
When I saw the teddy dress on the F/W 2022 runway, I knew immediately this piece needs a place in my closet. Cozy, comfy, yet stylish and glamorous, it is the perfect choice when it comes to a black tie winter gala, or when you want to attend an outdoor event in style.
My look: Teddy Bear Icon camel hair-blend coat, Mito camel hair maxi dress, Tannas bag
, and Hoopyt headband
, all by Max Mara, Iriza 100 patent-leather pumps by Christian Louboutin
, necklace and silver-tone, crystal and faux pearl clip earrings, both by
Alessandra Rich.
LoL, Sandra




























Photos: © Sandra Bauknecht / David Biedert Photography
The photos were taken in front of the Dolder Grand in Zurich.
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For F/W 2022, British designer Ian Griffiths, who joined Max Mara in 1987, seeked inspiration after seeing the major retrospective of the work of Sophie Taeuber-Arp at the Tate Modern in London. She was not only an artist, but also an architect, a dancer and a designer at the same time. During the turbulent early decades of the twentieth century, she met at Cabaret Voltaire in Zurich, with fellow artists of the avant-garde including Wassily Kandinsky, Paul Klee, Giorgio de Chirico, Max Ernst and Guillaume Apollinaire night after night. Their performances, publications, recitals and readings produced an astonishing new aesthetic: Dada, a call for peace corresponding with the outbreak of World War I, which resonates with the times we are living in now.
Max Mara F/W 22
From the beginning, Max Mara’s ethos has been to turn ideas into garments that women will not only desire but want to live in: an all-round wardrobe for the modern, stylish yet elegant strong woman. Always respecting the philosophy and iconic elements of the brand, the colour camel, for example, Ian Griffiths is constantly looking for styles that show self-expression. Whimsy was the desired effect of the teddy bear material for F/W 2022, which the designer cut not just into oversized enveloping coats, but also full skirts both short and long, dresses and even sweatpants.

Personally speaking, I was immediately drawn to the Mito camel hair maxi dress, «the teddy dress». This long dress comes with fitted sleeveless bodice in double pure camel fabric, with a slightly low waist. The wide skirt is made of pure camel teddy fabric, with slant pockets on the sides. It is lined with monogram fabric and comes with a concealed back zip fastening. For me, a must-have for my museum. Stay tuned to see me wearing it very soon!
LoL, Sandra

Photos: © Max Mara and © Sandra Bauknecht
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In the mood for shopping? I have an amazing offer for you from MATCHESFASHION. From September 28, 2022 from 8am BST until October 5, 2022 at 10am BST, you will get 15% off selected full-price items with the promo code: 15OFFER. Minimum spend is £200 / €200 / $250 USD. Only valid on selected full-price items included within dedicated listings below:
SHOP WOMENSWEAR
SHOP MENSWEAR
Wether you are looking for a great outfit for the next holiday season, a coat to cherish forever or a fun denim piece, you will find something. Here are some of my favorites:

Camille crystal-bow velvet jumpsuit
by Saloni
Cat-eye tortoiseshell-acetate sunglasses
by Bottega Veneta
Madame coat
by Max Mara
Anise 95 crystal-embellished leather sandals
by Jimmy Choo
Puff-sleeve distressed denim mini dress by Alessandra Rich
L’Amour embroidered book clutch bag
by Olympia Le Tan
Happy Shopping!
LoL, Sandra

Photos: Courtesy of Matchesfashion / © Sandra Bauknecht
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It’s not an April’s fool. I just got back from NYC to visit the Watches & Wonders fair in Geneva (so many incredible things to show you… if you have been following my Instastories, you know what I am talking about) and now I am packing again and will be off to Boston this weekend. I couldn’t be more excited as I am visiting my daughter for her birthday.
What to pack for Boston is always a challenge as the weather can be so unpredictable. You can have a beautiful sunny day followed by a snow storm 24 hours later. So layers are always a great way to be prepared for all possibilities. My teddy coat is one of my favorites to travel with. It is so light, yet so warm.
The photos were taken in several places, on the new pedestrian bridge that connects two ends of Northeastern university campus, on one of the most photographed streets in the city, Acorn Street, that is reminiscent of a colonial Boston, as well as in front of the famous bronze ducks located in the Public Garden.
My look: Teddy Bear Icon camel hair and silk-blend coat by Max Mara, Dioraura cashmere sweater by Dior, FF-jacquard shearling-lined ski headband
by Fendi, fringed checked cashmere scarf by Burberry, Kurt high lace-Up boot by Celine, low-cut skinny jeans by Polo Ralph Lauren, Twilly Doll «La Folle Parade» by Hermès, and Multi Pochette Accessories in monogram canvas by Louis Vuitton.
LoL, Sandra



















Photos: © Sandra Bauknecht
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A cape-sleeve coat is one of the most practical items you can have in your wardrobe as it always leaves enough space for your sleeves, especially when they are more voluptuous. This coat features powerful cape-like sleeves and a unique sculptural belted silhouette.
My look: Cape-sleeve belted Milano coat by Max Mara
, paneled cotton-terry and jersey bi-color sweatshirt, and matching paneled cotton-terry and jersey track pants, pink chain-embellished leather slippers, all by JW Anderson, Playboy Lips appliqué canvas book clutch by Olympia Le Tan, shell chain necklace by Jacquemus, and Carrera Automatic Chronograph by TAG Heuer.
LoL, Sandra






























