Kilian Le Rouge Parfum Scented Lipsticks

Discover KILIAN’s first lipstick line. Le Rouge Parfum is a wardrobe of iconic scented lipsticks, all available in matte and satin finishes. The line consists of the 6 original red shades and 10 new hues in red, pink and berry colors. Kilian Hennessy explains his inspiration in this little interview below. The photos were taken by Ellen von Unwerth.

 What were your objectives for Le Rouge Parfum?
To create a collection that allows women to find their perfect red in gorgeous, scented lip colors—for lips that make a woman feel daring and elegant at the same time.

Why launch a range of lip color as KILIAN’s first foray into makeup?
My goal has always been to offer women beautiful weapons of seduction and strong shields of protection at once. Red lips are iconic and express a timelessness and sophistication that is a KILIAN aesthetic signature.

And why did you start with a collection of only reds?
Red lips are just so powerful! They are also one of the most universal weapons of seduction in all cultures.

How is Le Rouge Parfum lip color collection in sync with KILIAN’s values and heritage?
Le Rouge Parfum is the next logical step in my ambition to make perfume visible. The senses of smell and taste are intimately linked so, in a way, the scented lipsticks also make this connection visible.

What cultural references represent for you «the perfect red lip»?
One that immediately comes to my mind is the movie poster of Stanley Kubrick’s interpretation of Vladimir Nabokov’s book, Lolita. Sue Lyon as Lolita sucking on a lollipop with her heart-shaped glasses… irresistible!

How do you want women to feel wearing Le Rouge Parfum?
In full possession of their seductive powers yet protected at the same time. A woman with the right red is invincible!

In Switzerland available for CHF 65.00 each at all Kilian counters and at Globus online.

LoL, Sandra

Photos: © Kilian

Light Therapy – Déesse Pro

As promised, please enjoy today’s detailed post about Déesse Pro, the original market leading LED phototherapy mask that is available at Sonja Frey Soni Cares. I know that this Hannibal Lecter-esque light-up mask looks quite funny, definitely very instagrammable. However, Alessandro Michele showed similar shapes (only as accessories) on the runway for this Gucci F/W 2019 collection so it seems to be quite fashionable.

No joking, here are the hard facts why I have become such a big fan. Light therapy provides a safe, pain-free way to achieve naturally vibrant and clearer skin. I have been using this tool for over four weeks and am truly impressed about its results. My complexion looked already brighter, tighter and smoother from the very first 10-minute use.

How does it work? The device uses low-level light therapy (LLLT) by way of medical-grade, surface-mounted, light emitting diodes (LEDs) in 4 variations to expose the skin to clinically proven 4 wavelengths of light, delivered at safe, therapeutic doses. These clinically proven treatments rejuvenate skin and improve the most problematic skin conditions.

Stars such as Kim Kardashian, Kate Perry, Madonna and US celebrity facialist Shani Darden already swear by it. Interesting to know is that NASA originally developed it for plant growth experiments on shuttle missions and later found it to have promise for wound treatment.

CHOICE OF 6 TREATMENT MODES


ANTI-AGEINGRed Light (630nm)
• Increases the production of collagen and elastin
• Help reduces fine lines
• Improves skin texture and tone
• Increases the skins natural hydration
• Stimulates circulation and lymphatics
• Revitalise the complexion
• Restores the skin radiance

PURIFYING – Blue Light (415nm)
• Improves skin clarity
• Blemish fighting action without irritation
• Helps regulate natural oil production
• Helps spot prone skin

BRIGHTENING – Green Light (520nm)
• Reduces the production of melanin
• Lightens and reduces existing pigmentation
• Improves the skin complexion
• Neutralises, balances and calms skin

POST PROCEDURE – Near Infrared Light (830nm)
• Boosts metabolism as more ATP produced
• Rejuvenates the skin
• Promotes circulation
• Promotes scar healing
• Improves loose, sagging skin
• Increases skin elasticity five-fold
• Reduces collagen loss
plus Red Light (630nm) plus Blue Light (415nm)

CALMING – Green Light (520nm) plus Blue Light (415nm)

ANTI-AGEING EXPRESS – Red Light (630nm)

This intensive treatment replicates salon-like facials from the comfort of your own home. You can choose for example between 10, 20 or 30 minute treatment sessions, between manual and pre-programmed options. A light protection for the eyes is delivered with the mask.

What else could you wish for while being in quarantine? Make time for yourself to practice self-care. Mood-boosting moments that offer some respite during these difficult time. During the past weeks, applying the phototherapy mask has become a fantastic and addictive ritual for me. While I am doing the treatment, I listen to meditation podcasts or sound baths to soothe my mind. I totally recommend taking part in Jasmine Hemsley’s Instagram Live sound baths every Saturday evening (@jasminehemsley). This time for myself has had such a positive effect on both my mind and my body, let alone how much my skin improved.

You will be amazed how many more positive effects this tool can give you. Please enjoy this little interview with Sonja Frey, who carries the mask in her online shop.

Light therapy is said to treat all sorts of skin conditions but it can even help with depression or sleep disorders. Could the Déesse PRO LED Mask help with this as well?
Yes, LED Light therapy of any kind is known to improve depression and sleep disorders as it improves the serotonin.

Can I use the mask also in other parts of my body such as the stomach or the knees for example for rejuvenation of the skin or to treat allergies?
Yes, the mask can be used on the body to treat other conditions i.e Acne on the back or Psoriasis on the legs etc (however, we wouldn’t recommend using Near Infrared – the lightening bolt button of the Mask – on these skin conditions).

 Can I use the mask also in combination with a facial mask under it?
The mask producer itself would always recommend to use the mask on a clean dry skin to maximise light absorption. A facial mask could be used pre or post treatment to maximise the outcome.
A lot of facial therapist do put a facial product first and then put on the mask.

What happens if the LEDs don’t work anymore, can I exchange them?
LEDs are not like normal bulbs, they do not have a«‚lifespan», it is rare for LED to just stop working. Also, the mask has a 1 year warranty from the date of original purchase.

Can I burn myself with this mask? Are there any side effects?
No, it is not possible to burn yourself with the mask, as you aren’t using UV rays. LED light therapy doesn’t cause burns compared to other anti-aging treatments such as chemical peels, dermabrasion, and laser therapy. It may be safe for all skin colors and types as LEDs are visible light rays and there are no known side effects.

