Sandra‘s Closet

A Return to Time: Notes from Watches and Wonders Geneva

There are few places where time feels as tangible as at Watches and Wonders Geneva. For one day, everything revolves around it, interpreted through craftsmanship, design, and an almost obsessive attention to detail.

This year, the fair revealed more than technical innovation. It signaled a shift in mood, subtle, but unmistakable.

Patek Philippe New Models 2026

BVLGARI celebrates old-school glamour with its newest Serpenti watches.

There is a clear return to old-school glamour and with it, a strong retro influence. Not nostalgia in its simplest form, but a deliberate reinterpretation of the past. Vintage codes are everywhere: softened silhouettes, intricate bracelets, and, most notably, the reappearance of the secret watch.

These pieces conceal their dials beneath decorative covers, blurring the line between jewelry and timekeeping. They are intimate, almost private objects, designed to be discovered rather than displayed. It is a language that echoes the elegance of earlier decades, yet feels entirely contemporary in its execution.

At the same time, craftsmanship is moving back to the center of the conversation. Not just as a technical necessity, but as a form of artistic expression. The level of detail, the patience, and the human touch behind these pieces feels more important than ever.

One example that stayed with me came from CHANEL. A chess set, already sold and therefore no longer on display in its final form, was presented through prototypes. Each figure was meticulously crafted, with the Gabrielle Chanel silhouette wearing a tweed jacket, entirely set with diamonds, that emphasized the effect of the material. It was less an object and more a demonstration of what true craftsmanship can achieve: intricate, precise, and deeply intentional.

Audemars Piguet Etablisseurs Galets

At the same time, a structural shift within the industry is becoming increasingly visible. The market is stretching apart.

Van Cleef & Arpels is expanding its Jour Nuit collection with a new timepiece in honor of the Moon. Within the Midnight case, the watch features two overlapping complications: the first one animates the Jour/Nuit display, while the second one illustrates the actual Moon phase. 

BVLGARI

On one end, brands are leaning heavily into haute horlogerie, producing exceptional, highly complicated, and often extremely limited pieces. These watches are not simply products; they are statements of craftsmanship, created for collectors who value rarity as much as technical mastery. Prices reflect this shift, reaching levels that position these timepieces firmly within the realm of art and investment.

Celebrating 100 years of the Rolex Oyster with this beautiful and affordable Rolex Oyster Perpetual 36 «Jubilee Edition».

On the other end, the more accessible segment remains present, but quieter, almost overshadowed by the spectacle of high-end innovation. The middle ground is thinning, and the contrast between the two extremes is becoming more pronounced.

A Testament to Métiers d’Art: Van Cleef & Arpels, with its latest Perlée Extraordinaire Fruits Enchantés collection, is capturing the ruby-red intensity of perfectly ripened raspberries.

Yet within this high-end focus, creativity is flourishing. Freed from the need to appeal to a broad audience, brands are allowing themselves to be more expressive, more daring, and more niche. Watchmaking, in this sense, is becoming increasingly cultural. These are no longer just instruments or even luxury goods, they are narratives, identities, and statements.

Collectors today are not simply buying watches; they are engaging with meaning.

Walking through the fair, it quickly becomes clear that the experience goes far beyond the watches themselves. Some booths are consistently extraordinary, fully immersive environments that tell their own story. Officine Panerai, known for its diving heritage, brought that world to life with a stand that felt like stepping into the depths.

Van Cleef & Arpels created something entirely different, a poetic garden, complete with a swing, where time seemed to slow down.

And Audemars Piguet offered a more introspective atmosphere, with a library-like setting that invited you to pause, reflect, and look closer.

I leaned into the spirit of the fair with a Moschino look, complete with a watch-shaped bag and a hat featuring a clock detail. A subtle nod to the theme of time, and one that, quite unexpectedly, drew a lot of attention throughout the day. I was frequently stopped, photographed, and even interviewed, an unusual but fitting part of the experience.

Yves Piaget with me (click here for a previous post from 2012).

Amidst all of this, it is often the quieter, more personal moments that stay the longest. Seeing Yves Piaget again was one of them. Having been for many years an ambassador for Piaget, it made the encounter feel all the more meaningful.

Relaunch of the Piaget cocktail ring collection, for which I hosted an private garden party in my house in 2013.

