Louis Vuitton S/S 2014 Ad Campaign & NN14

Louis Vuitton Ad Campaign SS2014

Marc Jacobs dedicated his final collection for Louis Vuitton to the women who inspire him. In the same spirit, the S/S 2014 advertising campaign is devoted to a series of portraits of the designer’s muses.

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Catherine Deneuve, Sofia Coppola, Gisele Bündchen, Fan Bingbing, Caroline de Maigret and Edie Campbell, the model hand-picked by Marc Jacobs to open his final runway show, are photographed by Steven Meisel.

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The simple studio backdrop and restrained color palette turn the spotlight on the personality of each, as well as on the season’s variations on the iconic Noé bag – embroidered with feathers, crystals, alligator or Sprouse sequins, in supple calfskin, or in Monogram canvas trimmed with black leather.

Just as Marc Jacobs’ valedictory show was intended as a celebration, so this, his final campaign for Louis Vuitton, offers a vibrant homage to women and to enduring style.

NN14 Louis Vuitton S:S 2014 Bag

On the S/S 2014 runway, a single bag appeared in a myriad different guises, the NN14 – the season’s statement update of the iconic Noé bag, famously designed by Gaston-Louis Vuitton in 1932 in response to a request from a champagne producer for an elegant way of carrying five bottles of fizz.

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The limited-edition NN14 was created through what Marc Jacobs described as a “cleaning” of the original design – smaller, more streamlined, but still recognizable as a “bucket” for champagne. In addition to Les Extraordinaires, the extremely rare and precious editions whose extravagant embellishments – feathers, crystals, sequins, studs, alligator appliqués – testify to Louis Vuitton’s exceptional savoir-faire, several simpler versions of the NN14 bag will set the tone of the next season.

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All share the NN14’s distinctive details: a hand-pleated leather tassel closure, a Louis Vuitton-embossed leather handle, and the emblematic LV padlock and key bell. Inside the bag, a matching removable zippered pocket is perfect for stowing valuables.

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The NN14 in Monogram Idole combines canvas with calfskin trim in black, dark red or deep blue. The bag comes in two sizes: small for elbow and hand carry (also available in classic Monogram canvas with natural cowhide trim), and large, which can additionally be worn on the shoulder.

NN14-4This bag will surely fly of the shelves… question is which one is your favorite?! I am crazy for this embellished one…

LoL, Sandra

Photos: Courtesy of Louis Vuitton

Prada F/W 2013 Ad Campaign

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Sophistication and raw sensuality come together in Prada’s F/W 2013 campaign, shot by Steven Meisel in New York.

A stellar ensemble of fresh new faces such as Amanda Murphy and Kristine Froseth star alongside iconic, era-defining stars like Christy Turlington and Freja Beha. They inhabit seductively stark scenes, the pivotal characters in an enigmatic portrait of femininity.

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Photographer: Steven Meisel

Models: Amanda Murphy, Catherine McNeil, Kristine Froseth, Christy Turlington, Caroline De Maigret, Cameron Russell, Fei Fei Sun, Rachel Williams, Malaika Firth, Freja Beha, Sophia Ahrens

Location: New York, studio, April 15th-20th 2013

LoL, Sandra

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Photos: Courtesy of Prada

Prada Resort 2013 Ad Campaign

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I have just received the new Prada Resort 2013 ad campaign photographed by Steven Meisel in New York City in the beginning of September and featuring model Sasha Pivovarova. Pretty cool, isn’t it? I am so ready for the new season…

LoL, Sandra

PRADA SS 13 resort BD3 DPSkPhotos: Courtesy of Prada

Diesel F/W 2012 Screen Test Ad Campaign

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Continuing the theme of ‘portraits for successful living’, Diesel’s Screen Test F/W 2012 ad campaign puts fashion and strong personalities together to create a set of highly stylised performances to camera.

Iconic fashion photographer Steven Meisel creates the series of modern Screen Tests, featuring some of the most exciting contemporary models – Karen Elson, Hanne Gaby Odiele, Jamie Bochart, Fei Fei Sun, Coco Rocha, Mirte Maas, Sid Ellisdon, Ethan James, Yuri Pleskun, Sallieu Jalloh and Dae Na – inviting each character to enter his frame and role-play to the camera.

Each subject is engaged in a creative, playful act, expressing their individuality with confidence and attitude; props swiped from a dressing up box provide the riff for each invented persona. On digital screens the incorporation of animated cinemagraphs allows each image to come alive with the slightest movement.

