A Monday Morning with Aveda

In general, hair salons are closed on Mondays (actually not sure if this is only a European thing…), so it was a lovely surprise when I received the invite from AVEDA to get spoilt on a Monday morning at the hair dresser.

As you know, I have been using AVEDA products for a long time. I admit that I always switch between brands or product lines during the month as for me personally speaking my hair gets a kick from the alternation. However, the reason why I am a big fan of the house, that was acquired in 1997 by the Estée Lauder Companies, is that AVEDA is a cruelty-free brand with a mission to care for the world by creating vegan, high-performance hair, skin and body formulas for beauty professionals and consumers, all with sustainability at heart. Green chemistry at its best.

During an intimate breakfast at Eddine Belaid in Zurich, we learnt a lot about the history of the brand. The face of the campaign, Anja Leuenberger, was also present and told us about her experiences with the hair products, that helped her to finally achieve longer, healthier hair.

Aveda was founded in 1978 by Horst Rechelbacher, a pioneer of holistic beauty, and a champion of environmental responsibility.  Born in Austria in 1941 to an herbalist mother and a shoemaker father, Horst began working in the salon across the street at the age of 14. «I was not a good student at all but I was very eager to be something different,» he said. Horst was a natural talent, and by 17 he was working as a stylist at a prestigious salon in Rome, tending to international celebrities. By the young age of 20 he had won the European Hairstyling Championship, which he used as a springboard to tour Europe and the United States. «What is a calling? It’s like almost a fire inside me and it keeps me alive,» he said.

He opened his first salon in Minneapolis as a European hairdresser, and then several others, becoming a successful salon entrepreneur in his twenties. In the late sixties, Horst suffered burn out from overwork and recovered thanks to herbal remedies prepared by his mother, as well as to the practice of yoga and meditation. Following a retreat in India in 1970, Horst integrated ayurveda in his lifestyle and his salon business model.

He adopted a holistic thinking, the belief that individual beauty is directly linked to the beauty of the world around us. His were ideas that would revolutionize the beauty industry. In India, he also received the inspiration to create Aveda. With Shiv Nath Tandon, whom he met in an Indian ashram, he developed his first Clove Shampoo in a kitchen sink in Minneapolis, together with doctors of ayurveda, Vinod and Kusum Upadhyay. All have continued to work with Aveda since the early 1970s.

Out of this well-timed collaboration, AVEDA, which stands is Sanskrit for «all knowledge», was born in 1978 with the vision to bring beauty professionals botanical products that would be good for them, their guests, and the Earth and its communities. Horst’s foresight is a testament to how far ahead of his time he was, and although no longer with us his legacy lives on in countless ways.

Horst Rechelbacher taught us that: «Every day presents every one of us with the opportunity to create positive effects. Even the simplest, seemingly insignificant choices we make in our daily lives—what to eat, what to wear, what to use on our bodies and in our homes—have a ripple effect that reaches far beyond us personally.»

Living up to this legacy, I was spoilt this Monday morning. The ritual started with smelling the different essential oils AVEDA has to offer. After choosing my favorite one, I got a neck and shoulder massage, that AVEDA salons are known for. The journey of relaxation starts already then.

I then received two different in-salon treatments after washing my hair, first the famous SHINE TREATMENT, that helps improve the condition of damaged hair and only takes 5 minutes. It refreshes your color, tints your natural hair, and corrects uneven tones or adds clear, eye-catching shine. It lasts up to 20 washes.

And as the second part of the ritual the BOTANICAL REPAIR™ professional treatment that transform your hair with molecular plant repair to strengthen strands from the inside out. Dry, damaged hair is instantly transformed with stronger, softer, visibly smoother and shiner hair in just one treatment. It is plant-powered, bond building and scientifically formatulated to treat three key layers of hair, so that it is transformed from the inside out. The hair is visibly revived and shinier after the treatment.

With the AVEDA Botanical Repair™ Strengthening Overnight Serum for home, you can get healthy hair while you are sleeping.

I received the treatment at Eddine Belaid in Zurich, an AVEDA exclusive salon.

I have also some great news for you. Until November 4, 2022 you receive a 30% off site wide discount on all AVEDA products with the code AVFAMILY.

Happy Shopping!

