Miu Miu S/S 2020 Collection & Ad Campaign


I truly adore the Miu Miu S/S 2020 collection, one of my favorites this season. Therefore I couldn’t resist this beautiful shearling-lined appliquéd suede vest below.


iconThe ad campaign captures the sophisticated and playful mood of the runway perfectly. Imagine an artists’ colony. The colony is all female. The claustrophobic dramas of this colony take place within a sprawling, labyrinthine property; part stage set, part installation, part gallery, part home. Here, the events are hinted at, intimated and obliquely observed in the S/S 2020 Miu Miu campaign.

The house of Xavier Corberó: Casa Corberó

The mythology of the artists’ colony and its place within the past, present and future, is conjured at the Casa Corberó. Built by the Catalan artist Xavier Corberó, situated in Esplugues, close to the outskirts of Barcelona, his ‘casa sublim’ is characterised by elaborate, playful forms that still adhere to a certain strictness, discipline and utility.

These notions are reflected in the S/S 2020 Miu Miu collection itself, where creative freedom and expression – at times spattered and hand-painted, with mismatched buttons, ‘collaged’ ruffles, done and yet undone – is contrasted with the discipline of form, silhouette and utility found in the examples of workwear and the uniform, motifs Miuccia Prada turns to once again. Here it is ‘woman’s work’ that is reflected, both domestic and artistic, in the shape of pinafores, aprons and overalls.

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iconI hope you like it as much as I do…

LoL, Sandra

CREDITS: Photos by Call This Number, Liz Collins, Lynette Garland
Creative Direction and Styling by Katie Grand
Models: Tomiwa Adeshina, Pia Ekman, Bo Gebruers, Bella Hadid, Tang He, Lea Julian, Jordan Leftwich, Lila Moss, Patrycja Piekarska, Alexis Sundman, Xiao Wen Ju, Kaila Wyatt

Burberry Chinese New Year 2020 Campaign

Burberry has revealed its Chinese New Year 2020 campaign which stars brand ambassador Zhou Dongyu alongside models He Cong and Liang Jiyuan, and is captured by photographer Leslie Zhang.

The campaign highlights a collection in vivid red, featuring refined tailoring and sports-influenced pieces, as well as new iterations of Burberry’s iconic Union sneaker and Lola bag.

A limited-edition Thomas Burberry Monogram motif, inspired by the Chinese zodiac and animated with an original illustration in honour of the Year of the Rat, appears throughout.

The collection is available to purchase now in select stores globally.

LoL, Sandra

Photos: © Burberry / Leslie Zhang

Louis Vuitton Leather Goods Campaign

Louis Vuitton presents the second wave of its leather goods campaign, dedicated to the House’s «New Classics» bags as presented by actresses Alicia Vikander and Léa Seydoux (for the first campaign launch, click here for the previous post). Against the bright blue of a Californian sky, Craig McDean photographs these strong, graceful women and their Louis Vuitton bags.

Alicia Vikander carries the Capucines and Twist designs, while Léa Seydoux opts for the Dauphine and Capucines. The print campaign styled by Marie-Amélie Sauvé will feature in international magazines starting October, alongside a series of short digital films.

LoL, Sandra

Alicia Vicander with the Capucines bag in cream.

My favorite: Alicia Vicander with the Capucines bag in baby blue.

Alicia Vicander with another classic, the Twist bag.

Léa Seydoux and her Capucines choice in black.

Another great choice: Léa Seydoux opts for the Dauphine bag.

© Photographer: Craig McDean
Fashion: Marie-Amélie Sauvé

Gucci Presents New Lipstick Collections

This month, Gucci presented in New York its new lipstick collections, the first debut from a new Gucci Makeup line ideated under a contemporary manifesto of beauty by Gucci’s Creative Director Alessandro Michele.

The new chapter of the Gucci Beauty story, starts with lipsticks. Exclusively pre-launching on Gucci.comicon until May 27, Gucci’s three new lipstick collections are in diverse formulations: Rouge à Lèvres Satin with a satin finish, Rouge à Lèvres Voile with a sheer finish, and Baume à Lèvres, a lip balm with a translucent finish.

The campaign, which was shot by Martin Parr, stars Dani Miller, the lead singer of punk band Surfbort, whose music touches on politics, sexuality, mental health and social media, and models Mae Lapres, Achok Majak and Ellia Sophia Coggins. The new Gucci Global Makeup Artist is Thomas de Kluyver.

