Louis Vuitton Partners With UNICEF

Logo LV for UNICEF-042015-11-02 LV-Unicef_156802v3

LOUIS VUITTON and the United Nations Children’s Fund (UNICEF), the leading humanitarian and development organization, have signed a global partnership to support the most vulnerable children around the world. The aim is to raise funds for UNICEF and help support children that are exposed to conflict, diseases, natural disasters and other situations that threaten their safety and well-being.

Pendentif Lockit Louis Vuitton

Children are too often at risk during emergencies and humanitarian crises and are especially vulnerable to disease, malnutrition and violence. For those living in conflict zones, the situation is worse. They are more likely to be denied an education or access to clean water, and more likely to die before their fifth birthday. UNICEF is present before, during and after a crisis, providing children with essential protection, health care, safe water, nutrition and education.

Lockit Bracelet

Through the partnership with LOUIS VUITTON, funds raised will support UNICEF’s efforts to provide the essential interventions required to protect, save lives and ensure the rights of all children, everywhere. During 2016, a specially designed product, the Silver Lockit, will be available in Louis Vuitton stores worldwide and online.

For each sale of the Silver Lockit pendant or bracelet, $200 will be donated to UNICEF. The Silver Lockit, inspired by the unpickable tumbler lock invented by Georges Vuitton in 1890 to protect clients’ most precious belongings, is a symbol of protection. It also seals one’s promise to help children in urgent need.

Shopping for a good cause. Share your commitment by making a pinky promise with the hashtag #MAKEAPROMISE.

LoL, Sandra

Photos: © Louis Vuitton

Gucci High Jewelry Introduces a Masterpiece

Gucci HJIsn’t this set just amazing? GUCCIicon High Jewelry presents an ensemble that comprises a collier, the star piece in this collection, a bracelet and drop earrings. Each piece is meticulously handcrafted and designed around the natural beauty of the golden-hued Beryl gems, combined with 18kt yellow gold and a glittering array of diamonds.

With every link, clasp and gem lovingly assembled and set by master GUCCIicon jewelry craftsmen, this magnificent ensemble is available by order only.

Necklace, 18kt yellow gold, 384 diamonds total 20.05cts, one yellow beryl total 36.2cts
€ 95.000
Bracelet, 18kt yellow gold, 126 diamonds total 5.95cts, 5 yellow beryls total 42.5cts
€ 38.500
Earrings, 18kt yellow gold, 100 diamonds total 2.59cts, 2 yellow beryls total 17.2cts
€ 17.500

LoL, Sandra

Photo: Courtesy of Gucci

At the Tiffany & Co. Opening in Geneva

Geneva_Opening_Tiffany_Co
Two weeks ago, I went to Geneva to film a new episode of Spotlight which will air this Saturday, at 7.45pm on Tele Züri. The reason? Tiffany & Co. celebrated the opening of its newest store at 21, Rue du Rhône.

TiffanyStore

Sandra_Bauknecht_Tiffany_Opening

Frederic Cumenal, CEO of Tiffany & Co. and Gitta Gräfin Lambsdorff, Managing Director Tiffany & Co., Germany/Austria/Switzerland, hosted the evening. The approximately 500 guests
were welcomed to a cocktail reception at the store where they were able to explore the magnificent new interiors across the store’s two floors and discover dazzling jewellery and the limited edition watches that the American jeweller has specially created to commemorate its return to Geneva.

Limited_Edition_Watches_Tiffany_GenevaThe four limited edition cocktail watches, exclusively created for the Geneva opening.

Sandra_Bauknecht

Tiffany_Story_GenevaTiffany2

Tiffany’s brilliant new store reflects the company’s global reputation as a luxury brand and a 178-year history that includes Geneva, where Tiffany first opened a branch in 1868.

Melvin_Kirtley_Sandra_Bauknecht

Melvin Kirtley, Chief Gemologist Tiffany & Co., with me in front of the famous Tiffany Diamond.

Tiffany_Diamond

TIFFANY DIAMOND
This legendary beauty was acquired by Charles Lewis Tiffany in 1878. To this day, the spectacular 128.54-carat fancy yellow diamond remains one of the most important gemstones on earth. It was a great honor to see this precious piece in real life in Geneva as it rarely travels, remaining at home on the main floor of the Tiffany flagship store on Fifth Avenue in New York City.

Paloma_Picasso_Sandra_Bauknecht

Star guest Paloma Picasso gave me a great interview that will air in the next Spotlight episode. To explore her newest collection for Tiffany, please click here.