LoL, Sandra

Photos: Courtesy of AVEDA and © Sandra Bauknecht
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Prada Drops Sixth Timecapsule NFT

Prada announces the sixth drop in its Timecapsule NFT Collection and invites members of its Timecapsule community to register for the exclusive upcoming Prada Mode event to be held in Dubai and Prada Extends event at Art Basel Miami.

On November 3, Prada will launch a further exclusive drop of new limited-edition shirts crafted using upcycled materials from Prada’s archive. This time, Prada has taken style inspiration from the 1970s: November’s shirt is a Prada reinterpretation of typical 70s-style patchwork shirts revised in a modern key with upcycled denim from the Prada Archives.

Each fabric has been pre-washed and treated separately to achieve different shades before assembling. Once assembled, the shirt was washed again to amalgamate the different treatments and complete the finished look. The shirt features characteristics typically used in denim clothes, including a hazelnut color yarn and cuts that fray with washing, alongside modern Prada details such as metal snap buttons and the classic triangle logo. While all are made in the same way, the various treatments in combination with the denim aging process over time give further rarity to the garment.

The shirt features a transfer on the back with the words «NOVEMBER» and the «UPCYCLE» patch. Each shirt comes accompanied by its own gifted NFT, which serves as an invitation to join Prada’s exclusive Crypted NFT community.

Following the unique Giveaway Experience to one lucky Timecapsule NFT holder at the Prada S/S 2023 Show in Milan in September, Prada is pleased to announce upcoming experiences of which Timecapsule NFT holders will be invited to attend.

On November 9 and 10, 2022, Prada will host in Dubai the eighth iteration of Prada Mode, featuring an installation by artist Damien Hirst – an exclusive event open to Prada Timecapsule community members. A traveling social club with a focus on contemporary culture, Prada Mode provides members with a unique art experience along with music, dining, and conversations.

On December 1, Prada Extends moves to the much-anticipated Art Basel in Miami where Timecapsule NFT Holders will be given the opportunity to attend the exclusive live event. Curated by British-born, Canadian-raised electronic musician and Prada collaborator Richie Hawtin aka Plastikman, Prada Extends is focused on and designed for creatives in different hubs around the world and interconnects like-minded figures, encapsulating the identity of each locale and its creative community.

Registration for both events will be available within the «Experiences» section inside the Prada Discord Channel. All information on the RSVP process is shared with community members on the Prada Discord Channel.

The Timecapsule opens for 24 hours on the first Thursday of every month. During the sale, a limited number of Timecapsule Collection items are available in selected markets on prada.com. Prior to delivery, Prada gives each item a unique serial number before wrapping the item in custom packaging. Upon receipt, the customers can redeem their NFT using their unique serial number.

The NFT features details of the drop, including the serial number for the accompanying physical item, establishing a connection between the digital and the physical products. Therefore, Prada customers can be assured that the rarity of their NFT corresponds to the exclusivity of their Timecapsule purchase. Timecapsule Collection NFT owners are part of a new group of Prada customers eligible to participate in exclusive activities and experiences. Prada Timecapsule NFTs are created using Ethereum blockchain infrastructure, meaning they are secure and accessible. Prada collaborates with the Aura Blockchain Consortium, which provides the underlying technology.

LoL, Sandra

Photos: ©Prada
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Prada Eternal Gold

When Prada invited me to Milan to experience the launch of the first truly sustainable fine jewelry collection by a global luxury brand using 100% certified recycled gold, I was totally excited. Unfortunately, I had to be in London and couldn’t make it. However, I still have all the information to tell you about ETERNAL GOLD. In general, Prada fine jewelry is embedded in sustainable practice that informs twenty-first century luxury, alongside time-honored artisanal techniques and precious gems and metals. Inherent in the notion of fine jewelry – always – is the idea of unique pieces created with a future in mind, to pass between generations, to stand the test of time. The eternal.

A new interpretation of this concept, sustainability is built into the core of ETERNAL GOLD, reflecting Prada’s wide-ranging commitment to conscious and responsible practices across every facet of its business – including the shift of Prada’s total nylon production to its innovative sustainable recycled Re-Nylon. 100 percent of the gold used in Prada fine jewelry is Certified Recycled Gold, meeting ‘Chain of Custody’ standards set by the Responsible Jewelry Council. Every step and incarnation of Prada’s responsible gold and diamond production chain is verifiable and traceable – something offered by no other fine jewelry or luxury fashion house in the world.

