Phoebe Philo Is Launching Her Own Brand

Amazing news for all fashion addicts. Our beloved Phoebe Philo announced that she is returning to the world of fashion with an independent, namesake label with LVMH Moët Hennessy Louis Vuitton as a minority investor.

«Being in my studio and making once again has been both exciting and incredibly fulfilling,» Philo said in a brief statement. «I am very much looking forward to being back in touch with my audience and people everywhere. To be independent, to govern and experiment on my own terms is hugely significant to me

A graduate of London’s Central Saint Martins fashion college, Philo was classmates with Stella McCartney. Being close friends, Philo joined Stella at Chloé in 1997 as her design assistant succeeding her as creative director in 2001 when McCartney left to set up her own fashion house in a joint venture with Gucci Group.

With her amazing personal style, Philo succeeded in accelerating Chloé’s rejuvenation and catapulting it into the high-margin leather goods business. During her tenure, Chloé’s look was widely copied by fast-fashion chains and she created hit handbags like the Paddington (see photo below) and Silverado.

In 2006 Philo left Chloé. During this break from the industry, she moved back to London to be with her family and had her second child. In 2008, LVMH offered her a job as creative director and board member of the French Maison Céline, where she set up her studio for the company and continued to work in London whilst showing in Paris. She agreed, and presented her debut collection the next year to much critical acclaim.

In 2017 after 10 years of working at Céline and much speculation in the media it was announced that Philo would step down as the creative director of Céline after the Pre-Fall 2018 collection.

Phoebe Philo’s work at Céline redefined what women aspire to wear, with her minimalist aesthetic, clean lines and tonal colour palette gaining traction with critics and consumers alike. Consistently name checked by fashion insiders as the label they want to wear, Philo successfully resuscitated a tired Parisian house and recast it as an imperative part of each season’s fashion dialogue.

It is said that Phoebe has had a small team working in London since late last year to set up her own company.

«I have had a very constructive and creative working relationship with LVMH for many years. So it is a natural progression for us to reconnect on this new project. I have greatly appreciated discussing new ideas with Bernard Arnault and Delphine Arnault and I am delighted to be embarking on this adventure with their support,» Phoebe explained.

Bernard Arnault, chairman and chief executive officer of LVMH, called Philo «one of the most talented designers of our time

«We have known her and appreciated her for a long time. Phoebe contributed to the success of the group through her magnificent creations over several years,» he said. «With this in mind, I am very happy to partner with Phoebe on her entrepreneurial adventure and wish her great success.»

I am so excited to see Phoebe’s first collection as I still love to wear all her previous designs at Chloé and Céline. According to an interview with WWD, Phoebe Philo’s eponymous label create clothing and accessories «rooted in exceptional quality and design.» More details about her new brand are said to be revealed in January 2022.

LoL, Sandra

Photos: Courtesy of Phoebe Philo, Chloé and Céline

My Look: The End

I love CHANEL – THE END!

But seriously ladies, when I attended the CHANEL S/S 2021 show in Paris last fall, I knew I had to have this fun look with those crazy prints.

My look: Neon pink printed black sweater with white collar, matching neon green printed black jersey skirt, both by CHANEL (Look 26 from the S/S 2021 runway collection), necklace with bag charm, and chain creole earrings , both by CHANEL, python medium classic Box bag in fluo pink by Celine, Saint-Sulpice chain-embellished faille pumpsicon by Saint Laurent, Satin Touch 20 denier stay-up stockingsicon by Wolford, and Carrera Automatic Chronograph by TAG Heuer.

LoL, Sandra

Photos: © David Biedert Photography
The photos were taken at La Réserve Eden au Lac.
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My Look: Grateful

I am so grateful that I recovered so easily from my COVID-19 infection and never showed the typical symptoms besides loosing my taste and smell for a few days. The isolation was tough on me. However, I spent my time reading and enjoying myself in my new home.

I am grateful that all my loved ones didn’t catch it and I  feel blessed for all the beautiful things in my life, including my closet! Speaking of which, I adore this outdoor look, comfy yet stylish, and hope you will like it as well.

My look: D-White turtleneck sweater, cream white cashmere sweaterreversible Teddy-D small brim bucket hat, D-Venture logo ankle boots, socks with Dior Oblique motif, Oblique saddle bag and blue shoulder strap, all by Dior, layered pinstriped grain de poudre wool and silk shorts by Chloé, and Audrey wayfarer sunglasses by Celine.

Are you grateful like me that 2020 will be over soon?

LoL, Sandra

Photos: © Sandra Bauknecht
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Optical Glasses

No matter if you need them or not, wearing glasses will give you a polished, distinguished and different look. Regardless of your outfit, glasses can help you enhance your unique style and improve how people perceive you in the process. Almost all psychologists agree that glasses-wearers look more qualified and trustworthy. I got myself a pair of glasses that filter out the blue light spectrum to cut down on digital eye strain, which was a great decision.

Below are some optical designer frames I truly like. Make them a statement! It is a little investment for a great output. The attention will be all yours…

Happy Friday 13th – I keep on packing!

LoL, Sandra

Round-frame tortoiseshell acetate optical glassesicon by Tom Ford
The ones I am wearing.