If I use the green light, can I still get a tan?
The green light does not effect tanning. Even if you have a tan already, it won’t fade away and you will still be able to tan after using it. LEDs are not used as a source of tanning, because they do not emit UV rays. However the green light will calm your melanocyte activity and break down existing melanin clusters to improve hyperpigmentation.

What is your favorite treatment mode and why?
My favorites are Mode 1 for anti-ageing and collagen boost and Mode 2 for purifying depending on my personal needs. I usually combine Mode 1 with any other procedure to get the full spectrum, from  accelerating tissue repair to reducing inflammation or pore shrinking.

Do I need the light protection for the eyes? Or can I just leave my eyes closed?
I would always recommend protecting your eyes as a precaution either with the goggles provided or damp cotton rounds. Please ensure that you keep your eyes closed at all times.

The treatments come in two intensities. For whom is the higher intensity recommended?  In case I don’t have enough time, can I get the same results with a high intensity treatment of 15 minutes than with a low intensity treatment of 30 minutes?
The intensity mode refers to near infrared, which acts as a boost for your cell energy as it is optimizing the skin. It also has great healing powers as it stimulates the production of collagen and elastin to minimize skin aging. NIR does increase the heat in the skin, therefore for a sensitive skin keep the intensity on low. I would always recommend using the mask for a minimum of 15 minutes and a maximum of 30 Minutes, at least 2 times a week.

You will have to see for yourself how amazing the effects of light therapy are. This mask will help you find your inner peace through relaxation while boosting your complexion and providing you with beautiful, young-looking skin at the same time.

YOU CAN SHOP THE DÉESSE PRO PHOTOTHERAPY MASK AT SONJA FREY HERE.

LoL Sandra

Photos: Courtesy of Déesse Pro and Sonja Frey Soni Cares
© Sandra Bauknecht
DISCLOSURE: When you make a purchase, I am not receiving a commission. I am just a big fan of the product!

Sonja Frey Soni Cares

Today, I would like to introduce you to Swiss beauty entrepreneur Sonja Frey. I first met her at a wedding in Tuscany last summer and was immediately impressed by her beautiful skin and complexion. The 38-year old, who resides in Zurich, founded her online shop in 2019. Originally under the name Uniquare, she changed it this year to Sonja Frey Soni Cares.

Her catchy slogan, that plays with her nick name, «Soni Cares», stays also for her personal passion behind her brand. Over the years, the charming blonde developed a huge knowledge of everything organic and natural when it comes to skincare. After helping friends and family in finding the right products, she decided to take it to the next level with the launch of her beautiful online shop. Only health and beauty products that meet her high standard of quality, eco-friendliness, and clean ingredients are included. You will find brands of all price categories, as for her it’s not about the price tag, but the quality of each hand selected product. Great news is that Sonja ships internationally. Let us surprise you!

On your website, I read that you were a trained attorney-at-law before launching your online shop. Can you tell us a little why you decided to become an entrepreneur and what were the biggest challenges?

I still work as an attorney-at-law on an independent basis. The wish to become an entrepreneur has been in my mind for a long time. As I started to realise that toxic ingredients are used for so many  beauty products, I started to do more and more research and became very passionate about this subject. In the end I decided that I wanted to help others to easily navigate through the beauty jungle out there and find all the great products on one website. That’s how I started my shop.

What would be the best advice after becoming an entrepreneur to give to your younger self at the beginning?

Follow your dreams! It’s the best way to actually find a job or build a business which will last and be successful in the end. Only when you are really passionate about what you are doing, you will go the extra mile and people will believe in what you are doing.

Even Sonja’s dog Mimi is crazy for the GLO Precision Eye Pencil

Last year, you gave birth to your first child. How do you manage to combine both, being a businesswoman and a mother?
A very good question. I can give you the answer in 10 years:-). My baby girl is 11 months old, it does get easier. Of course it is hard to find time for everything, however as I believe in following your dreams, you can make anything happen.

How did you find the brands you are selling?

It all started with a personal passion (and addiction) to find the best brands for myself. So I started researching and researching and researching… During my travels for example, I was always checking the spas and local shops for their products, exploring their ideas about beauty, their philosophy. It is a continuing journey and really an addiction, I cannot stop looking for good brands, I am still doing so to expand my collection. I truly love all the products I am selling.

What is the common thread?

All brands work on a natural basis, are cruelty-free, non-toxic or anything similar. I am convinced that we all should reduce chemicals as much as possible in our lives, and only use them where they are really necessary. Most of the time, we forget our bathroom shelf. I was absolutely shocked once I learned about the ingredients that my former beauty products included, such as Polyethylene for example, a common component of plastics. This so-called microplastic is included in so many products, especially in facial scrubs, face wash or hands soaps among others. Besides being a primary concern for your health, those very small pieces also pollute the environment.

What is your own beauty routine?

I try to keep it simple, not too many products at once but change of routine/products from time to time:
– Morning: 1. cleaning, 2. face serum or cream depending on the season, 3. eye cream 4. sunscreen (always!)
– Evening: 1. cleaning, 2. serum/night cream or night mask, 3. eye cream

Do you have a beauty hack that you like to share with us?

Puh, I would say less is more. Don’t try to overdo it, give your skin time to breathe and use the right products, as natural as possible including some key ingredients. For example Vitamin C & A are great for the skin. I recommend the Vitamin C Treatment from NUORI and the Vitamin A Cream from SKINDESIGNLONDON, the latter will soon be available, so please stay tuned.

Sonja’s favorites

What are your favorite products on your website? Products we shouldn’t miss and why…

– Of course the Déesse Pro LED Mask, because it is the only beauty tool that replaces a treatment from a professional cosmetician.
– The Lumion Face Mist. I love it, especially at the moment, due to its antibacterial effects. It helps before an acne breakout and provides you with a clean face whenever you need it.
– The Regulatpro Hyaluron Anti Aging Drink. As we all know, beauty also comes from within. This is my daily dose of highly effective hyaluronic acid which naturally beautifies the skin, connective tissue, hair and nails.
– The Natural Perfumes from Dedcool LA. They smell fantastic and combine highest quality with natural ingredients. They are vegan, non-toxic, contain no palates, no parabens, no carcinogens and cruelty-free.
GLO Pressed Base Powder. For me the best powder I tried so far, as your skin can breathe and it includes no harmful ingredients.
FÎ-NE Deodorant Vetvier Geranium. Deodorants without aluminium salts are much better for your health and absolutely trendy at the moment. However, it is hard to find a good one that works and provides day-long protection. That’s why I like this one and its smell in Vetvier Geranium is divine.
– The Kokoso Coconut Oil for me and my little girl. It can be applied easily, is all natural with healing effects and can be used all over your body as often as you like. My absolute favourite coconut oil.
– If your budget is a bit higher, you will love the JK7 Golden Face Oil, it’s amazing. This beauty brand is a class of its own, very high performing and all natural. Once you have tried it, you will know what I am talking about.
But on my site, there are so many more amazing products, I could go on and on.