Prada’s recycled gold is drawn only from eligible recycled material sources, in compliance with due diligence – including industrial gold, and post-consumer precious objects. Prada partners exclusively with those suppliers of precious metal and stones who meet the highest industry standards concerning human rights, labor safety, environmental impact, and business ethics. The reduction of mining of new gold benefits both environments and human rights, and while traceability of diamond origins is conventionally only possible with stones of 0.5 carat or larger, Prada expands the concept, for the first time, to stones of all sizes. It also extends through the entire value-chain, from mining to cutting, setting and polishing – every step of every diamond’s life can be traced.

In a ground-breaking new step for fine jewelry, records of this verification have been logged on the Aura Consortium Blockchain ́s platformand can be accessed by Prada fine jewelry customers who also will be able to verify the authenticity of their pieces.

The journey of individual pieces will be accessible by Prada’s clientele, allowing them to trace the provenance of every aspect. This radical transparency on origins, sourcing and production chains gives a modern consciousness to fine jewelry, shifting outdated industry standards to mirror societal change. From its birth in 1913, Prada has always created «objects of luxury» – inventing items that, through precious materials and the highest level of Italian craftsmanship, are unique proposals for their clientele. They reflect timeless traditions, and the values and concerns of the modern world – ETERNAL GOLD is a new facet of this ideology. The debut collection draws on Prada’s heritage of style, its timeless fashion lexicon, to create pieces that embody eternal characteristics of Prada, conversing for the first time with the sphere of fine jewelry.

At the core of the collection is the Prada triangle – a powerful silhouette and universal shape that has become synonymous with Prada. Originally used as a mark of luxury by Prada’s founder Mario Prada, here the triangle represents the brand – a conceptual, wordless logo, universal in its resonance.

This debut collection proposes a foundation of neo-classics, everlasting pieces. Archetypes are examined, delineated and reiterated, the collection comprised of eternal shapes with constant resonance. Snake bracelets, heart motifs, chain necklaces, ribbon chokers – defining shapes and forms of fine jewelry, they are also signs and signifiers of affection and love. Gold is the focus – truly eternal, an ancient material timeless and constantly cherished, it is used in its true form and color, an honesty of metal that reflects the transparency of Prada’s supply chains. Prada’s own archetype, the triangle, is traced in every piece – an affinity found between Prada’s triangle and diamonds’ facets. The triangle appears as a clasp closure, earrings and pendants, while its angles shape chain links and hearts, the head of a snaked bracelet. Proportions are reconsidered – pendants are blown up, chain-links exaggerated to create impact. These jewelry pieces express strength, presence, passion. As with all Prada creates, ETERNAL GOLD is a bold reconsideration of the very concept of fine jewelry, an expansion of what its universe can represent. Combining technology with a fundamental humanity, aligning the notion of eternal pieces with a core commitment to sustainable and responsible practice, ETERNAL GOLD is a challenge to traditions, a break with conventions.

As it lays in Prada’s DNA to create a full on concept, the campaign – shot by David Sims under the creative direction of Ferdinando Verduri – celebrates exceptional personalities, whose creativities truly stand outside time, and that are championed for their talent and achievements. They are unique, like each piece of fine jewelry – and their contribution to culture is lasting. They include the award-winning American poet and activist Amanda Gorman; the American actor, model, and singer-songwriter Maya Hawke; and Dutch-Korean-Canadian musician Somi Jeon.

LoL, Sandra

Photos: © Prada
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Louis Vuitton – LV Trainer

For all who couldn’t get their hands on the Louis Vuitton x Nike Air Force 1 by Virgil Abloh sneakers, here might be another option from the French Maison: the new version of its iconic LV trainer that pushes the concept of sustainability even further, with its utterly graphic silhouette made of 90% recycled and bio-sourced materials. Available in three colour variations, the LV Trainer is adorned with the Maison’s signature Sustainable Development logo.

A newcomer to the Louis Vuitton collection and the embodiment of the Maison’s innovative spirit, this unprecedented model created by Virgil Abloh marks a new chapter in eco-design. Manufactured in the Louis Vuitton workshop in Fiesso d’Artico, Italy, using a highly complex process, the sneakers blend eco-design with fine craftsmanship, in accordance with the codes of circular creativity.

