To accompany the second drop of their collaboration with avant-garde designer duo Viktor&Rolf this month, Swiss premium underwear label CALIDA takes its social responsibilities seriously and is now putting its passion, expertise, capacities and resources to work to produce reusable face masks.
Made from organic cotton, those 100% compostable face masks embrace a unique Cradle to Cradle CertifiedTM approach to design, which follows nature’s model of circulating resources in a healthy, efficient way. No additional materials are required and precious resources are protected, thus ensuring a sustainable approach. The masks have been designed and manufactured to ensure the best possible fit, are reusable and can be washed at up to 70°C.
For maximum protection, it is recommended ironing the masks or placing them in the oven for around 30 minutes at 80°C after washing. The heat disinfects the material even more thoroughly and kills off any remaining traces of the virus once and for all.
An there is more to the project. In order to give back to nature, a tree will be planted for every sold mask in cooperation with the organization Trees of Life.
The collection is available from today on the Calida homepage.
LoL, Sandra
Photos: © Calida