Gucci Global Makeup Artist @Thomas de Kluyver

Great news is that the Gucci Lipstick Collections will hit the shelves in Switzerland in September 2019 at the new Gucci counter at Jelmoli in Zurich.

LoL, Sandra

Photos: Courtesy of Gucci
@GucciBeauty #GucciBeauty #GucciBeautyNetwork

Be a MIU-se and Twist With Me

To accompany the launch of MIU MIU‘s newest fragrance TWIST that stars MIU-se Elle Fanning as the face of the campaign, the Italian fashion house has launched a limited edition collection of TWIST WITH ME T-shirts that celebrate the invigorating spirit of the MIU MIU girl.

Available from now in white in MIU MIU stores worldwide for €390, and from May 14th in black exclusively at miumiu.com. Will you Twist in it?!

Sensual and surprising, the new scent capture the quirky spirit of the MIU MIU girl according to her own Miu-d.

Fresh Top Notes: Vert de Bergamot & Apple Blossom
Sensual Heart NotePink Amber Accord
Irresistible Base NotesTonka Bean & Cedar Wood

The new Miu Miu TWIST is available for CHF160 (100ml), CHF110 (50ml) and CHF84 (30ml).

LoL, Sandra

Photos: Courtesy of Miu Miu

Dolce & Gabbana – The Only One 2

The second chapter of The Only One story. As though enveloped in a sensual red veil, The Only One 2 builds on the floriental legacy of The Only One line with an intoxicating new scent, suffused with fruity red notes. The Only One’s iconic signature of coffee and violet is reimagined with powdery red roses, the symbol of love and seduction.

Top Notes: Red Berries, Pear and Freesia
Middle Notes: Red Rose Superessence, Violet and Coffee
Base Notes: Tonka Bean and Patchouli

Sparkling like the gems adorning Dolce&Gabbana’s Alta Gioielleria collections, the flacon is reinvented with the hue and lustre of a faceted ruby. The bottle recalls the same iconic color of love and desire as the red ingredients of the fragrance within.

In the colorful campaign shot by the Morelli Brothers in an original trattoria in Trastevere in Rome, British actress Emilia Clarke embodies a modern, empowered woman.

CHF 81.00 (30ml), CHF 115.20 (50ml) and CHF 160.00 (100ml). Available in March 2019.

LoL, Sandra

Photos: © Dolce & Gabbana
#DGBeauty #DGTheOnlyOne #DGTheOnlyOne2 #DGTheOne
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Piaget New Campaign by Mert & Marcus

Match made in heaven I would say. Today, PIAGET unveiled its new global brand campaign. Personally speaking I can see the signature of a woman, meaning CEO Chabi Nouri, behind the way the brand is communicating its vision.

Photographers Mert & Marcus captured top model Doutzen Kroes embracing the energy of the sun and the liberating joy that comes from cheerful, sun-filled moments. To reconnect with herself, one of her destinations of choice is the magical island of Ibiza where the campaign was shot. She is the heroine of a sun-drenched adventure with dangling colorful bangles on her wrist. Modern, luminous and feminine, she walks on «the Sunny Side of Life».

In the photo Doutzen wears the following jewelry:

Possession 18-karat rose gold diamond ringicon

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LoL, Sandra

Photos: Courtesy of Piaget

Emilia Clarke for Dolce & Gabbana The One

Only two weeks ago, I cruised around the beautiful Amalfi Coast and enjoyed the flamboyant and vibrant lifestyle on the streets of Naples. Now, I have found the perfect fragrance that is dedicated to this South Italian lifestyle and pure femininity: DOLCE & GABBANA THE ONE Eau de Toilette.

Such a beautiful scent, a new fresh version of the celebrated fragrance classic that is available now. It is more powdery than the 2015 launched THE ONE ESSENCE Eau de Parfum and the original THE ONE Eau de Parfum from 2006. I am a big fan and needless to say… don’t we all wanna be THE ONE?!

DOLCE & GABBANA THE ONE Eau de Toilette
Oriental Floral

Top Notes: Lily, Bergamot, Mandarin, Lychee and White Peach
Middle Notes: Ylang-Ylang, Orange Blossom and Honeyed Broom
Base Notes: Vanilla, Vetiver and Musk

30ml : CHF 69.00  –  50ml : CHF 93.00  –  100ml : CHF 121.00

The talented British actress Emilia ClarkeGame of Thrones») is the face of the campaign, the new ambassador, gifting the beautiful photos with her irresistible smile and genuine warmth. She’s the one!