A true icon in the sportswear world, the LV Trainer is now breaking new records, without ever compromising Louis Vuitton’s standards for creativity and quality. The sole, a key component in terms of weight and comfort, is composed of an unparalleled 94% recycled polyurethane, with unchanged efficiency in terms of bounce, cushion and foot support – most notably thanks to the use of recycled cotton inner pads, and an insole made out of fully recycled polyurethane. As for the upper, it blends recycled polyester with a corn-based plastic material. The laces, made from used plastic, cross over the tongue, which is also recycled polyester, whereas the eyelets contain 91% regenerated polyurethane.

Available in sizes 4 to 15.5 (which means it is also available for women), this LV Trainer boasts the logo designed by Virgil Abloh. A visual example of Louis Vuitton’s upcycling philosophy, it has since become the symbol of the Maison’s commitment to sustainable development. The logo will be released in white with green accents from August, and then in red and black versions this September. The logo also features on the inside of the box, which is made out of entirely recycled and recyclable cardboard and which, thanks to an ingenious handle, turns into a bag – a strategy saving as much as 70% in materials to ensure the lowest environmental impact in terms of transportation and storage. Going even further, Louis Vuitton made the choice to use plant-based inks and to leave the inside of this unprecedented packaging in its original kraft.

Finally, a felt shoe bag in Tencel™ – renewable fibres from sustainably managed forests – acts as a layer of sustainable protection for the LV Trainer.

«Our committed journey» is Louis Vuitton’s sustainable development plan, in line with the LIFE360 (LVMH Initiatives For the Environment) programme. Through six lines of action, it aims to preserve natural resources (sustainable supply of materials, contribution to climate protection, circular approach of creativity) and to have a positive impact on society (diversity and inclusion, commitment to local communities, development of know-how).

Shopping with a good conscience!

LoL, Sandra

Photos: © Louis Vuitton
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The Frayme Mylo™ by Stella McCartney

Stella McCartney is consciously crafting fashion history by introducing the Frayme Mylo™the world’s first-ever luxury bag crafted from mycelium, a root-like structure of a fungus consisting of a mass of branching, thread-like hyphae. This pioneering vegan alternative to animal leather is grown in a lab using renewable resources by the House’s long-term partners, Bolt.

This is your chance to own a piece of fashion history, with a limited and numbered run of 100 available globally. Each is handcrafted by Italian artisans from Mylo™ – an innovative and incredibly realistic vegan alternative to animal leather. The Frayme Mylo™ is instantly recognisable as a Stella icon, with an exaggerated chain made from recyclable aluminium.

TO SHOP THE LIMITED EDITION FRAYME MYLO™ BAG, CLICK HERE PLEASE.

LoL, Sandra

Photos: © Stella McCartney and © Sandra Bauknecht
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Gucci Pet Collection

May I introduce you to the new Gucci Pet Collection —a wide-ranging selection of items designed for dogs and cats that combines high-quality materials and craftsmanship with innovation, and many of the House’s signature motifs. The new line continues the narrative of surprise and delight behind Gucci Lifestyle, launched in September 2021 and inspired by a cabinet of curiosities—a place that could accommodate all of the fine, well- crafted that, while part of everyday life, still give off a magical and wonderful aura.

The offering includes collars and harnesses in plain leather, GG canvas, Web stripe, or the Herbarium or all-over geometric G print, and embellished with details like the Interlocking G logo or studs. Leashes in varying lengths and widths, bag holders, and Air Tag cases, are all available in the same materials and motifs to coordinate or mix and match.

Within a selection of items that also serve as design pieces for the home are Made-to-Order miniature couches on which pets can lounge, feeding bowls with various House prints, cloches to cover bowls with, hard-sided cases with removable ceramic bowls and handles for easy transport as well as coordinated feeding mats.

For pets who travel often, comfortable carriers in GG canvas are also part of the mix. Apparel includes polos, T-shirts, knitwear, and coats, distinguished by a vibrant palette and playful, signature motifs like all-over strawberries and hearts to Interlocking Gs and the classic monogram, also seen in the House’s ready-to-wear, creating opportunities for matching looks.

In line with the House’s commitment to sustainability, the Gucci Pet Collection includes items in recycled polyester, recycled cotton or DemetraGucci’s groundbreaking material that was unveiled in June 2021 after two years of in-House research and development. Demetra combines quality, softness, and durability with an eco-friendly ethos and is made from animal-free raw materials that are primarily from renewable and bio-based sources. Created from the House’s desire to explore and innovate materials for the future, Demetra is manufactured entirely in a Gucci factory in Italy using the same expertise and processes for tanning that give the material its pliable and resilient performance with a supple finish.

