New Gucci Store in Zurich & Gucci Cosmogonie

Gucci opened the doors to its fully renovated store in Zürich, Switzerland this month at a new location. The boutique spans over 746 square meters across two floors and a terrace and showcases a full array of Gucci’s products including men’s and women’s ready-to-wear, handbags, luggage, small leather goods, shoes, jewelry and watches, silks, eyewear as well as Décor and Lifestyle collections.

With a look that invites customers to feel welcome and relaxed, the interior design is discreet. It is a new concept, first presented in Zurich. Contemporary luxury is suggested not only by the employment of beautiful and idiosyncratic materials, but also through a determinedly spare use of space. In keeping with the elegant and contemporary eclecticism that characterises Gucci’s collections, the store sees the combination of traditional and modern, industrial, and romantic. This reflects in the refined marble staircase contoured by Bronzed aged brass railing and Salvia Green satin panels.

On the terrace of the new Gucci store in Zurich, dressed head to toe in the Italian brand.

The terrace on the first floor pays tribute to the original architectural features of the store. The existing historical window frames are complemented by dark green metal aviaries, inviting customers to take a seat and enjoy the outdoors, surrounded by the greenery. The concept effortlessly complements the product-offer from the House.

The mood within the store is one of discretion, where understated drama is created by the surprising and unexpected combination of materials. Juxtaposition of this sort, where opposites forge a new connection, is repeated ubiquitously: technical, mechanical display contrast with the softness of the rich fabrics that adorn the rooms; round tables offset rectangular ones; Salvia Green and ivory satin panelling elegantly complement the optical marble flooring. Throughout the store, one finds sumptuous chairs and sofas while vintage oriental rugs are layered over each other for a textured effect. The result is a space that entices, surprises and feels personal to Gucci.

Gucci Zurich
Location: Bahnhofstrasse 39, 8001, Zurich, Switzerland
Opening Hours: Monday – Friday, 10:00 – 19:00, Saturday, 10:00 – 18:00

Mark your calendar! The Gucci Cruise 2023 show will take place on May 16, 2022 at 8.00 pm CEST at Castel del Monte in Puglia, Italy. You can watch it live here. It will be full moon and the invitation revealed a cosmological theme, so stay tuned for #GucciCosmogonie. On behalf of each guest, the House has adopted a star and registered it under their name. How cool is this?

LoL, Sandra

Photos: © Gucci
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Charles Aellen Company

A quick stop in Zurich before heading off to Boston to go to my hair dresser CHARLES AELLEN COMPANY who had just moved location. The new interior is even more breathtaking than its previous one. From a Parisian apartment style interior, it has now more an urban cool New York vibe with always the best floral decoration. I love the atmosphere, the location in the city center and the great music.

Charles Aellen Company
Sihlstrasse 37
CH – 8001 Zurich

+41 44 201 78 10

I only go to the hair dresser twice a year to get my ends cut and to do a deep nourishing SHU UEMURA or ORIBE treatment. Luckily, I don’t have grey hair yet and leave my hair color all natural.

My dream team: Charles to the left, Nathanael to the right.

However, I can recommend Charles and his team for every treatment or cut you can imagine. They are very advanced, always looking for the newest releases or hair trends. They have been working with celebrities worldwide and been constantly booked for photo shoots or during fashion weeks.

Now available at CHARLES AELLEN is the the famous K18 Biomimetic Hairscience Leave-in Molecular Repair Hair Mask. K18Peptide™ is the patented molecular breakthrough clinically proven to reverse hair damage from: bleach + color, chemical services, and heat in just 4 minutes.

This mask doesn’t just make hair feel healthier, it actually reverses the damage with some pretty powerful bond-repairing science. How does it work? The K18 bioactive peptide is recognized as a natural building block by hair – the perfect, very welcome puzzle piece to reconnect broken keratin chains in the inner-most layers of hair, post heat and chemical services. When you use it, skip the conditioner, put this in towel-dried hair for four minutes, and watch miracles happen.

With my new hair cut I am off to Boston, hopefully leaving all this crazy snow behind…

LoL, Sandra

Photos: © Sandra Bauknecht
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My Look: In Style


It is finally time to dress up and go out in style as restaurants are open again in Switzerland. One of my favorite spots to eat in Zurich is La Muña at La Réserve Eden au Lac Zurich that serves Japanese Peruvian specialties. Designed by Philippe Starck, it is a treasure chest, mingling imaginary memories of moments spent on the lake with extraordinary objects found in the city and around the world beneath the hotel’s spectacular dome.

