My Year in Fashion – Highlights of 2012

MyYearinFashion2012

I would like to dedicate the first day of 2013 to a flashback of 2012. It was such an exciting year for me and I am truly thankful for all the magic moments I was able to experience and share with you. May 2013 bring us as many adventures and fashionable events as 2012 did.

Thanks for following me!

LoL, Sandra

January2012

JANUARY 2012

The year started with my visit to the fourth edition of Luisa Via Roma’s Firenze 4 Ever. As usual I had a lot fun, for example having dinner at the church, and adopted the Emilio Pucci Pug Dog for Happy Kids. It had been my third time at Firenze 4 Ever.

Then, I went to Paris for the Haute Couture shows and celebrated with Mary Katrantzou the launch of her amazing collaboration with Longchamp at Colette. Another highlight of 2012’s first month was the IWC Top Gun Gala held during the SIHH where I met lots of celebrities.

February 2012

FEBRUARY 2012

In February, I flew to the Fashion Week New York where I walked in my first runway show, Polyvore Live. I went to many fashion shows, spotted celebrities such as Olivia Palermo, Bradley Cooper and attended the Fashion 2.0 Awards plus the Bloglovin’ Awards.

After coming back from NYC, I had around 24 hours to repack and left for Paris with Dior for my photo shoot for the launch of Dior Addict Extrême.

Later this month, I accepted Gucci‘s invitation to see the F/W 2012 show, followed by a trip to Florence to visit the manufacture.

March2012

MARCH 2012

March started with Paris Fashion Week. Spotted on the streets, bloggers and editors wearing the veiled beanie designed by Stephen Jones for Jil Sander. The sun was shining already and I wore my first summery outfits like this one by Emilio Pucci.

In the end of the month, I flew to London to meet the American designer duo Kaufmanfranco at the net-à-porter offices along with jewelry designer Diane Kordas.

April2012

APRIL 2012

April marked the Diamond Jubilee of Her Majesty Queen Elizabeth II. A good reason to fly again to London. As it was Easter break, I took my daughter on a girls’ trip.

In my luggage, of course, all of my Union Jack-inspired must-haves. A lot fun for every fashionista: Having Prêt-à-PorTea at the Berkeley.

May 2012

MAY 2012

Being on the red carpet at the Cannes Film Festival was truly one of the biggest highlights of the year. The night of the Chopard Trophée was outstanding. The most memorable part: A private performance of Lana Del Rey.

A wonderful trip to the Lausanne Palace & Spa finished off this amazing month perfectly. I indulged in the world of Roja Dove’s Haute Parfumerie and enjoyed a feast for senses at La Table d’Edgar.

June2012

JUNE 2012

June was a busy month. I started for one day in Paris for the launch of Pleats Please by Issey Miyake. Then, the Art Basel took place. My favorites: Montblanc‘s party to celebrate the 10th anniversary of their Cutting Edge Art Collection together with Parisian art gallery Perrotin and Galerie Gmurzynska’s private dinner held with Zaha Hadid for the start of the Art Basel.

Later in June, I went on my road trip through the US with stops in Chicago, Denver and Salt Lake City. I drove all the way through Wyoming to Mount Rushmore, South Dakota, survived a hail storm and visited the Bonneville Salt Flats, Utah.

August-2012

JULY 2012

July was such a relaxing month that I spent mostly in Maui, Hawaii followed by a short trip to Texas before heading home to Switzerland. Just a few days later, I flew to Munich for the launch of Bobbi Brown’s newest book Pretty Powerful.

August2012

AUGUST 2012

In August, I flew quite a lot to Germany for work and Sandra’s Closet reached 40.000 Facebook likes (By the way, today we are close to 75.000 likes, how amazing is this in this short amount of time?!).

An absolute highlight were the St. Moritz Art Masters where I had the honour to be photographed by Amedeo M. Turello and Steve McCurry, two of the most famous photographers in the world. The results will be posted soon.

September2012

SEPTEMBER 2012

September was one of the busiest months of the year. For me, it started with the Venice Film Festival. I was invited by Gucci for the launch of Gucci Première and was so excited to meet with the face of the campaign, Blake Lively. Right after, I had the photo shoot for Swiss News.

In Zurich, I met perfumer Geza Schön during a lunch over the rooftops of the Swiss city. With Dior, I attended the Zurich Film Festival.