The new category is unveiled through a campaign with art direction and photography by Max Siedentopf. Infused with a retro-inspired, dream-like patina, a playful cast of dogs and cats of various types and sizes, wearing pieces from the new collection, are set against clean and colorful backgrounds that allow each animal’s personality to shine, inspired by the House’s underlying vision of individuality.

TO SHOP THE GUCCI PET COLLECTION, CLICK HERE PLEASE.

LoL, Sandra

Photos: © Gucci
Creative Director: Alessandro Michele – Art Director & photographer: Max Siedentopf

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Prada Drops Second Timecapsule NFT

Prada announces the release of its second Timecapsule NFT Collection, which is linked to both a gender-neutral physical product and a gifted NFT. This NFT drop follows the launch of the first Timecapsule NFT Collection on June 2nd in collaboration with artist Cassius Hirst.
The Timecapsule NFT Collection debut resulted in an immediate sell-out of the collection. The launch also coincided with the creation of the «Prada Crypted» server on Discord which gained a large following solidifying the brands commitment to building an inclusive Web3 community, but this is just the beginning of the journey.

A key design element of this latest Timecapsule shirt is that the garment is made from upcycled fabrics from the Prada archives. By turning iconic printed textiles into a unique design, these materials are given a new life, perfectly in line with the Brand’s sustainability strategy and approach to circular thinking.

This shirt, which is #31 drop in the Timecapsule Collection, is emblazoned with the calendar month of «July». It features a black color pipeline matched with the Holliday & Brown tulip print on a cotton poplin base. It also features a «Jacquard Animalier» silk brocade and lurex fabric; as well as Jacquard Thrush (flower), a silk fabric produced from an early 20th century French archive. The final details of the design include a «Poplin Loto» printed fabric with deco inspiration.

The Timecapsule is a monthly online event: for 24 hours, on the first Thursday of every month, an exclusive item is made available on prada.com in very limited quantities, in selected markets. Each limited-edition Timecapsule item is associated with a unique serial number and is delivered with custom packaging. By purchasing the Timecapsule, customers will be able to redeem the related NFT which will be available, in a second phase, also for those who bought the Timecapsule dating back to the first launch in December 2019. As such, there is a synergy between the Prada Timecapsule and the scarcity and desirability of NFTs.

The NFT includes the drop serial number and the numbering of each physical item in order to have an exact correspondence. NFT owners are then offered exclusive benefits and experiences as well as access to future drops. Prada Timecapsule NFTs are issued on the Ethereum blockchain, offering a secure and user-friendly experience. The drop is facilitated by leveraging the Aura Blockchain Consortium’s NFT Solution and technology.

The Prada Timecapsule drop is open to customers in Australia, Austria, Belgium, Brazil, Canada, China Mainland, Denmark, Finland, France, Germany, Greece, Hong Kong S.A.R., Ireland, Italy, Japan, Luxemburg, Monaco, Netherlands, New Zealand, Norway, Portugal, Republic of Korea, Singapore, Spain, Sweden, Switzerland, Taiwan (China), Turkey, United Arab Emirates, United Kingdom, United States for 24 hours only, starting from July 7, 2022 at 3pm – CEST, limited to 50 items.

LoL, Sandra

Photos: © Prada
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forte_forte loves Acqua di Parma

THE MAGIC OF A MEDITERRANEAN AWAKENING
The Italian fashion brand forte_forte celebrates Mirto di Panarea
forte_forte and Acqua di Parma are teaming up for the first time in an all- Italian love story. The «forte_forte loves Acqua di Parma» moniker is the result of the collaboration between a fashion house with a dreamy allure, focused on creating timeless designs filled with emotions, and a Maison symbolic of the most refined Italian style. The two houses share a passion for craftsmanship and for Made in Italy culture, for the atmospheres of Italian landscapes and for a pure and spontaneous beauty inspiring a revitalising rebirth. They come together to celebrate Mirto di Panarea, one of Acqua di Parma’s most loved fragrances.
More than just another capsule collection, «forte_forte loves Acqua di Parma» evokes the magic of Spring and its rebirth, inspired by the aromas and colours of the fascinating Aeolian island. This kaleidoscope of emotions radiates a new freedom, fluttering on the wings of a butterfly and a dragonfly. An iridescent atmosphere, vibrating with light and energy.

forte_forte aims to eliminate the distance between clothes and the wearer, by placing the focus on feelings and emotions. This joint project between the brother and sister team of Giada and Paolo Forte began in 2002 with a limited collection of hand-finished tee shirts. The fashion house creates special designs in which the Made in Italy is represented by the quality of the garments and a constant research driven by the desire to create pieces that are in complete symbiosis with the wearer’s body. This concept perfectly matches with Acqua di Parma’s core values.