As we have experienced lots of rain in Switzerland recently, my new wool-blend coat is the perfect cover-up for those chilly days. It works for going out as well as snuggling on the couch.

My look: Eliona belted hooded merino wool-blend coaticon by The Row, cutout striped pleated wool-blend midi dressicon by Gabriela Hearst, Birkin 30 in gold Epsom leather by Hermès, orange gold-tone and resin clip earringsicon, and flower pendant cable-chain necklaceicon, both by Dolce & Gabbana, two-tone slingback pumps by Prada, and Carrera Automatic Chronograph by TAG Heuer.

LoL, Sandra

iconPhotos: © David Biedert Photography
DISCLOSURE: We may earn commission from links on this page, but I only recommend products I love. Promise.icon

My New TAG Heuer Carrera Chronograph

This Easter, I went on a special egg hunt and found an amazing treasure, a beautiful new watch at the newly opened TAG Heuer boutique in Zurich. Located on the prestigious Bahnhofstrasse, it is the fourth flagship store in its home country of Switzerland, complementing its existing Geneva, Zermatt and Lucerne point of sales.

Launched in 1860, in Saint-Imier at the very heart of the birthplace of watchmaking, by a bold young named Edouard Heuer, it is owned since 1999 by French luxury goods conglomerate LVMH. The name TAG Heuer combines the initials of «Techniques d’Avant Garde» and the founder’s surname.


Capturing TAG Heuer’s motto, originally introduced in 1991, «Don’t Crack Under Pressure», are prominent partnerships and brand ambassadors that express the brand’s passion for action and high performance, among them actors Chris Hemsworth and Patrick Dempsey, ATP next-generation tennis players Alex de Minaur, Frances Tiafoe, Denis Shapovalov and Felix Auger Aliassime, and big wave surfer Kai Lenny. They are athletes, surfers, actors, pilots. Whatever the conditions, they want to make history and break records. No matter the pressure, the public and adversity, they never give up, they never back down from any challenge. Therefore you can imagine my excitement to be also a TAG Heuer ambassador, as I breathe the same energy. I never give up, I never let myself down. If I have a vision, I go for it, no matter what!

So which watch did I choose you might ask? You will be amazed. It’s not a ladies watch, not a diamond watch. I went for this amazing masculine Carrera Automatic Chronograph that sets a blistering new pace in prestige timekeeping in sumptuously chic black and rose gold. Housed in a 44-mm steel polished, fine brushed case, the legendary Calibre HEUER02 Automatic movement now comes outfitted with splendid finery. Sober yet stellar, 18K 5N rose gold accents the entire timepiece, from hands and indexes to the watch’s crowns and push-pieces.

The black brushed dial sits under a sapphire crystal dome, locked in with a ceramic black tachymeter fixed bezel. Inside, the manufacture Heuer 02 movement made with a vertical clutch and column wheel – signatures of improved chronograph timekeeping and high-quality manufacture movements – will last 80 hours with an impressive power reserve. The sporty yet elegant design is highlighted by a black alligator strap and steel folding clasp, exuding strength and speed.

The Carrera model has a beautiful story. In 1962, CEO at the time Jack Heuer, the great-grandchild of Edouard Heuer, wanted a clean and well-proportioned chronograph designed for drivers and inspired to the world of motor racing. When he heard the Spanish word «Carrera», used for the renowned Carrera Panamericana race, he loved the sound and the multiple meanings – including road, race, course and career – so much that he quickly decided that the product had to be called «Carrera». The Heuer Carrera was launched in 1963 and since then it has been a symbol of the brand and one of the most popular sport chronographs ever designed.

I personally love that this 44-mm case adopts well to my small wrist. It symbolizes strength, power and diversity for me. I see myself wearing it with a romantic floral dress as well as a business suit. Stay tuned for many unexpected combinations, for this certain twist, for this «je ne sais quoi» attitude that makes the difference. But don’t feel pressure, or at least don’t crack under it!

LoL, Sandra

Photos: © David Biedert Photography
DISCLOSURE: This post is sponsored. 

The Big Move

The past four weeks have been extremely intense for me. I would say it was probably the most intense time of my life so far. I moved out of the house I had lived in for 16 years and I didn’t do anything else for one month than packing boxes. Everybody in my friendship circle knows that I love doing everything by myself, especially when it comes to my beloved closet. So I wrapped every single piece in acid-free silk paper which is the least harmful for clothing.

