princess

I just love this look, it makes me feel like a little princess, but in a very modern way. Comfortable, yet head turning, this pink ensemble combined with patent-leather sneakers captures an ethereal mood. I felt so good in it, that while I was wearing it for a lunch appointment in Zurich, I decided to fly spontaneously to London without anything… stay tuned for my full report!

My look: Sweater with logo embroidery and silk faille sleeves, gathered faille midi skirticon, pink patent leather sneakers, all by Alexander McQueenDionysus small two-tone leather shoulder bag by Gucci,  floral pearl drop earrings by Simone RochaLady Excalibur watch by Roger Dubuisbow and crystal-embellished wrap braceleticon by Miu Miu, and crystal-embellished sunglasses by CHANEL.

LoL, Sandra

Photos: © Sandra Bauknecht / David Biedert Photography
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adidas x Gucci

Originally debuting on the Exquisite Gucci runway, a mirror-filled space where historic emblems multiplied and metamorphized across sartorial streetwear, the first adidas x Gucci collection expands on the creative concept founded on an affinity for three stripes. Revealed in a lookbook released last month, the cross-category selection portrays the kaleidoscopic aesthetic of Alessandro Michele by mixing the codes of the House with those of the historic sportswear brand, and consequentially those of high fashion and streetwear.


For the launch, Alessandro Michele has envisioned a campaign that takes inspiration directly from an archival 1979 adidas catalogue. To animate the concept, a gridded template showcases a variety of moving imagery captured by Carlijn Jacobs. Against brightly colored backdrops, models stretch, run, or dance in place to a soundtrack of pensive phrases such as, «When your thoughts become reality, you understand what magic is

I am obsessed with the pink jumpsuit.

The assemblage plays out across women’s and men’s ready-to-wear, as well as on bags, shoes, accessories, jewelry, and lifestyle pieces.

Throughout the selection, the GG monogram and Interlocking G mix with the adidas Trefoil in colorful prints, as well as on jacquard fabrics; while the red and green Web of Gucci complements the three stripes of adidas. Pushing the collection further into hybridized territory, ready-to-wear pieces echo the sporting attire of decades past while portraying an undeniable contemporary character. Additionally, conventionally formal pieces like leather heels, suede loafers, and silk scarves are marked with casual codes. Beyond the standard selection, the expansive offering also includes some lifestyle items including a golf bag in two different variations, a nod to the House’s heritage in leisure products.

Reflecting a shared commitment to innovation, progress, sustainability goals, and collective action, the collection features multiple pieces crafted with future-conscious material fabrications including polyester, cotton, and viscose. Furthermore, each piece comes with special packaging that features the adidas x Gucci logo and that was strategically designed to reduce environmental impact (All paper and cardboard come from sustainably managed forest sources, and an uncoated paper has been used to ensure it is fully recyclable. In addition, shopping bag handles are made of 100% recycled polyester while pouches and suit carriers are made of a mix of regenerated cotton and recycled polyester).

The collection will be distributed through designated stores, online on Gucci.com and through ephemeral Gucci Pop-Ups, where the spaces will be decorated with one of the geometric prints found in the offering. A dedicated product selection will also be available on the adidas CONFIRMED app.

LoL, Sandra


Photos: © Gucci #adidasxGucci
CAMPAIGN CREDITS Creative Director: Alessandro Michele Art Director: Christopher Simmonds Photographer: Carlijn Jacobs

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Gucci Blondie

Furthering an ever-evolving narrative, the House presents Gucci Blondiea line of handbags that draws inspiration from an archival style defined by a rounded rendition of the signature Interlocking G, as seen in patent documents from 1971. The emblem takes center stage on the collection’s distinctive silhouette, as Alessandro Michele continues to traverse time, gently drawing out the threads of storylines waiting patiently to be found and given a new voice.
The Gucci Blondie, which first debuted within the Love Parade fashion show in Los Angeles, reflects the Creative Director’s ability to effortlessly bridge eras through his creations. This temporal resilience is reflective of an essence that is both chameleonic and charismatic, a combination that allows the line, like many others of the House, to remain contemporary, no matter the year. The modern-day iteration is a stylistic progression of the original, infused with striking details that speak to a free-spirited and independent persona.

The Gucci Blondie offering spans sizes, silhouettes, and details, from a versatile messenger that can be worn on the shoulder or across the body with the included Web or leather straps, to a smaller day-to-night style whose included chain strap can be tucked inside to transform it into a clutch. A miniature version, also featuring interchangeable and adjustable leather and Web straps, rounds out the selection. Designs are available in leather, suede, and GG canvas, with a varied palette for both the bags and the Web straps.

The Gucci Blondie is presented through a new campaign, envisioned as a love letter to New York, as a cast of characters are captured against the backdrop of some of the city’s most celebrated landmarks. Reportage-style shots evocative of an analog age are filled with candor and spontaneity, portraying impromptu moments of heritage in motion and dynamically converging past, present, and future in every frame.

TO SHOP THE NEW GUCCI BLONDIE BAGS, CLICK HERE PLEASE.

LoL, Sandra

Photos: © Gucci #GucciBlondie – Campaign Credits: Creative Director: Alessandro Michele – Art Director: Christopher Simmonds – Ph & director: Angelo Pennetta – Make up: Thomas De Kluyver – Hair: Paul Hanlon
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My Look: New York Rainbow

Born and raised in Baton Rouge, Louisiana, Christopher John Rogers is one of fashion’s most exciting new names, and it’s easy to see why. Since launching his eponymous brand only a few seasons ago, the designer’s unabashed use of color has already earned him a CFDA/Vogue Fashion Fund Award and a legion of fans, including Zendaya, Tracee Ellis Ross and Michelle Obama. I wore his rainbow knit dress on a sunny day in New York and went for a walk through Central Park.

