The Teddy Bear Icon Coat by Max Mara

Founded in the city of Reggio Emilia in 1951, Max Mara represents the «epitome of Italian quality and craftsmanship.» The brand is adored for its coats and modern, sophisticated approach to wardrobe classics that transcend seasons and trends. Beautiful fabrics define each collection.

My personal hero piece: Teddy Bear Icon camel hair and silk-blend coat by Max Mara
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An ode to extravagance in both form and fabric, the Teddy Bear coat shot to icon status on its debut in 2013. An «It Coat» from conception, the cocoon-like oversized cut and plush faux fur of camel hair on silk make it a must-have for women worldwide; Heidi Klum, Karlie Kloss and Rosie Huntington-Whiteley a among them.

Julia Roberts’ favorite: Teddy Bear Icon Short alpaca, wool and silk-blend coat by Max Mara


iconTeddy Bear Icon wool, alpaca and silk-blend coat by Max Mara
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Teddy coats can be seen everywhere, but I do love an original. The Max Mara teddy coat is a true classic, an iconic investment piece. Try it on and you will be instantly transported back to your bed. They are the coolest, coziest and warmest outerwear you can dream of. You won’t want to take them off and let’s face it, they look so damn good you don’t even need to worry about what’s underneath them.

LoL, Sandra

On the F/W 2020 runway: Teddy Bear Icon hooded alpaca and wool-blend coat by Max Mara

Photos: Courtesy of Max Mara
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My Look: We Look Cute Together

Candy colors I love – we look cute together. Madame de Pompadour and Marie Antoinette would surely agree with me as they are best known for favoring hues such as baby blue and pale pink in particular. Those soft and sweet feminine shades represent a dramatic break with the dark and moody colors often favored in wintertime, which has long given pastels a strong affiliation with the spring and summer months. For me at the moment, they represent a new beginning and the association with holidays and escapism after those quarantine days.

My look: Stagno coat in light blueicon by Max Mara, single-breasted floral-lace jacketicon, partial-lined flared lace trousersicon, and crystal-embellished sunglasses, all by Gucci, white knitted polo shirt by CHANELLove 100 pumps by Jimmy Choo, crystal-embellished leather phone case by Prada, GG Running 18-karat white gold diamond ring and GG Running 18-karat white gold diamond double ring, both by Gucci Fine Jewellery.

Follow my rule: «Better wear candy than eat it… !»

LoL, Sandra

Photos: © Sandra Bauknecht
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Baby, It’s Coat Outside

Summer, like every year, just passed too fast. But what is more beautiful than to wrap yourself in warm coats on cold days? Remember the insanely popular teddy coats of your childhood? They are back and are all you’ll want to wear this winter.

Whether you want an oversize style – reminiscent of the ’70s – a cropped big shoulder version – reminiscent of the ’80s – or a teddy coat in a color that’s not exactly subtle, there’s bound to be one that you love. Shop my favorites for F/W 2019 below, just by clicking on the highlighted text:

Oversized faux fur coat by Balenciaga
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Oversized faux fur coat by Balenciaga


iconTeddy Icon camel hair and silk-blend coaticon by Max Mara

Teddy Bear alpaca-blend coat by Max Mara

Anarchy faux fur teddy coat by Vetements

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Teddy faux-fur coat by Luisa Cerano
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Oversized faux fur coaticon by Deveaux

Happy double-breasted faux fur coat by Stine Goya


iconBelted faux fur teddy coat by Vince


iconFaustine oversized belted double-breasted faux fur coat by Stand Studio


iconPavlovna belted wool, silk and cashmere-blend coat by Gabriela Hearst
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Oversized faux-fur coaticon by Comme des Garçons Comme des Garçons

LoL, Sandra

Photos: Courtesy of the Brands

The Game Changer: The Cape

Capes appeared on the fashion radar last year in full force, when an array of designers put their high-fashion spin on this classic cover-up. Personally speaking, I have been a fan of capes since forever because they are the perfect pieces to wear over voluminous shoulders, big sleeves or embellishments. The trend is thankfully still going strong and giving us good incentive to go hands-free when we wrap up this season. My advice, opt for a statement piece that will make heads turn. It can be inspired by the current ’70s bourgeoisie trend, come with a military vibe, be vibrant or knitted. Here are my favorite ones available with the power to elevate even the plainest of outfits.

