Ezgi Cinar – The New Normal Mask

EZGI CINAR launched her Zurich-based namesake demi-couture label in 2016. Her dreamlike collections are an homage to independent, passionate women, combining Swiss craftsmanship with Turkish romance. Dedicated to the woman who refuses to follow rules, preferring instead to make her own.

Me wearing the «All Dressed Up» mask

Now, she has taken her creativity further with the design of the most glamorous face masks that you can imagine. Made from scuba neopren, they are coated with mesh metal and / or crystals and lined on one side with a silicone strap to ensure the perfect fit for the ultimate protection.

Turning the mask around, you can see the immaculate craftsmanship. 

Personally speaking, I find them extremely comfortable to wear and the most stylish on the market.


LoL, Sandra

Photos: Courtesy of Ezgi Cinar and © Sandra Bauknecht 

I Am Alpha – A Secret Event

Samsung Event-I am Alpha-Zurich

Last Wednesday, a secret event took place in the city of Zurich to launch Samsung‘s newest mobile phone GALAXY ALPHA, emphasizing the brand’s foray into the fashion crowd.

Ready-to-wear has laid its focus from the runway also to the world of high technology as many renowned fashion houses scramble to stamp their coveted logos on mobile handsets and other personal devices. Samsung for example collaborated in one-off projects with the likes of Giorgio Armani, Alexander Wang, Nicholas Kirckwood and Moschino. Therefore, I was very curious to arrive at the secret event …

Alpha 2

Inside an unspectacular backyard at Kanonengasse, I was guided by a bouncer to the basement. There a room, reminiscent of an underground club in New York, awaited me.

Alpha 9

Alpha 1

When I entered, I was handed my very own new Samsung GALAXY ALPHA phone as a gift. It had a prepaid card so that I could use it immediately to read the text messages the guests were sent during the event.

Alpha 3

Nadine Strittmatter -Sandra Bauknecht

Only 80 people were invited and I spotted among the illustrious crowd Swiss supermodel Nadine Strittmatter who had flown in from Paris where she is living.

Bar Samsung

Other highlights were the melting ice bar and different performances.

Alpha 6

Giorgina Hauser dancing at samsung

Sandra Bauknecht -Ezgi Cinar

Ezgi Cinar, the brainchild of the secret event with me.

Alpha 8

Menswear designer Julian Zigerli, one of Samsung’s ambassadors, had created 80 personalized mobile phone covers to choose from. As you see in the collage above, I went for the little mouse…

Julian -Sandra Bauknecht

Melanie Phone Cover

… and my friend Mel Guenthardt (photo below) for the cute owl.

Melanie Guenthardt and Sandra Bauknecht

The GALAXY ALPHA phone is available in Switzerland from the beginning of September 2014 in the colors Charcoal Black, Dazzling White, Frosted Gold, Sleek Silver and Scuba Blue for CHF 749.00.

LoL, Sandra

Photos: © Andrea Monica Hug, © Ezgi Cinar, © Melanie Guenthardt and © Sandra Bauknecht