Cat-eye acetate optical glassesicon by Saint Laurent

Round acetate glasses by Celine


Core cat-eye acetate glasses by Cartier


Round-frame acetate optical glasses by Gucci


FF logo-print cat-eye acetate glassesicon by Fendi

Victoire cat-eye acetate glasses by Saint Laurent


Hexagonal acetate glasses by Loewe


iconBB-logo acetate glasses by Balenciaga


DiorSight03 square acetate glasses by Dior

Round acetate glasses by Bottega Veneta

Stills: Courtesy of the Brands – Photos of me: David Biedert Photography
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My Look: The Bat!

That bat! That guilty bat that most likely made the coronavirus outbreak happen. Who would have thought that this little animal can have such an impact on the whole world? Taking the current situation with a certain dose of humor, imagine today’s outfit without the bat necklace, it wouldn’t be the same… It gives it that certain wow-effect and blurs the line between where art ends and fashion begins.

My look: Ruched mesh-paneled cotton-poplin midi dressPuzzle printed leather shoulder bag, bat necklace, all by Loewe, and Tribute beige lace-up suede sandalsicon by Saint Laurent, and embellished square butterfly sunglasses by Celine.

Wishing you a happy Sunday. I am in quarantine until tomorrow … We had dinner with a friend who got diagnosed Covid-19 positive the next day. Thank God we are all fine because we kept the distance. However, it makes me think how much the world has changed… just because of this one guilty bat or that one person who ate it to be frank!

LoL, Sandra

Photos: © Sandra Bauknecht
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My Look: Glamour at the Pool

With all the safety precautions I am honestly so not in the mood for traveling somewhere. And to be honest, there is no need to with these beautiful sunny temperatures in Switzerland at the moment. I love my pool and garden so much. It is the best place to chill, relax and work. Dressing up at home is also fun … in this sense, I hope you are enjoying your Sunday!

My look: Silk coat with feathers by Prada, Super Eight embroidered lace-trimmed bandeau bikiniicon by Zimmermann, Paris iconwhite leather sandalsicon by The Attico, pearl necklace by CHANEL, crystal-embellished cat-eye sunglassesicon by Celine, and embroidered book clutch by Olympia Le-Tan for Cabana x Eden Being.

LoL, Sandra

Photos: © Sandra Bauknecht
DISCLOSURE: This post may contain affiliate links, meaning when you click the links and make a purchase, we receive a commission.

My Look: Borgo Santo Pietro

This week, I spent an amazing four days with Net-à-Portericon at the romantic 5-star luxury resort Borgo Santo Pietro in Tuscan countryside. Situated near Siena, the hotel offers an incredible experience with a holistic spa, cooking school, Michelin-starred restaurant, 270-acre organic farm, vineyards and 13-acre beautifully manicured gardens where we shot the photos in this comfortable yet stylish crochet look. More coming up soon from Borgo Santo Pietro …

My look: Open-back paneled crocheted cotton-blend midi dressicon by Alexander McQueenTess small embossed two-tone leather shoulder bag by Chloéiconbeaded leather sandals by Saint Laurent, embellished square butterfly sunglasses by Celine, and letter gold-plated crystal necklaceicon by Oscar de la Renta.

LoL, Sandra

Photos: Andrea Sampoli @andrea_sampoli_fotografo

My Look: Comfy Chic

Being stylish and comfortable is the goal for my everyday style. My advice? Take your comfy casual look to comfy chic by adding a well cut jacket and some eye-catching accessories.

My look: Melissa satin-trimmed wool tuxedo jacket by Stella McCartney, Heathers floral-print linen cropped top and Heathers floral-print linen high-rise wide-leg pants, both by Zimmermanniconleather platform sandals, both by Saint Laurentleft Medusa Tribute gold-tone hair slide and crystal charm black sunglasses, both by Versace, alphabet necklaces, all by Celine, and cable shopper small leather tote by Balenciaga. Tank Française 18-karat gold and stainless steel watch and diamond ring, both by Cartier.
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LoL, Sandra

Photos: © Sandra Bauknechticon

My Look: Brazil

As I told you before in my travel insider about São Paulo, I was warned that tourists can become the target of scams and robberies while visiting the largest city in South America. Therefore I wanted to to blend in as much as possible in this urban metropole, and took note of how not to look like a tourist while being in town. In order not to flash my valuables, I didn’t wear any jewellery, watch, handbag or logo. I went for a pair of cargo pants that has several pockets that I filled with credit cards, money and my iPhone. I prepared some cash in one of them to be fast in case of a robbery.

In the end, I felt very safe, probably also because I was well prepared… if you get the chance, please visit São Paulo, it is such an amazing city!

My look: Printed denim shirticon by Saint Laurent, ribbed jersey tankicon by Derek Lam, cargo pants by DKNY, Audrey wayfarer sunglasses by Celineblack leather belt by Prada, and sneakers by Prada Linea Rossa.

LoL, Sandra

Photos: © Sandra Bauknecht
All photos at the pool were taken at my beautiful hotel: PALÁCIO TANGARÁ

My Look: New York City

Another New York Fashion Week look that works great for day and night.

My look: Rys multi-texture jacket by Hervé Légericon, Night knitted dressicon by Temperley London, large classic flap bag in caviar leather by Chanel, black suede knee bootsicon by Prada, and embellished square butterfly sunglasses by Celine.

LoL, Sandra

 Photos: © Sandra Bauknecht