Yesterday, after having arrived in New York City, I went straight to the IFB conference and later on to the 3rd annual Fashion 2.0 Awards that took place at the SVA Theatre. It was an amazing night where I ran into many familiar faces.

The Fashion 2.0 Awards, launched in 2010 by Style Coalition, are designed to recognize and honor the most innovative fashion brands in the online community. (The Europeans can learn a lot here!)

DKNY took the top honours at the Fashion 2.0 Awards.
Please see below the list of last night’s winners:

Best Twitter: @DKNY

Best Facebook: Bergdorf Goodman

Best Blog by a Fashion Brand: DKNY PR Girl

Best Website: Marc Jacobs

Best Mobile App: Tiffany & Co. Engagement Ring Finder

Best Online Video: Prada S/S 2011 Video Campaign

Next Big Thing in Tech: Instagram

Top Innovator: Kate Spade


Online media expert and entrepreneur Yuli Ziv who founded Style Coalition in 2008 with me.


The lovely Oscar de la Renta PR-Girls, Erika (@OscarPRGIRL) and Martha, with me.

Fashion 2.0Awards

My look last night: Fuchsia wool coat by Balenciaga (50% off now)iconlurex-weave silk crepe vest by Balmain (70% off now), cropped crepe pants iconby Vanessa Bruno, Laurent studded bag by Yves Saint Laurentresin bead necklace iconby Marni, silk crepe de chine blouse iconand studded leather ankle boots, both by Chloé.

LoL, Sandra



Bal2Photos: Sian Oflaherty, © Sandra Bauknecht