Do you use the Déesse PRO LED Mask on a regular base? Can you tell us a little more about this product?

The Déesse Pro LED Mask is where it all started for me. I was in the US for a few months and every cosmetic studio had a light therapy offering. I stumbled over the Déesse PRO LED Mask as it was the best one on the market and I found out that all stars and their cosmetic studios use this mask, like Shani Darden in LA for example. Of course, I needed to have it. Coming back to Switzerland, my friends were really interested to get to know this mask and as shipping to Switzerland was not possible at this time, I partnered up with the brand to do their exclusive retail here.

Ever since I got it in 2018, I use it on a very regular basis, sometimes daily, sometimes once a week, depending on my schedule. The good thing about the mask for me is, that I can also use it while watching TV. However, be careful, Déesse Masking in front of the TV is not for everyone, if you have sensitive eyes stay away from this. So what else can I say about this product. Maybe one thing, for me it was very interesting to find out that even NASA did some color studies and found out that this actually works. I still can’t believe that it is not yet popular in Switzerland. I am sure this will change.

Sonja Frey – a true pioneer when it comes to natural beauty

Sonja Frey in three words (adjectives).

Young, free and wild – haha, jokes aside: loving, intuitive, caring.

Thank you, Sonja, for sharing your beauty tips and experience with us!

As you know me, I always try things for myself to give you the best report possible. I have used the Déesse Pro LED Mask now for over 4 weeks and the results are truly amazing. I was blown away myself. Stay tuned, as I will post the detailed article about this beauty tool and light therapy in general shortly.

LoL, Sandra

Instagram @soniafrey.sonicares
Photos: © Sonja Frey

Erica and The Survival Box

Today, I would like to introduce you to my dear friend Erica Pelosini Leeman. If you don’t know who this bundle of energy is, then you’ve been sleeping under a rock. Being an extroverted Italian stylist, editor and creative director who’s contributing regularly to Vogue and other high-end fashion titles, she has been traveling constantly around the globe for fashion shoots and all sorts of glamorous events. As her hectic life has come to a halt this year due to the corona crisis, she took this unique opportunity to reflect and channel all her amazing energy towards creating something that can make staying at home a bit more pleasant: THE SURVIVAL BOX.

Erica Pelosini Leeman

SLEEP, EAT, RESET, HEAL and REPEAT – that is the motto. Survival Box’s goal is for everyone to be strong and survive this unique and challenging time and also to help families and children in need along the way! By buying a box not only are you gifting yourself some amazing goodies but you are also helping to further Erica’s mission of providing essential items and basic food to children and families in need deeply impacted by Covid-19.

Our lifestyle before the corona virus: Erica and I together on a yacht for the fragrance launch of Tom Ford Lavender Extrême in Gordes, at the De Grisogono Gala during Cannes Film Festival or celebrating Mary Katrantzou and her fantastic S/S 2020 show in Athens.

Erica, do you miss all your travels at the moment?
I would never have thought I would say this, but actually NO! However, I am of course missing my family in Florence but I am very happy that they are all safe in quarantine in our country side house with our  horses and dogs!
Just before everything started I was traveling nonstop, in one month I had been to Aspen 5 times, Milano, Florence, Germany, Paris, LA, NY, St Barth’s. First I thought, I hap planned to stay in the Caribbean but I got scared I couldn’t go back to California where I’m now super happy to be! For once home with my husband and my dog!

You HAVE so much energy. How does your day look like during quarantine?
You know me well! After spending some time organizing my closet, bags, shoes by colour (something I NEVER thought I would have time to do in my life), learning how cook something more elaborate than my green juice in the morning, almost getting a sun burn at my pool, I took some time off to think, about my friends and everything that is going on in the world at the moment. This was the point, when I decided to invest all my energy towards something good, to keep my friends healthy and strong but at the same time to help others that really need our support! There are so many innocent families affected by the corona crisis due to school closures, financial problems or domestic violence.

This was exactly when the idea of «the survival box» came to my mind, to pamper while staying at home, a box filled with many goodies that support everyone’s well-being and health.  We already got requests from hospitals to have the boxes delivered as a treat for their doctors and nurses. This made me so happy, to know that «the survival box» can also be a treat for those angels that are working on the frontline daily for all us.

How did you choose the products for the survival box? Did you know most of them before or did you go on a virtual «treasure hunt»?
I’m a total freak when it comes to health and well being. In my free time, I have always loved researching the best vitamins, workouts, super food, hair and beauty products. I literally put all this knowledge in my project so that everyone can boost their immune system while being at home and make quarantine a little bit more enjoyable so that we will all glow once this crisis is over. Everything to stay healthy, strong, hydrated, informed, styled, fit, and energized, you can find in the box !

From eating clean with Gr8nola’s charcoal gluten free granola, to chilling and getting some good sleep with Ouai Miracle Chill Bath Pills and glowing skin with Shea Marie’s new skincare line «The Feelist», to my favorite detox Sorate green tea, one of the best sources of antioxidants; then you can train with celebrity-obsession Body By Simone workouts, and get advice on how to age gracefully with Naturium Retinol cream and go-to kick Vitamin C from Vital Proteins. You will also get the ultimate clear skin routine from Zitstika, the perfect way to style your hair while at home with Mermade hair and advice from the experts in health, wellness, fitness, food, and beauty at C Magazine.

What is the first thing you will do once this quarantine time is over?
I have many amazing projects on hold that I hopefully can reveal then. But so far, I truly wish that I will be able to spend the summer with my family as this has always been our tradition.

SLEEP, EAT, RESET, HEAL and REPEAT – that is the motto. Survival Box’s goal is for everyone to be strong and survive this unique and challenging time and also to help families and children in need along the way! By buying a box not only are you gifting yourself some amazing goodies but you are also helping to further Erica’s mission of providing essential items and basic food to children and families in need deeply impacted by Covid-19.

30% of all the proceeds will be donated to charity. Furthermore, a 10% discount will be applied if you would like to gift a box to the amazing doctors, nurses and health care workers at the hospitals. A much well deserved treat after a long shift at the frontlines. And great news is – THE SURVIVAL BOX ships internationally.