My look: Pleated striped ribbed wool maxi dress by Christopher John Rogers, lilac peak-lapels double-breasted blazer by Balmain, La Medusa leather plateau sandals, and small La Medusa top handle bag, both by Versace, square-frame glitter sunglasses by Gucci, and black monogram croc-embossed leather belt by Saint Laurent.

LoL, Sandra

Photos: © Sandra Bauknecht / Lacuna Photography
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My Look: Tropical Date

What would you wear for a tropical date? I went for this beautiful high-low dress. It is a form of asymmetrical dress, typically longer at the back, and shorter at the front. The ruffles add to the tropical vibe. The photos were taken in Puerto Rico at Dorado Beach, a Ritz-Carlton Reserve, a resort I can only recommend and that I will show you more about very soon.

My look: Off-the-shoulder ruffled printed metallic fil coupé silk-blend georgette dress by DundasAngel leather platform sandals by Guccismall La Medusa top handle bag by Versace, python leather buckle belt by Saint Laurent, and dark blue clip-on stone drop earrings by Oscar de la Renta.

LoL, Sandra

Photos: © Sandra Bauknecht 
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Logo Necklaces

Requiring meticulous work and delicate craftsmanship, those logo necklaces and pendants enhance the neckline and show your love for the respective designer. They complete your outfit on a refined final note.

LoL, Sandra

Logo necklace with pearl by Miu Miu

Embellished-logo necklace by Lanvin

Color Signs cord and gold-tone necklaceicon by Valentino

Typo Valentine logo necklace by Balenciaga

Triangle logo necklace by Prada

Gold-tone crystal necklace by Gucci

Logo-plaque necklace by Versace

Long logo necklace by Louis Vuitton

Logo lettering necklace by Moschino

Photos: Courtesy of the Brands
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My Look: Fifth Ave

90s fashion is making a comeback and I couldn’t be any happier as it reminds me so much of my childhood days. It was the time of the supermodels and Prada’s famous nylon backpack. Browsing through fashion magazines as a yojnI manifested the idea to become an editor one day. This week, a dream came true and I visited the VOGUE offices in NYC.

The next day I strolled down Fifth Ave in this ’90s inspired outfit.

My look: Appliquéd printed cotton-jersey sweatshirt by Dolce & Gabbanaleather track pants by Alexander McQueen, white body with logo by La PerlaThe Hacker Project Flora print scarf by Gucci, Tallow cat-eye sunglassesicon by Zimmermann, Le Loafer leather penny loafers by Saint Laurent, pocket logo-strap crossbody nylon bag by Prada, and chain earrings by CHANEL.

LoL, Sandra
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Photos: © Sandra Bauknecht / Lacuna Photography
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10KTF Gucci Grail

A crystal ball heralds its arrival. Mysterious and fascinating, the magical globe is the gift the digital avatar of Alessandro Michele, Gucci’s Creative Director, offers Wagmi-san, world renowned digital artisan who has invited the designer – already on a journey towards new paradigms and forms of creativity – to his virtual shop in New Tokyo.

We cannot resist using the lexicon of fairy tales to describe ‘10KTF Gucci Grail’, the new initiative happening in Vault’s experimental space. In collaboration with digital accessory shop 10KTF, Gucci has created ad hoc digital outfits designed by Alessandro Michele and created by Wagmi-san to dress PFPs from eleven selected NFT collections including Bored Ape, World of Women, Cool Cats and many others. The «PFP» acronym stands for ‘Picture For Proof’, a NFT version of a profile photo, used by collectors both as their portrait and as extreme expressions of artistic and technological talent. The encounter between Wagmi-san and Alessandro Michele generates two custom Gucci looks, available in different colors, inspired respectively by the Aria and Love Parade collections, for those who aspire to express their individuality through fashion in the parallel digital worlds.

The House is already present in the realm of NFTs, the ‘Non-Fungible Tokens‘ that have transformed our experience of art, sublimating it into immaterial digital works. Acquiring personalised virtual garments also involves several steps, not unlike the actual process of securing a designer creation (which requires several fittings).

Over the past few days, the crystal ball has been accessible to three groups of people – those who already own a PFP; those who are members of the Gucci Vault community on the Discord server, and those who already ‘inhabit’ New Tokyo, where artisan Wagmi-san lives. Those who redeemed their crystal ball were able to choose between the different Gucci looks artfully tailored by Wagmi-san and receive their customized digital avatar.

With only a limited number of users involved, this project has the feel of a unique work: «10KTF Gucci Grail» not only highlights the individuality of each person, but it also unveils the huge, spectacular potential of virtual realities, enabling us to design a digital identity in an alternative world. To be dressed for the metaverse is to have another self that Vault allows us to generate through the codes of Gucci.

About 10KTF

Founded in September 2021, 10KTF is the leading shop known for producing bespoke digital accessories in the Metaverse. Located in New Tokyo, the shop is owned and operated by Wagmi-san, a renowned artisan who creates 1:1 digital collectibles for select parent NFT projects. 10KTF is a product of WENEW.

Follow @10ktfshop on Twitter for all of the latest happenings, or visit 10ktf.com to catch up on the full story.

LoL, Sandra

Photos: ©  Gucci / © 10KTF
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