Tiffany_Store_Geneva_Inside

Sandra_Bauknecht_Tiffany_Opening

Sandra_Bauknecht_Filming_Tiffany

Following the cocktail reception in the new store, we were then ushered to a glamourous marquee with a stunning Tiffany Blue Box entrance. With magnificent views to the Lake Geneva and the Jet d’Eau, we enjoyed a fantastic party with live performances by renowned saxophonist Chez Taylor-Francis, DJMike and DJ Viky Queen.

DSC_5915

DJE_0899

Sandra_Bauknecht_Geneva_OPening

A fun evening that ended with the beautiful Jet d’Eau lit up in Tiffany blue!

If you are living in Switzerland, don’t forget to watch Spotlight this Saturday at 7.45pm! The trailer will tell you a little more about the episode…

LoL, Sandra

Photos: © Magali Girardin/ Tiffany and ©Sandra Bauknecht

Piaget Possession – It’s My Turn

headerSandra_Bauknecht_PIaget_MyTurn_POssession

When I was in the beginning of my 20s, I was dying to own a Piaget Possession ring. Luckily enough, my parents gifted me with one that I still treasure. You might imagine my excitement when the house of PIAGET approached me as their Swiss ambassador to be part of their social media campaign for the launch of the NEW possession jewelry collection.

We shot the visuals as well as the video that you can see below Mid March 2015 in Paris. 25 years after its first launch, Piaget is expanding its iconic line in honour of the third millennium.

Piaget-256

But what is so special about this line? It’s a ring inside a ring, a second rotating band with which to play. “Turn, turn and captivate the world with a simple movement…” one little touch is enough.

238967-444x500

It’s a symbol of power and of the choices we as women make for ourselves to take on the world.
I love the campaign’s slogan: “Turn, and the world is yours.” Imagine that with each stroke you can start over again. Isn’t that imagination magical and wearing it around your finger gives you the partner in crime to remind you of that fact every day.

Chabi Nouri, Director of Jewlery Marketing, Communications, and Brand Equity, mentioned to me once that turning the ring is for her “an addictive gesture.” She explained it: “Sometimes I stroke it gently with my thumb to help me think, and to refocus on what is really important.” I adore her approach. My ring can be like a piece of peace in this ultra-fast-paced contemporary world we are living in, a little companion to help reflect and think.

Sandra_Bauknecht_StudioBTS_Sandra_Bauknecht_Piaget_POssession

The new collection offers many different varieties to choose from. The choice is yours.
And here is the final video:

A huge thank you to the whole team of Studio Daylight for this amazing shoot!

Sandra_Bauknecht_Team_PIaget_Shoot

A really great experience was to meet Jessica Chastain again, the new international ambassador for Piaget, who shot the advertising campaign in Paris the same day in the same studio right before me.

LoL, Sandra

milieuSandra_Bauknecht_Jessica_CHastain

Photos and Videos: Courtesy of Piaget
© Sandra Bauknecht
#myturn #piagetpossession

Contest: Follow the de Grisogono Bunny

1280_02Easter11280_03Easter21

Easter time at de GRISOGONO twists magic around. It’s time today to go on a virtual enchanting Easter Hunt and follow the Easter Bunny to find the eggs. To participate and have the chance to win an Allegra bracelet, please click here.

Happy Easter to all of my fabulous readers and good luck!

LoL, Sandra

allegra-bracelet-easter

Photos: Courtesy of de Grisogono

Jewelry Trends for S/S 2015

Jewelry Trends for SS2015

Don’t we all love to play around with fashion jewelry? This summer, it’s a tough job to choose which pieces you will be getting: from Chanel’s slogan bracelets and Valentino’s ring stack; to Fendi’s feather watch and Saint Laurent’s dainty hearts, they are all just fabulous. Enjoy my edit of the new must-have jewelry pieces of which some are already available in stores. Just click on the highlighted text to be transferred directly.

Saint Laurent SS15 - Necklace

The heart charm by Saint Laurent

Make love no war – the dainty necklace makes its comeback! Saint Laurent is one of the hottest tickets of the season – and so is this jewelry must!

etro ss15

The dreamcatcher necklace by Etro

A ’70s inspiration with folky fabrics blend with talisman jewelry, something fashionistas around the globe will want this summer.

Balmain Choker-SS15

The choker necklace by Balmain

It’s not the first time, Balmain has sent chokers down the runway, but this summer they are extremely outstanding, playing with email, transparency and architectural lines.
Pre-order the enameled choker by Balmain here.