During the past months, I had a severe moth and fur beetle problem in my old home which was built in 1896. Those insects hide very well in the old wood floors and moldings – it is almost impossible to fight them. The terminator treated the rooms, I had planted ichneumon wasps for over 10 weeks. Yet, they didn’t go away. Therefore, I had to check every item in order not to pack them.

During this one month, I had the moving company (I can absolutely recommend Hobi Transporte) come every week for two days to load parts. My new house is unfortunately not ready yet. The construction and refurbishment take much longer than expected.

My fiancé lives out of Switzerland which doesn’t make it any easier. However, I managed to get everything done and I am very proud of myself, even that I have to be now in an interim solution next door. Packing means venturing on a trip down memory lane. You find so many things that you might have forgotten about. I indulged in this ride, it made me cry sometimes or laugh. However, it was intense, yet very satisfying.

I am overly excited over the beginning of this new phase in my life. I am looking forward to the new home that we create by ourselves and that will be even more beautiful than my previous one. Every room will be dedicated to a designer.

I have never shown my home in all those years I have had my blog. Now that I moved out, I thought it is time for you to explore parts of it… The closet is missing. This I still keep for myself… one day, I will reveal it as well. Promised!

To new and beautiful ventures, quoting Paulo Coehlo: «If you are brave enough to say goodbye, life will reward you with a new hello

LoL, Sandra

Photos: © David Biedert Photography

It’s More Than a Ribbon

Since its launch in 1992, the Estée Lauder Companies’ Breast Cancer Campaign has united and inspired people globally to create a breast cancer-free world. Founded by the late Evelyn H. Lauder with the launch of the iconic Pink Ribbon, the campaign is the American beauty conglomerate’s largest corporate social impact program. It has raised more than $89 million to support global research, education and medical services, with more than $73 million funding 293 medical research grants through the Breast Cancer Research Foundation® (BCRF).

«It really is something that can never be done by any one person; it has to be done by a group.» – Evelyn H. Lauder, Founder The Estée Lauder Companies’ Breast Cancer Campaign and the Breast Cancer Research Foundation (BCRF)
In Memoriam 12 August 1936 – 13 November 2011

 Around the world, people are experiencing challenging times living amidst the coronavirus pandemic. This is true for all of those impacted by the disease, especially the breast cancer community, which now faces increased risk and vulnerability. But these days have also brought a renewed sense of unity, hope and inclusivity, as we all join together in the mission #TimeToEndBreastCancer.

#TimeToEndBreastCancer on Instagram

The 2020 Breast Cancer Campaign has launched a new social media call-to-action to rally supporters and raise funds for BCRF: Show your Pink Ribbon and share what it means to you. For every public, in-feed Instagram or Facebook post during the month of October featuring both hashtags #TimeToEndBreastCancer and #ELCdonates together, The Estée Lauder Companies will donate $25 to BCRF up to $100,000.

For all my Swiss readers who would like to support the 2020 Breast Cancer Campaign, pay a visit to the Charity Pop-Up Store at Zurich’s Main Station from October 8-10, 2020, where you can profit from 50% off several products from brands belonging to The Estée Lauder Companies, such as Clinique, La Mer, Estée Lauder, Bobbi Brown etc… All proceeds will be donated to «Look Good Feel Better». Throughout the whole month of October, you can also buy those Pink Ribbon limited edition products:

ESTÉE LAUDER Advanced Night Repair Synchronized Multi-Recovery Complex with Pink Ribbon Bracelet – CHF 149.00
ESTÉE LAUDER Pink Perfection Lip Kit – CHF 65.00
CLINIQUE Moisture Surge 72-hour Auto-Replenishing Hydrator – CHF 42.00 (50ml)
LA MER Crème de la Mer – CHF 100.00 (15ml)
(50% of the sale price of each product will be donated to «Look Good Feel Better»).

AVEDA Hand Relief ™ Moisturizing Crème with Cherry Almond Aroma – CHF 40.50 (150ml)
(The Estée Lauder Companies will donate CHF 5.00 for each sold product to «Look Good Feel Better»).

It’s more than a ribbon. It unites us.

LoL, Sandra

Photos: Courtesy of The Estée Lauder Companies and © Sandra Bauknecht
DISCLOSURE: This post is not sponsored. I received some of the products as samples.