LoL, Sandra

Eureka double-breasted camel hair cape by Max Mara
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Pleated cashmere cape by Loewe

Asymmetric leather cape by Saint Laurent
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Two-tone wool-blend cape by Chloé


iconButton-embellished double-breasted wool and cashmere-blend cape by Balmain

iconReversible wool and silk-blend cape by Gucci


iconDouble-breasted scalloped houndstooth wool-blend bouclé cape by REDValentino


iconLong single-breasted wool cape by Prada
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Leather-trimmed wool-blend cape by Burberry

Organza-trimmed wool and silk-blend crepe cape by Valentino

Wool-blend cape by Valentino
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iconEmbellished silk-crepe capeicon by Givenchy

Photos: Courtesy of the Brands

The Top 15 Runway Trends for S/S 2018

S/S 2018 in three words? Feel good fashion. The trends for the next season are a fab mix of florals, pastels, and all ways of dressing up. This winter’s love for red will be replaced by head to toe soft lavender and fringe made its way in all forms this season, so there’s a look for every level of commitment. Most importantly go clear this season with all your favorite designers as plastic gets fantastic and underwear is meant to be seen.

Below is a summary of the most important trends for S/S 2018. Enjoy! The pieces will hit the shelves starting beginning of next year…

LoL, Sandra

S/S 2018 TREND 1: SILK ROAD
Céline – Hermès – Versace

S/S 2018 TREND 2: ART LOVERS
Akris – Prada – Missoni

S/S 2018 TREND 3: IN FULL BLOOM
Rochas – Erdem – Marni

S/S 2018 TREND 4: FRINGES
Balmain – Calvin Klein 205W39NYC– Dior

S/S 2018 TREND 5: MARABOU
Proenza Schouler – Saint Laurent – Nina Ricci

S/S 2018 TREND 6: LAVENDER
The Row – Michael Kors – Tom Ford

S/S 2018 TREND 7: LIFE IN PLASTIC
Chanel – Burberry – Valentino

S/S 2018 TREND 8: WORKOUT
Gucci – Louis Vuitton – Marc Jacobs

S/S 2018 TREND 9: PLAID PLEASE
Fendi – Prabal Gurung – Balenciaga

S/S 2018 TREND 10: 80’s DENIM
Max Mara – Stella McCartney – Oscar de la Renta

S/S 2018 TREND 11: THE TRENCH
Gabriela Hearst – Maison Margiela – Victoria Beckham

S/S 2018 TREND 12: SHOW YOUR UNDIES
Christopher Kane – Miu Miu – Alessandra Rich

S/S 2018 TREND 13: RAINBOW
Peter Pilotto – Philosophy di Lorenzo Serafini – Vionnet

S/S 2018 TREND 14: WHITE AT NIGHT
Jil Sander – Alexander McQueen – Etro

S/S 2018 TREND 15: MISE-EN-SCÈNE
Moschino – Dolce & Gabbana – Comme des Garçons

Photos: via Vogue.com

The Top 15 Runway Trends for F/W 2017

Here they are: the most important trends for the F/W 2017 season. Americana vibes, a powerful way to wear red, and vintage-inspired everything. Enjoy this comprehensive look at the pieces you’ll be wearing shortly. Deconstructed clothing is here to stay as well as florals and leisure suits. If you are looking at the new skirts, mid-length is the way to go.

I cannot wait for this beautiful season to arrive in stores.