Shot in the streets of Naples, with real people living their daily life, the new advertising campaign for The One was directed by the Italian filmmaker Matteo Garrone.

Combining swing and jazz, the Neapolitan joyful soundtrack “Tu vuò fa’ l’americano” (“You want to be an American”) conveys even more happiness and togetherness while celebrating the genuineness and the charm of the Italian culture.

LoL, Sandra

Photos: Courtesy of Dolce & Gabbana Beauty
#DGBeauty #DGTheOne Follow @DGBeauty

Louis Vuitton Series 7 New Ad Campaign

I love when the new ad campaigns are released for the upcoming season as I always like to see what the brands have come up with. Louis Vuitton took a cast of mostly young A-list house ambassadors to be featured in the new “Series 7” campaign for the F/W 2017 collection, which takes shape in an industrial world of raw elements and stark lines.

Against this ideal cinematic backdrop photographer Bruce Weber has set a romantic ballet of never-before-seen characters and powerful heroines. Whether massed in groups, paired off, or singled out for solos, these models generate surprise against a multiplicity of décors and visuals. Among the models faithful to Nicolas Ghesquière’s imagination—a feminine cohort that he delights in transforming every season—are some prestigious guests. Riley Keough, Jaden Smith, Sophie Turner, Catherine Deneuve, and Kevin Michel arise like serendipitous interlopers in the photographs’ composition, fitting right in to the modern tale.

I especially like the close-up shot of the fantastic new embellished clutch bag!

LoL, Sandra

Photos: Courtesy of Louis Vuitton 

Mon Guerlain

As you know, I am a huge fan of niche fragrances and haute perfumery. But there is one Maison that has always impressed me with its “commercial” launches and that is GUERLAIN. Founded in 1828, the French perfume, cosmetics and skincare house is among the oldest in the world. Perfumes by Guerlain are often said to be characterized by a common olfactory accord known as the “Guerlinade“. Let me introduce you to the newest creation:

Thierry Wasser at work

This spring, Guerlain, that was acquired in 1994 by the LVMH group, has launched a new fragrance for a strong, free and sensual woman, MON GUERLAIN, orchestrated by Guerlain Master Perfumer Thierry Wasser. The new women’s fragrance is embodied by Angelina Jolie, an icon of modern, multi-faceted femininity.

Angelina Jolie, the face of Mon Guerlain

Why her? We create perfumes for the women we admire” said Jacques Guerlain, creator of mythical fragrances such as Shalimar, L’Heure Bleue and Mitsouko. Thierry Wasser, Guerlain’s Master Perfumer, drew his inspiration from Angelina Jolie to create a fragrance expressing the idea of the “notes of a woman”: the choices, emotions and dreams that embody modern femininity.

The partnership between Angelina and Guerlain was agreed in Cambodia in December 2015, where she was directing her film First They Killed My Father. It has its roots, however, in Angelina’s childhood memory of her own mother’s love of a Guerlain powder. Angelina Jolie is a filmmaker, Special Envoy of the UN Refugee Agency and co-founder of the Preventing Sexual Violence Initiative. She has donated her entire salary from the Guerlain campaign to charity.

At the heart of the fragrance composition is Tahitensis vanilla – also present in Jicky, Shalimar and Habit Rouge – joined by Carla lavender, Sambac jasmine and sandalwood. Melding fresh and sensual feminine and masculine notes, this audacious accord gives Mon Guerlain its power and modernity.

Mon Guerlain – Carla Lavender

The bottle for the new fragrance revisits the celebrated quadrilobe bottle, inspired by an alchemist’s flacon, designed by Gabriel Guerlain and crafted by Baccarat in 1908. One century later, it is beautifully enhanced by a luxurious glass weight and a golden adornment.

The Mon Guerlain fragrance collection features:
Mon Guerlain Eau de Parfum spray 30ml, 50ml and 100ml
Mon Guerlain Eau de Parfum bottle 1 l

 Mon Guerlain Perfumed Body Lotion 200ml and Mon Guerlain Perfumed Shower Gel 200ml.

LoL, Sandra

Photos: Courtesy of Guerlain