Alberta Ferretti Steps Down as Creative Director

Italian designer Alberta Ferretti announced that she is stepping down as creative director of the eponymous brand she founded more than 40 years ago. The S/S 2025 collection that the brand presented last week during the Milan fashion week was the last one carrying her signature.

«On Sept. 17th, you attended my last fashion show,» Ferretti wrote in a letter sent out by email. «I believe that at this point of my career it is a right and conscious choice to pave the way for a new creative chapter for the brand I founded and which will continue to bear my name.»

The new creative director for the Alberta Ferretti brand will be announced in the next few months, the group said, adding that Ferretti will retain her role as vice president of Aeffe, which also owns brands Philosophy di Lorenzo Serafini, Moschino and Pollini.

Together with her brother Massimo, Alberta Ferretti co-founded Aeffe S.p.A.

Ferretti, who grew up in her family’s dressmaking shop before opening her own boutique as a teenager, has remained true to her signature gentle feminine silhouettes since the launch of the brand in 1981.

«The Alberta of that day is in many ways still the Alberta of today, even if in the meantime a small family business has become a company with 1500 employees,» she wrote further.

Beautifully said. Thank you, Alberta, for the magic of all those years.

LoL, Sandra

Photos: © Sandra Bauknecht / Courtesy of Alberta Ferretti
DISCLOSURE: This post is sponsored. We may earn commission from links on this page, but I only recommend products I love. Promise.

Trending: Lace Pants

This is a trend that every fashionista will be rocking during those hot sun-kissed days to come: a pair of gorgeous black lace pants that will just reveal the right amount of skin. I put together the best ones available right now for you. Happy Shopping!

LoL, Sandra

Floral-lace detail flared trousers by Proenza Schouler

Floral lace cropped trousers by Valentino

Flared lace trousers by Elie Saab

Floral lace tailored trousers by Dolce & Gabbana

Belted crystal-embellished cotton-blend lace flared pants by Alessandra Rich

Straight-leg floral lace trousers by Saint Laurent

Embroidered-lace sheer trousers by Alberta Ferretti

Embroidered lace-design trousers by Tom Ford

Photos: © Sandra Bauknecht and Courtesy of the Brands
DISCLOSURE: We may earn commission from links on this page, but I only recommend products I love. Promise!

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Alberta Ferretti x Wolford

Alberta Ferretti and Wolford collaborate on the creation of a collection that tells a story of strength, femininity and sensuality through the eye of tradition, craftsmanship and the excellence of Made in Italy. The collaboration consists of ten styles available in the neutral colours of white, black, and powder pink, which translate into a cleanliness capable of revealing the precision of the graphics and the workmanship. The collection is available now here.

The beautiful campaign was photographed by Rafael Pavarotti.

LoL, Sandra

Photos: © Wolford #AlbertaFerrettixWolford
DISCLOSURE: We may earn commission from links on this page, but I only recommend products I love. Promise.

It’s My Year

To celebrate the Chinese New Year in 2020, which falls on January 25th, Alberta Ferretti presents «It’s My Year», a small capsule collection dedicated to the Year of the Rat. The icon of this collection is the famous, fun mouse character, Topo Gigio®, that was created in the late 1950s in Italy by Maria Perego and that became a worldwide phenomenon, with the help of «The Ed Sullivan Show

Maria Perego with the mouse puppet Topo Gigio in 1961

TO SHOP THE ALBERTA FERRETTI CAPSULE COLLECTION, CLICK HERE PLEASE.
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LoL, Sandra

Photos: Courtesy of Alberta Ferretti and © Mondadori, via Getty Images
DISCLOSURE: This post may contain affiliate links, meaning when you click the links and make a purchase, we receive a commission.

My Look: Christmas Tuesday

Merry Christmas Tuesday! I am wishing you a peaceful time among your loved ones and a happy holiday!

My look: Contrast detail coaticon, Tuesday intarsia jumpericon, and small Tuesday toteicon, all by Alberta Ferretti, plaid mini skirt by Gucci, and Rockstud leather-trimmed knee boots by Valentinoicon.

LoL, Sandra

Photos: © Sandra Bauknecht

Waist It!

When it comes to your waist, the golden rule is to keep it cinched. Belts have been making their presence felt on F/W 2018 runways — from Versace, to Elie Saab and Gucci. This little add-on packs a big punch when it comes to elevating your style while also slimming your silhouette into a flattering hourglass. When it comes to evening wear, the easiest way to change the look of a gown you sported before is to wear a belt. It is also the best alternative to altering.

Suffice it to say, the styling possibilities are infinite, as is the internet’s statement belt selection. Here, I’ve narrowed it down for you.


Le Fleur flower-embellished crepe belt by Adriana Degreasicon

Leather corset belt by Alexander McQueen
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Velvet waist belt by Attico
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Embellished silk waist belt by Saint Laurent

High waist leather belt by Alberta Ferretti
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Amore bow belt iconby Dolce & Gabbana

iconStudded leather waist belt by Alaïa

iconBejeweled belt iconby N°21


Elore crystal-embellished velvet belt by Isabel Marant

Heart embellished bicolour rope belt with tassels by Philosophy di Lorenzo Serafini

Studded leather belt by Elie Saabicon

My personal favorites are the ones by Dolce & Gabbana and Alaïa. They work for nearly everything.

