My Look: Bubbles and Bows

This was the outfit that I wore to the MAC Bubbles and Bows Party at Kraftwerk in Zurich. The Valentino Pink PP collection is one of my favorites off all time and it was the perfect match for the theme of the night. Time to glam up!

And by the way this is not my last all pink look… stay tuned.

My look: Silk-moiré mini shirt dressicon, silk-moiré shortsicon, bow-detailed wool and silk-blend crepe braletteicon, wool-blend cape, One Stud mini leather shoulder bag, stretch-knit tightsicon, VLogo signature earrings, and Discobox 180mm platform pumps, all by Valentino.

LoL, Sandra

Photos: © Sandra Bauknecht / David Biedert Photography
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Decadent Dinner Party

Recently, I followed YSL Beauty‘s invitation to a decadent dinner party that took place at Die Giesserei Oerlikon in Zurich. The YSL Beauty team transformed this amazing location into the most instagrammable spots with different areas all dedicated to the Maison’s iconic products, from the famous Libre scent, to make-up and skincare. After the dinner, we went downstairs to the underground club where we danced all night long.

The dress code said «all black with a touch of decadence» and needless to say, I went for a head-to-toe Saint Laurent outfit. All details of my look will be coming up shortly. Stay tuned and in the meantime enjoy the impressions of this fun night.

LoL, Sandra

Photos: © Sandra Bauknecht / David Biedert Photography #indulgeingold #yslbeauty
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MAC Bubbles and Bows Party at Kraftwerk

You know the Christmas season is around the corner when brands start to show up with their festive collections. This season, I was invited by MAC Cosmetics for the launch of Bubbles & Bows at Kraftwerk in Zurich. The evening was such a great success with lots of magical surprises from a drag queen’s live act to dancers performing in big plastic bubbles.

As the name and packaging suggests, the MAC Cosmetics Bubbles & Bows party kits and limited edition make-up are festive and fun – and very sparkly, too. The collection is not only a perfect holiday gift, but also a treat for yourself. With everything you need to create a custom going-out look this winter, from glowy eye creations and signature fluttery lashes, to bold festive lip shades, the magic will be all yours thanks to the legendary cosmetic brand. In stores now.

LoL, Sandra

Photos: © Sandra Bauknecht / David Biedert Photography
#MACHoliday #MACBubblesAndBows @MACCosmeticsSwitzerland
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My Look: Kispi

Finally after three years, the Kispiball (Kispi is an abbreviation for Kinderspital which means children’s hospital in German) took place again at the wonderful Baur au Lac hotel in Zurich. It is one of my favorite charity events of the Swiss social calendar that raises money for the city’s children’s hospital. I danced all night long in my Dolce & Gabbana gown and enjoyed being among my dear friends.

My look: Strapless polka-dot silk-organza gown, and «’L’Amore È Bellezza» ribbon belt, both by Dolce & Gabbana, pink double bow satin pumpsicon by Mach & Mach, Tro crystal-embellished leather shoulder bag by Oscar de la Renta, and crystal-embellished snake necklace by Alessandra Rich.

LoL, Sandra

Photos: © Sandra Bauknecht / David Biedert Photography
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Vive la Légèreté

This week, Hermès celebrated its theme of the year «Vive la Légèreté» in Zurich in an intimate celebration at Kunsthaus. The motto was translated in multiple ways into a breathtaking setup, from the airy clouds decorating the swings where you could take a photo to the dreamlike pegasus installations at the open ceiling. Yvonne Leuthard, Press & Influence Manager Hermès Switzerland, explained to me that those pieces were used at another event in Paris before. Sustainable luxury is something very dear to the French Maison.

Ease became a subject of inspiration to which creatives and craftsmen were invited to respond. Hermès has always been a house dedicated to the quality and sensuality of materials and textures. Known for its precision and artistic complicities, a plethora of its offerings feature silk, soft and light as air.

Thierry Outin, General Director Hermès Switzerland, Sara Mathivet, Store Manager Hermès Zurich, and Florian Craen, Executive Vice-President Sales & Distribution, who had flown in from Paris for the night, welcomed the guests. Dancers dressed in floral costumes performed at the cocktail reception as well at the dinner and made the celebratory event a success.

