Pug Dogs for Happy Kids

Let me introduce you to LUISAVIAROMA.COM‘s charity project “PUG DOGS FOR HAPPY KIDS” an exclusive one of a kind edition of 20 pug dogs, produced by Steiff, the German leader in the production of handmade plush toys & collectables.
Each piece is customized by a selection of the most prominent international fashion designers.

All proceeds generated from the sales will be donated to UNICEF to support disadvantaged children.

Pug Dogs 2

For the 4th Edition of Firenze4Ever Luisa Via Roma has asked each fashion blogger to “Adopt a Pug” for UNICEF. It was pretty tough to decide which one to take as designers such as Balmain, Emilio Pucci, Giambattista Valli, Mary Katrantzou & many more have come up with some pretty amazing pieces.

Pug Dogs -1

Curious which one I have chosen? Let me tell you that much: I was fighting with Bryan Boy over the Mary Katrantzou one and he was winning, haha. So I went for another one that I have truly fallen in love with. Stay tuned for the upcoming unique photo shoot with my little puppy.


The toys will be on display in store throughout the following Pitti week and will subsequently be available online.

LoL, Sandra

IMG_6522Photos: © Sandra Bauknecht