As Erica says: «We are all in this together. Stay safe. Stay healthy. Stay home.
BEING KIND IS COOL!»
Thank you!

LoL, Sandra

Photos: © THE SURVIVAL BOX – Instagram:@survivalbox.co and @ericapelosini

Sephora Loves Givenchy

Great news for my Swiss readers: from now on you can discover Givenchy‘s range of perfumes, fragrances, makeup and skincare products at Sephora Switzerland. Givenchy has been synonymous with avant-garde elegance since its conception. From couture collections to bold beauty products, discover how the house continually defies conventions.

Ever-changing, the signature scents reflect unique style and grace. And don’t miss the three bestsellers of the brand, created by Nicolas Degennes, the Artistic Director for Makeup and Colors at Givenchy, during your next shopping spree:

– the Lipsticks of the Le Rouge collection
From powerful rouge to delicate nude, our cutting-edge lipsticks are made for every shade of you.
CHF 49.00

– the Mascara Volume Disturbia
Application as innovative as the formula. Maximize your lashes for immediate sophistication.
CHF 39.00

– the foundation Teint Couture City Balm
Perfect your skin with the feel and finish you desire. This is covert coverage designed for comfort.
CHF 61.00

Last week, I was invited to try the products and indulge in the world of Givenchy Beauty at Folium in Zurich. Nicolas Degennes, who has been at the forefront of technical innovation and design since the launch of the Givenchy beauty line, is the man responsible for some of the Maison’s most iconic products. Unfortunately, he couldn’t join us personally that night as he was not allowed to travel due to the corona virus situation. Nevertheless, I got a great interview with him via mail that you can enjoy reading below.

Nicolas Degennes, Artistic Director for Makeup and Colors at Givenchy

You are at the helmet of Givenchy Beauty since 99… what has changed during the years?
Everything has changed. Competitors, research evolve all the time. There are more new propositions on raw materials. It has changed and is going to change again.

Make-up now and twenty years ago – what are the biggest differences?
Competition, many brands are on the market today comparing to 20 years ago.
This give to the consumer more choice but it can also give confusion. So we need to be more and more straight to the point, especially for a couture brand like ours, it is fundamental to keep our promises.

Got my Givenchy lipstick engraved with my name that night.

5 minutes of make-up … what is a must?
If you had to choose…Eyes or lips?
Always the lips. Complexion in 3 minutes because in 5 we have time to do complexion, lips, and mascara.
But the more important is to apply a mascara and a lipstick.
If we have no time to apply some mascara, I would recommend just clean lashes with water to give them more density but anyway apply a red lipstick. This will give power and strength.

What are the biggest make-up trends at the moment?
The red lipstick is making a strong coming back. It has been always present in the makeup world but it is becoming more and more powerful.

What will be next?
New textures! These textures will make the colors and I know what I am talking about.

How much do fashion and beauty influence each other?
We constantly observe the fashion trends but in the beauty world, we work 3 years in advance so, obviously we have to look upon fashion and let ourselves influenced.
However, we also have to take our own decisions. However, you will notice that the beauty around the skin and the texture have a real influence on fashion.

The biggest faux pas in make-up?
Not to wear any make up at all. This is a big mistake.

Your icon?
Women, all the women!

Best trick you have ever learnt?
Patience.

Thank you, Nicolas, for your insight into the world of Givenchy Beauty!
Sephora loves Givenchy and we love it, too…

LoL, Sandra

Photos: © Sandra Bauknecht – © Debora Zeyrek for Sephora
#sephoraswitzerland #sephoralovesgivenchy #givenchybeauty @sephoraswitzerlandPhoto of Nicolas Degennes: © PR, Robert Jaso for PARFUMS GIVENCHY

Clarins and the Generation S

Last month, I attended the CLARINS press conference at 1904 Designed by Lagonda, a new restaurant in Zurich that combines design with Haute Cuisine. In the lounge area, that is open already in the morning for business meetings or to just have a coffee, a red wall catches your eye. The perfect backdrop for CLARINS that are famous for the red thread in their logo.

 Among several novelties one seems really outstanding to me. While everyone is thinking about Millenials or Generation ZCLARINS is working on the Silver Generation, people that are now 60 years or older. The reason is actually pretty obvious. It’s a fast growing population, with 775 M in 2015, 1.2 B in 2030 and a predicted 1.6 B in 2050.

What are women at the age of 60 plus most concerned of? Mature skin is weakend. The skin gets drier due to changes in the lipid structure and there is a lack of radiance and firmness. The glow is missing as micro circulation and vascular reactivity is diminished – around minus 44% at the age of 60. The skin’s fibroblasts are aging and that causes a decrease of micronutrient supply.

CLARINS did clinical tests with several women and divided them in two groups, one half with ladies that looked younger for their actual age and the other half with participants that looked older than they were. The reason for this phenomenon was found in the radiance of the skin. Therefore CLARINS focused on achieving a more luminous skin and developed the luminance index with an inside/outside effect.

The plant discovery for the new formulation was horse chestnut, a symbol for spring and rebirth. In Geneva’s old town, there is a horse chestnut tree whose first bud marks the official arrival of spring on the Promenade de la Treille (Marronnier Officiel). Standing in full new bloom, something we all wish for when we grow older.

Two ingredients of this tree are combined, fruit and organic flower extract, to help the skin to reactivate its micronutrient network and revive its full luminosity. After one month of using the Crème Nutri-Lumière Jour, the skin’s luminance index of 30 women tested increased 12 %. All 4 new textures are based on plant-powered formulas (17 plants of which 10 are organic) for a complete anti-aging action.

CLARINS Nutri-Lumière JourNourishing, Revitalizing Day Cream – CHF 162.00
oil-infused – fresh texture
CLARINS Nutri-Lumière Jour  – Nourishing, Revitalizing Day Emulsion – CHF 162.00
lighter version of the day cream – comforable texture
CLARINS Nutri-Lumière Nuit – Nourishing, Rejuvenating Night Cream – CHF 172.00
night cream oil-infused balm – not greasy at all
CLARINS Nutri-LumièreRenewing Treatment Essence – CHF 73.00
smooth and gentle lotion – toning texture

All four new products are available now online or at the Clarins Boutique & Spa at Gerbergasse 6 in Zurich. The official launch date will be January 27, 2020.

The face of the campaign, Brazilian born Claudia Maria Ferreira da Costa, was with us in Zurich. I spotted her immediately when I came in. A beautiful, confident woman of almost 60 that truly looks much younger than her birth age.

Claudia Maria, can you tell us a little about your career path?