With Piaget, I went to the Biennale des Antiquaires in Paris and visited the famous Château de Malmaison. Just a few days later, I flew back to the French capital for Fashion Week. Best party: Anna Dello Russo’s Paradise Ball. Favourite shows: Pascal Millet and Jean Paul Gaultier.

October2012-2

OCTOBER 2012

The first days of the month, I was still in Paris for Fashion Week and attended blockbuster shows such as Chanel, Louis Vuitton, Valentino and Miu Miu.

Later, I flew to Hamburg to visit the Montblanc headquarters and worked on the creation of my Bespoke Limited Edition Ink “Sandra Berry” that was launched in the end of the year. Another exciting collaboration with Closed was revealed: My limited edition blogger “Zurich” T-shirt.

Then, I left for New York City for the best party of the year: The launch of Maison Martin Margiela with H&M where I spotted celebrities such as Julianne Moore, Chase Crawford and Sarah Jessica Parker.

The last days of the month, I went to Geneva to visit the Chopard headquarters in Meyrin.

November-2012

NOVEMBER 2012

Another busy month that started with the Mercedes-Benz Fashion Days Zurich. November marked a lot of events on Zurich‘s social agenda, such as the opening of the Rolex boutique and the Moncler store.

I flew to Greece with Hermès and hosted the exclusive Caviar & Oyster collection dinner with Bobbi Brown at my house.

December2012DECEMBER 2012

Such an exciting month for me as my Montblanc Bespoke Limited Edition Ink “Sandra Berry” has been finally launched.

I went to Gstaad with Louis Vuitton for the opening of their new store in the Swiss Alps and flew to Doha, Qatar for New Year’s Eve.

Interview with the Newlywed Blake Lively

Interview Blake Lively

During the Venice Film Festival, I had the honour to interview one of my favourite actresses, Blake Lively, who is the face of Gucci‘s new fragrance Gucci Première.
(For the photos of the launch event, please click here.)

Ryan Blake

Blake is such a sweetheart, truly lively and very charming. She was with her boyfriend, Ryan Reynolds, on the same plane to Zurich like me and the two were sitting in the row in front of me. She remembered my name from the interview we did previously and even saw that I had changed my tights. The two were kissing and teasing each other during the whole flight. So, I was not surprised when I heard the news this morning that the two secretly got married at Boone Hall Plantation in Mt. Pleasant, South Carolina, just outside of Charleston, on Sunday evening. After less than one year of dating, Ryan Reynolds and Blake Lively are now husband and wife. Congrats to the newly-weds!

And now, please enjoy the interview with Blake:

Gucci Premiere 2

How were you involved in the process of creating and launching Gucci Première?

I was involved, initially, in the concept of this “Old Hollywood” idea, how we would actualize this. Frida wanted to create the iconic woman and we chose the photographers and the director. I was so excited to work with them. Mert Alas & Marcus Piggott are just amazing. The sexiness shows never in body parts, it is more the expression of the mouth or the look. It is never tacky.

Nicolas creates a lack of reality almost. For the short movie, he took the “Old Hollywwood” idea and combined it with modern, futuristic music. You see a woman from the ’40s but at the same time, you hear the techno sound which makes you feel like in a different time and space. Personally speaking, it is interesting to find the juxtapostion and the balance. The fragrance has the same. The woody, masculine and strong parts combined with the feminine, floral, citrusy notes. It is profound, it is the women in her most realized sense and scent.

I didn’t get to smell the fragrance until we did the first shoot but it changed slightly afterwards again. It is for a powerful woman, who can balance the feminity and the masculinity, being the fullest version of herself. We transported that in the commercial and the visual.

The advertising campaign was shot by the famous photographer duo Mert Alas & Marcus Piggott. The short movie was directed by Nicolas Winding Refn.

Town

The best piece of advice that you got from someone in the film industry?

I don’t know if I have ever got advice that would apply to me. When I did “The Town”, I asked Ben (Affleck) what was the best advice he got because he is such a talented director. And he answered that Gus Van Sant told him: “Your movie will speak to you, listen to it.”
I have noticed that the directors that listen to their movie, that let it evolve and let it be something different than what it was in the script, have a stronger outcome. In rehearsals, you have that fixed idea what it is and when you start to shoot it, it takes a different shape and form. I always try to go with my gut.

