For the first time, Louis Vuitton will debut a collection dedicated to newborns. Soft and enveloping, elegant yet playful, this timeless offering will accompany babies through their earliest days.
Comprised of clothing, shoes, accessories and objects, the collection brings together several Louis Vuitton métiers with exceptional quality, sweetness and joy. Maison signatures are transcribed whimsically, at once familiar and fresh. The primary motif, Meli-Melo, rearranges the Monogram with a touch of insouciance. Louis Vuitton’s iconic flowers appear as perforations on leather shoes, as a 3D knit in the finest cashmere, and as a discreet label affixed to many of the pieces. With the addition of luxurious coverings, emblematic items in silver, small travel cases and even a Louis teddy bear, Louis Vuitton has imagined a beautiful world where every piece will play a part in the baby’s life. Embodying over 160 years of tradition, a specially designed wardrobe trunk signifies the ultimate lifetime gift.
The idea for a baby collection was birthed from various elements of Louis Vuitton’s history, contemporary spirit, and visual identity. Gaston Louis Vuitton introduced toys to the Maison’s universe with a Salon de Jouets inside Champs-Elysées store in the 1930s. More recently, the wonderment and limitless discovery that begins in childhood guided the Louis Vuitton Core Values campaign. This baby offering strengthens the Maison’s emotional connection, as symbolic moments become precious memories.
The collection represents a thoughtful range of everyday pieces and special occasion styles, of first toys that can become life-long keepsakes. Anchored by milky white, sandy dune and tonal greys, motifs in pastel hues are enlivened with a bold splash of yellow.
Clothing, sized up to 12 months, includes onesies, coordinating ensembles, essential bodies, pyjamas, a dress, and a double-faced hooded coat that boasts Monogram flowers on the pockets and the Meli-Melo motif inside. In these complete outfits, babies will be effortlessly enveloped and adorably chic. Details are delicately and meticulously considered, whether mother-of-pearl buttons on cotton cashmere cardigans, small embroideries on bloomers and bodies, or the subtle appearance of the Monogram as a jacquard and printed on grosgrain.
Two shoe styles embellished with Monogram perforations bring extra cuteness to each look: Mary Janes or Babies in white and pink, and booties in white or dune with yellow laces. Knitted slippers and flower beanies will keep little feet and ears extra cosy. Bibs, socks and other small accessories – all given discreet Louis Vuitton signatures – are proposed as perfect gift sets.
Babies can indulge in the warmth of textile accessories such as a plush sleeper in natural silk with embroidered flowers, a knitted Monogram blanket, and a thicker, double-sided Meli-Melo blanket that can be laid out as a colourful mat. Two cases – a small suitcase and a toiletry pouch – rework the traditional toile as tonal jacquard with leather accents and yellow piping. Engraved with different Maison motifs, a silver tumbler, a souvenirs case, and a rounded rattle combine refinement and functionality. The Louis teddy bear covered in jacquard with Monogram flower eyes and an affectionate smile will become a beloved friend.
Comforting in feel and meant to last, materials have been discerningly selected in line with Louis Vuitton’s commitment to responsible sourcing. Environmental standards include organic cotton and LWG-certified leather. Cashmere and sheep’s wool originate from partners that guarantee animal welfare.
With enduring creation at the heart of the Louis Vuitton, pieces can be passed down and treasured, thus perpetuating the generous and joyous intention of the collection.
LoL, Sandra
Photos: © Louis Vuitton
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