LoL, Sandra

F/W 2017 TREND 1: POWER RED
Givenchy – Fendi – Max Mara

F/W 2017 TREND 2: FUTURISTIC SILVER
Saint Laurent – Chanel – Comme des Garçons

F/W 2017 TREND 3: NEW TRANSPARENCY
Calvin Klein – Miu Miu – Emilio Pucci

F/W 2017 TREND 4: WILD WEST
House of Holland – Balmain – Alexander Wang

F/W 2017 TREND 5: FOLKLORE
Gucci – Etro – Maison Margiela

F/W 2017 TREND 6: EVENING VELVET
Jason Wu – Alberta Ferretti – Erdem

F/W 2017 TREND 7: RETRO FUR
Louis Vuitton – Michael Kors – Loewe

F/W 2017 TREND 8: ’70s PLAID
Tory Burch – Marni – Hermès

F/W 2017 TREND 9: FEATHERS
Prada – Mary Katrantzou – Elie Saab

F/W 2017 TREND 10: LEISURE SUITS
Chloé – Marc Jacobs – Ashish

F/W 2017 TREND 11: BROAD SHOULDERS
Dries Van Noten – Jacquemus – Isabel Marant

F/W 2017 TREND 12: RECYCLING
Dolce & Gabbana – Moschino – Junya Watanabe

F/W 2017 TREND 13: LACE OVERLAY
Stella McCartney – Burberry – Alessandra Rich

F/W 2017 TREND 14: WALLPAPER FLORALS
Mulberry – Emilia Wickstead – Balenciaga

F/W 2017 TREND 15: DENIM SUITS
Sacai – Christian Dior – Esteban Cortazar

Photos: Via Vogue.com

The Top 15 Runway Trends for S/S 2017

SS2017_RunwayTrends

Here they are: the most important trends for the S/S 2017 season. Scroll through my forecast to see which styles will be on everyone’s shopping list next season. From dresses in brilliant shades of fuchsia, strawberry, rose, and bubble gum to buzzy words on slogan tees. Don’t expect the high-volume sleeve to disappear anytime soon, the choice is yours – enjoy!

LoL, Sandra

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S/S 2017 TREND 1: THINK PINK
Hermès – Valentino – Céline

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S/S 2017 TREND 2: HIGH-VOLUME SLEEVES
Dolce & Gabbana – Marc Jacobs – Kenzo

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S/S 2017 TREND 3: 80’s LAMÉ
Saint Laurent – Isabel Marant – Gucci

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S/S 2017 TREND 4: OP ART
Akris – Mary Katrantzou – Louis Vuitton

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S/S 2017 TREND 6: 70’s FLOWER POWER
Prada – Chloé – Christopher Kane

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S/S 2017 TREND 7: SQUARE-SHOULDERED
Jil Sander – Balenciaga – Jacquemus

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S/S 2017 TREND 8: SWIM ADDICT
Max Mara – Fendi – Miu Miu

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S/S 2017 TREND 9: SLOGAN TOPS
Dior – Paco Rabanne – Stella McCartney

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S/S 2017 TREND 10: BRALETTES
Victoria Beckham – Alexander McQueen – Alexander Wang

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S/S 2017 TREND 11: SPORT SPIRIT
Moschino – Courrèges – DKNY

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S/S 2017 TREND 12: DEEP SEA METALLICS
Maison Margiela – Chanel – Balmain

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S/S 2017 TREND 13: GRAPHIC STRIPES
Mulberry – Lanvin – Tory Burch

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S/S 2017 TREND 14: MODERN RUFFLES
Givenchy – Erdem – Loewe

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S/S 2017 TREND 15: TRANSPARENT
Alberta Ferretti – Giambattista Valli – Emilio Pucci

 Photos: via Vogue.com

The Colour to Wear Now: Camel

camel_coatsThis winter, camel coats come never alone… Embrace the season’s must-have hue in head-to-toe looks that exude effortless ease. Sophisticated, stylish, just beautiful.

Get the look: Madame 101801 coat by Max Maraicon, raw-edge wool-blend skirt by Tomas Maiericon, Pussy-bow silk-georgette blouse by BalenciagaiconRockstud fur-felt trilby haticon by ValentinoBB suede over-the-knee boots by Saint Laurent and Cahier large leather tote by Prada.
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LoL, Sandra

_her0153Hermès F/W 2016

Cover: © Harper’s Bazaar, Stills: Courtesy of the Brands; Runway via Vogue.com

The Top 20 Runway Trends for F/W 2016

FW2016_Trends_Report

Here they are: the most important trends for the F/W 2016 season. Scroll through my forecast to see which styles will be on everyone’s shopping list next season. From statement furs to velvet everything, from extra long sleeves to oversized down jackets, the choice is yours – enjoy!