The food was vegetarian with several outstanding courses prepared by Franzoli, from a fresh herb consommé to a «fir branch» to an amazing pavlova that was presented in a shape of a mountain. The titles of the courses were very pictorial, «the lake», «the undergrowth», «the meadow», «the glacier», «the forest», and «the summit», all inspired by Swiss landscaping.

The culmination of the night was a «golden rain» from above that gave this feeling of lightness and hope. Lightness is when the everyday becomes miraculous, it is in the gentleness of a smile, the tenderness of a touch, the gracefulness of a gesture and the beauty of a night like this.

Thank you, Hermès, for having me!

LoL, Sandra

My outfit was perfectly matching the theme with my winged heels and the cloudy skirt.

The Hermès crocodile gang.

With Kim Dang from NZZ

Photos:  © Sandra Bauknecht
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10 Years of La Vie Est Belle

10 years ago, I attended the launch event of Lancôme’s iconic «La Vie Est Belle» Eau de Parfum on a rainy day at Dolder in Zurich. This September, the French beauty house invited me again to celebrate one decade of its intoxicating notes with a fun party at Samigo Amusement. The weather was much better and the location offered all sorts of instagrammable spots and entertainment, from glitter tattoos to turning the wheel of fortune.

Until today, Julia Roberts is the face of the campaign. Her radiant personality and iconic smile symbolize the epitome of feminine grace and happiness that the scent aims to capture. With notes of Iris spring flowers, intoxicating patchouli, delicious praline and sensual warm vanilla, it is a gourmand scent. Over the years, several flankers have been launched. The fragrance is a true embodiment of Lancôme’s heritage with the «Crystal Smile» bottle, first designed in 1949 by Georges Delhomme.

Top notes: Pear and black currant
Middle notes: Orange blossom, jasmine and iris
Base notes: Praline, tonka bean, vanilla and patchouli

Life is beautiful – this was the message of the night! A beautiful event with memories to be cherished for a long time.

LoL, Sandra

Photos: © Sandra Bauknecht
@lancomeofficial #Lancome #LaVieEstBelle #MakeTodayBeautiful

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FIVE Zurich

Zurich gets a new hot spot, or let me say several new hot spots in one. FIVE Zurich will open its doors on 30th of June, 2022. Dubbed the new dining and nightlife destination in Switzerland, the new luxurious lifestyle hotel is boasting 87 luxurious suites with glittering skyline city view or lush forest view. Reviving Zurich’s wild side, the new party and culinary hotspot boasts 7 international award-winning restaurants, a rooftop nightclub and buzzing outdoor social pool. Detox before you retox at the lavish wellness spa with indoor pool.


This stunning hotel overlooks the city center from Zurich’s stunning Uetliberg plateau and is within a 10-minute drive to the city center and main attractions; and a 20-minute drive to Zurich’s main airport. Direct access to public transport within a 2-minute walk.

Recently shortlisted in the inaugural edition of the prestigious Gault&Millau UAE 2022 guide for two of its concepts, Maiden Shanghai and Cinque, FIVE is thrilled to expand its culinary offering to the discerning Swiss audience.

Delectable Dining
With breathtaking views of the vibrant city and magnificent mountains, these exclusive dare-to-be-different dining experiences include soul food meets street art at Soul St., imaginative Chinese at Maiden Shanghai, Japanese bites the FIVE Way at The Penthouse, a lounge for wine lovers at The Vault, a round-the-clock welcome at café and bar at Tune In and Zurich’s only out-of-doors Social Pool showcase a stellar line up culinary delights merged with FIVE’s legendary entertainment offerings.

Soul St.
Discover the art of global street food at this high energy immersive dining experience, which includes an open plan kitchen for guests to enjoy watching FIVE’s chef whip up fan favourite dishes. Diners can discover a selection of baos, authentic street tacos, a Vietnamese beef Pho, Chicken shawarma, the signature Nitro yoghurt bombs, Chicken tikka masala and Guacamole al mortero plated live on the table and a buzzing balcony bathed in fresh air, sunshine and lively tunes. With a vibrant mix of graffiti and art created by the most talked about International artistes such as Pichi Avo and Lau Rodriguez, this popular Instagram hotspot is known for its Global Street Food Party Brunch.
Soul St. Tip: Step into Soul St.’s eye-catching Volkswagen Van for an unforgettable in-van dining experience!