I started modeling around 36 years ago, a long time ago. I worked with Saint Laurent, Dior to name a few and travelled to place such as Paris, and Japan for business. I did that for around 12-14 years. Then I got married and had my two kids. Years later, I discovered this one model, this gorgeous girl where I lived, Arizona Muse. I got her career started and while I did this, the agency got also interested in me as all of a sudden an interest for mature faces came up. That was an amazing opportunity for me at the age of 50. Not many people get to do that. I just went for it and my confidence built up. Now, I take full ownership of that and I find it my mission to represent women of my age group. Also we should take in consideration that at 60, many women start to reinvent themselves.

How did you get into fencing?

I started fencing at the age of 43. My father was a fencer and I always had the curiosity about this sport but as he died a pretty long time ago, I never got to see him practice. Funnily enough, my ex-husband told me once about this fencing club and suggested to give it a try. My kids were little and I lived in this small town of Santa Fe in the US and I just went for it. Just after a few months, I had my first competition and I got hooked. It totally sparked something that I didn’t know I had in me. It showed me first of all how competitive I was and that anything is possible.

«Still learning. Still resilient. Still radiant.» – Claudia Maria Ferreira da Costa

Are you afraid of aging?

I am not afraid of the number 60. I tell people my age. The alternative of not getting older is not being alive, let’s face it. I don’t want to go back to a younger me. For me the sense of vitality is in your mind, your impulse lets you enjoy life. When you turn 60, you know more about yourself, you can embark in newer things and challenges. I feel a certain ownership of my life, much more than I used to feel when I was younger.

What are your tricks to look so amazing?

The basics to feel and look great are the following:
– use sun screen and protect your skin from the sun as much as you can
– drink a lot of water and less wine
– don’t smoke
– and don’t forget that the expression of your inner self, of who you are, transmits on the outside

An advice you would like to share?

Take two words out of your vocabulary and you will be shocked. First, «hope», it doesn’t convey power, it is just a thought of waiting for something. I am not waiting, I am making it happen. Second, «worry». If you have power, than you don’t need to worry. You just make things happen for yourself.

Say yes – that is your operative word. When I stand up, I say to myself, I do whatever it takes. 

Thank you, Claudia Maria, for sparking up our day!

LoL, Sandra

Photos: Courtesy of the city of Geneva, © Clarins and © Sandra Bauknecht

By Naomé – Dream. Act. Impact.

I met Naomé Schenk through ASMALLWORD a few years ago and was immediately impressed by her energetic and positive charisma. Nothing seems to stop her. Not even her disease, Ullrich-Turner syndrome (TS), also known 45,X, or 45,X0, a genetic condition in which a female is partly or completely missing an X chromosome. Signs and symptoms vary among those affected. For Naomé, it meant not being able to walk anymore when she became a teenager. Today, she conquers the world in a wheelchair and plays E-hockey (Electric Wheelchair Hockey) enthusiastically.

Creative and daring, Geneva-based Naomé has always been an effective dreamer who wants to have a positive impact on the world around her. Passionate about fashion and luxury, she has been following trends for many years. She notes the growing concern of consumers of luxury goods about the meaning towards their shopping.

Bio-ethical Swiss cotton

Therefore she launched By Naomé, her own luxury fashion brand totally Swiss made which gives back all its benefits to charity. Each collection is the result of an encounter between By Naomé, a renowned artist and a charity. The T-shirts are organic and sewn with certified bio-ethical «Swiss Cotton», the most qualitative cotton in the world that feels like silk. By Naomé has been awarded the Butterfly Mark, powered by Positive Luxury, in recognition of being a sustainable, social and innovative brand.

This season, By Naomé joins forces with contemporary artist Hadrien Dussoix. The so-called «The First Date» collection is limited and consists of 5 emblematic works, available as artwork and T-shirt.  The Womanity Foundation and the Giving Women association have been chosen as the respective charity, so all the profits of the collection will be donated to them.

Naomé’s mission is strong and her vision is clear: through her actions, she wants to have a real positive impact in the world. She therefore wanted to create an ambitious project that was in line with her values: respect, sharing and boldness.

Me with the «Need Less Want More» T-Shirt by By Naomé

Naomé, you were diagnosed with the Ullrich-Turner syndrome when you were a little girl. Can you tell us a little more about it, how this has changed your life and how you have adapted to the situation?
Ullrich’s Syndrome is a rare disease that has affected less than 50 people so the core medical team never really knows what to do or what to advise. The disease is progressive but I am currently in a «stable» period. As a child, I had a lot of pain, vomiting and time spent in hospital – it brought me a lot in the sense that when you are stuck, limited and suffering, you quickly understand what is essential and how to live your life to the best of your ability to be happy, without losing time. These months spent in the hospital have allowed me to know exactly where I wanted to go. I finally saved some time thanks to this forced reflection.
Also my illness entails that I have caregivers who help me 24 hours a day, it is a strength and dependence sometimes very difficult to manage that has totally influenced me.

When did you launch By Naomé? What was your inspiration behind it? And how
much time did it take you to launch your first collection?
By Naomé is really my dream since I was a teenager, to have a positive impact. Passionate about fashion, art, luxury, I wanted to create a concept that could be an example of ethics, creativity, that would have a positive impact by making this concept a 100% charitable concept, because we give all the profits to charities! I first created the Caritative Actions By Naomé association in January 2018, in order to carry out this project. The production part, sourcing 100% Swiss made took time and was complicated, but then we had a wonderful launch at Globus in May 2019.

The T-shirts are designed by artist Hadrien Dussoix. How was this collaboration
born? How was your creative process? How were you involved?
A mutual friend introduced Hadrien and I to each other. When I saw his work, I was immediately inspired. Hadrien has had great success with paintings that showed strong, funny, provocative sentences in written… I immediately thought it would match my T-shirt concept perfectly and proposed the project to him. Hadrien invested himself a lot of time, totally voluntarily, and we had a superb, harmonious collaboration. Everything was very simple and efficient. Hadrien first created the paintings and then we decided on the T-shirts. I am very honored and happy to have collaborated with such a renowned contemporary artist as Hadrien Dussoix!

Will other artist collaborations follow?
Yes, of course! There will be at least one collection per year, each time with a new artist partner! Stay tuned!