There was something genuinely special in being recognized, in that brief moment of familiarity within such a fast-moving environment. A small exchange, a shared memory, and somehow, it stays. I still have the Piaget rose.

Ulysse Nardin

And perhaps that is what defines the fair as much as the watches themselves. It is not just an industry event, it is a cultural moment, where craftsmanship meets storytelling, and where timepieces become part of a larger narrative.

I predict a huge success for the BVLGARI Octo Finissimo Watch in satin-polished 18 kt yellow gold case.

What remains after a full day is not simply a memory of products, but a clear impression:

The future of watchmaking may well lie in its past.

In craftsmanship over scale.
In rarity over ubiquity.
In intimacy over display.

And in the enduring desire to make time feel, once again, timeless.

Trying on Cartier‘s latest Bagnoire collection, that I am completely obsessed about.

Some of the most remarkable pieces deserve a closer look, and I’ll be returning to a few of them in more detail over the coming weeks.

LoL, Sandra

Photos: © Sandra Bauknecht
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Louis Vuitton unveils a new Horological Masterpiece: an Automata Watch that transcends time and imagination and that made me fall in love with it.

La Fabrique du Temps Louis Vuitton shatters the codes of conventional watchmaking aesthetics with its latest in-house exploration of colour and movement. The Tambour Taiko Arty Automata embarks on new adventures through contemporary high watchmaking, in nimble pursuit of the unique rhapsodies of horological automata and grand feu enamel. Taking inspiration from the House’s numerous artist collaborations, the audacious dial design is characterised by the vibrant interplay of shape and form, evoking the springtime in all its sensorial splendor.

Since 2021, the finely honed use of horological automata has distinguished the exceptional high watchmaking creations of La Fabrique du Temps Louis Vuitton. Unmatched as a mechanical means of expression, horological automata have featured in milestone pieces such as the Carpe Diem and the Fiery Heart to amplify their inherent dynamism and technical mastery. The new Tambour Taiko Arty Automata is the latest timepiece to channel Louis Vuitton’s in-house expertise in complex animated dials, conveying a message of unrestrained delight and shared joy through generous volumes of brightly hued champlevé enamel. Driving the watch is the automatic in-house Calibre LFT AU05.01, developed and manufactured by La Fabrique du Temps Louis Vuitton. A total of seven animated elements make up the dial automata, creating an expertly orchestrated mechanical dance, in addition to the continuous rotation of a one-minute tourbillon.

Within the confines of its 42mm white-gold case, the Tambour Taiko Arty Automata runs riot with colour and movement. A multi-tiered dial comprises 20 miniature elements spread over four different height levels, giving the watch its extraordinary richness of texture and dimension. On this artisanal canvas, luscious swirls of pastel shades create a subtle backdrop, while the hours and minutes stand out against a subdial tinted with the warmer end of the spectrum. Four Monogram Flowers with diamond pistils are scattered around the time display, gradient-blended and outlined in a palette reminiscent of 1970s-era sunburst tie-dye.

A flying tourbillon at the 6 o’clock position of the dial balances its ceaseless motion by introducing an emblem of harmony and repose. The upper tourbillon bridge is in the shape of the peace symbol, first designed in 1958 and subsequently adopted as visual shorthand for universal love. The word «LOVE» is prominently spelled out in pink enamel just above the tourbillon aperture, the fluid form of its letters evoking the spontaneity and authenticity of human emotion in the moment.

Most striking of all are the three elements to the left of the dial and their depth of detail, an eye with a dramatic fringe of lashes made from real feathers, a pair of glossy red lips with perfectly white teeth, and wedged between those teeth, a shiny candy-pink heart.

The ultra-sensorial design does not end with a static tableau, as multi-layered and visually captivating as it already is. It takes a single touch of its wearer to bring the Tambour Taiko Arty Automata to life.

The Louis Vuitton Tambour Taiko Arty Automata highlights exceptional hand craftsmanship, combining multiple artisanal techniques, most notably the complex champlevé enamel process.

This technique requires hollowing out surfaces, carefully layering enamel, and firing each color at specific temperatures in a precise sequence. Particularly challenging are the vivid red, pink, and purple tones, which are highly sensitive to heat. Creating elements like the glossy, curved lips on the dial demands multiple enamel layers and great expertise.

In total, the dial uses 23 enamel shades and requires over 250 hours of meticulous manual work, reflecting the rarity and technical mastery behind the piece.