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In an irreverent grid layout, the characters become inadvertently connected and we see an accidental social network develop. A mix of styles and identities play against each other to create a singular, defiant, ‘Diesel attitude’.

In a global age of instant communication, Diesel presents a campaign beyond genre conventions. Taking cues from sophisticated high fashion as well as street style, the campaign mixes codes and references without fear or rules.

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It is this ‘anything goes’ attitude to fashion that underpins this provocative and playful campaign, which will come to life in F/W 2012 with a 360° media approach, which will include print and online implementations, and a strong approach on social networks.

I like and you?

LoL, Sandra

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IMG_7151Photos: Courtesy of Diesel

Prada F/W 2012 Ad Campaign

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A virtual labyrinth of fantasy and reality is the set for Prada’s F/W 2012 campaignphotographed in New York by Steven Meisel. Models are arranged in careful poses in the futuristic enclosure, the precise angle of an arm and an elegant neck echoing the geometry of the scene. Shifting camera angles and an endless depth of field create a playful illusion of perspective and proportion, recalling the setting for a videogame.

Blocks of coordinated colour created by clothing, dip-dyed hair and furniture produce a chromatic architecture for our fashion avatars. Structure and play is reflected in clothes and accessories, where plexi and sequin embellishments are constructed to look like embroidery and flirtatious daisy appliqués are arranged into formal repeating motifs. Manmade linear furnishings in orange, purple and monochrome accentuate the gem-coloured prints of suiting and accessories.

So beautiful!

LoL, Sandra

Prada Womenswear FW12 Adv Camp_02Photos: Courtesy of Prada

Fashion at Versailles

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Tomorrow, May 14, “Kaiser Karl” will reign over the world of fashion once more. Lagerfeld will show his Resort 2013 collection for Chanel at Versailles. Of course, it will be a big production, but all details are still under wraps. Past Chanel Resort shows have been presented at the Lido in Venice (Resort 2010), and one of my favourites, in St. Tropez (Resort 2011). Their locations usually bewray the inspiration for the collection.

Versailles was the famous place where the French royal family ruled in extravagance for 100 years before the French Revolution. What does come to your mind? As for me, I could only think of excess, rich fabrics, opulence.

 I am truly curious what Karl Lagerfeld has been thinking of.  If anyone is up to the task to pay tribute to Marie Antoinette or to revive those decadent moments in time, it is definitely him. I am sure that he will surprise us as the setting has to be different from his S/S 2011 Chanel show that was based on Versailles’s extensive gardens (see above).

If you look in fashion history, this won’t be the first time Versailles has been used for a show.

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In 2007, John Galliano rented out the palace for a huge spectacle – Dior‘s 60th anniversary couture show.

Battle of Versailles 1973

In 1973, five upcoming US-designers, Anne Klein, Stephen Burrows, Halston, Bill Blass, and Oscar de la Renta faced off against French couturiers Yves Saint Laurent, Christian Dior, Hubert de Givenchy, Pierre Cardin, and Emanuel Ungaro in a runway spectacle that became known as the Battle of Versailles.

The French designers were certain of victory, due to their long tradition and know-how. But the Americans had a secret weapon; a vibrant group of eight African-American models plus the wish to conquer the European world of fashion. And the celebrity-packed audience of 800, including a tiara-wearing Princess Grace cheered to their performance. It was that chilly night changed the face and colour of fashion forever.

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There have also been numerous fashion editorials photographed at Versailles over the years.

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1 Shalom Harlow by Steven Meisel for Vogue October 1994
Diane Krüger by Gilles Marie Zimmerman for Paris Match March 2012
Trish Goff by Steven Meisel for Vogue October 1994

Please enjoy this little summary of some of the most beautiful ones, along with other palace-set shoots by Karl Lagerfeld himself.

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Jessica Stam and Snejana Onopka by Karl Lagerfeld for Harper’s Bazaar Romania November 2007

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Gisele Bündchen by Karl Lagerfeld for Harper’s Bazaar June 2007

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Vanessa Paradis by Karl Lagerfeld for Tatler Russia July 2012

Stay tuned for the photos of the Chanel Resort 2013 show.

LoL, Sandra

Roberto Cavalli S/S 2012 Ad Campaign

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The new Roberto Cavalli advertising campaign for S/S 2012 revolves around the iconic beauty of 4 excellent top models: Naomi Campbell, Karen Elson, Kristen McMenamy and Daphne Groeneveld are the Florentine designer’s muses, as he chose to represent the collection through women who embody the standards of a modern appeal.