By Naomé – all Swiss made

The T-shirts have an amazing quality, are made from bio-ethical fabrics. Where do
you produce and how did you find the right production place?
It was really a puzzle, because there are almost no more workshops in Switzerland. Manuela Soldati, a talented friend and stylist, helped me. We spent days contacting dozens of places. Finally we found a small workshop in Lucerne, where everything is sewn on site! The material is Swiss Cotton certified organic, one of the most qualitative materials in the world, a rare cotton that looks like silk to the touch. The whole thing is 100% Swiss made, it’s an integral part of the concept!

The packages, the hanger, there are so many details that are outstanding. Are you
behind all of this? Can you tell us a little more please.
Thank you very much! It is clear that I am 100% present in both, the concept and the realization, I like to have control over everything and do everything in detail, and this is essential when you want to do something of high quality. I have always loved beautiful things, big brands, so I take inspiration from them and try to do the best I can! I still have lots of ideas and opportunities for improvement, however!

How much of the proceeds of the sales go to charity? Can you please tell us a little why
you choose the respective charity.
100% of the profits go to the charities we support! So our only costs are production, the rest goes to the associations. Each collection has a theme, a cause. For this first collection, Hadrien Dussoix and I have chosen the cause of women – that is why we support Womanity and Giving Women, two Geneva-based associations that support poor women around the world. It is also a process because I ensure that associations are transparent and do an effective job – I have met members personally and am aware of their daily actions.

Please also tell us a little bit more about the upcoming charity event in November.
What is your idea behind it? It is not the first time you are doing such an event?
Could you share some details of the program with us please?
Yes, we are organizing a Charity Gala on November 13th at the Baroque restaurant in Geneva. We have organized 5-6 events since the launch, but it will be the first of its kind. Honestly, everything started to get organized barely 2 months ago, I was very keen to do it, so I contacted some friends, and everything accelerated and was set up very quickly. We are honored to have Kristina Bazan give a private concert, Anish @watchanish who will be our host, partners such as Bulgari, Perrier-Jouet, Newby, Marini etc…. Honestly it was crazy, but when I want to do something – I do it all the way and I don’t pay attention to the «standards».
Everyone told me that we had to organize such an event at least 1 year in advance, and now, in just 2 months – we are almost SOLD OUT! I am really looking forward to it!

You are now 24 years old. You seem to be unstoppable and know what you want from life at such an early stage. Do you think that the circumstances you were born with made you stronger? What would be an advice you gave to your younger self. Something you wished, you knew before.
Yes, I am 24 years old and I can’t even imagine who I would be or what I would have done if I didn’t have this disease. It’s unimaginable. The advantage of being limited allows you to focus, and it is very hard in our time full of distractions, of being able to focus, especially for young people. One advice I could give is to take a lot of time for yourself, it must really be your priority, personally I love spending time alone and thinking, viewing my future, thinking about who I am and what I want. You have to know where you’re going if you want a chance to get there! One piece of advice I could give myself is to be less trusting and much more cautious.

Naomé in three words!
Passionate, ambitious, positive.

Thank you so much, Naomé for giving us such a deep inside in your personal life and your beautiful project!

LoL, Sandra

Photos: © By Naomé, via Instagram @iamnaome @bynaome and © Sandra Bauknecht

Meet Sue Y. Nabi of Orveda

Glow is the new lift. – This is ORVEDA’s science.
«The Science of tomorrow is as kind to the skin as possible. It will not change the skin’s pH, strip it of its natural oils or impact on its microflora. Bacteria, yeast and enzymes – made possible through the power of biotechnology – are beauty’s new factories and its future.» – Sue Y. Nabi

Recently, I had the chance to meet one of the most inspiring persons I have ever interviewed at SPITZENHAUS in Zurich: Sue Y. Nabi, who created ORVEDA together with Nicolas Vu, a hip-hop producer and a champion in many sport disciplines.

Sue Y. Nabi with me at Spitzenhaus in Zurich

Looking back to an amazing career, Sue Y. Nabi was the CEO of both L’Oréal and Lancôme for 20 years, she launched the vegan and highly concentrated beauty brand ORVEDA. Her vision is a healthy, glowing skin because it is before anything a stronger skin.

Sue, first of all what does ORVEDA mean?

«Or» means at the «Origin of» and «Veda» because it is inspired by the Ayurvedic philosophy and science that states that the skin has the power to heal by itself.

What were your first career steps? What is your background?

I was born in North Africa, in Algiers, and raised there until 16 years old. From an early age, without even knowing what the term meant, I was obsessed with biotechnology. Don’t ask me why. I just loved it and studied bio chemistry and environmental science. When I finished my engineering studies, I was feeling that I am not ready to work. I was obsessed with fashion and wanted to do something with it. I met with Yves Saint Laurent who was still alive at that time. I had a connection and he put me in contact with somebody working for him who warned me not to go into the fashion world that was at that time much smaller than today. He suggested to work in a big company and learn how to do marketing. Therefore I entered L’Oréal at the age of 25, after having done an MBA at Paris Business School. This was step one. I did 20 years at L’Oréal and for the last ten years, I was the CEO of Lancôme and L’Oréal

Sue Y. Nabi changed the world of beauty advertising by championing diversity in age or skin colors.

What was your game changer?

One of the biggest changes that I initiated was how we see advertising. It didn’t make sense for me to have a 25-year-old model being the face of a campaign for women suffering from menopausal skin conditions.

On a Sunday, I had a magic moment in my apartment watching TV. I saw Jane Fonda presenting her book and I loved her skin that was even at a certain age glowing and full of life. The day after, I called around to get a meeting with her before she left Paris. Three days after, we had a coffee and six months after, she was shooting our advertising. Nicole Garcia, who is a famous French actress and filmmaker, made the first campaign for «Age Perfect» and it became a huge success. This tiny line of L’Oréal became the best-selling line of the brand thanks to Jane Fonda. 

It opened other doors, I decided to be more diverse and inclusive which is a big thing today. At that time, brands went for Western models like Claudia Schiffer for example. I decided to book Penélope Cruz, the first brunette. Rachida Brakni, the first Arabic ambassador, Gong Li from China and South African actresses. Also men were important. I signed Pierce Brosnan who was 60 years old at that time, Matthew Fox, and Patrick Dempsey. That was new as well. When people were looking at Hollywood, I was looking at TV shows. Also something that is huge today. Those were my years with L’Oréal – the brand did 10% of growth during 4 years. We took it to new heights.

Created under Sue Y. Nabi, La vie best belle has become one of the bestselling fragrances.

Why did you leave L’Oréal for Lancôme?

