Sandra‘s Closet

Today, I would like to introduce you to Swiss beauty entrepreneur Sonja Frey. I first met her at a wedding in Tuscany last summer and was immediately impressed by her beautiful skin and complexion. The 38-year old, who resides in Zurich, founded her online shop in 2019. Originally under the name Uniquare, she changed it this year to Sonja Frey Soni Cares.

Her catchy slogan, that plays with her nick name, «Soni Cares», stays also for her personal passion behind her brand. Over the years, the charming blonde developed a huge knowledge of everything organic and natural when it comes to skincare. After helping friends and family in finding the right products, she decided to take it to the next level with the launch of her beautiful online shop. Only health and beauty products that meet her high standard of quality, eco-friendliness, and clean ingredients are included. You will find brands of all price categories, as for her it’s not about the price tag, but the quality of each hand selected product. Great news is that Sonja ships internationally. Let us surprise you!

On your website, I read that you were a trained attorney-at-law before launching your online shop. Can you tell us a little why you decided to become an entrepreneur and what were the biggest challenges?

I still work as an attorney-at-law on an independent basis. The wish to become an entrepreneur has been in my mind for a long time. As I started to realise that toxic ingredients are used for so many  beauty products, I started to do more and more research and became very passionate about this subject. In the end I decided that I wanted to help others to easily navigate through the beauty jungle out there and find all the great products on one website. That’s how I started my shop.

What would be the best advice after becoming an entrepreneur to give to your younger self at the beginning?

Follow your dreams! It’s the best way to actually find a job or build a business which will last and be successful in the end. Only when you are really passionate about what you are doing, you will go the extra mile and people will believe in what you are doing.

Even Sonja’s dog Mimi is crazy for the GLO Precision Eye Pencil

Last year, you gave birth to your first child. How do you manage to combine both, being a businesswoman and a mother?
A very good question. I can give you the answer in 10 years:-). My baby girl is 11 months old, it does get easier. Of course it is hard to find time for everything, however as I believe in following your dreams, you can make anything happen.

How did you find the brands you are selling?

It all started with a personal passion (and addiction) to find the best brands for myself. So I started researching and researching and researching… During my travels for example, I was always checking the spas and local shops for their products, exploring their ideas about beauty, their philosophy. It is a continuing journey and really an addiction, I cannot stop looking for good brands, I am still doing so to expand my collection. I truly love all the products I am selling.

What is the common thread?

All brands work on a natural basis, are cruelty-free, non-toxic or anything similar. I am convinced that we all should reduce chemicals as much as possible in our lives, and only use them where they are really necessary. Most of the time, we forget our bathroom shelf. I was absolutely shocked once I learned about the ingredients that my former beauty products included, such as Polyethylene for example, a common component of plastics. This so-called microplastic is included in so many products, especially in facial scrubs, face wash or hands soaps among others. Besides being a primary concern for your health, those very small pieces also pollute the environment.

What is your own beauty routine?

I try to keep it simple, not too many products at once but change of routine/products from time to time:
– Morning: 1. cleaning, 2. face serum or cream depending on the season, 3. eye cream 4. sunscreen (always!)
– Evening: 1. cleaning, 2. serum/night cream or night mask, 3. eye cream

Do you have a beauty hack that you like to share with us?

Puh, I would say less is more. Don’t try to overdo it, give your skin time to breathe and use the right products, as natural as possible including some key ingredients. For example Vitamin C & A are great for the skin. I recommend the Vitamin C Treatment from NUORI and the Vitamin A Cream from SKINDESIGNLONDON, the latter will soon be available, so please stay tuned.

