LOUIS VUITTON and the United Nations Children’s Fund (UNICEF), the leading humanitarian and development organization, have signed a global partnership to support the most vulnerable children around the world. The aim is to raise funds for UNICEF and help support children that are exposed to conflict, diseases, natural disasters and other situations that threaten their safety and well-being.
Children are too often at risk during emergencies and humanitarian crises and are especially vulnerable to disease, malnutrition and violence. For those living in conflict zones, the situation is worse. They are more likely to be denied an education or access to clean water, and more likely to die before their fifth birthday. UNICEF is present before, during and after a crisis, providing children with essential protection, health care, safe water, nutrition and education.
Through the partnership with LOUIS VUITTON, funds raised will support UNICEF’s efforts to provide the essential interventions required to protect, save lives and ensure the rights of all children, everywhere. During 2016, a specially designed product, the Silver Lockit, will be available in Louis Vuitton stores worldwide and online.
For each sale of the Silver Lockit pendant or bracelet, $200 will be donated to UNICEF. The Silver Lockit, inspired by the unpickable tumbler lock invented by Georges Vuitton in 1890 to protect clients’ most precious belongings, is a symbol of protection. It also seals one’s promise to help children in urgent need.
Shopping for a good cause. Share your commitment by making a pinky promise with the hashtag #MAKEAPROMISE.
Photos: © Louis Vuitton