In 2009, I was feeling very comfortable with my job. The CEO came and told me that they need me for another brand that was not in good shape and this brand was Lancôme. So I used the same recipe. I looked for the face of the brand and tried to create amazing products. I was in Shanghai for my first trip for Lancôme when I received a phone call from Julia Robert‘s agent telling me that she is waiting for me tomorrow in Malibu. So I immediately hoped on the plane and met with her. That was the start of an amazing relationship. She became the face of the campaign. Furthermore, I created many bestsellers, including Visionnaire and Génifique eye serums and La vie est belle fragrance, that is today the number one perfume ahead of Chanel and Dior which was a big bet. People told me to stay away from scents as other brands were so much stronger in this sector. I worked for three years with Oliver Polge, Dominique Ropion, and Anne Filipo to create the best scent possible. It is 10 times more expensive than others in the mass market. When the success happened, I was 44 and I said to myself, I have two options, I finish my life at L’Oréal for the next twenty years or I try to do something different.

Sue Y. Nabi and Nicholas Vu

How did you get started? What is your vision behind ORVEDA?

Nicolas and I started working on Orveda in 2014 with a simple, shared vision: to do things in a better way. Thanks to my business travels through Asia, mainly South Korea and Japan, I heard a lot of things about skin care, what people were complaining about, what they didn’t trust any more and what they were looking for.

Therefore Nicholas Vu and I started to create a skincare line that ticks all the boxes that people were complaining about. We created the probably most concentrated skincare line in the world. Some products go up to 40% of active ingredients. In big companies, they work on nice textures for around two years and they put a hint of active ingredients in it because textures is the way you sell products over the counter, it has to be quick and easy. They don’t care about the longterm results as much as we do. We did it the other way. I asked the laboratory I was working with in France to build the texture around the products with 30% to 40% of active ingredients which was of course a challenge and very importantly we tested them on sensitive skin.

The second thing was that people were fed up with the term «anti-aging». It is not about aging, it is about looking your best at the stages in your life. If somebody is 50, they can look 40 if they take care of their skin. Anti-aging makes you feel guilty. It creates stress which produces cortisol which is the hormone of aging. People said they want to look healthy, rested, refreshed, glowy, just the best version of themselves. All words were not linked to age. Therefore I decided to study the science of glow which is more comprehensive than the science of aging. The latter is about wrinkles and firmness.

If you want to have a glowy skin, you need to work on hydration, on nutrition, on skin texture and evenness, transparency, the way the light travels your skin, you need to work on the size of the pores, on the fine lines, on the architecture of the skin, you need to work in fact on more than 10 skin parameters. This fact was a surprise for me who had worked for such a long time in the industry. It motivated me to come up with a line that caters to glowy skin because this is something we love at every age.

First step to boost your hydration and increase rosiness: The Healing Sap has to be applied not later than 3 minutes after cleaning your skin as the pores are then still open.

At ORVEDA, our glow rivals make-up. This didn’t come from a marketing idea, it derived from a real life happening. When we tested one of our star products, called «The Healing Sap», we gave it to 25 women to do a clinical testing for one month. After the testing was over, the clinic called me and told me, that many of the women called asking to keep the product. All these ladies were heavy foundation users, after four weeks of using our product, they stopped wearing foundation. Therefore we say, glow that rivals make-up.

You can test all the products at SPITZENHAUS in clear bottles to see the texture and colors.

How does it work?

Inspired by ancient Ayurvedic, Naturopathic and Taoist principles, ORVEDA works with skin, not against it. Understanding the skin as a «me-cosystem», it actually works on 3 levels:

On level 1: The skin’s natural moisture barriers. Our unique formula combines a marine enzyme and natural prebiotic to help heal the skin’s natural moisture barriers and helps to promote healthy skin microflora.
On level 2: It literally acts as «make-up from within», thanks to bio-fermented Kombucha black tea. Skin luminosity, skin transparency, superficial skin tones and visible skin texture are all visually improved. Kombucha colors your collagen pink. When you are young, the collagen is pink and blue, the older you are getting the more yellow and green it turns. It is visible from outside. Kombucha is also loved by plastic surgeons as it has a filling effect so that the light is better reflected.
On level 3: Depending on the SKU, it will help to correct all the visible flaws visible in your skin, including the appearance of fine lines, unevenness, visible pores, excess shine, superficial redness, the feel of dryness, rough skin, the appearance of contour definition and more…

What else is inside?

Our signature mix is made of: natural prebiotics that come from fermented potatoes and that, just like taking prebiotics for your gut, are designed to feed the good bacteria on your skin.
Bio-fermented marine enzymes, that come from deep inside the volcanic waters off the Californian coast, that, able to survive in such high temperatures, are designed to boost the healing of the moisture barrier of the skin. And as mentioned before, bio-fermented Kombucha black tea, that is known in Asia, for centuries, as «the long life beverage». On top of these 3 signature ingredients, you will also find the best, state-of-the-art cosmetic actives depending on each product.

Important is always go from water (serum) to oil and to put the cream (which is water and oil) in the middle.

What makes ORVEDA unique?

All our products are highly concentrated with up to 88% of the actives having a bio-fermented origin. They work with immediate effect, with your skin, not against it. Our products have cleaner formulations, we got rid of all the nasty stuff: they do not contain parabens, nor phenoxyethanol, no artificial colorants (the colour of our products is the natural colour of its ingredients or we use natural colourants), no alcohol that dries out the skin.
We have replaced mineral oils with botanical oils. And in all our cleansers, we have replaced sulfates with botanical cleansing agents that are not drying. Our formulations are VEGAN which means that they do not contain animal extracts and are not tested on animals (like the law in Europe requires).

Finally all Orveda packaging is made of Pure Glass that better protects our active formulations and we use less than 5% plastic.

What is the difference between «probiotic» and «prebiotic»?

«Probiotic» is the scientific name for bacteria. «Prebiotic» can be considered a kind of food for our good bacteria strains. All ORVEDA products contain only prebiotics. These are made from fermented potato fibers that are clinically proven to feed the good bacteria that live on our skin. By feeding the good bacteria that live on our skin with these fibers (in the same way that we feed the good bacteria in our gut with fibers from fruits and vegetables), we can strengthen our good bacteria and therefore can better protect our skin. ORVEDA does not use probiotics (i.e. ‘live’ bacteria) in any of our products owing to the fact that these cannot stay alive in formulations.

A truly amazing product: The Prebiotic Emulsion is designed to preserve skin’s moisture and to help prevent natural moisture loss. Augmented by a reusable cosmetic silicone mask, to be washed after each use. Important is always go from water to oil, put the cream in the middle.