Sonja’s favorites

What are your favorite products on your website? Products we shouldn’t miss and why…

– Of course the Déesse Pro LED Mask, because it is the only beauty tool that replaces a treatment from a professional cosmetician.
– The Lumion Face Mist. I love it, especially at the moment, due to its antibacterial effects. It helps before an acne breakout and provides you with a clean face whenever you need it.
– The Regulatpro Hyaluron Anti Aging Drink. As we all know, beauty also comes from within. This is my daily dose of highly effective hyaluronic acid which naturally beautifies the skin, connective tissue, hair and nails.
– The Natural Perfumes from Dedcool LA. They smell fantastic and combine highest quality with natural ingredients. They are vegan, non-toxic, contain no palates, no parabens, no carcinogens and cruelty-free.
– GLO Pressed Base Powder. For me the best powder I tried so far, as your skin can breathe and it includes no harmful ingredients.
– FÎ-NE Deodorant Vetvier Geranium. Deodorants without aluminium salts are much better for your health and absolutely trendy at the moment. However, it is hard to find a good one that works and provides day-long protection. That’s why I like this one and its smell in Vetvier Geranium is divine.
– The Kokoso Coconut Oil for me and my little girl. It can be applied easily, is all natural with healing effects and can be used all over your body as often as you like. My absolute favourite coconut oil.
– If your budget is a bit higher, you will love the JK7 Golden Face Oil, it’s amazing. This beauty brand is a class of its own, very high performing and all natural. Once you have tried it, you will know what I am talking about.
But on my site, there are so many more amazing products, I could go on and on.

Do you use the Déesse PRO LED Mask on a regular base? Can you tell us a little more about this product?

The Déesse Pro LED Mask is where it all started for me. I was in the US for a few months and every cosmetic studio had a light therapy offering. I stumbled over the Déesse PRO LED Mask as it was the best one on the market and I found out that all stars and their cosmetic studios use this mask, like Shani Darden in LA for example. Of course, I needed to have it. Coming back to Switzerland, my friends were really interested to get to know this mask and as shipping to Switzerland was not possible at this time, I partnered up with the brand to do their exclusive retail here.

Ever since I got it in 2018, I use it on a very regular basis, sometimes daily, sometimes once a week, depending on my schedule. The good thing about the mask for me is, that I can also use it while watching TV. However, be careful, Déesse Masking in front of the TV is not for everyone, if you have sensitive eyes stay away from this. So what else can I say about this product. Maybe one thing, for me it was very interesting to find out that even NASA did some color studies and found out that this actually works. I still can’t believe that it is not yet popular in Switzerland. I am sure this will change.

Sonja Frey – a true pioneer when it comes to natural beauty

Sonja Frey in three words (adjectives).

Young, free and wild – haha, jokes aside: loving, intuitive, caring.

Thank you, Sonja, for sharing your beauty tips and experience with us!

As you know me, I always try things for myself to give you the best report possible. I have used the Déesse Pro LED Mask now for over 4 weeks and the results are truly amazing. I was blown away myself. Stay tuned, as I will post the detailed article about this beauty tool and light therapy in general shortly.

LoL, Sandra

Instagram @soniafrey.sonicares
Photos: © Sonja Frey

Yesterday, Anna Wintour, who helms the chairmanship at the Costume Institute since the ‘90s, announced via Vogue that the Met Gala 2020 will officially be postponed in light of the coronavirus outbreak. News of the postponement comes after the Met’s decision to close its doors until April 4.

Understandably, as everywhere in the world life is slowing down, taking a step back to fight together against this terrible virus. I am living in Switzerland that closed more businesses yesterday to slow the spread of the coronavirus but stopped short of ordering the country’s 8.6 million citizens to stay home. Under the new rules, restaurants, museums, cinemas, hair salons, and all nonessential commerce had to shut down at midnight until at least April 19. Borders with France, Austria, and Germany are tightened. The move comes just days after the Federal Council reintroduced border controls with Italy, closed schools, and banned gatherings of more than 100 people. As of Monday, Switzerland had 1,680 confirmed cases of COVID-19, 14 of them fatal. The country is only testing those severely stricken by the disease.

Yesterday at CHANEL – empty shelves in preparation for the lockdown.

Yesterday evening, I was the «last customer standing» at CHANEL. I had to pick up something before the store officially closed for many weeks. It was quite scary, seeing the shelves emptied and saying good-bye to everyone not knowing when we well be seeing each other again.

