
Chopard’s new campaign celebrates the purity, appeal and contemporary character of Ice Cube jewelry. Shot by British fashion photographer and director Charlotte Wales, it reveals a captivating fusion between Bella Hadid’s beauty and the sunny radiance of Ice Cube jewellery. The skilful use of light creates a mesmerising atmosphere, while accentuating the perfect geometry of these creations. This symbiosis of light and jewelry reveals the very essence of Ice Cube design. Without shadow, there is no light: such is the common thread running through the images in this ‘Sculpted by Light‘ campaign.

A unique motif paying tribute to minimalism
As the collection’s central motif, the cube embodies an idea of geometric perfection and magnifies the light bouncing off its facets. Chopard’s Co-President and Artistic Director Caroline Scheufele introduced this motif in 1999 through a watch that ditched flashy artifice to focus instead on pure shapes. Ever since, the collection has continued to evolve in a perpetual dialogue with light.

Reflecting the Bauhaus movement’s principles emphasising simplicity and functionality, this minimalist, uncluttered aesthetic is characterised by highly graphic lines using only essential elements: light, shape and resistant materials. Ice Cube meets the minimalist inspiration of modern architecture through its vertical nature evoking the skyscrapers of international capitals that are natural homes to the avant-garde. These streamlined, geometric designs are showcased in the new ‘Sculpted by Light‘ visuals.

Apparent simplicity, grounded in refinement
Ice Cube stems from a quest for perfection combining high technology and craftsmanship. While each cube with its identically repeated motif may appear simple, each of its four perfectly symmetrical edges is in fact subtly facetted. As a result, light finds a wealth of refraction points in these tiny surfaces, multiplying the jewellery’s brilliance. Highly technical machining resulting from six years of R&D has enabled perfect milling that creates taut lines on minute surfaces. This constantly optimised, diamond-equipped tool machines the precious metal to the nearest hundredth of a centimetre, producing a pre-polished surface of exceptional quality. The mirror-polished surface is further buffed with a dedicated pad to endow it with ultimate shine and brilliance: this phase is done exclusively by hand, as is the diamond paving on the gemset sections.

An ethical aura
Firmly committed to an ethical approach blending seamlessly with its identity, Chopard favours essential and enduring creations. As early as 2017, the use of ethical gold to produce the jewelry in the collection testified to the Maison’s commitment to responsible practices. While Chopard made ethical gold the norm for all its watch and jewellery creations the following year, the fact that it used Ice Cube to spearhead its sustainable endeavours demonstrates its attachment to a collection that is part of a contemporary approach in which materials are every bit as important as product design.
LoL, Sandra


Photos: © Chopard
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Even the hostess went gaga: Anna Wintour in an embroidered Chanel gown with feathery cape.
This was her theme! Lady Gaga in Brandon Maxwell changed her outfit four times!
My favorite outfit! My favorite reveal! Thierry Mugler himself is back, now called Manfred, and envisioned Kim Kardashian as a California girl stepping out of the ocean, wet, dripping. This latex dress took 8 months to make and is for me a true innovation on the runway!
Reminiscent of the Gucci runway: Jared Leto with his beheaded doppelganger
OMG! To die for! Cardi B in Thom Browne
Looking sensational: Saoirse Ronan in Gucci
She looked like a young Linda Evangelista in the ’90s: Bella Hadid in Moschino.
Harry Styles in Gucci
In keeping with the evening’s theme of camp, Ezra Miller turned up with the most outstanding optical illusion. His attire? Custom Burberry by Riccardo Tisci.
All about hats: Janelle Monáe in Christian Siriano.
I love pink, I love Barbie and I love this: Multi Grammy Award-winner Kacey Musgraves channeled a true fashion icon, Barbie, in Moschino.
Colorful: Lupita Nyong’o in custom Versace and Bulgari jewelry.
Stunning Gemma Chan in and with Tom Ford. Best accessory: having the designer at your side.
Katy Perry in a chandelier dress by Moschino.
Céline Dion in Oscar de la Renta

Blue hair, don’t care: Lucy Boynton in Prada.
I loved this. What a Cinderella moment for Zendaya. Sporting a glowing, Disney-esque gown designed by Tommy Hilfiger, and accompanied by her stylist Law Roach who transformed with the wave of a wand Zendaya’s dress into a glowing ensemble. She even left a glass slipper.
Lily Collins opted for an ivory ruffled gown which featured a flowing train by Salvatore Ferragamo. Very ’60s – very sweetheart.
Fresh off the Couture Week runways, Hailee Steinfeld sparked in Viktor & Rolf slogan couture gown. It was a perfect match as Anna Wintour had forbidden cameras, iPhones inside the event…
Gigi Hadid in one of the Mary Katrantzou’s designs for the show.
Halsey performed on the runway in this blockbuster show…
… as well as Rita Ora and Shawn Mendes.



More than 55,000 Swarovski crystals were placed on the celestial star wing.

Adriana Lima
Aiden Curtiss
Alexina Graham
Barbara Palvin
Bella Hadid
Candice Swanepoel
Cindy Bruna
Devon Windsor
Duckie Thot
Estelle Chen
Jasmine Tookes
Josephine Skriver
Jourdana Phillips
Kendall Jenner
Lais Riberio
Leomie Anderson
Liu Wen
Martha Hunt
Mayowa Nicholas
Nadine Leopold
Sara Sampaio
Sui He
Toni Garrn
Winnie Harlow
Zuri Tibby





