Why don’t you sell night creams?

We do not sell night creams because we feel that night creams are just a greasier version of day creams… We recommend using our highly concentrated overnight masques. If you prefer, you can also use our day cream at night, since it is also suitable for night usage i.e. AM + PM.

The scent is beautiful. Can you please tell me a little bit more about it?

Our scent is made of Galbanum and is more expensive than traditional skincare fragrances. This rare plant that has a very unique scent that makes you feel like you are in a green forest… It has been used for centuries for its relaxing and soothing powers. It was created by a master Parisian perfumer exclusively for us.

With Christof Hoerler of SPITZENHAUS, who is also a huge fan of ORVEDA.

Is ORVEDA for women only?

No, it is actually a genderless line which means that all our products can be used either by women (they are made for women) or men (they are strong enough for men’s skin).
You can actually share your products with your husband/companion/son, which is also a way to «invest» smartly in ORVEDA .

Thank you, Sue, for your time and all these amazing insights!

After having tested the range, I can highly recommend some amazing products, such as The Healing Sap, the Eye Make-up Remover & Lash Serum that leaves a coat of lash serum while removing your eye make-up and the Ironing Effect Masque.

If you are interested, I recommend a visit to SPITZENHAUS for a complete personalized introduction to the brand.

LoL, Sandra

 Photos: Courtesy of Orveda, Spitzenhaus, L’Oréal, Lancôme and © Sandra Bauknecht
#IAMORVEDA

Jo Malone – The Absolu Collection

Deep, intense ingredients born in the desert. Musk, amber and oud. Blended with quintessentially English florals. Captured in two mysterious scents.

Jo Malone’s Head of Global Product Development, Céline Roux, and Master Perfumer, Anne Flipo embarked on this journey to create something completely new for the brand.

Left: Anne Flipo – Right: Céline Roux

What inspired the concept of Absolu?

Céline: «It all began with my travels to the Middle East – I’ve visited a few times and have always been inspired by their passion for scent and ritual of layering fragrance. As you walk around all the markets and souks there, you’ll notice the air is infused with rich, deep, warm scents. So, I started to think about how we could interpret this, but with a Jo Malone London signature

Anne: «Together we identified the elements that are key in the Middle East – amber, oud and white musk. Not only are they in the air, but people also use them to scent their clothes and their hair. We then created a base around these three ingredients. The result is something truly unique and exclusive to Jo Malone London

Céline: «The thought of flowers came naturally after we’d worked on the base. We asked, ‘how could we combine the Middle Eastern air with an imaginary English garden?’ It felt like the perfect way to give each Absolu scent our signature freshness, and that Jo Malone London twist.»

Rose & White Musk Absolu
An English rose. Flowering in the heart of the Arabian desert. Unexpected. Mysterious. Enfolding with petal-fresh sweetness. Rich with oud and amber. Balanced on a powdery clean base of white musk. Soft and sensual. A mesmerising treasure. Brought to life in Jo Malone’s first Cologne Absolu. A bold new innovation in scent that dives straight into the heart note of the cologne, keeping our signature freshness, while leaving a beautiful, lingering trail of scent.

What makes Absolu different to other Jo Malone London Colognes?

Céline: «Absolu combines base and heart notes alone, to exude both warmth and freshness, woods and flowers, earth and air – creating captivating scents that evolve on contact with the skin and continue to inspire the senses after they are applied. We approach an Absolu in a very different way to our classic Colognes. Instead of starting with the top notes and the first olfactive impression, we work from the base up and emphasise one of the ingredients to complement each of the flowers we chose. So for Rose it was White Musk, and for this one we really pushed the amber to complement the elusive aroma of violet. We also eliminated the top notes entirely, so you go straight into the heart of the fragrance.»

Violet & Amber Absolu
In the Arabian night, an ethereal violet mysteriously blooms. Beloved of the British flower bed, its elusive scent of darkly purple petals and violet leaves wraps around oud and white musk, anchored by warm, sophisticated amber.

Why did you decide to work with violet?

Céline: «Violet is one of the most-loved flowers in the British flower garden! It was also a favourite among royals and poets. There are many quotes about violet in Shakespeare – one of my favourites is from Sonnet 99, “The forward violet thus did I chide. Sweet thief, whence didst thou steal thy sweet that smells, if not from my love’s breath?” So, it’s something of a classic

How would you layer and combine Violet & Amber Absolu?

Céline: «I recommend pairing it with Bronze Wood & Leather Cologne Intense – it brings even more depth and sensuality to the scent

Anne: «I combine it with Wood Sage & Sea Salt – it really amplifies the woody notes in the base and creates a very enthralling fragrance. It’s also intriguing to layer Violet & Amber with Rose & White Musk – the two Absolu scents together have such intensity and a really addictive quality

Both are available now ONLINEicon and in Switzerland at Jelmoli Zurich, Globus Zurich, Globus Glatt, Globus Bellevue, Globus Lucerne, Globus Geneva, Globus Lausanne and at Perfumery Hyazinth in Basel for CHF 280.00 (100ml) each.

LoL, Sandra

Photos: Courtesy of Jo Malone London and © Sandra Bauknecht
@JoMaloneLondon #ScentAbsolu

The First Interview with My Daughter

For the first time ever, I did an interview together with my daughter for Swiss annabelle magazine. Over all these years, I tried to keep her out of the press and never showed her on my blog. Although she has been the one behind the camera, since I started my blog in 2009. Whenever it was possible, I took her with me on my business travels, to fashion shows or we interviewed designers such as Hilfiger or Lagerfeld.

Anouk with me at work: Meeting the Olsen Twins, Karl Lagerfeld and Tommy Hilfiger.

You would imagine she would love to follow in my footsteps, but you are completely mistaken. My girl is absolutely not impressed by the world of fashion as she has seen behind the curtains and knows it is in general not as glamorous as it seems. She dreams of studying psychology and acting in the US. I am very proud of her as she is one of the most grounded people I know. Being extremely responsible with her social media, she uses it only privately.

This diversity between us interested annabelle magazine. When Jacqueline Krause-Blouin, deputy editor-in-chief, approached us, it was important for me that Anouk took the decision herself. Now, being almost 17 years old, she saw it as an interesting project and we had a great conversation during the interview. The photos were taking by Pierluigi Macor and his assistant which ended up being a very fun afternoon.

TO READ THE INTERVIEW (IN GERMAN), CLICK HERE PLEASE.

LoL, Sandra

Photos: Pierluigi Macor for annabelle, © Sandra Bauknecht