STELLA McCARTNEY AND VEUVE CLICQUOT COLLABORATE ON NEXT-GEN LEATHER ALTERNATIVE AND WORLD-FIRST LUXURY ACCESSORIES CRAFTED FROM GRAPE WASTE
Stella McCartney and Veuve Clicquot have collaborated on a pioneering grape-based alternative to animal leather – embodying both LVMH Maisons’ shared values and long-term commitments to sustainability, circularity and regenerative practices. The next-gen material is made from the by-products of Veuve Clicquot’s harvest and has been used to handcraft six Stella McCartney accessories, a selection of which debuted at the S/S 2024 runway show during Paris Fashion Week. Stella McCartney is additionally the guest of honour at Veuve Clicquot’s Bold Woman Award 2023 in Paris.
Both Maisons were founded by pioneering women who disrupted and drove change within their respective fields, with legacies rooted in craftsmanship, passion and innovations that created new, better possibilities. Stella McCartney is widely regarded as fashion’s conscience – inspiring others within the industry and beyond to pursue cruelty-free and sustainable alternatives, having never used leather or fur, whilst Madame Clicquot contributed to the shape of the modern champagne bottle and invented the riddling table, which is still in use today. Her innovations revolutionised the champagne industry, which additionally included the creation of vintage champagne and blended rosé champagne, and she has been recognised by her peers as ‘La Grande Dame de la Champagne’.
Continuing this legacy of innovation, Veuve Clicquot has been exploring next-generation materials for the past decade, with disruptive packaging made from vegetal waste since 2010 and now produces all its gift boxes from hemp, a soilregenerative and CO2-fixing plant. The by-product used in the new material consists of manually collected grape stems. These elements are sourced with full traceability from the environmentally certified Grand Cru vineyard of Bouzy in Champagne, which Madame Clicquot herself purchased 200 years ago.
«I AM SO THRILLED TO BE PART OF THIS FIRSTOF- ITS-KIND PARTNERSHIP BETWEEN A FASHION HOUSE AND A CHAMPAGNE MAISON – CONNECTED BY OUR SHARED PASSIONS FOR SUSTAINABILITY, CRAFTSMANSHIP AND INNOVATION. THIS COLLABORATION IS THE PERFECT BLEND OF MY CRUELTY-FREE VISION WITH VEUVE CLICQUOT’S INCREDIBLE NATURAL INGREDIENTS, USING WASTE TO CIRCULARLY CREATE A LUXURIOUS ALTERNATIVE TO ANIMAL LEATHER THAT CAN BE EASILY SCALED AND CHANGE THE INDUSTRY. YOU TRULY CANNOT TELL THE DIFFERENCE; THIS IS A BETTER WAY.» STELLA McCARTNEY, CREATIVE DIRECTOR OF STELLA McCARTNEY
The grapes are grown using regenerative practices, helping to restore local biodiversity, soil health and sequester carbon, and are handpicked to ensure the highest quality of the material. Stella McCartney has also pioneered regenerative agriculture in fashion, having supported the SOKTAS regenerative cotton project in Turkey since 2019, in partnership with LVMH. The Maison also launched the world’s first regenerative cotton luxury garment at its S/S 2023 runway show. Stella McCartney will use the Veuve Clicquot grape-based alternative to craft three iconic Frayme bags, a bottle holder housing a bottle of Veuve Clicquot Yellow Label and two Elyse sandals, which additionally have a platform wedge made from recycled cork collected from Veuve Clicquot as a mix of pre- and post-consumer waste from its cellars in Reims.
The vegan accessories will be made available for pre-order soon, delivering in March 2024. The material solves for LVMH’s leading sources of greenhouse gas emissions, leather and winemaking, and was created in under 18 months – an incredible feat and speed in the innovation space. Multiple studies have shown that vegan alternatives can have less than half the carbon footprint of animal leather, which kills over 1 billion creatures annually (PETA) and is driving the destruction of key ecosystems like the Amazon (WWF). By creating a next-gen biobased material using waste, Stella McCartney and Veuve Clicquot are pioneering a better way that is kinder to animals, the environment and is both scalable and sustainable.
«THIS COLLABORATION WITH STELLA MCCARTNEY EMBODIES OUR COMMITMENT FOR A MORE RESPONSIBLE FUTURE. FROM THE VINEYARDS TO OUR PRODUCT INNOVATIONS, OUR DRIVING FORCE IS ARTICULATED AROUND SHARED, OPENED AND COLLECTIVE PROGRESS. REINVENTING A NEW CIRCULAR MATERIAL REUSING THE RESOURCES OF OUR VINEYARDS GROWN IN REGENERATIVE AGRICULTURE IS ONE OF THE KEY PROJECTS THAT DEMONSTRATE OUR CLIMATE ENTREPRENEURSHIP SPIRIT.» – JEAN-MARC GALLOT, CEO OF VEUVE CLICQUOT
Available for pre-order at Stella McCartney boutiques and Selfridges from December 2023, and for purchase in-store from March 2024.
LoL, Sandra
Photos: © Stella McCartney x Veuve Cliquot
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Also worn in Episode 71 of MY STYLE ROCKS SEASON 1.