Male model’s wrist size: 18cm/7.09 in
Female model’s wrist size: 15cm/5.91 in

The Louis Vuitton Tambour Taiko Arty Automata carries the reference W9WG71 and is offered as a limited edition through Louis Vuitton boutiques. The 42 mm white gold case is water-resistant up to 50 meters. The price is approximately $ 485,000, which corresponds to around € 420,000, depending on the market.

LoL, Sandra

Photos: © Louis Vuitton Still life visuals: Ulysse Frechelin Know-how visuals: Piotr Stoklosa
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I am delighted to present Eclettica, Bvlgari’s latest High Jewelry and High-End Watches collection, unveiled this year in Milano as a bold expression of creativity, imagination and craftsmanship.

Eclettica, derived from the Italian word for «eclectic,» embodies Bvlgari’s philosophy of embracing contrasts, combining diverse inspirations and blending audacity with elegance. It represents a fearless approach to beauty, where artistic intuition guides technical mastery and imagination transcends traditional boundaries.

The collection brings together over 50 multimillion creations, including 14 transformable pieces, the highest number ever presented by the Maison and is crowned by nine exceptional High Jewelry «Capolavori» – masterpieces crafted from the world’s rarest gems with extraordinary skill and passion.

Rooted in Rome’s rich artistic heritage, Eclettica draws inspiration from sculpture, painting and architecture, transforming these disciplines into a creative playground. Designers and artisans explore form, color, light and structure to create pieces that are both technically extraordinary and emotionally expressive. Each work becomes wearable art, a dialogue between imagination and expertise where innovation and elegance coexist naturally.

Since its founding in 1884, Bvlgari has embraced eclecticism as a method rather than a style, turning contrasts into harmony and daring ideas into enduring beauty. Eclettica elevates this vision, offering High Jewelry and High-End Watches as a celebration of artistic freedom, visionary design and the Maison’s enduring pursuit of excellence.

Those pieces are true art. Let’s start dreaming …

LoL, Sandra

Photos: © BVLGARI
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The Louis Vuitton Escales Autour du Monde collection continues to be inspired by the world’s most evocative destinations – and now travels to the land of the rising sun with the Escale au Mont Fuji.

After discovering the Amazon rainforest and Paris the next stop on the Escales Autour du Monde pocket watch collection is the Far East, and one of the world’s most breathtaking landmarks.
The Escale au Mont Fuji pocket watch is an ode to Japan, where the sun rises behind the famed Mount Fuji, illuminating the sky in a gorgeous pastel palette that evokes a peaceful spring dawn. This scene is celebrated through the pocket watch’s Jacquemart mechanism, minute repeater, and tourbillon, alongside the most exceptional Métiers d’Art.

Like all the one-off haute horlogerie masterpieces in the Escales Autour du Monde collection, this latest novelty was imagined and crafted at La Fabrique du Temps Louis Vuitton. Based in Geneva, the facility’s in-house La Fabrique des Boîtiers (case making), La Fabrique des Mouvements (movement components making) and La Fabrique des Arts (dial making and Métiers d’Art) all united to create this one-of-a-kind, haute horlogerie masterpiece.

LoL, Sandra

Photos: © Louis Vuitton
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Easter as Edible Art: Luxury Hotels Present Their 2026 Chocolate Creations

Every spring, some of Europe’s most prestigious grand hotels transform Easter into a celebration of craftsmanship and creativity. In 2026, renowned pastry chefs once again unveil limited-edition chocolate creations that blur the line between fine pâtisserie and edible sculpture. From Paris to Zurich and Brussels, these exclusive Easter pieces combine tradition, artistry, and exceptional ingredients.

At Le Bristol Paris, pastry chef Maxence Barbot and chocolate chef Johan Giacchetti reinterpret the classic French Saint-Honoré dessert as a sculptural chocolate egg. The elegant design features flowing Chantilly-like waves crafted in dark Venezuelan chocolate. Inside, layers of caramel infused with tonka bean, Piedmont hazelnuts, and cocoa praline create a rich flavor profile, balanced with a touch of fleur de sel. The limited creation is available from March 18 to April 5.