Gucci Premiere

How is your relation to the fragrance? Can fragrance express your personal style as fashion does?

I think that it does. I love perfumes. It tells your story in a lot of ways. If I look back at the fragrances I had when I was younger, they were bubbly and sweet. As I got older, they evolved. At one point, I started mixing cologne with perfume because I wanted to feel that strength, be that empowered woman but at the same time remain that feminity that a woman has. That is why I love Gucci Première. The fact that it has the wood and the leather but still a wonderful softness and sweetness. It is everything that I tried to achieve when I was mixing a cologne with a perfume.

I am so proud of being the face of Gucci Première because I am not stepping in something that was around forever. It is not like I get to be the face for it until I expire and than somebody else follows. But hopefully, one day it will be an iconic scent!

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Did you know Frida before and how is your relationship?

I met Frida before at a charity event for Gucci. I am impressed by Gucci’s commitment in having major fundraisers. When you start to work with them, they ask you which charities you are involved with and immediatly offer support. They want to promote and help. That was beautiful and inspiring. That is something important for Frida. She spents so much time on all her different collections, she has so much on her plate and still she is so much involved. When we shot the commercial, she was on the phone asking about the accessories I was wearing with the gown. She has got a whole team of people she trusts but still she is there.  Every single step on the way, she is part of it. And you see that coming out in her details.

What is your cause?

There are many different charities I am involved in. Children are the ones I connect the most with. I started my own, went to Africa, visited orphanages, volunteered with Save the Children. It is more hands-on, not standing on a red carpet and shaking hands for the charity event. It is more about an intimate sitting down with people, always involving children.

Blake with parentsBlake Lively framed by her parents, Elaine and Ernie Lively

Do you remember the first fragrance you wore or connected with?

It was definitely my mum’s fragrance. My mum is a strong woman, so she had  a little bit of that cologne feeling, but not too musky. It is light but it means business.

BlakeSistersBlake Lively and her two older sisters

Speaking of Old Hollywood glamour. Do you have a  great tip that you picked up from one of the hair and make-up artists while you were getting ready for the red carpet, that yo use in your own life?

I really love hair and make-up. I always watch the  people who work on me. I ask them about the shading and how they highlight certain parts of the face. I watch the way they do things.

My mum was very effortless, getting ready in a hurry. And whenever I take time getting ready, it is a disaster, more like a funky rooster. But when I get ready in two seconds, it is the best outfit. This is good about always being in a hurry! I don’t like to look too done. Maybe it is a good excuse not to brush my hair. I think there is something sexy and whimsical about it. Wearing a ball gown, but not having your hair in a bouffant. More of having your hair in a messy, tousled look. It just makes me feel that the night could end running bare foot through Central Park. And skipping in a fountain, this feeling of freedom. It is the same if you walk into somebody’s house and it feels like in a museum so that you cannot curl up on the couch. I prefer that lush nature.

Time100Blake

Last year, you were on Time 100 list. How does it feel to be seen as a role moel?

That was shocking and humbling. I still cannot figure that one out. The people I most admire breath magic into real life, wether it is my mum that brings real-life fairy dust to my life. I feel responsibility to young people and the parents, especially if they let their children watch my TV series at a too young age.

Despicable characters have been easy for me to play. With TV shows, it is different, you do something bad but you might be redeemed one year later. In the movie, you get the idea why this person is so twisted, and you find empathy for this person. On my own moral campus, it feels better.

I grew up with a tight family, strong and good. I never had many challenges or temptations that I could give in to because I got an audience. My biggest guilty pleasure is chocolate.

Blake FlorenceGirlfriends: Blake Lively and Florence Welch

You are a style icon. Do you have somebody that you admire?

There are lots of people I look up to but mostly it is my mum. You can look up to people through different elements. Like Grace Kelly, who doesn’t want to be a princess? Than Audrey Hepburn, she is so fun and still so feminine with that boyish sense. Katherine Hepburn, a woman with that manly sense. Florence Welch, one of my dearest friends, who is a real life fairy. So there are different people I look to for different elements,but that one person who has got that full package is my mother.

GGBlake

Gossip Girl is a fashion phenomenon. What did you learn during the show concerning your own style and fashion?