Personally speaking, I am really scared of the economic impact this health crisis will have. This is a particularly challenging time for many of the business, especially the small ones, regardless of their location, as the economic fallout from this situation will likely impact their business in some way. My industry is absolutely affected, the stock market experienced sharp declines, demonstrating the impact of the virus on consumer industries. While the impact on fields including travel, entertainment and technology are widely known, lifestyle industries – including fashion and beauty – have been affected as well. Most companies, especially the huge beauty conglomerates, depend on the Asian market with a strong focus on China as well as travel retail, two strong pillars that have just disappeared. Event cancelations and affected sales due to the closure of many stores also impact the industry tremendously.

Looking to a resolution for the global health crisis, Giorgio Armani has donated 1.25 million euros to hospitals and institutions in Italy. Versace made a contribution of about 144 thousand dollars to the Chinese Red Cross Foundation. LVMH announced on Sunday that it will use its perfume production lines to start making hand sanitizer that will be delivered free of charge to health authorities to protect people against the coronavirus outbreak.

Good news is that online sales are booming and as long as DHL and all the other shipping companies are allowed to deliver to our doorstep, we can still keep up with the fashion trends.

What is going to happen at Sandra’s Closet during the next weeks? I have to admit I am happy as a bug, for the first time I can enjoy being at home, working 24/7 on things and stories I haven’t had the time to write about due to my busy schedule. No travel plans, no FOMO (fear of missing out) as everybody is doing the same. I am not missing anything. Furthermore, I will relax, read a book, exercise and spend time with my daughter with whom I have finally the time to shoot a lot of outfit posts with no rush in between appointments.

Stay tuned, I will entertain you daily and hopefully make you dream of what we will be wearing when we get out of our exile. My dear fashion enthusiasts, enjoy your daily glimpse of fashion and beauty on Sandra’s Closet while staying home and healthy. And please laugh daily… that is the best remedy of all.

LoL, Sandra

Photos: © David Biedert Photography – © Sandra Bauknecht

Here is my recent interview for GLOBUS Magazine about my beauty favorites, available in German and French. Click here to read it online. My avid readers will know them already… below you find the six products that I cannot live without and why is that…

1 The Treatment Lotion Hydrating Mask x 6 by La Mer
My secret for an immediate glow, especially after a long distance flight.
2 The Moisturizing Soft Cream, 60ml by La Mer
My everyday must for the prefect hydrated skin.
3 Lavender Extrême Eau de Parfum, 50ml by Tom Ford
I have fallen in love with this very special scent as it reminds me of my beautiful trip to the lavender fields in Gordes.
4 So Intense Mascara – 1 Deep Black by Sisley Paris
My favorite mascara of all.
5 Tinted Smudge Proof Eyeshadow Base – Medium by NARS
The best base to make your eyeshadows last forever.
6 Lip Glow – 006 Berry by Dior
An amazing lip product to look fresh in one second.

LoL, Sandra

Photos: Via Globus and © Sandra Bauknecht, © Virgile Guinard for Tom Ford
DISCLOSURE: This post may contain affiliate links, meaning when you click the links and make a purchase, we receive a commission.

Opening tomorrow, under the impetus of La Réserve and the vision of excellence upheld by its owner Michel Reybier, the Eden au Lac hotel is reinventing itself as La Réserve Eden au Lac Zurich. A new 5-star establishment in Zurich, the hotel has been completely redesigned to provide an elegant and timeless experience in the heart of an imaginary yacht club dreamed up by creator Philippe Starck.

Thanks to its unique location in the city and on the waterfront, the hotel provides a unique lifestyle
perspective on Zurich with 40 rooms and suites in eight categories, ranging from 22sqm to 79sqm, as well as two bars and restaurants that offer spectacular views of the city and the lake. To be enjoyed as a family or among friends, La Réserve Eden au Lac Zurich is an atypical and highly modern place that is both majestic and sophisticated.