LoL, Sandra

FW2016_Velvet

F/W 2016 TREND 1: VELVET
Akris – Philosophy di Lorenzo Serafini – Giorgio Armani

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F/W 2016 TREND 2: CHECKMATE
Chanel – Vivienne Westwood Red Label- Marni

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F/W 2016 TREND 3: ALICE IN WONDERLAND
Alexander McQueen – Moschino – Dolce & Gabbana

FW2016_Biker_Girls

F/W 2016 TREND 4: BIKER GIRLS
Courrèges – Chloé – Louis Vuitton

FW2016_Beigemania

F/W 2016 TREND 5: BEIGEMANIA
Céline – Hermès – Max Mara

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F/W 2016 TREND 6: ON DUTY
Prada – Maison Martin Margiela – Miu Miu

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F/W 2016 TREND 7: SHINY TRENCH COATS
Proenza Schouler – Tod’s – Burberry

FW2016_Puffer_Coats

F/W 2016 TREND 8: PUFF DADDY
Sacai – Balenciaga – Stella McCartney

FW2016_80s_Cocktail_Dresses

F/W 2016 TREND 9: ’80s POWER ONE-SHOULDER
Lanvin – Saint Laurent – Isabel Marant

FW2016_Capes

F/W 2016 TREND 10: CAPES
Elie Saab – Temperley London – Gucci

FW2016_Bubblegum

F/W 2016 TREND 11: BUBBLEGUM
Kenzo – Simone Rocha – Carven

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F/W 2016 TREND 12: EXTRA LONG SLEEVES
Marc Jacobs – Michael Kors Collection – Vetements

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F/W 2016 TREND 13: TURTLENECKS WITH ZIPPERS
Versace – Dior – Emilio Pucci

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F/W 2016 TREND 14: BONDAGE
Gareth Pugh – Loewe – Alexander Wang

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F/W 2016 TREND 15: LONG SCARFS
Etro – Missoni – Roberto Cavalli

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F/W 2016 TREND 16: PINSTRIPE SUITING
Calvin Klein Collection – Tibi – Trussardi

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F/W 2016 TREND 17: TINSEL
Marco di Vicenzo – Jeremy Scott – Emporio Armani

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F/W 2016 TREND 18: FUR STOLES
Dries Van Noten – Vionnet – Givenchy

FW2016_Fur

F/W 2016 TREND 19: STATEMENT FURS
Fendi – Salvatore Ferragamo – Mary Katrantzou

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F/W 2016 TREND 20: MODERN NYMPHS
Alberta Ferretti – Valentino – Rodarte

Trend S/S 2016: Stars and Stripes

Stars_Stripes_SS2016

This summer, nobody can say they couldn’t find a cool «Fourth of July» outfit to show their patriotism. All the facets of American stars-and-stripes flags and their iconic colors were seen on the S/S 2016 runways. Finally we can show our love for the US with style in cashmere and not in a cheap polyester costume. I am totally hooked.

From left to right: Red and white star intarsia cotton-blend tank by Max Maraicon, grey and blue fringed cotton top by Stella McCartney, leather-trimmed appliquéd mesh top by Ronald Van Der Kemp, embellished denim mini skirt and snapshot color-block textured-leather camera bag, both by Marc Jacobs and Race Runner suede and fabric sneakers by Balenciaga.

_A2X0339Marc Jacobs S/S 2016

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Intarsia cashmere and silk-blend sweater by Marc Jacobs

_A2X0617Marc Jacobs S/S 2016

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J.M Guys patchwork low-rise boyfriend jeans iconby Ronald Van Der Kemp

_ARC0599Lacoste S/S 2016

Marc jacobs backpack
P.Y.T. embellished leather backpack by Marc Jacobs

_A2X0434Max Mara S/S 2016

Which ones are your favorite stars and stripes?

LoL, Sandra

Photos and Stills: Courtesy of the Brands and via Vogue.comicon