Moschino SS15

Layered gold chains by Moschino

Cheesy and tacky, the Moschino girl pays tribute to the plastic superstar Barbie, and Jeremy Scott vamps us up with a multitude of gold chains.
Pre-order some statement gold chains by Moschino here. icon

Dior - multiple earrings - SS15

Multiple earrings by Dior

Back to the ’80s when multiple earrings were all the rage! Dior combines long hair tucked back behind the ears with many  piercings – a look that is to become cult again.

CIRCLE-EARRINGS

Disc hoop earrings by Louis Vuitton

Inspired by the flair of the ’70s, Camille Miceli created retro hoop disc earrings for the French Maison that will complement the hippie luxe trend perfectly.

G.Armani-Safety Pins

The safety-pin earrings by Giorgio Armani

Giorgio Armani celebrates the luxurious punk and sends stylized safety-pin pendants down the runway along with his iconic silk ensembles.

Dolce & Gabbana Cross earrings

The cross earrings by Dolce & Gabbana

The designer duo took advantage of summer’s inherent punk rock potential and brought the cross earring to La Dolce Vita.
Shop Dolce & Gabbana’s cross earrings here. icon

Chanel slogan bracelets

Slogan bangles by Chanel

Inspired by Chanel’s finale fashion manifestation, the must-have bangles in silver and vibrant colored leather  come with some  demo slogans such as “Make Fashion Not War” and “Ladies First“.

Céline Black Cuff

Wide lacquer cuff in black by Céline

How fabulous are tanned arms accented with a glossy black PVC cuff – something that you will definitely wear a lot next season.

Gucci Horsebit Bracelet SS15

The horsebit bracelet by Gucci

A true classic and a great investment, the golden age of the Seventies was brought back by Gucci with the iconic horse bit bracelet.
You can shop the beautiful horse bit bracelet by Gucci here.

Valentino SS2015 Stacked rings

Multiple rings by Valentino

Mix and match this season, Valentino offers the right selection to get really creative.

Stacked cuffs by Lanvin SS15

Stacked cuffs at Lanvin

With 125 years design history to draw on, Alber Elbaz plays with the amount of cuffs you will wear. The more the merrier – that is his style motto for S/S 2015.

Rodarte SS15

Statement piercings by Rodarte

Seeking inspiration from the punk-era, the Mulleavy sisters created a row of faux piercings along each brow for an eye-catching effect.

fendi watch ss15

The feather watch by Fendi

Fendi watches have been on my watch list since some time and this delicate feather version is just breathtaking.

LoL, Sandra

Photos: Via Style.com and Courtesy of the Brands

For the Samantha in You

Samantha Sex and the city

Ladies, I am sure you all have a Samantha in you or at least one in your group of girlfriends. If you are asking yourself about which Samantha I am talking, I am talking about the sex-obsessed blonde bombshell from the Sex and the City series who would have surely appreciated Tom Ford’s newest necklace launch.

hbz-article-FfAu7L-promo-sm

The so-called “penis necklace” is now available for purchase on tomford.com. No need to be shocked. The fascinus is the divine embodiment of the phallus, and was a common motif in Roman art. As in nature, Tom Ford’s phallus jewelry comes in different sizes, from small, medium to large. In order not to get a wrong impression and to offend anyone, it is definitely no time to be frugal.

Gucci-ad-campaign-2003Tom Ford’s S/S 2003 ad campaign for Gucci became a controversial talking point…

The genius who gave us the Gucci G on pubic hair knows that sex sells. Just make sure that under the Christmas tree you don’t get it mixed up with grandma’s present once it’s wrapped.

LoL, Sandra

tom

Photos: Courtesy of Tom Ford and Gucci, via Vogue UK and Sex and the City

Tiffany T Collection Launch Party in Zurich

TIFFANY T Einladung, Zürich

Last Thursday, Tiffany & Co. celebrated the launch of the brand’s newest collection TIFFANY T in Zurich at the Museum Bellerive. It marks design director Francesca Amfitheatrof’s first line for the iconic house. “The letter T is sculptural and bold and very closely linked to the architecture of New York City,” she explains. The trained jeweler and silversmith reimagined the letter T as a piece of engineering, which you can see in the mechanisms for these cuffs.

TiffanyT_Story_5x5_v1

Foto

The Museum Bellerive was bathed in pink light. Guests enjoyed yummy food and champagne while exploring the new jewelry pieces.

Tiffany T Launch 1

TiffanyT_Story_5x3

T Tiffany Bracelets - Sandra Bauknecht

Here I am wearing two Tiffany T bracelets, one in 18k white gold and one in 18k rose gold, both with round brilliant diamonds.

Foto

Sport commentator Marcel Reif framed by Gitta Gräfin Lambsdorff, Managing Director Tiffany & Co. to the right and me to the left.