Guests are now welcomed via the side entrance for enhanced comfort and privacy. The wooden staircase leading from the reception area to the upper floors has been preserved. A large elevator set in a fine glass shaft enables guests to admire the stained-glass windows by artist Ara Starck, who creates «moving landscapes that are perpetually morphing throughout the day as the light pours through.»

The rooms are all located on the upper floors overlooking the lake. Created by Philippe Starck like onshore sailors’ cabins, they invite their guests to dream of regattas, adventures, light breezes and indulge in the soft light from the terraces or private balconies.

A bar restaurant adjoining the lobby, a smoking lounge with a treasure cellar and a rooftop restaurant – La Réserve Eden au Lac is changing the culinary scene in Zurich. On the ground floor, with its large bay windows opening onto the outside, Eden Kitchen & Bar promises to be an essential meeting point in the city. Light-colored floors, red wood and boat oars and hulls are just some of the design cues that create a warm and relaxed atmosphere and serve as reminders of the hotel’s attachment to the lake. The large open kitchen stages a non-stop show, in which everyone can admire the expert touch and creativity of the teams headed by Italian chef Marco Ortolani.

«Eden Kitchen & Bar evokes the memory of the yacht clubs where young people used to gather for regattas canoe, skiff, kayak or sailing races. Joyful places where everyone had a lot of fun, drinking and dancing around the large bar.» – Philippe Starck

Perched on the sixth floor and accessible directly via the glass elevator in the lobby, La Muña overlooks the city from its tree-lined roof terrace and has taken over the former attic beneath the hotel’s spectacular dome. La Réserve Eden au Lac Zurich’s second restaurant is a treasure chest, mingling imaginary memories of moments spent on the lake with extraordinary objects found in the city and around the world.

The furniture also looks as if it has always been here, in this imaginary «harbor-master’s office»: with comfortable light-colored leather or slightly old-fashioned floral fabric upholstery, and rugs picked up during trips to Persia and Asia. Two outdoor terraces are accessible, one of which can be entirely privatized. Whether on a sofa or at a table, under the huge parasols, guests can enjoy a relaxed and festive atmosphere while sharing the Japanese Peruvian specialties of chef Tomoko Gunji Hangartner (Miya).

La Réserve Eden au Lac Zurich
Utoquai 45, CH-8008, Zürich
Phone: +41 44 266 25 25
E-mail: info@lareserve-zurich.com

Cannot wait to experience this new hot spot in Zurich myself…

LoL, Sandra

Photos: Courtesy of La Réserve Eden au Lac Zurich / © Grégoire Gardette

2020 has started so well … enjoying the beautiful sunny weather in Gstaad with family and friends. Here you see me at Wasserngrat restaurant, located at an altitude of 1,920 metres above sea level, with breath-taking views of the stunning mountain scenery.

My look: Oversized faux fur coat by Balenciaga, ski print bodysuit, logo headband and snow boots with spikes (Coco Neige F/W 2019), black and white cashmere scarf, embellished leggings and tortoise shell sunglasses (Resort 2020), and Chanel 19 tweed bag, by CHANEL.

LoL, Sandra

Photos: © Sandra Bauknecht
DISCLOSURE: This post may contain affiliate links, meaning when you click the links and make a purchase, we receive a commission.

Fashion – this is my love. Classically inspired – masterfully staged – just like the beautiful Maestro Suite at The Dolder Grand hotel in Zurich that is an homage to music and Herbert von Karajan housed in the tower of the Main Building over two floors. My favorite part during my stay was playing the Steinway grand piano – the second of only three ever made jubilee replicas based on the first Steinway B211 grand built in 1836.

I hope you like my outfit that would be perfect for a New Year’s Eve party, don’t you think?

My look: Crystal-embellished printed velvet maxi dress by Paco Rabanne, New Year’s Party 2 appliquéd embroidered canvas clutch by Olympia Le-Tan, Silver-tone, crystal and satin choker by Miu Miu, and Edwige embellished satin sandals by Saint Laurent.