Ezgi Cinar – The New Normal Mask

EZGI CINAR launched her Zurich-based namesake demi-couture label in 2016. Her dreamlike collections are an homage to independent, passionate women, combining Swiss craftsmanship with Turkish romance. Dedicated to the woman who refuses to follow rules, preferring instead to make her own.

Me wearing the «All Dressed Up» mask

Now, she has taken her creativity further with the design of the most glamorous face masks that you can imagine. Made from scuba neopren, they are coated with mesh metal and / or crystals and lined on one side with a silicone strap to ensure the perfect fit for the ultimate protection.

Turning the mask around, you can see the immaculate craftsmanship. 

Personally speaking, I find them extremely comfortable to wear and the most stylish on the market.

TO SHOP EZGI CINAR FACE MASKS, CLICK HERE.

LoL, Sandra

Photos: Courtesy of Ezgi Cinar and © Sandra Bauknecht 

My Look: Feathers

 Last Saturday, we celebrated my fiancé‘s 36th birthday bash at La Réserve Eden au Lac. Unfortunately due to the bad weather, we had to change the location and moved from the rooftop terrace to the restaurant downstairs. Nevertheless, the last minute adjustment didn‘t have any impact on the great ambiance and party mood of our guests. Everyone was so delighted to be back among dear friends, enjoying great food, fun live music and dancing.

I was extremely happy to finally wear my full-on feather gown. However, I changed for the second part of the night. Stay tuned, I will show you my other outfit soon!

My look: Crystal-embellished feather-trimmed silk gown by Dolce & Gabbanaicon, silver-tone crystal clip earringsicon by Alessandra Rich, Clara ombré crystal-embellished box bagicon by Sophia Webster, Flash Dance 105 suede sandalsicon by AquazzuraPanthère de Cartier Manchette 22mm 18-karat rose gold and diamond watchicon, JUSTE UN CLOU bracelet in rose gold with diamonds, LOVE bracelet SM in white gold, LOVE bracelet SM in yellow gold with 10 diamondsLOVE bracelet in rose gold with 4 diamonds, and CLASH DE CARTIER bracelet SM in rose gold, all by Cartier, and Coco Crush bracelet in yellow gold by CHANEL Fine Jewelry.

LoL, Sandra

Photos: © David Biedert Photography
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My Look: Wisteria Lane

If you are living in Zurich, you will love a stroll through Belvoirpark with its wisteria-covered lanes and beautiful garden arrangements. Here you see me enjoying the lovely flowers that matched my outfit on a sunny afternoon this week. Isn’t it wonderful that we also have a Wisteria Lane like in Desperate Housewives?

My look: Sabina ruffled crinkled silk-georgette maxi dressicon by Ulla Johnson, Eacharpe shell, feather and silver-tone necklaceicon by Isabel Marant, croc-effect leather slingback pumpsicon by Fendi, The Pouch chain-embellished gathered leather clutchicon by Bottega Veneta, and plissé sunglassesicon by Dolce Gabbana.

LoL, Sandra

Photos: © Sandra Bauknecht
DISCLOSURE: This post may contain affiliate links, meaning when you click the links and make a purchase, we receive a commission.

My Look: Call Me!

Call me a true fashion lover. This look has become one of my favorites of the season, exaggerated houndstooth pattern, combined with a logo print cape and my new Hermès Himalaya Birking bag which is considered the holy grail in a handbag collection. It is crafted from Nile crocodile hide. The name «Himalaya» is inspired by the delicate gradation of the colour that is resembling the majestic, snow-capped mountains. The process of dyeing the leather is exponentially more difficult as the shades lighten. It takes a lot of time and craftsmanship. I feel blessed to call one my own.

My look: Wool-jacquard cape by Gucci, bow-detailed houndstooth wool-blend sweater and houndstooth jacquard-knit shorts, both by Alexander McQueen, T-Rex shearling-lined logo-print coated canvas and leather ankle boots by Fendi, set of two silver-tone and crystal hair slides by Saint Laurent, sunglasses by CHANEL, rose diamond ring by Piaget and Himalaya Niloticus crocodile Birkin bag by Hermès.

LoL, Sandra

Photos: © David Biedert Photography
The photos were taken at The Dolder Grand on the terrasse of the Maestro Suite.
DISCLOSURE: This post may contain affiliate links, meaning when you click the links and make a purchase, we receive a commission.