Photos: © Sandra Bauknecht / David Biedert Photography
The photos were taken at the Clinique La Prairie.
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Innovation and elegance are at the heart of Max Mara‘s utilitarian line, «The Cube». Designed in a languid robe silhouette that pulls in with drawstrings, this belted jacket is cut from waterproof shell padded with down that’s lightweight and plush. It comes with a compact shell bag for storage. Combined with those fun accessories by Louis Vuitton, it is the perfect look for my holidays at the Gstaad Palace.
My look: The Cube hooded quilted shell down jacket
by Max Mara, exaggerated-shoulder wool-blend crepe dress by Valentino, leather belt with golden buckle by Alexander McQueen
, Minkgram shadow scarf, Teddy chapkalaska hat, Teddy muff, and pillow boots, all by Louis Vuitton.
LoL, Sandra
































Photos: © David Biedert Photography
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Let me introduce you to Max Mara The Cube. Born in 2008, it is an integrated system of outerwear and accessories, a collection of quilted coats and jackets neatly packaged into cubed carry-cases for on-the-go women. This celebrated range shows Max Mara’s commitment to innovation, that sets it apart from anything else in the fashion industry, by combining unparalleled warmth-to-weight functionality and adaptable styling.

The Max Mara The Cube’s design is so innovative that it has been «boxed» into the display cases at the Berlin State Museums and New York’s FIT, as a «cult object» in the «Fashion and Technology» exhibitions.

This season, Max Mara takes The Cube collection to the next level. The Italian fashion house is synonymous with camel hair. The legendary coats have been crafted from this sustainable fiber that is collected from the camel as it naturally sheds. The excess camelhair fabric of the Max Mara coats is upcycled to create a new coat with a sustainable padding, the Cameluxe, an ultra-fine material used as insulation for a new generation of The Cube – the integrated system of outerwear and accessories that has been around the «block» a few times.

Luxury, high-performance outerwear – and its neat travel bag – modern fashion, cubed. I am loving it and will show you soon how I am combining it.
TO SHOP MAX MARA THE CUBE, CLICK HERE PLEASE.
LoL, Sandra

Photos: © Max Mara and David Biedert Photography
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New Year is the time to start a new chapter of life. Personally speaking, every day that you walk, you add valuable time onto your life. I enjoyed the fresh morning air on the first day of 2021 in Gstaad, getting a clear mind and the calories of last night burnt, all snuggled up in my cozy teddy coat and sweater.
My look: Teddy Bear Icon camel hair and silk-blend coat
by Max Mara, sequin-embellished Polo bear jumper by Polo Ralph Lauren, Luck Lady stola by Louis Vuitton, silk satin-trimmed georgette shorts
by Tom Ford, Trekkgirl snow boots by Valentino, Cassandre small suede shoulder bag by Saint Laurent, and bow-detailed embellished velvet headband
by Philip Treacy.
Wishing you 12 months of success, 52 weeks of laughter, 365 days of fun, 8,760 hours of joy, 525,600 minutes of good luck, and 31,536,000 seconds of happiness.
Happy New Year!
LoL, Sandra
























Photos: © Sandra Bauknecht
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Founded in the city of Reggio Emilia in 1951, Max Mara represents the «epitome of Italian quality and craftsmanship.» The brand is adored for its coats and modern, sophisticated approach to wardrobe classics that transcend seasons and trends. Beautiful fabrics define each collection.

My personal hero piece: Teddy Bear Icon camel hair and silk-blend coat by Max Mara

An ode to extravagance in both form and fabric, the Teddy Bear coat shot to icon status on its debut in 2013. An «It Coat» from conception, the cocoon-like oversized cut and plush faux fur of camel hair on silk make it a must-have for women worldwide; Heidi Klum, Karlie Kloss and Rosie Huntington-Whiteley a among them.

Julia Roberts’ favorite: Teddy Bear Icon Short alpaca, wool and silk-blend coat by Max Mara

Teddy Bear Icon wool, alpaca and silk-blend coat by Max Mara

Teddy coats can be seen everywhere, but I do love an original. The Max Mara teddy coat is a true classic, an iconic investment piece. Try it on and you will be instantly transported back to your bed. They are the coolest, coziest and warmest outerwear you can dream of. You won’t want to take them off and let’s face it, they look so damn good you don’t even need to worry about what’s underneath them.
LoL, Sandra

On the F/W 2020 runway: Teddy Bear Icon hooded alpaca and wool-blend coat by Max Mara

Photos: Courtesy of Max Mara
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Candy colors I love – we look cute together. Madame de Pompadour and Marie Antoinette would surely agree with me as they are best known for favoring hues such as baby blue and pale pink in particular. Those soft and sweet feminine shades represent a dramatic break with the dark and moody colors often favored in wintertime, which has long given pastels a strong affiliation with the spring and summer months. For me at the moment, they represent a new beginning and the association with holidays and escapism after those quarantine days.
My look: Stagno coat in light blue
by Max Mara, single-breasted floral-lace jacket
, partial-lined flared lace trousers
, and crystal-embellished sunglasses, all by Gucci, white knitted polo shirt by CHANEL, Love 100 pumps by Jimmy Choo, crystal-embellished leather phone case by Prada, GG Running 18-karat white gold diamond ring and GG Running 18-karat white gold diamond double ring, both by Gucci Fine Jewellery.
Follow my rule: «Better wear candy than eat it… !»
LoL, Sandra























Photos: © Sandra Bauknecht
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