LoL, Sandra

Photos: David Biedert Photography

Thursday one week ago, I had the privilege to be celebrating my 10th blog anniversary with LA MER at Jelmoli in Zurich among dear friends and most amazing Sandra’s Closet readers. With all my heart, I would like to thank everyone who came and made this evening so special, also for the many beautiful and thoughtful gifts I got. A big and heartfelt «thank you» goes also to the very professional LA MER team, that surprised me with the best cake ever and to PERRIER-JOUËT for the lovely champagne.

The evening was dedicated to the most luxurious products by LA MER, the Genaissance de La Mer collection. The brand’s best anti-aging skincare products offer accelerated renewal and visibly erase signs of time with the help of potent crystals. Inspired by the latter, guests were invited to enjoy a personalized crystal reading by Alexandra Kruse.

I have been blogging for one decade now and so much happened over these past 10 years. I have always believed in being authentic and that staying true to myself would gain success in the long run. Nobody knows what the future holds. So let’s enjoy life to the fullest, be kind and inspire each other every day. Thank you to everyone for the journey.

Happy 1st Advent!

LoL, Sandra

Photos: Sanjeev Velmurugan – © Sandra Bauknecht and via my lovely guests

Next week my blog is turning 10! Time flies… I still remember my first post on November 23, 2009 and all of a sudden this is the 4182nd time I have pushed the «publish immediately» button. Since many years not one day has passed without spotting something new in the world of fashion and beauty. I enjoy so much what I am doing and would love to celebrate this special occasion with you like we did last year, just a little bigger and better …

Meet me in one week on Thursday, November 21st, 2019 between 6pm – 9pm at the LA MER counter at JELMOLI in Zurich!

For all my Swiss readers and of course also for those who want to come to Switzerland, meet me Thursday, November 21, 2019 between 6pm – 9pm at the LA MER counter at JELMOLI in Zurich for an evening filled with bubbly champagne by Perrier-Jouët, beauty and great company.

That night, the shops in Zurich will be open until 10pm and the city’s «Lucy» lights for Christmas will be illuminate the Bahnhofstrasse in a switch-on ceremony at 6pm.

To celebrate the occasion, LA MER and I would love to spoil you to the fullest.
WHAT TO EXPECT:

The Genaissance line and a little preview of my LA MER inspired outfit next week…

Discover the most luxurious line of LA MER skincare that is known for harnessing the renewing energies and healing powers of the sea: GENAISSANCE, designed to help improve signs of aging with the brand’s legendary Crystal Miracle Broth™ – a naturally potent bio-fermented formula that reawakens the skin’s radiance and reduces the appearance of lines and imperfections.

One lucky lady can WIN A GENAISSANCE TREATMENT at Jelmoli worth CHF 500.00.

As the Genaissance line was inspired when a scientist at the Max Huber Research Labs discovered crystals forming in a beaker of Miracle Broth™, we will have Alex Kruse (@_alexandrakruse_) with us, who will give each guest – if they like – a CRYSTAL READING, to give you some amazing and fun insights into your past, present and future.

Your goodie bag!

On top, each guest will RECEIVE A GOODIE BAG with an original size LA MER Loose Powder Skincolor worth CHF 95.00 that will be engraved with a special birthday message as well as the LA MER 15ml Soft Cream worth CHF 110.00 and a mini bottle of Perrier-Jouët.

With all these goodies, isn’t it crystal clear that you have to join me that night!

As space is limited and to coordinate your personalized gift, I would kindly ask you to sign up latest on Monday, 18th of November. First come, first serve. Please send me an e-mail with the header «10 Years», and your full name to . I will send you a confirmation e-mail to confirm your presence.

