My Year in Fashion – Highlights of 2012


I would like to dedicate the first day of 2013 to a flashback of 2012. It was such an exciting year for me and I am truly thankful for all the magic moments I was able to experience and share with you. May 2013 bring us as many adventures and fashionable events as 2012 did.

Thanks for following me!

LoL, Sandra



The year started with my visit to the fourth edition of Luisa Via Roma’s Firenze 4 Ever. As usual I had a lot fun, for example having dinner at the church, and adopted the Emilio Pucci Pug Dog for Happy Kids. It had been my third time at Firenze 4 Ever.

Then, I went to Paris for the Haute Couture shows and celebrated with Mary Katrantzou the launch of her amazing collaboration with Longchamp at Colette. Another highlight of 2012’s first month was the IWC Top Gun Gala held during the SIHH where I met lots of celebrities.

February 2012


In February, I flew to the Fashion Week New York where I walked in my first runway show, Polyvore Live. I went to many fashion shows, spotted celebrities such as Olivia Palermo, Bradley Cooper and attended the Fashion 2.0 Awards plus the Bloglovin’ Awards.

After coming back from NYC, I had around 24 hours to repack and left for Paris with Dior for my photo shoot for the launch of Dior Addict Extrême.

Later this month, I accepted Gucci‘s invitation to see the F/W 2012 show, followed by a trip to Florence to visit the manufacture.


MARCH 2012

March started with Paris Fashion Week. Spotted on the streets, bloggers and editors wearing the veiled beanie designed by Stephen Jones for Jil Sander. The sun was shining already and I wore my first summery outfits like this one by Emilio Pucci.

In the end of the month, I flew to London to meet the American designer duo Kaufmanfranco at the net-à-porter offices along with jewelry designer Diane Kordas.


APRIL 2012

April marked the Diamond Jubilee of Her Majesty Queen Elizabeth II. A good reason to fly again to London. As it was Easter break, I took my daughter on a girls’ trip.

In my luggage, of course, all of my Union Jack-inspired must-haves. A lot fun for every fashionista: Having Prêt-à-PorTea at the Berkeley.

May 2012

MAY 2012

Being on the red carpet at the Cannes Film Festival was truly one of the biggest highlights of the year. The night of the Chopard Trophée was outstanding. The most memorable part: A private performance of Lana Del Rey.

A wonderful trip to the Lausanne Palace & Spa finished off this amazing month perfectly. I indulged in the world of Roja Dove’s Haute Parfumerie and enjoyed a feast for senses at La Table d’Edgar.


JUNE 2012

June was a busy month. I started for one day in Paris for the launch of Pleats Please by Issey Miyake. Then, the Art Basel took place. My favorites: Montblanc‘s party to celebrate the 10th anniversary of their Cutting Edge Art Collection together with Parisian art gallery Perrotin and Galerie Gmurzynska’s private dinner held with Zaha Hadid for the start of the Art Basel.

Later in June, I went on my road trip through the US with stops in Chicago, Denver and Salt Lake City. I drove all the way through Wyoming to Mount Rushmore, South Dakota, survived a hail storm and visited the Bonneville Salt Flats, Utah.


JULY 2012

July was such a relaxing month that I spent mostly in Maui, Hawaii followed by a short trip to Texas before heading home to Switzerland. Just a few days later, I flew to Munich for the launch of Bobbi Brown’s newest book Pretty Powerful.



In August, I flew quite a lot to Germany for work and Sandra’s Closet reached 40.000 Facebook likes (By the way, today we are close to 75.000 likes, how amazing is this in this short amount of time?!).

An absolute highlight were the St. Moritz Art Masters where I had the honour to be photographed by Amedeo M. Turello and Steve McCurry, two of the most famous photographers in the world. The results will be posted soon.



September was one of the busiest months of the year. For me, it started with the Venice Film Festival. I was invited by Gucci for the launch of Gucci Première and was so excited to meet with the face of the campaign, Blake Lively. Right after, I had the photo shoot for Swiss News.

In Zurich, I met perfumer Geza Schön during a lunch over the rooftops of the Swiss city. With Dior, I attended the Zurich Film Festival.