TiffanyT_Story_3

The collection is in stores now and available in different shapes in silver or gold. Personally speaking, I truly love the design, especially many bracelets worn together look really cool.

LoL, Sandra

Tiffany T

Photos: Courtesy of Tiffany & Co. and © Sandra Bauknecht

Charming Jewelry and a Message

Cover Jennifer Meyer Jewelry

Meet jewelry designer Jennifer Meyer Maguire iconwho’s passion for jewelry design began at the young age of six, when her grandmother taught her the art of creating enamel jewelry. Though she loved watching and learning the craft, she didn’t realize at the time that she would one day follow in her grandmother’s footsteps. As an adult, Jennifer entered the fashion industry working in the public relations department for two of the world’s leading fashion houses – Giorgio Armani and Ralph Lauren. Witnessing these icons work through their design process inspired Jennifer to explore the creative side of the business, and in 2005 she launched her eponymous label, Jennifer Meyer Jewelryicon.

JMJ_0011Though Meyer has extensive Hollywood connections—her father is Universal Studios President Ron Meyer; her husband and father of her two kids is actor Tobey Maguire—her jewelry made its national debut when a stylist picked out one of Meyer’s leaf pendants for Jennifer Aniston to wear in ‘The Break-Up’ (see picture below).

Jennifer meyer jewelry-jennifer aniston

Based in Los Angeles, she designs for the everyday woman. “Ask any woman where they received or bought a certain piece of jewelry and they will tell you a story,” explains Jennifer, pointing out the significance most women place on jewelry. Made by hand and with love, Jennifer’s jewelry is the perfect balance of understated elegance and unparalleled quality.

514822_in_pp

One of my favorite pieces is Jennifer Meyer’s charming Mommy 18-karat gold necklaceicon which is handset with diamonds and made in the designer’s LA studio. This delicate piece will make a precious gift.

Happy Birthday Mommy2

Speaking of which, happy birthday to my beloved mommy, whom I admire and love so much. Even when I don’t see you, the thought of you makes me feel loved and protected. Often, I catch myself doing something in a special way and realize that it was you who taught me to do it. I owe so much to you, I’m luckier than the luckiest lottery winner to have you as my mother. Mommy, thanks for everything. You gave me life and you’ve made my life full of hope, happiness and love…just by loving me! Enjoy your day!

LoL, Sandra

Photos: Courtesy of Jennifer Meyer and © Sandra Bauknecht

Diamonds Are a Girl’s Best Friend

Diamonds are a Girl's Best Friend-Vainard Fine Jewellery

When Marilyn Monroe sang in the 1953 film ‘Gentlemen Prefer Blondes‘, “Men grow cold as girls grow old, and we all lose our charms in the end. But square-cut or pear-shaped, these rocks don’t lose their shape. Diamonds are a girl’s best friend,” she became a legend.
I could go on and sing: “Talk to me VAINARD! Tell me all about it!”

The Zurich-based fine jeweler, who is a leading supplier in the natural colored diamond segment, seemed to have heard my request and flew me to its own factory in Idar-Oberstein, the famous German gemstone center, which is also the birth place of Hollywood actor Bruce Willis. There I was able to see the different stages of crafting an exclusive diamond ring, from the sawing and cutting process to the stone setting.

Ring vainard Selfmade 1

Moreover, I could lend a hand and make my own diamond ring which was an unforgettable experience. It is very rare that a jeweler has a factory in which the diamond cutting workshop is done in-house as well as the design and the setting. Needless to say, this close cooperation between all different stages results in extremely high quality.

The word diamond drives from Greek origin and means “unbreakable“. In fact, a diamond has the highest hardness and thermal conductivity of any bulk material.

Finding a diamond

Most natural diamonds are formed at high temperature and pressure at depths of 140 to 190 kilometers in the Earth’s mantle and are brought close to the surface through deep volcanic eruptions by magma, which cools into igneous rocks. The last volcanic activity to convey these valuable stones was almost over 100 million years ago. Carbon-containing minerals provide the carbon source of a diamond, and the growth occurs over periods from 1 billion to 3.3 billion years, which are 25% to 75% of the age of the Earth.

Dream ring 1

Speaking of which, the rarity of a diamond makes this precious stone a must-have among us ladies. There is no girl whose eyes don’t sparkle when gifted with this luxurious gemstone. Diamonds signify steadfast, enduring love because of their unmatched strength and beauty. They can be worn with any outfit, from an elegant cocktail dress to blue jeans.