I am so much looking forward to seeing, meeting and spending the evening with you…

LoL, Sandra

Photos: © David Biedert Photography © Sandra Bauknecht
© André Hengst – www.on-eyes-photography.ch
Instagram @_alexandrakruse_ #LoveLaMer www.lamer.ch 

I met Naomé Schenk through ASMALLWORD a few years ago and was immediately impressed by her energetic and positive charisma. Nothing seems to stop her. Not even her disease, Ullrich-Turner syndrome (TS), also known 45,X, or 45,X0, a genetic condition in which a female is partly or completely missing an X chromosome. Signs and symptoms vary among those affected. For Naomé, it meant not being able to walk anymore when she became a teenager. Today, she conquers the world in a wheelchair and plays E-hockey (Electric Wheelchair Hockey) enthusiastically.

Creative and daring, Geneva-based Naomé has always been an effective dreamer who wants to have a positive impact on the world around her. Passionate about fashion and luxury, she has been following trends for many years. She notes the growing concern of consumers of luxury goods about the meaning towards their shopping.

Bio-ethical Swiss cotton

Therefore she launched By Naomé, her own luxury fashion brand totally Swiss made which gives back all its benefits to charity. Each collection is the result of an encounter between By Naomé, a renowned artist and a charity. The T-shirts are organic and sewn with certified bio-ethical «Swiss Cotton», the most qualitative cotton in the world that feels like silk. By Naomé has been awarded the Butterfly Mark, powered by Positive Luxury, in recognition of being a sustainable, social and innovative brand.

This season, By Naomé joins forces with contemporary artist Hadrien Dussoix. The so-called «The First Date» collection is limited and consists of 5 emblematic works, available as artwork and T-shirt.  The Womanity Foundation and the Giving Women association have been chosen as the respective charity, so all the profits of the collection will be donated to them.

Naomé’s mission is strong and her vision is clear: through her actions, she wants to have a real positive impact in the world. She therefore wanted to create an ambitious project that was in line with her values: respect, sharing and boldness.

Me with the «Need Less Want More» T-Shirt by By Naomé

Naomé, you were diagnosed with the Ullrich-Turner syndrome when you were a little girl. Can you tell us a little more about it, how this has changed your life and how you have adapted to the situation?
Ullrich’s Syndrome is a rare disease that has affected less than 50 people so the core medical team never really knows what to do or what to advise. The disease is progressive but I am currently in a «stable» period. As a child, I had a lot of pain, vomiting and time spent in hospital – it brought me a lot in the sense that when you are stuck, limited and suffering, you quickly understand what is essential and how to live your life to the best of your ability to be happy, without losing time. These months spent in the hospital have allowed me to know exactly where I wanted to go. I finally saved some time thanks to this forced reflection.
Also my illness entails that I have caregivers who help me 24 hours a day, it is a strength and dependence sometimes very difficult to manage that has totally influenced me.

When did you launch By Naomé? What was your inspiration behind it? And how
much time did it take you to launch your first collection?
By Naomé is really my dream since I was a teenager, to have a positive impact. Passionate about fashion, art, luxury, I wanted to create a concept that could be an example of ethics, creativity, that would have a positive impact by making this concept a 100% charitable concept, because we give all the profits to charities! I first created the Caritative Actions By Naomé association in January 2018, in order to carry out this project. The production part, sourcing 100% Swiss made took time and was complicated, but then we had a wonderful launch at Globus in May 2019.

The T-shirts are designed by artist Hadrien Dussoix. How was this collaboration
born? How was your creative process? How were you involved?
A mutual friend introduced Hadrien and I to each other. When I saw his work, I was immediately inspired. Hadrien has had great success with paintings that showed strong, funny, provocative sentences in written… I immediately thought it would match my T-shirt concept perfectly and proposed the project to him. Hadrien invested himself a lot of time, totally voluntarily, and we had a superb, harmonious collaboration. Everything was very simple and efficient. Hadrien first created the paintings and then we decided on the T-shirts. I am very honored and happy to have collaborated with such a renowned contemporary artist as Hadrien Dussoix!

Will other artist collaborations follow?
Yes, of course! There will be at least one collection per year, each time with a new artist partner! Stay tuned!