With Piaget, I went to the Biennale des Antiquaires in Paris and visited the famous Château de Malmaison. Just a few days later, I flew back to the French capital for Fashion Week. Best party: Anna Dello Russo’s Paradise Ball. Favourite shows: Pascal Millet and Jean Paul Gaultier.



The first days of the month, I was still in Paris for Fashion Week and attended blockbuster shows such as Chanel, Louis Vuitton, Valentino and Miu Miu.

Later, I flew to Hamburg to visit the Montblanc headquarters and worked on the creation of my Bespoke Limited Edition Ink “Sandra Berry” that was launched in the end of the year. Another exciting collaboration with Closed was revealed: My limited edition blogger “Zurich” T-shirt.

Then, I left for New York City for the best party of the year: The launch of Maison Martin Margiela with H&M where I spotted celebrities such as Julianne Moore, Chase Crawford and Sarah Jessica Parker.

The last days of the month, I went to Geneva to visit the Chopard headquarters in Meyrin.



Another busy month that started with the Mercedes-Benz Fashion Days Zurich. November marked a lot of events on Zurich‘s social agenda, such as the opening of the Rolex boutique and the Moncler store.

I flew to Greece with Hermès and hosted the exclusive Caviar & Oyster collection dinner with Bobbi Brown at my house.

December2012DECEMBER 2012

Such an exciting month for me as my Montblanc Bespoke Limited Edition Ink “Sandra Berry” has been finally launched.

I went to Gstaad with Louis Vuitton for the opening of their new store in the Swiss Alps and flew to Doha, Qatar for New Year’s Eve.

My Fashion Column: Coat and Storm


For my Swiss and German based readers: My new fashion column for the SI Style magazine is available now.

This time, I am telling you more about my recent trip to Florence for LuisaViaRoma’s 4th edition of Firenze4Ever and my gold metallic foil-covered wool coat iconby Stella McCartney that unfortunately left a trace of unremovable glitter behind it.

LoL, Sandra

Goldcoat Stella

IMG_8372My car seat after 5 minutes…

Photos: © Sandra Bauknecht

Firenze4Ever Styling Lab: Modern Princess


Here is my second look from the LuisaViaRoma Styling Lab. I called it “Modern Princess” and believe me I felt like one in this stunning extraordinary gown on the streets of Florence when people were starring at me. It was a very funny situation, especially when Bryan Boy and I were standing together (see photos at the end).

You can shop the look by clicking on the highlighted text:

Embroidered silk duchesse and crepe dress by Fausto Puglisi, Mini Loubi Lula silk clutch and Lady peep leather pumps, both by Christian Louboutin and head piece by Atkinson.

LoL, Sandra






Fausto,Bryan and me


Greetings from the Pink Carpet Party


Greetings from LuisaViaRoma Firenze4Ever’s Pink Carpet party! As you can see, I am still so excited about my pink Céline python Box bag.

My look: Alfonsa stretch-twill and tulle all-in-one iconby Stella McCartney, studded suede platform sandals iconby Yves Saint Laurent, pink Box bag by Céline

LoL, Sandra


PC5From left to right: Kelly from Bagsnob, me, Zarko from Design Scene, “Rihanna”, Hilary and Sian from Lyst.
Photos: © Sandra Bauknecht

Dinner at the Church


Luisa Via Roma’s Firenze4Ever is just amazing. After having been invited for the third time, it feels like visiting old friends. Last night we had dinner at the church Chiesa di Santo Stefano al Ponte which is deconsecrated to make something like this possible. What an atmosphere! A gigantic festive table was waiting with thousands of candles lightening the inside of the church. Please enjoy my photos of last night and all those familiar faces!



Wonderful Laudomia Pucci with me. Remember my interview that I did with her at the last Firenze4Ever. If not, please click here.


From left to right: Andy from Style Scrapbook, shoe designer Diego Dolcini, Laudomia Pucci, Chiara from The Blonde Salad and me


From left to right: Famous Bryan Boy (love him), me, Rumy from Fashiontoast and Tina from Bagsnob


…looking so stylish in her striped woven dress iconby Thakoon.