Extremely important is the gemological characteristic of the stone which shows the value as a gem. Four characteristics, known informally as the four Cs, are today commonly used as the basic descriptors: these are carat (its weight), cut (quality of the cut is graded according to proportions, symmetry and polish), color (how close to white or colorless; for fancy diamonds how intense is its hue), and clarity (how free is it from inclusions).

Diamond ring yellow by Vainard Fine Jewellery

Because of its extremely rigid lattice, the stone can be contaminated by very few types of impurities. Nitrogen is by far the most common one found in gem diamonds and is responsible for the yellow color. Boron is responsible for the blue hue. Colored diamonds contain impurities or structural defects that cause the coloration, while pure or nearly pure diamonds are transparent and colorless. Their rarity and beauty makes some of the colored diamonds worth millions of dollars.

Sandra Bauknecht-Vainard Fine Jewellery-Making a diamond ring

Creating the final spectacle of a polished diamond jewelry piece can take years to master. Having an understanding of the construction of such a small object is in fact very fascinating. Let me show you what I observed and learned in Idar-Oberstein about the specific skills and techniques that are used to make such an object of desire.

Vainard FJ 37

It all starts with the sawing process of the raw diamond that takes several hours. The copper saw blade has to be coated with fine diamond powder to work with this extremely hard material. It takes many years to learn this skill to avoid damaging the stone.

Vainard FJ 36

The following multi-step process called “cutting” finally reveals the diamond’s outstanding beauty. This extremely delicate procedure also requires skills, scientific knowledge, tools and experience, as those gemstones can brittle and be split up by a single blow.

Diamond Shapes-VainardNine Stages of Diamond Cutting-Vainard

The most time-consuming part of the cutting is the preliminary analysis of the rough stone. It needs to address a large number of issues, bears much responsibility, and therefore can last years in case of unique diamonds.

Sandra Cutting 2

After initial sawing, the diamond is shaped in numerous stages of cutting. Unlike sawing, which is a responsible but quick operation, cutting removes material by gradual erosion and is extremely time consuming. Its final goal is to produce a faceted jewel where the specific angles between the facets would optimize the diamond luster.

Sandra Bauknecht at Vainard 1

Every facet in an ideal cut diamond must be placed at precise angles and contain precise proportions. This ensures the perfect balance between maximum brilliance and dispersion of light. Any discrepancy from these proportions will result in a loss of sparkle.

Ideal Diamonds

After the cutting of the stones is finished, the goldsmith will start his work according to the drawing the Vainard jewelry designer prepared beforehand.

Vainard 2

The stones depending on the shank need to go back to the diamond cutting workshop in order to achieve the perfect fit. Once this step is completed, the stone setter fits them into the setting.

Setting

I have to admit that I had a lot of fun making my own diamond ring. Needless to say, the Vainard team had prepared the most important steps and helped me with the execution.

Bright like a diamond-Vainard Fine Jewellery-Sandra BauknechtThe first step in soldering is to dip the piece of gold with the help of a brush into a solution of boric acid and alcohol before lighting it.

Vainard 9a

You have to be very careful as you work with temperatures above 3000 degrees Celsius.

Vainard 12a

For some work stages, you need to use a microscope to work as precisely as possible.

Sandra Bauknecht Vainard 6

The final step for me was to close the four claw prong setting with the help of a special working tool. What seems so easy is actually pretty difficult as you are looking through a magnifying glass for maximum precision which made me feel pretty uncoordinated.

Diamond Vainard Fine Jewellery-Final stp

Every Vainard Fine Jewellery piece undergoes a final inspection after its ensuing polishing. After having seen the craftsmanship, the expertise and love for detail, I truly appreciate the work of such a fine jeweler even more than I already did before.

Ring Vainard 11

When we went into the vault and I was able to indulge in the most beautiful pieces of jewelry, I fell in love with the emerald cut diamond ring and the bracelet you have been seen me a lot with recently. Those treasures make me happy every time I am wearing them and they are something that I will happily pass on one day to my daughter.

Sandra Bauknecht - Vainard 22

There is no doubt, diamonds are a girl’s best friend! If you are in Zurich, I truly recommend a visit to the Vainard Fine Jewellery shop at Schlüsselgasse 4, Phone +41 44 210 04 44.

Besides its large selection of  diamond jewelry, the renowned jeweler also works with colored gemstones and is happy to finalize your own designs as well as to remodel an existing piece.

LoL, Sandra

Vainard Fine Jewellery Ring 2

Photos: © Sandra Bauknecht
Photo of the shop in collage: © Vainard, Photo of Marilyn Monroe: Via Vanity Fair