Maiden Shanghai
An MSG-free Chinese restaurant serving gourmet dishes, this 1920’s Shanghai-inspired restaurant boasts a stunning open air terrace, a high energy main dining room and a fun-dining, exclusive private dining room. Home to famed luxury lifestyle events including an award-winning brunch and weekly Ladies’ Night, this venue promises a glamorous take on traditional Asian cuisine with an exhilarating FIVE twist.

The Penthouse (Restaurant and Nightclub)
This day to night concept with evolving seasonal themes is all set to be Zurich’s most-coveted new destination for music and nightlife.
A distinctive venue that transforms from a restaurant serving a heavenly Japanese selection to a vibrant bar lounge and energetic nightclub with a stellar line-up of globally renowned DJs. Visitors can choose to sit indoors and be enveloped in the opulent décor of the fabulous restaurant area and private dining room or venture out on the terrace and marvel at picture-perfect skyline views and capture Insta-gold moments.


As twilight sets in, The Penthouse’s unisex, après hours bathroom bar will be the musical nucleus of FIVE until the early hours of the morning.
Dine on miso marinated black cod, salmon teriyaki or tempting sashimi, sushi and maki platters while sipping on FIVE’s one-is-never-enough signature cocktails such as The Mexican Cartel, Collins 2.0 and Sunset.

The Vault
An eclectic venue, which proudly houses Zurich’s greatest selection of Swiss wines, boasts of an in-house Master Sommelier that will guide guests through the perfect selection to suit their taste. The Vault will be a tantalizing retreat for wine lovers and novices alike along with an extensive cigar collection for cigar aficionados. The Vault’s tapas-style menu will focus on delectable wine and cheese pairings that’s FIVEs’ fun and feisty reinterpretation of traditional fondue.

Tune In
An all-day café and bar where visitors are warmly welcomed when they choose to pop in for a tasty takeaway or opt to sit in for an enjoyable tidbit and sip and watch the world go by from Tune Ins’ alfresco terrace garden. Serving up everyone’s favourite breakfast dishes, sweet treats in the form of luscious freshly baked pastries and scrumptious salads, pizzas and pastas for lunch and dinner, Tune In offers a playful plateful to fulfil any craving.

The Social Pool
Raising temperatures this summer, is our buzzing social pool. Framed by picturesque forest views, this stunning one-of-a-kind outdoor pool will host Zurich’s best pool days with live beats spun by globally renowned DJs, an integrated Jacuzzi space, tantalizing cocktails and delightful poolside nibbles – all served up with FIVE Flair!

«FIVE is thrilled to bring our pioneering dining and entertainment concepts to a brand new audience with the opening of FIVE Zurich. With revenge tourism taking centre stage on the global hospitality landscape, it is the perfect opportunity to build on our existing European clientele. ‘FIVERs’ come to us to indulge in the signature FIVE Vibe, which we’ve been celebrated for in Dubai – and which we will now introduce in Zurich.» – Aloki Batra, CEO, FIVE.

To book call: +41 (0) 44 456 55 55
Email: fzh.

LoL, Sandra

Photos: Courtesy of FIVE Zurich
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YSL Beauty Celebrates Dua Lipa in Zurich

Before heading to the Dua Lipa show in Zurich as guest of YSL Beauty, I was invited to an intimate cocktail reception by the French Maison on the rooftop of the Kameha Grand Hotel. The dress code said black and gold. Every corner of the terrace offered another fun experience, from photo booth to make-up application, from specially created drinks to a fun claw machine. DJ Rebekah Abdeen warmed up the crowd for the upcoming concert taking place at Hallenstadion.

There is no doubt that Dua Lipa has become a worldwide phenomenon with a million of fans and several collaborations. She is one of the most streamed and celebrated artists in recent memory. Free, powerful and elegant! Three words that suit the British artist well, who had been chosen by Yves Saint Laurent to be the face of the brand’s bestselling fragrance Libre. A scent that evolves around masculine lavender and the feminine sensual, burning notes of orange blossom. It also comes with a good dose of florals and musks.

The concert in Zurich marks a big milestone in Dua’s career as it was her 50th concert.

 Thank you YSL Beauty for having me! Enjoy all my impressions below…

LoL, Sandra

Thank you Dijana Vasiljevic from the L’Oréal Luxe team for the lovely invitation.