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Steven Meisel shot the photos that are reminiscent of the Versace campaigns in the ’90s. The Cavalli S/S 2012 collection is very glamourous and opulent. Those beaded embellished dresses in daring gold will surely be seen on the red carpets of the season.

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In this image, you see Naomi Campbell with the Florence bag, which is considered to be the new ‘It’ bag of the Maison.

LoL, Sandra

MASTER RC_SP.inddPhotos: Courtesy of Roberto Cavalli

Louis Vuitton S/S 2012 Ad Campaign

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Here is your sneak preview of the Louis Vuitton advertising campaign for S/S 2012 that captures the essence of this amazing collection perfectly and that is definitely among my favourites. It was shot by Steven Meisel who did also the Prada S/S 2012 campaign.

“The spirit of our S/S 2012 collection is reflected beautifully in this new ad campaign,” says Louis Vuitton Artistic Director Marc Jacobs. “All the tone and texture of the collection – the lightness, the prettiness, the broderie anglaise, the millefeuille layers of organza – are recreated in these wonderful images by Steven Meisel. It is all very soft and very sweet, yet at the same time very bold and very graphic.”

In an intriguing echo of the previous season, the Louis Vuitton S/S 2012 advertising campaign once again takes up the narrative of the fashion show, continuing it from the point where the woman steps daintily off the pure white fairground carrousel and into the pastel pink paradise of a nearby ice cream parlor.

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Up-and-coming models Daria Strokous and Kati Nescher are the lucky pair chosen to sample the parlor’s assorted delights while wearing some of the season’s standout looks, including romantic broderie anglaise dresses, ladylike shifts embellished with strass, studs and 3D flowers, and sorbetcoloured suits with white lace collars. Accessories, too, feature prominently in the nine visuals, foremost among them the Lockit bag in sheer nylon voile that opened the runway show, the Speedy in powdered, whitewashed crocodile, and the pointed-toe mules in pastel shades with metal toe caps, dainty laces or rows of tiny buttons.

“The whole ambiance is very pretty, very special and very magical,” says Marc Jacobs, “and I’m sure it will look just delicious and fresh come the spring.”

The Louis Vuitton S/S 2012 advertising campaign will break in the February 2012 issues of magazines worldwide.

LoL, Sandra

DEI 220x285 F-SQUA1 INTL_APhotos: Courtesy of Louis Vuitton

Prada S/S 2012 Ad Campaign

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I love the Prada S/S 2012 collection and the amazing accessories so much.
The new ad campaign is just the perfect addition!

Bathed in sunlight. Fuelled by optimism. Girls and cars stop and stare at the future in this Technicolor mise-en-scéne of desire. 1950s hot rods and muscle cars with spiky rear fins and bodies emblazoned with flames reflect the design motifs in the collection.
The iconographic language of Americana is re-drawn through more than half a century of pop and style culture. The gas station is cast as a central symbol in this post-modern crossroads of new horizons and economic fulfilment, a stage set where fashion, fantasy and the promise of new discoveries collide.

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Through the lens of Steven Meisel, the consistently groundbreaking photographer of Prada’s campaigns, we see the models tower above us, the cars and modernist architecture set against an expanse of azure sky. His low angle and rich colouration emphasise the power and positivism in the campaign and collection message.

The diverse casting of models with distinct characters such as the blonde bombshell or the noir heroine creates a utopian celluloid narrative. A virtual collage of feminine film iconography unfolds in this hyper-real gas station fantasy.

LoL, Sandra

Prada SS12 AD3Photos: Courtesy of Prada

Dancing Queens

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Have a look at Lanvin’s F/W 2011 ad campaign photographed by Steven Meisel which is for me one of the best ones ever. The humourous take of the must-see video (at the end of this post) is just sensational, Karen Elson and Raquel Zimmermann are dancing like there is no tomorrow. My favourite part is Alber Elbaz, Creative Director of the French house, joining in the fun in the end. Pure goofiness! And the clothes are divine…

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I love the Lanvin rose print, especially if there is only one flower on the dress like in the ad campaign. Dress (with one rose), Dress (with all over print), Medium Happy Bag, Pumps, Gloves and Hat, all by Lanvin. To shop the look, just click on the highlighted text.

Now, please enjoy the video…

LoL, Sandra