By Naomé – all Swiss made

The T-shirts have an amazing quality, are made from bio-ethical fabrics. Where do
you produce and how did you find the right production place?
It was really a puzzle, because there are almost no more workshops in Switzerland. Manuela Soldati, a talented friend and stylist, helped me. We spent days contacting dozens of places. Finally we found a small workshop in Lucerne, where everything is sewn on site! The material is Swiss Cotton certified organic, one of the most qualitative materials in the world, a rare cotton that looks like silk to the touch. The whole thing is 100% Swiss made, it’s an integral part of the concept!

The packages, the hanger, there are so many details that are outstanding. Are you
behind all of this? Can you tell us a little more please.
Thank you very much! It is clear that I am 100% present in both, the concept and the realization, I like to have control over everything and do everything in detail, and this is essential when you want to do something of high quality. I have always loved beautiful things, big brands, so I take inspiration from them and try to do the best I can! I still have lots of ideas and opportunities for improvement, however!

How much of the proceeds of the sales go to charity? Can you please tell us a little why
you choose the respective charity.
100% of the profits go to the charities we support! So our only costs are production, the rest goes to the associations. Each collection has a theme, a cause. For this first collection, Hadrien Dussoix and I have chosen the cause of women – that is why we support Womanity and Giving Women, two Geneva-based associations that support poor women around the world. It is also a process because I ensure that associations are transparent and do an effective job – I have met members personally and am aware of their daily actions.

Please also tell us a little bit more about the upcoming charity event in November.
What is your idea behind it? It is not the first time you are doing such an event?
Could you share some details of the program with us please?
Yes, we are organizing a Charity Gala on November 13th at the Baroque restaurant in Geneva. We have organized 5-6 events since the launch, but it will be the first of its kind. Honestly, everything started to get organized barely 2 months ago, I was very keen to do it, so I contacted some friends, and everything accelerated and was set up very quickly. We are honored to have Kristina Bazan give a private concert, Anish @watchanish who will be our host, partners such as Bulgari, Perrier-Jouet, Newby, Marini etc…. Honestly it was crazy, but when I want to do something – I do it all the way and I don’t pay attention to the «standards».
Everyone told me that we had to organize such an event at least 1 year in advance, and now, in just 2 months – we are almost SOLD OUT! I am really looking forward to it!

You are now 24 years old. You seem to be unstoppable and know what you want from life at such an early stage. Do you think that the circumstances you were born with made you stronger? What would be an advice you gave to your younger self. Something you wished, you knew before.
Yes, I am 24 years old and I can’t even imagine who I would be or what I would have done if I didn’t have this disease. It’s unimaginable. The advantage of being limited allows you to focus, and it is very hard in our time full of distractions, of being able to focus, especially for young people. One advice I could give is to take a lot of time for yourself, it must really be your priority, personally I love spending time alone and thinking, viewing my future, thinking about who I am and what I want. You have to know where you’re going if you want a chance to get there! One piece of advice I could give myself is to be less trusting and much more cautious.

Naomé in three words!
Passionate, ambitious, positive.

Thank you so much, Naomé for giving us such a deep inside in your personal life and your beautiful project!

LoL, Sandra

Photos: © By Naomé, via Instagram @iamnaome @bynaome and © Sandra Bauknecht

Such a magic weekend … yesterday, I attended the Kispiball 2019 (Kispi is an abbreviation for Kinderspital which means children’s hospital in German) that always takes place at the Baur au Lac hotel in Zurich. It is one of my favorite charity events of the Swiss social calendar that raises money for the city’s children’s hospital. I felt very honored to draw the four exclusive raffle prizes, such as a Chopard watch or a beautiful fine jewellery ring by Bucherer.

My look: Gena embroidered silk chiffon dress by Costarellos, Dionysus pink velvet super mini bag, and leather platform pumps, both by Gucci, silver-plated, Swarovski crystal and faux pearl clip earrings, both by Miu Miu and Horsebit blue topaz diamond white gold ring by Gucci Fine Jewellery.

LoL, Sandra

Photos: © David Biedert Photography
A few photos in the collages © Sandra Bauknecht