Last Saturday, I flew to Venice for the launch event of Gucci Première, the house’s new fragrance legend. Gucci Parfums revealed its new scent during a private cocktail and dinner held at the Hotel Cipriani in the presence of Gucci Creative Director Frida Giannini, Gucci President and CEO Patrizio di Marco, the face of the new fragrance campaign Blake Lively, the film director Nicolas Winding Refn and P&G Prestige Vice President Luigi Feola.
At the cocktail reception from left to right: Me, Michaela Stein (P&G Prestige), Regina Stahl (German Vogue), Gabi Hässig (P&G Prestige) and Tania Messner (Cover)
Blake Lively, star of the new fragrance Gucci Première, made quite an entrance during the event in Venice. The American beauty arrived by boat, welcomed by Nicolas Winding Refn.
Here, a look at the fashion and the fragrance:
Blake Lively wore a Gucci One of a kind sleeveless deep V-neck cocktail dress, fully embroidered with cherry overlapping palettes and raised flower detail around the neckline, burgundy python high heel sandal with metallic spike detail in the back, horsebit bracelet and ring in 18kt pink gold, black corundum and black diamonds and horsebit cocktail ring in 18kt pink gold, black corundum and black diamonds.
Salma Hayek-Pinault wore a Gucci F/W 2012 black chiffon long sleeved cocktail dress with jet beaded bodice and all over embroidered skirt.
Nicolas Winding Refn wore a Gucci midnight blue notch lapel two button Marseille suit with white dress shirt, blue grosgrain tie and black leather lace ups.
Frida Giannini wore a Gucci One of kind silver and gunmetal degrade sleeveless v-neck grey silk crepe cocktail dress with art deco graphic beading and black diamond crystals, and grey suede peep toe sandals.
Karmen Pedaru wore a Gucci F/W 2012 burgundy georgette silk sleeveless blouse, black velvet wrap skirt, and black suede high heeled sandal.
Style icon Blake Lively, who appeared in 2011 on TIME magazine’s TIME 100 list, is the face of the Gucci Première and transports the Hollywood glamour perfectly. Her speech was very lively in the true sense of the word.
François-Henri Pinault, CEO of PPR, framed by Blake Lively to the left and his wife Salma Hayek-Pinault to the right.
President and Chief Executive Officer Gucci Patrizio di Marco and P&G Prestige Vice President Luigi Feola
Before the dinner, during the cocktail reception, the fragrance and campaign were revealed to the editors and guests.
I was sitting right behind Frida Giannini who looked so beautiful in her One of a kind Gucci gown.
Frida Giannini says about the new fragrance: “Gucci Première is womanly, intriguing and as seductive as the perfect couture gown.”
The Gucci Première couture gown worn by Blake Lively in the campaign was on display at the event.
Gucci Première is a sophisticated wood and musk composition. The inspiration derives from the Gucci Première couture collection that debuted at the 2010 Cannes Film Festival (for a previous post, click here please).
During the cocktail, Nicolas Winding Refn presented his short film which was shot at the famous Sheats Goldstein Residence in Los Angeles.
The atmosphere at the beautiful dinner was amazing. Unfortunately, we were not allowed to take pictures during the dinner because Blake Lively’s boyfriend, Ryan Reynolds, who was there also that night, didn’t want any to be taken of him.
Frida Giannini with me
For the outfit post, please click here.
It was such a beautiful event and I felt very honoured to be part of it. Personally speaking, I like Gucci Première a lot. It is in stores now, here are more details:
Top notes: Bergamot and orange blossom
Middle notes: White flowers and musk
Base notes: Leather and wood
Available as Eau de Parfum 30ml, 50ml and 75ml
Body Lotion 200ml, Shower Gel 200ml and Deo Spray 100ml
Stay tuned for an amazing interview I did with Blake Lively! To be posted very soon!
Photos: Courtesy of Gucci, © Getty Images and © Sandra Bauknecht