In Zurich, the legendary Baur au Lac presents a delicate chocolate egg created by head pâtissier David Potier. Limited to just 25 pieces, the piece stands out with its intricate lattice shell made of dark chocolate. Inside sits a white chocolate egg filled with pistachio ganache, while pecan ganache at the base adds an unexpected final layer of flavor. Crafted with fine Ecuadorian Arriba chocolate and Madagascar vanilla, the creation reflects the hotel’s long-standing chocolate tradition under the «1844 Chocolat Baur au Lac» label.

Back in Paris, La Réserve Paris introduces an elegant Easter creation inspired by the classic Paris-Brest pastry. Chef pâtissier Jordan Talbot crafts a sculptural egg made from dark Peruvian chocolate, filled with vanilla marshmallows, almond praline, caramelized cocoa nibs, and salted caramel. Available exclusively by pre-order in March, the creation reflects the hotel’s refined and understated approach to gastronomy.

Meanwhile in Brussels, Hotel Amigo hosts the fourth edition of Bel’Œuf, an exhibition celebrating the creativity of Belgian chocolatiers. From April 2 to 8, around 40 chocolatiers present imaginative chocolate eggs inspired by this year’s theme, Pleasure in Motion. The exhibition, organized with chocolatier Marc Ducobu, showcases elaborate chocolate artworks, some of which are available for purchase, while proceeds from the event support cancer research.

Together, these limited Easter creations show how luxury hospitality continues to elevate seasonal traditions, turning chocolate into a form of culinary art.

LoL, Sandra

Photos: Courtesy of the respective hotels
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The Alpina Gstaad unveils an exclusive capsule collection created in collaboration with Los Angeles–based milliner Nick Fouquet, who might be the most handsome hatmaker I know. The limited-edition project marks the second partnership between the celebrated Swiss alpine hotel and the designer known for his distinctive, handcrafted hats.

Created specifically for The Alpina’s atmosphere and sense of place, the collection reflects the dialogue between the hotel’s refined alpine identity and Fouquet’s artistic approach to craftsmanship. Each hat is individually shaped and numbered, making every piece a true one-of-a-kind object.

The men’s selection features twenty felt hats in two deep tones, Anchor Blue and Dark Moss. Each design is hand-formed with a sculpted brim and finished with a French grosgrain band. Subtle cut-out leaf motifs reference «The Alpina’s emblem», lending the pieces a quiet connection to the landscape surrounding the hotel.

For women, the silhouettes are softer and slightly lower, crafted in delicate shades of Rose and Silverbelly. A central contrast stitch runs through the grosgrain ribbon, while signature Fouquet hardware pins and leather stamps appear along the crown and brim as understated markers of the designer’s craft.

Inside, every hat reveals a bespoke jacquard lining inspired by alpine ski trails, an intimate detail that quietly nods to Switzerland’s mountain heritage and the spirit of Gstaad.

The collection is available exclusively at The Alpina Gstaad, with each hat priced at CHF 1,800, an elegant expression of wearable craftsmanship shaped by place, tradition, and individuality. Phone orders are welcome!

LoL, Sandra

Photos: Courtsy of  The Alpina Gstaad x Nick Fouquet
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Icons Minaudière –  The Authority of Craft

True luxury begins long before an object is desired. It begins at the workbench, in decisions measured in millimeters, in materials chosen for their integrity, and in the patience required to shape something meant to endure.

Championing the heritage of the Roman High Jeweler, Creative Director of Leather Goods and Accessories Mary Katrantzou introduces the BVLGARI ICONS Minaudière collection. Mary approaches creation with precisely this mindset. Her objective is not to redesign the evening bag, but to reinforce the idea of the icon, objects defined by their aesthetic vocabulary, and rich cultural symbolism.

Because icons are not trend-driven. They are constructed.

Craftsmanship is therefore not a supporting narrative here; it is the foundation. Each minaudière reveals an engineering logic closer to high jewelry than to traditional leather goods. Metal frameworks must balance strength with refinement. Stone settings demand microscopic accuracy. Enamel work, polishing, and finishing require technical fluency that cannot be simulated by surface aesthetics.

Nothing about these pieces suggests haste. At a time when luxury often risks becoming conceptual rather than material, this commitment to making feels quietly assertive.

Mary understands a fundamental truth: desirability follows discipline.

