Long expected! This fall, MIU MIU begins the sales of their first perfume Miu Miu. Miuccia Prada is a master of the counterintuitive, she mixes the common and the ultra-refined to create something surprising and knowing yet never contrived. Drawing on Prada’s inspiration, perfumer Daniela Andrier creates a study in contrasts. The focus is on lily of the valley flowers supported with floral notes of jasmine, rose absolute and synthetic green notes, as well as a special ingredient created by Givaudan, akigalawood, which develops the scent of patchouli, notes of pepper and woody aromas of oud. Unique, youthful and sophisticated, the new scent will surely be a bestseller.
Trapeze mini matelassé leather shoulder bag by Miu Miu
The flacon of the first Miu Miu fragrance is inspired by the special material characteristic of the brand’s iconic matelassé leather bags.
The face of the advertising campaign, shot by Steven Meisel, is actress Stacy Martin.
Miu Miu Fragrance Collection
Eau de Parfum 30 ml CHF 84,00
Eau de Parfum 50 ml CHF 110,00
Eau de Parfum 100 ml CHF 150,00
Available in Switzerland at Marionnaud from September 14, 2015.
Photos: Courtesy of Miu Miu