LoL, Sandra

Photos: Courtesy of the Brands
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Alberta Ferretti Alitalia Capsule Collection

Alberta Ferretti presents an unprecedented capsule collection that celebrates the collaboration with ALITALIA, the airline that flies the Italian flag: a seasonless jumper, a sweatshirt and a T-shirt. Cool and fun – and not only for Alitalia fans.

Alitalia patch sweatshirt by Alberta Ferretti
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Alitalia patch T-shirt by Alberta Ferretti
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Alitalia intarsia jumper by Alberta Ferretti

My friend Erica Pelosini, Art Director and Contributor at VOGUE, sported the new must-have sweater already on a flight to Aspen this week (via her Instagram @ericapelosini).

LoL, Sandra

Photos: Courtesy of Alberta Ferrettiicon

Alberta Ferretti’s Rainbow Week

Launched for the first time as a limited-edition capsule collection directly after the Pre-fall 2017 runway as a see-now-buy-now movement, Alberta Ferretti‘s so-called «Rainbow Week» consists of seven wool and cashmere sweaters in mood-boosting hues, each dedicated to a day of the week. Some come in cropped versions, others such as «Friday» in a more comfy oversized look.

I am sure that you do remember this «days of the week underwear» that probably many of you wore as a child. I actually loved those and here is the adult version. Now, the Italian designer takes its successful idea to new heights with a re-issue of the «Rainbow Week» in different vibrant or pastel colors as well as striped pieces that say «Today», «Tomorrow» and «Yesterday». Moreover there are now bathing suits, T-shirts, cropped tops, hats and fake fur jackets available in matching shades.

You can mix and match the colors and style the must-have pieces with your favorite pair of jeans for the perfect off-duty look or dress them up with a sexy lace skirt as Alberta Ferretti has shown it on the runway. I love all combinations!

YOU CAN SHOP THE COLLECTION AT LUISAVIAROMAicon AND FARFETCHicon.
Just click on the highlighted text to be transferred directly.

HAPPY FRIDAY SWEATER DAY!

LoL, Sandra

Photos: Courtesy of Alberta Ferretti and via design-seeds

The Top 15 Runway Trends for F/W 2017

Here they are: the most important trends for the F/W 2017 season. Americana vibes, a powerful way to wear red, and vintage-inspired everything. Enjoy this comprehensive look at the pieces you’ll be wearing shortly. Deconstructed clothing is here to stay as well as florals and leisure suits. If you are looking at the new skirts, mid-length is the way to go.

I cannot wait for this beautiful season to arrive in stores.

LoL, Sandra

F/W 2017 TREND 1: POWER RED
Givenchy – Fendi – Max Mara

F/W 2017 TREND 2: FUTURISTIC SILVER
Saint Laurent – Chanel – Comme des Garçons

F/W 2017 TREND 3: NEW TRANSPARENCY
Calvin Klein – Miu Miu – Emilio Pucci

F/W 2017 TREND 4: WILD WEST
House of Holland – Balmain – Alexander Wang

F/W 2017 TREND 5: FOLKLORE
Gucci – Etro – Maison Margiela

F/W 2017 TREND 6: EVENING VELVET
Jason Wu – Alberta Ferretti – Erdem

F/W 2017 TREND 7: RETRO FUR
Louis Vuitton – Michael Kors – Loewe

F/W 2017 TREND 8: ’70s PLAID
Tory Burch – Marni – Hermès

F/W 2017 TREND 9: FEATHERS
Prada – Mary Katrantzou – Elie Saab

F/W 2017 TREND 10: LEISURE SUITS
Chloé – Marc Jacobs – Ashish

F/W 2017 TREND 11: BROAD SHOULDERS
Dries Van Noten – Jacquemus – Isabel Marant

F/W 2017 TREND 12: RECYCLING
Dolce & Gabbana – Moschino – Junya Watanabe

F/W 2017 TREND 13: LACE OVERLAY
Stella McCartney – Burberry – Alessandra Rich

F/W 2017 TREND 14: WALLPAPER FLORALS
Mulberry – Emilia Wickstead – Balenciaga

F/W 2017 TREND 15: DENIM SUITS
Sacai – Christian Dior – Esteban Cortazar

Photos: Via Vogue.com

My Look: Business Meeting

«Your first impression is always a lasting impression

As you already know, I tend to keep all my clothes and never clean out my closet. I love to wear most of them after many years again, combine them with something new and feel the excitement of the first time. What I absolutely recommend is to invest your money in a great suit! That is something that lasts longer and will be timeless. Can you imagine that I bought this beautiful pantsuit by Alberta Ferretti in 2002?! An absolute keeper… and a great ensemble for a business meeting at the lake last week… when the weather was much nicer than today.

My look: Pantsuit by Alberta Ferretti, printed silk crepe de chine shirt and Monogramme lipstick printed textured-leather clutch, tulle mini petticoat skirtJanis pumps with studsicon, all by Saint LaurentTonda 1950 Set Clarity watch by Parmigiani Fleurier and Linda sunglasses by Tom Ford.

LoL, Sandra

Photos: © Sandra Bauknecht