«This collection celebrates the living heritage of Bvlgari’s Icons, symbols that have transcended design to become part of our cultural language. Each minaudière was conceived not simply to hold objects, but to hold meaning, blending high craftsmanship with cultural storytelling. Carrying culture in your bag is both a metaphor and a reality, a way of cherishing the wisdom of women. We are honored to have five extraordinary women lend their voice to our Icons and, through their lived experience, give new dimension to their symbolism, transforming heritage into a living dialogue. That is the culture that we create, we carry, and share.» Mary Katrantzou Bvlgari Creative Director of Leather Goods and Accessories

Objects That Refuse to Behave Like Accessories

Encounter the minaudières in person and one impression overrides all others: presence.

They are structured, architectural, almost self-possessed. These are not accessories designed to disappear into a look; they anchor it. Weight replaces fragility. Precision replaces decoration.

Created in limited edition, each piece draws from Bvlgari’s unparalleled jewelry-making savoir-faire. The collection moves through five established Bvlgari icons, each translated into a compact object that prioritizes construction over ornament and clarity over excess. Scale, notably, is treated with refreshing honesty. The standard minaudières operate as genuine evening clutches, sculptural yet functional, capable of carrying essentials without compromise.

The XS versions make no such promise. However, they are smaller than a smartphone. Not inconveniently so, intentionally so. At this dimension, the minaudière shifts category entirely. It ceases to be about capacity and moves closer to jewelry: an object chosen for resonance, not practicality.

Luxury has always reserved space for pieces that privilege expression over utility. Mary leans into that tradition with confidence rather than apology.

Serpenti – Controlled Power

Rendering the serpent in rigid form demands exceptional technical command. Curvature must feel alive while remaining structurally exact, a balance achievable only through advanced metalwork. The result carries tension and authority, capturing movement in stillness.

Divas’ Dream – The Discipline of Lightness

What appears effortless is, in reality, highly controlled. Symmetry, stone placement, and material transitions reveal a craftsmanship that favors precision over spectacle. It is elegance engineered rather than embellished.

Tubogas – Technique as Identity

Few methods communicate mastery as clearly as Tubogas. Seamless and mechanically complex, its fluidity disguises the difficulty of its construction. Here, innovation is not aesthetic experimentation; it is heritage sustained through expertise.

Monete – Time, Edited Through Craft

Historical references invite risk, too literal, and they become costume; too abstract, and they lose meaning. Craft functions as editor, ensuring the coin motif is translated with restraint. The past is not replicated; it is refined.

BVLGARI BVLGARI – Precision Without Refuge

Strong geometry is unforgiving. With nothing to conceal behind ornament, proportion becomes everything. The clarity of the design reflects the confidence of its execution.

Restraint, in this context, is a form of technical bravura.

When Craft Opens Into Culture

Only once the material authority of the objects is established does the collection expand into a broader intellectual register, aligning each icon with female voices who examine how culture is lived, protected, and reimagined.

Notes on Honoring Tradition – Linda Evangelista reflects on family rituals, reminding us that heritage survives through repetition, through gestures performed often enough to become identity.

Notes on Cultivating Inner Calm – Kim Ji-won turns inward, proposing self-acceptance and emotional balance as markers of contemporary strength — a quiet counterpoint to an era defined by visibility.

Notes on Finding Home – Architect Sumayya Vally challenges fixed notions of belonging, describing home as something constructed through memory, care, and human connection rather than geography.

Notes on Listening to Nature – Isabella Rossellini, shaped by her work in animal behavior, invites a deeper attentiveness to the natural world, suggesting that listening itself is an act of cultural intelligence.

Notes on Creating Culture – Chimamanda Ngozi Adichie articulates the principle that ultimately binds the collection: culture is not static. It is created, carried forward, and continually rewritten — with women often serving as its most vital transmitters.

What emerges is not a conceptual overlay, but a dialogue between making and meaning. These are unique new works, published exclusively by Bvlgari for this limited-edition collection.

The Quiet Confidence of Objects Made to Last

The Icons Minaudière collection does not argue for attention. It assumes it.

Craft gives the pieces legitimacy.
Design gives them permanence.
Cultural perspective gives them dimension.

They will hold what you need for the evening. However being smaller than your phone, they may require a reconsideration of what «essential» truly means.

But perhaps that is the point. The rarest luxury today is not excess, nor even visibility. It is conviction, the assurance that an object has been made well enough, and thoughtfully enough, to outlast the moment it enters.

And icons, by definition, are never designed for the moment alone.