My look: Panther-print dress and clutch by Givenchy, studded suede platform sandals
icon by Yves Saint Laurent, watch by Roger Dubuis and bangle by Stella McCartney.

LoL, Sandra

Photos: Sian Oflaherty, Sandra Bauknecht © Sandra Bauknecht

Greetings from Florence


Greetings from Florence! This is my wonderful view from my penthouse suite at my beloved J.K. Place hotel (Thank you for the upgrade by the way!). What looks so lovely today, looked quite different last night:


Yesterday, I had the worst day of travelling. I arrived at the Zurich airport around 11am for my flight to Florence which was supposed to leave around 12.50pm. Due to the terrible stormy weather conditions, my flight among many others got cancelled. When I finally flew around 7pm, I was asking myself the whole plane ride if I was insane to board this aircraft. We hit the remnants of the storm over the alps, bumpy would be a very soft word to describe what happened. I literally had the feeling that the plane would break in half and people were sitting in the emergency landing position! 
After the landing, the female pilot thanked us for having stayed with her. Questions is where could we have gone?!

I would have loved to show you the first party pictures from Firenze4Ever – 4th edition but unfortunately the party was over upon my very late arrival in Florence. So I ordered a very yummy room service and stayed in.




Below you can see some hints of my upcoming outfits here in Florence! Do you know the print?




I tend to pack too much… this time probably too many bags!

LoL, Sandra

IMG_6435Photos: © Sandra Bauknecht

On My Way to Florence


“For the 4th edition of Firenze4Ever, and the launch of the S/S 2012 collections, a PINK CARPET will welcome the most influential fashion and music bloggers from all corners of the world.”

Today, I am flying to Florence for the fourth edition of Luisa Via Roma’s Firenze4Ever. As you can imagine, I am so excited to be invited again…

Stay tuned for many posts on this exciting event.

LoL, Sandra

Win a € 30.000 Shopping Spree ­


Luisa Via Roma is running an exciting competition: This is your chance to WIN A 30K SHOPPING SPREE! To take part in this contest, simply click on the highlighted text or the ad below and create a total look using items from the website.


Publish your creation with a short description to explain the idea behind the look. The author of the look that receives the most votes from the public and the jury, will win a 30,000 Euro shopping spree with the exclusive opportunity to come to the latest edition of FIRENZE4EVER in January. This is a unique experience where the winner will take part in a “shop till you drop” session in Luisa Via Roma’s flagship store in the heart of Florence with one of the top fashion bloggers who will act as a personal shopper.

All entries must be received by the 7th of December (for further contest rules, please visit the Luisa Via Roma website). The winner will be announced in December. Firenze4Ever is to take place between the 5th and 8th January 2012. I will be there and would love to meet one of my readers! Good luck!

LoL, Sandra

Total Styling Lab: Beautiful Colours

Beautiful Colours

Et voilà, here is my last look from LuisaViaRoma’s Firenze4Ever Total Styling Lab. “Beautiful Colours” is my favourite one. The hues are so amazing together and the lace insert dress by Antonio Berardi is definitely hot!

I love hats and this special edition by Borsalino & Delfina Delettrez is among my must-haves for F/W 2011 (it comes in many different colours).


Happy Shopping!

LoL, Sandra










IMG_7948Photos: Ilaria Gambri

Total Styling Lab: Venus in Fur


Here it is look N°2 from LuisaViaRoma’s Firenze4Ever Total Styling Lab, so-called “Venus in Fur”. Some might not be so delighted about winter’s must-have, but fur was one of the trend materials on the runways. A fur vest is a great investment piece, very versatile to wear.

The `60s inspired dress by Giambattista Valli has a fun detail. The attached cape can be worn as a hood. I especially like the neon-coloured little waist band.

Céline’ s box bag has definitely become a classic. For this outfit, I chose the leopard print version which I find very chic. To shop the look, just click on the highlighted text:


More from Florence to come…
LoL, Sandra





Venus3Photos: Ilaria Gambi