What does a fashion design share with a fragrance?
«In this exciting story, the alliance between a fashion design and a fragrance generates a dynamic choreography that transports us into a dreamlike world, filling our senses with emotions and magic. Together, they create an intimate and special bond with our soul and body, enveloping it in a wonderful embrace.» – Giada Forte

A mythical landscape that lives in the delicate and dreamy design created by forte_forte for the Maison. Butterflies and dragonflies spread their coloured wings, in a fluttering flight that celebrates freedom and rebirth and that is reflected in a kaleidoscope of flowers abloom. The radiant yellow Parma tones alternate with the violet of myrtle berries, the symbol of an island suspended in time, on an aquamarine background with pearlescent reflections. Everything vibrates with life, whilst in the air you can breathe the scents of aromatic herbs that grow spontaneously and free-flowing in the Mediterranean scrub ecosystem.

The heart of the collection is the Mirto di Panarea fragrance in the novel 100ml format. The luxurious aesthetics of forte_forte dialogues with the regenerating notes of the fragrance. The aromatic warmth of myrtle is combined with basil, sparkling citrus accents of lemon and bergamotto di Calabria. In the heart of the fragrance accents of sea breeze meet jasmine and rose. The base notes intensely shine with mastic and juniper combined with cedar and amber.

Joyful and modern, the motif wraps around the cylinder box and the green coloured glass bottle that calls to mind the fragile beauty of ceramics. Made with a bright and special iridescent paper, the packaging, like a forte_forte dress, surprises and makes you dream, creating an intimate and exciting bond with those who opt for this fragrance. The outer cylinder is embellished with a small crochet decoration, its shape recalls a warm and bright sun. The charm scoubidou around the bottle cap in cobalt blue and fluorescent yellow tones and with a precious gold medallion, can be transformed into a bracelet or an anklet, a hair clip or a colourful and joyful keychain.

Apart from the fragrance, «forte_forte loves Acqua di Parma» includes the Discovery Set with the three fragrances Mirto di Panarea, Arancia di Capri and Fico di Amalfi in 12ml vials. The box, entirely covered with forte_forte designs, invites you to discover the authentic essences of the Italian Mediterranean. The Mirto di Panarea scented candle, a unique interior design element, with the glass decorated with the kaleidoscopic motif of flowers and butterflies embossed also on the packaging, will fill the house with the sparkling awakening notes of the Mediterranean nature.

«forte_forte loves Acqua di Parma» also embraces sustainability in line with the programme of the Maison «Acqua di Parma Futura». The outer packaging is made of fine paper approved by FSC, an international certificate for responsible forest management throughout the world.
The fragrance bottle, with a recycled plastic cap, features a separable dispenser to make recycling easier. «forte_forte loves Acqua di Parma» is a fragrant dream that unites two Italian stories in a tale of emotions.

Mirto di Panarea Eau de Toilette 100ml: CHF 153
Candle 200gr: CHF 87
Discovery Set: CHF 75

I am off to Italy today with Brunello Cucinelli… so excited for another love story!

LoL, Sandra

Photos: © Acqua di Parma
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Rituals Cosmetics and Earth Day

Today, Rituals Cosmetics announces its biggest investment yet to support the wellbeing of the planet by planting, protecting or restoring a tree for every refill sold. In collaboration with its partners, the brand aims to grow 5 million trees globally by the end of 2022. The initiative is part of Rituals’ bigger Clean, Conscious & Caring Strategy in which Rituals commits to reduce its environmental footprint. Rituals became a Certified B CorporationTM earlier this year, and this commitment marks another important step in Rituals’ continuous journey to sustainable wellbeing.