LoL, Sandra

Photos: © BVLGARI
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Bridgerton Meets The Lanesborough
Tea, gossip and a touch of gin intrigue

Society is already abuzz with the latest must-attend occasion. According to the ever-reliable Lady Whistledown, The Lanesborough, one of London’s most prestigious addresses, has partnered with Netflix and Shondaland to present a limited-edition Afternoon Tea inspired by Season 4 of Bridgerton. Adding to the excitement, guests will be among the first to taste the new Hendrick’s gin, «Another Hendrick’s,» served exclusively as part of the experience.

Created to coincide with the season premiere on January 29, 2026 (with Part Two arriving February 26), the tea celebrates the elegance of the Regency era, grand balls, lavish dinners, and glittering soirées, reimagined with a modern twist. It is served in the hotel’s opulent dining room, where a glass-domed ceiling fills the space with daylight and chandeliers cast a romantic glow after dark.

The Menu

Designed by Head Pastry Chef Jolan Thiry, the menu pays tribute to key characters and moments from the new season.

Savory Selection
Expect refined finger sandwiches and tartlets filled with Westcombe Cheddar and spring onion aioli, Scottish smoked salmon with citrus crème fraîche, harissa-spiced chicken with basil, and cucumber, avocado, and mint on a truffle potato roll. Vegetarian, vegan, and gluten-free options are also available.

Sweet Highlights
Standouts include The Lady in Silver, a lemon sponge with vanilla cream and yuzu gel adorned with edible silver, and Benedict’s Masquerade, a chocolate and tonka mousse with hazelnut praline. Let Love Take Flight pairs blackberry mousse with sesame sponge, while Cottage Bloom features ginger and green apple with delicate floral notes — each creation inspired by romance, mystery, and the show’s signature drama.

Cocktails & Mocktails
The Forbidden Love cocktail blends «Another Hendrick’s» gin with vanilla, lemon, and peach & jasmine soda, finished with rose water for a seductive flourish. Prefer alcohol-free? Beneath the Mask combines passion fruit and lychee with soft vanilla and citrus for an equally elegant alternative.

A refined affair where Regency charm meets contemporary luxury and a perfect excuse to indulge in a little gossip over tea. To book, click here.

The Lanesborough, Hyde Park Corner, London SW1X 7TA, United Kingdom
+44 (0) 20 7259 5599

LoL, Sandra

Photos: © The Lanesborough
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On the occasion of the Louis Vuitton F/W 2026 Men’s Collection presentation, the House spotlighted a poignant element of its decade-long commitment to UNICEF: a Louis Vuitton Time Object in support of LOUIS VUITTON for UNICEF. This exceptional creation made an exclusive and striking appearance within the scenography, marking the start of a year of celebration and the renewal of Louis Vuitton’s sincere and united commitment to children.

Inspired by the iconic Monogram Canvas LV Soccer Ball – a legendary symbol of unity in sport – this unique time object transcends watchmaking codes to embody universal values of connection and solidarity. Crafted with extraordinary precision, it is driven by a manual-winding mechanical movement developed in collaboration with L’Epée 1839, bringing two golden rotating cylinders and diamond-studded facets together to illuminate time. Each component is meticulously hand-assembled and features an innovative skeletonized structure, showcasing exceptional savoir-faire.

To further elevate its allure, the time object is showcased in a specially designed trunk – inspired by iconic Trophy Trunk style – created for the occasion, highlighting its precious and unique nature. This horological masterpiece will be auctioned soon, and all proceeds will be donated to UNICEF, reinforcing the impact of this partnership in support of vulnerable children worldwide.

This initiative reaffirms Louis Vuitton’s commitment to combining creativity, innovation, and social responsibility, transforming the art of watchmaking into a powerful vehicle for solidarity.

LoL, Sandra

Photos: © Louis Vuitton
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It’s truly board game season … Balenciaga created a limited-edition Monopoly game with fashion-themed tokens (like scissors, mannequins) and properties, as an exclusive gift for VIP clients, part of a luxury trend where brands sell culture and nostalgia through unique experiences, not standard retail products, focusing on brand exclusivity and high-value storytelling.

The goal is to generate buzz, reinforce brand exclusivity, and offer a unique, desirable experience rather than a mass-market product.

LoL, Sandra

Photos: © Balenciaga
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