I learned so much. I grew up with my mum who would make the clothes for us all the time, wether it would be for real life or a Halloween costume. Therefore I knew a lot about design because she is also a great decorator. My eye for fashion derives from an early time. But being exposed to all the designer clothes on the set of Gossip Girl, connected me even more. It was like going to the best fashion school you could ever go to. We sat down with Anna Wintour and met with the most iconic designers and were able to ask them as many questions as we wanted to. And imagine trying on that many clothes, 9-15 outfits per episode. 27 episodes per year, per 6 years, and some outfits don’t make it. So It is even more. You start to understand which cuts work, where a bias work, where you have to put the grosgrain under the dress to cinch you in.
Gossip Girl was like the most expensive master course in fashion.

Blake TownBlake Lively in “The Town”

Being a glamour icon, would you also like to try a role that is shabby?

I love being dressed-up. I would wear silk robes in my house whenever. Diamond bracelets while I lounge. Anytime I can play those roles, it is me.

In the movie “The Town”, I was very rough looking. As I did Gosspi Girl at the same time, I couldn’t change my appearance the way I wanted it to be. So I had them spray my hair with brown dry shampoo for long grown-out roots. The team made the skirts very tight at my waist so that it looked like I had a roll-over because I played somebody who doesn’t have the money and time to take care of herself. I love playing characters that are different than me.

Thank you, Blake, for this lovely interview!

LoL, Sandra

Photos: Courtesy of Gucci, WWD, W Magazine, Zimbio and © Sandra Bauknecht

Miu Miu Women’s Tales Premiere in Venice

Women's Tales MM

Miu Miu’s acclaimed series of short films, the Women’s Tales, just screened together for the first time as part of the Venice Film Festival’s Giornate degli Autori – Venice Days.

Zoe Cassavetes_Massy Tadjedin_Miuccia Prada_Giada Colagrande_Lucrecia Martel_Maya SansaZoe Cassavetes, Massy Tadjedin, Miuccia Prada, Giada Colagrande, Lucrecia Martel, Maya Sansa

The short films, by four leading international female directors, show how the Miu Miu short film platform has managed to combine credible filmmaking themes and a strong feminine point of view with fashion.

The four films in the series are: The Powder Room, directed by Zoe Cassavetes; Muta, directed by Lucrecia Martel; The Woman Dress, directed by Giada Colagrande and the newest It’s Getting Late, directed by Massy Tadjedin. (To watch the movies and for exclusive interviews plus behind-the-scenes footage, just click on the titles to be transfered directly).

Some of the leading stars of contemporary cinema including Gemma Arterton, Patricia Clarkson, Aubrey Plaza, Rinko Kikuchi and Maya Sansa lead the all-female casts, and soundtracks are scored by some of music’s finest new talents including Au Revoir Simone and Zola Jesus. The diverse films, set in LA, London, a witches’ cavern and a mysterious ship, explore feminine rituals, codes and gestures, each touching on the theme of being a woman. Each director applies their distinctive point of view through their particular filmic style, with elements of melodrama, surrealism and film noir reflecting the world of Miu Miu in multifarious dimensions. Highlights from the Miu Miu collections take leading roles too – sunglasses, accessories, and key looks from the ready-to-wear collections are all beautifully showcased – but also perform as important plot devices, central to the narratives. Following the wide success of the first four films, Miu Miu will continue to commission further Women’s Tales films into the future, details to be released soon.

Here are some photos of the newest release It’s Getting Late:

ITS GETTING LATE_01

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I just spent the last two days at the St. Moritz Art Masters and today, I am off to the Venice Film Festival. Stay tuned for some amazing photos to be posted soon.

LoL, Sandra

Photos: Courtesy of Miu Miu

Blake Lively for Gucci Première Ad Campaign

gucci premiere

Last month, we got to know that the uber-gorgeous Blake Lively is the face for Gucci’s new scent GUCCI PREMIÈRE (for the previous post, please click here).

Highly anticipated, the secret has been lifted on her facebook fan page – here is the glamorous and fabulous ad campaign shot by Mert Alas & Marcus Piggott. I know, the photographer duo seems to have closed the deal on every campaign this season.

Blake LivelyGucci Premiere 2

In a stunning sequined backless gown, Blake Lively transforms the Hollywood glamour of the ’30s perfectly for Gucci’s new fragrance Première. A short film will be released in September during the Venice Film Festival.

LoL, Sandra