WITHOUT TREES, THE PLANET CANNOT SURVIVE
The United Nations defines trees to be key in reaching sustainable development goals. From cleaning the air that people breathe and promoting biodiversity to preventing soil erosion, there are numerous reasons why trees are fundamental to the planet’s existence. Moreover, forests are one of the largest carbon sinks in the world, as trees capture CO2 from the air, which makes them crucial in combating the climate crisis. Over the next year, Rituals will support multiple reforestation initiatives to help prevent climate change and mitigate its effects.

USING BUSINESS AS A FORCE FOR GOOD
Supporting carbon capture via reforestation initiatives is part of the wider Clean, Conscious & Caring Strategy in which Rituals commits to reduce its environmental footprint. The wellbeing company has pledged to transition its personal care range to 90% natural origin ingredients by 2023, shift all of its packaging to 100% recyclable/refillable or made with recycled materials by 2025. In addition, Rituals aims to reduce its carbon footprint in line with the scale of reductions required by the Paris Climate Agreement. To accelerate its impact, Rituals now commits to growing 5 million trees.

JOIN THE REFILL MOVEMENT
Rituals aims to balance pampering its customers and help them take care of their wellbeing, while acting responsibly at the same time. The brand’s Refill Collections operate on that exact intersection by allowing customers to keep using beautiful, luxury products at home while being mindful of the planet too.

«Rituals is all about wellbeing – we value people’s personal wellbeing as much as the environmental wellbeing. With our refill movement we help our customers to make conscious decisions. In 2021 alone, we saved 434.138 kg in materials, thanks to our loyal customers choosing our wide range of eco-chic refills», explains Director of Innovation & Sustainability Niki Schilling. «Understanding the crucial role that trees play in the future of our planet, we introduced the Buy One Refill, Grow One Tree Program, to trigger proactive changes that support our environment

Throughout this year, Rituals will plant, protect or restore a tree for every refill sold. To encourage customers to join this refill movement, the beauty brand is offering customers a discount on any refill they buy throughout Earth Week.

GROWING MANGROVES IN INDIA AND IN KENYA
To realize its commitment to growing 5 million trees by the end of 2022, Rituals will partner up with EARTHDAY.ORG and ClimatePartner and focus on planting, protecting and restoring mangroves in India and Kenya. Not only are mangroves one of the most important natural carbon sinks on the planet, but they are also a haven for diverse flora and fauna and the first line of defence for coastal areas from both ocean tides and cyclones that often impact these regions. The collective projects are supporting local communities and their livelihoods by building back the loss of tree cover from deforestation and protecting nearby forest reserves and natural preserves. Throughout the year, Rituals will be partnering up with additional organizations to support its reforestation initiatives.

Great initiative, shopping for a good cause.

LoL, Sandra

Photos: © Rituals Cosmetics
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Veja x Marni

Here is another fashion collaboration. VEJA, the sustainable sneaker brand, and MARNI, the Italian fashion house, introduce a collaboration, unveiling two new styles that are now available for pre-order. Through this collaboration, VEJA and MARNI offer an original interpretation to contemporary footwear, revisiting a slightly nostalgic design with a colorful, DIY-inspired look.

Known for its thoughtful yet playful approach, MARNI is a luxury brand recognized for its unorthodox take on fashion, and the collaboration with VEJA exemplifies the commitment of the brand to celebrate individuality through a creativity that is personal and connective at once.

VEJA’s V-10 and the newly introduced high-top V-15 welcome MARNI’s free-spirited aesthetic, expressed through a colorful scribbled motif that covers the upper shoe. At the intersection of craftsmanship and industrial work, each pair has been assembled by hand, with the right foot different from the left to further underline the sense of originality that underscores the design.

Each style comes with 2 pairs of 100% recycled polyester laces: one multi-colored and one all white. The leather is sourced in Uruguayan farms and tanned in Brazil, at a Gold-certified tannery by the Leather Working Group. VEJA’s attention to production standards is reflected through the materials – with tested and REACH-compliant leathers, reducing water waste during the tanning process.

The soles are composed of 31% Amazonian rubber, 22% rice waste, and 12% recycled rubber. Made in Brazil, the first release presents two colorways: the V-15 in Black and the V-10 in Marsala.

Now available for pre-order on VEJA-STORE.COM and MARNI.COM and from March 11th available in selected retailers across the world, as well as VEJA and MARNI flagship stores.

LoL, Sandra

Photos: © Marni / Veja
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