Gucci: La Famiglia Campaign

The House unveils Gucci: La Famiglia, a new campaign revealing wardrobes that mark the genesis of a new Gucci era by Demna: unapologetically sexy, extravagant, and daring. First unveiled in September, the La Famiglia collection reflects Demna’s ongoing research into the House’s archival and visual codes across multiple eras, in anticipation of and building up to his personal vision for Gucci, which will be revealed in February.

Captured by Catherine Opie, each character appears as a distinct facet of the House’s personas, shaped by attitude, aesthetic language, and the shared mindset that defines the ‘Gucciness’ of Gucci.

Across the campaign, gesture, styling, and presence highlight the different personalities within this extended Gucci family, revealing how their wardrobes form a collective identity built on ease, character, and iconic codes.

The collection unfolds through a spectrum of characters whose wardrobes reinterpret these codes with new sensuality, spontaneity, and Italian attitude. Incazzata appears in her vivid ’60s-style «little red coat» that reflects her fiery demeanor. Gallerista moves through the world in a refined black look complemented by the re-proportioned Bamboo 1947 bag.

The Italian art of effortless elegance, sprezzatura, informs gestures of ease with soft leather mules worn stepped-in. Dressing for pleasure is carried over into menswear, seen in Direttore’s tailored suit and Principino’s look, defined by his natural pull toward the centre of attention. Each character and their wardrobe reveal one of the many personas of La Famiglia and the distinctive aesthetic attitudes that define the collection.

The La Famiglia collection will be available in Gucci stores worldwide and on gucci.com starting January 8.

LoL, Sandra

Photos: © Gucci
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Dior’s Lucky Beginning

Some collections feel beautiful.
Others feel meaningful.
And then there are rare moments in fashion when beauty, symbolism, heritage, and emotion come together.

With his debut for Dior, Jonathan Anderson opens a new chapter that feels both deeply personal and magically timeless. Born in Northern Ireland, Anderson brings his own cultural roots and sensibility into the house of Dior, subtle, thoughtful, and rich in meaning. At the heart of the collection lies a powerful symbol: the four-leaf clover.

🍀 A Symbol of Luck, Heritage, and Belief

The four-leaf clover is universally known as a sign of good fortune, but here, it carries layered meaning. It is a symbol closely tied to Ireland, a place renowned not only for its landscapes but for its people: authentic, loyal, warm, and deeply human. Ireland has a soul, and that soul quietly runs through this collection.

What makes the clover even more special is its intimate connection to Christian Dior himself. A botanical enthusiast and forever superstitious, Christian Dior always kept a clover in his suit pocket, believing deeply in destiny, superstition, and signs. Jonathan Anderson doesn’t just reference this history, he honors it with sincerity.

 Handbags, Accessories & Dresses That Feel Like Talismans

The craftsmanship across the collection is breathtaking. Handbags become modern talismans, adorned with clover motifs that feel elegant rather than literal. Accessories whisper luck rather than shout it.

For S/S 2026, Jonathan Anderson celebrates this cherished symbol, adding a joyfully decorative touch to the Lady Dior.

Flourishing with four-leaf clovers and adorned with a Ladybird charm, the Lady Dior Clover reflects Christian Dior’s superstitious spirit, crafted with the House’s enduring savoir-faire.

Lady Dior Clover – CHF 9400

Hot-stamped and then hand-embroidered, each clover reflects the House’s exceptional craftsmanship. The piece is completed with the signature «D, I, O, R» charms, an enduring hallmark of the Lady Dior.

I am also completely obsessed with the new small Bow Bag CHF 4200 and the clover charm CHF 510.

The Dior Men Clover Saddle Bag CHF 3500 is already sold out.

I thought I had enough of the Dior Book totes, but not anymore seeing the new Dior Toile de Jouy Clover Book Tote CHF 3200.

Dior Cruise 2026 Look 15

Skirts, shirts flow with a quiet confidence, refined, poetic, and wearable while still unmistakably Dior. This is fashion that doesn’t just dress the body; it speaks to emotion and intention.

Why This Collection Feels So Personal

I love Ireland, not as an abstract idea, but as a lived experience. Every time I’m there, I feel grounded, welcomed, and genuinely happy. There’s always laughter, honesty, and a sense that life doesn’t need to be complicated to be meaningful.

Obsessed! Dior Clover S3I sunglasses CHF 570

Seeing those values translated into a Dior collection feels incredibly special. It makes me want to own a piece of it, not just to wear, but to carry as a reminder of joy, luck, and new beginnings.

A Collection for a New Year, Full of Hope

This feels like a collection that brings luck for the year ahead. A reminder that fashion can still believe in magic. That beauty can be symbolic. And that sometimes, the right piece, a bag, a dress, a small clover detail, can feel like a promise.

Jonathan Anderson’s first Dior collection isn’t just a debut.
It’s a blessing. 🍀

LoL, Sandra

How cute are these Dior Bloom Heeled Slide for CHF 1300?!

Also part of the clover inspired collection is jewelry and homeware.

Photos: © Dior
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