DJ Libre 🙂

My plus one was my friend Cat.

With lovely Erica Coimbra from the L’Oréal Luxe team.

Photos: © Sandra Bauknecht #IamLibre
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New Gucci Store in Zurich & Gucci Cosmogonie

Gucci opened the doors to its fully renovated store in Zürich, Switzerland this month at a new location. The boutique spans over 746 square meters across two floors and a terrace and showcases a full array of Gucci’s products including men’s and women’s ready-to-wear, handbags, luggage, small leather goods, shoes, jewelry and watches, silks, eyewear as well as Décor and Lifestyle collections.

With a look that invites customers to feel welcome and relaxed, the interior design is discreet. It is a new concept, first presented in Zurich. Contemporary luxury is suggested not only by the employment of beautiful and idiosyncratic materials, but also through a determinedly spare use of space. In keeping with the elegant and contemporary eclecticism that characterises Gucci’s collections, the store sees the combination of traditional and modern, industrial, and romantic. This reflects in the refined marble staircase contoured by Bronzed aged brass railing and Salvia Green satin panels.

On the terrace of the new Gucci store in Zurich, dressed head to toe in the Italian brand.

The terrace on the first floor pays tribute to the original architectural features of the store. The existing historical window frames are complemented by dark green metal aviaries, inviting customers to take a seat and enjoy the outdoors, surrounded by the greenery. The concept effortlessly complements the product-offer from the House.

The mood within the store is one of discretion, where understated drama is created by the surprising and unexpected combination of materials. Juxtaposition of this sort, where opposites forge a new connection, is repeated ubiquitously: technical, mechanical display contrast with the softness of the rich fabrics that adorn the rooms; round tables offset rectangular ones; Salvia Green and ivory satin panelling elegantly complement the optical marble flooring. Throughout the store, one finds sumptuous chairs and sofas while vintage oriental rugs are layered over each other for a textured effect. The result is a space that entices, surprises and feels personal to Gucci.

Gucci Zurich
Location: Bahnhofstrasse 39, 8001, Zurich, Switzerland
Opening Hours: Monday – Friday, 10:00 – 19:00, Saturday, 10:00 – 18:00

Mark your calendar! The Gucci Cruise 2023 show will take place on May 16, 2022 at 8.00 pm CEST at Castel del Monte in Puglia, Italy. You can watch it live here. It will be full moon and the invitation revealed a cosmological theme, so stay tuned for #GucciCosmogonie. On behalf of each guest, the House has adopted a star and registered it under their name. How cool is this?

LoL, Sandra

Photos: © Gucci
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Charles Aellen Company

A quick stop in Zurich before heading off to Boston to go to my hair dresser CHARLES AELLEN COMPANY who had just moved location. The new interior is even more breathtaking than its previous one. From a Parisian apartment style interior, it has now more an urban cool New York vibe with always the best floral decoration. I love the atmosphere, the location in the city center and the great music.

Charles Aellen Company
Sihlstrasse 37
CH – 8001 Zurich

+41 44 201 78 10

I only go to the hair dresser twice a year to get my ends cut and to do a deep nourishing SHU UEMURA or ORIBE treatment. Luckily, I don’t have grey hair yet and leave my hair color all natural.

My dream team: Charles to the left, Nathanael to the right.

However, I can recommend Charles and his team for every treatment or cut you can imagine. They are very advanced, always looking for the newest releases or hair trends. They have been working with celebrities worldwide and been constantly booked for photo shoots or during fashion weeks.

Now available at CHARLES AELLEN is the the famous K18 Biomimetic Hairscience Leave-in Molecular Repair Hair Mask. K18Peptide™ is the patented molecular breakthrough clinically proven to reverse hair damage from: bleach + color, chemical services, and heat in just 4 minutes.

This mask doesn’t just make hair feel healthier, it actually reverses the damage with some pretty powerful bond-repairing science. How does it work? The K18 bioactive peptide is recognized as a natural building block by hair – the perfect, very welcome puzzle piece to reconnect broken keratin chains in the inner-most layers of hair, post heat and chemical services. When you use it, skip the conditioner, put this in towel-dried hair for four minutes, and watch miracles happen.

With my new hair cut I am off to Boston, hopefully leaving all this crazy snow behind…

LoL, Sandra

Photos: © Sandra Bauknecht
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