At the Kenzo x H&M Launch Party in NYC

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One word: amazing! This is what describes Kenzo x H&M best. Last week, I was in NYC to attend the party of the year with a fashion show directed by fashion legend Jean-Paul Goude at Pier 36 that was as spectacular as the collection itself.

jean-paul-goude_sandra_bauknechtWith Jean-Paul Goude at the after party.

To the rhythm of a customized remix of «Express Yourself» by Sam Spiegel, we were able to watch the vibrant and playful energy of the pieces that were designed by Kenzo’s Creative Directors, Carol Lim and Humberto Leon on models, that were actually dancers, beatboxers, whistlers and musicians.

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Front row? Chloë Sevigny, Iman, Lupita Nyong’o, Sienna Miller, Elizabeth Olsen and many more…

Elizabeth Olsen, Lupita Nyong’o, both wearing Kenzo x H&M.

Bethann Hardison, Jean-Paul Goude, Iman, Chloë Sevigny, Humberto Leon and Carol Lim.

Joe Jonas and Charli XCX looking great in the new collection.

Front row power: Charli XCX, Chance the Rapper, Halsey, Chloë Sevigny, Rosario Dawson and Suboi.

Sienna Miller

sandra_bauknecht_chloe_sevignyWith Chloë Sevigny at the show.

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The choreography was created by Kenzo collaborator, Ryan Heffington and transformed us into something very special, not a stiff runway presentation but an energized dance show that Carol Lim and Humberto Leon described as «a celebration of everything we love about Kenzo x H&M – it was a fun, vibrant and unexpected celebratory mix of different worlds coming together. It was a show we will never forget.»

sandra_bauknecht_kerstin_fridayWith my dear colleague Kerstin Netsch, Editor in Chief Friday Magazine waiting for the show to begin!

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KENZO x H&M launch event : directed by Jean-Paul Goude - FRONT ROW 

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Happy about their show: Jean-Paul Goude and Carol Lim.

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As the show finished the fun continued and the models came to ask us to join them on the runway which became immediately a dance floor. I didn’t wait a second to jump up and move to the sound as the whole performance had transported me already in such a fun state of mind.

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Chance the Rapper and Iman dance at the show finale…

… that also made Lupita Nyong’o move her body with a full smile.

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Ice Cube performs at Kenzo x H&M after party.

Later, after we went shopping in the pop-up store next door, a surprise performance by rapper and surprise guest Ice Cube took place and we partied late. I am very thankful that I was able to experience this inferno of playfulness.

kenzo_hm_show_nyc_sandra_bauknecht_caroline_picchcin_ren_ziboldHaving always the best time with those guys: Caroline Piccinin, Le Matin and René Zibold, PR and Communication Manager at H&M Switzerland (@monsieurené). Isn’t her skirt the best? The fabric is from Ikea and she tailored it herself. René was also very creative. His collar embellishments are divine and I will reveal his secret to you soon!

The Kenzo x H&M collection will be available in over 250 H&M stores worldwide, as well as online, from November 3. Stay tuned for an amazing interview with Carol Lim and Humberto Leon as well as a close-up look on the collection coming up shortly.

LoL, Sandra

Photos by Dimitrios Kambouris/Getty Images for H&M, Bryan Bedder/Getty Images for H&M and © Sandra Bauknecht

Kenzo x H&M – First Campaign Pictures

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What I love about H&M’s designer collaborations is that each of them really puts the emphasize on the brand’s identity and comes up with something unexpected. This week, the first campaign pictures of the upcoming KENZO x H&M collection were revealed starring seven globally celebrated personalities from fashion, music, arts and activism, with Suboi, Chance and Iman as the first ambassadors revealing the new pieces, all shot by no other than Jean-Paul Goude.

hm-x-kenzo_jean-paul-goudeJean-Paul Goude at work with Kenzo’s Humberto Leon.

Even if his name doesn’t ring a bell, you probably know his work. After all, he is responsible for some of the most influential fashion and music imagery of the past five decades. His creative partnership with Grace Jones resulted in what is perhaps his most well-known legacy – more recently he was breaking the internet together with Kim Kardashian, as he shot her for her famous Paper Magazine cover (2014).

kim-kardashian-cover-paper-magazineGouge’s famous Paper Magazine cover featuring Kim Kardashian from 2014

hm-x-kenzo_jean-paul-goude-2The team at work.

For the campaign, Goude has used his signature hand-made cut-up style, slicing and reassembling the prints to express the exuberance and character of the collection.

Find out more about the campaign and the stars featured in it below:

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CHANCE THE RAPPERMusician
Chicago-based hip hop artist Chance the Rapper is one of the most celebrated rappers right now. His mixtape Coloring Book will undoubtedly make several ”Best of 2016” lists. Chance the Rapper has also worked with fellow Chicago artist Kanye West.

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SUBOIMusician
Vietnamese rap queen Suboi first learned how to rap by listening to Eminem and Mos Def. She is one of Vietnam’s most successful hip hop artists, and also one of the first internationally successful female rappers to emerge from the country.

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IMANSupermodel, activist and founder of Iman Cosmetics
Somali-born Iman was discovered by photographer Peter Beard while she was still in university in Kenya. Only a year later she landed a Vogue shoot. Iman went on to become one of fashion history’s most influential models. In 1994, she founded Iman cosmetics. Iman is also celebrated for her charitable work in Somalia.

The full KENZO x H&M campaign will debut from October 17, starring the complete campaign cast with Rosario Dawson, Ryuichi Sakamoto, Chloë Sevigny and Xiuhtezcatl Martinez.

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Stay also tuned for another gorgeous launch event coming up in NYC on October 19, 2016 where I will be flying to and couldn’t be more exciting about it.

The KENZO x H&M collection will be available in over 250 H&M stores worldwide, as well as online, from November 3, 2016.

Cannot wait…

LoL, Sandra

Photos and Video: Courtesy of H&M/Kenzo