J’Adore Dior – A Night with Charlize Theron

A night with Cahrlize Theron

This week, I was invited by Dior to Paris for an exclusive evening with Charlize Theron to celebrate the new communication of J’Adore, the house’s bestselling fragrance since 1999. The bouquet of flowers is already an icon and we all remember the amazing campaign in which the blonde actress mingled with Marilyn Monroe, Grace Kelly and Marlene Dietrich around 10 years ago. Now, in 2014, the story is picked up where it last left off, in the Hall of Mirrors in Versailles with a breathtaking Charlize Theron who celebrates the future. And the future is golda new inspiration, an open mind. Everything is hopeful and possible.

I saw the commercial this week in a private screening. It is still highly confidential and I will be happy to reveal it to you in September. In the meantime, enjoy the photos of the wonderful night in Paris at Monsieur Bleu restaurant.

LoL, Sandra

Sandra Bauknecht - Dior 100

Dior Event 2

Charlize Theron at Dior Event

Charles Theron-Raf Simm

Sandra Bauknecht - Raf Simons2With Raf Simons, Creative Director of Dior, one of my favorite designers.

Martinez-Theron-Simons_toledano-DiorClaude Martinez, CEO Dior Parfumes, Charlize Theron, Raf Simons, Katia and Sydney Toledano, CEO Dior

Sandra Bauknecht - Sonya Burch-BaumannWith lovely Sonya Burch-Baumann

Monsieur Bleu- ParisMonsieur Bleu restaurant

Dior Dinner 10

Dinner J'Adore Paris

Dinner Paris1

Sean Penn with Sandra BauknechtMy highlight of the night: Meeting Sean Penn

Photos: © Sandra Bauknecht

Dior Trianon Spring 2014 Makeup Collection

Dior Trianon SS2014 Makeup Collection Cover

Gorgeous Daria Strokous is the face of Dior‘s new S/S 2014 makeup collection, “Dior Trianon“, that is inspired by Versailles, Marie-Antoinette and her private estate Petit Trianon.

All you need to create the look of a contemporary courtesan with porcelain complexion,flashy mouth ,pinky cheeks and pastel colors on her eyelids and nails.
One word that describes it all: beautiful!

Dior Trianon 2

The collection will be available in Switzerland from January 15, 2014. Below you can explore all the upcoming amazing products.


001 Palette Trianon Favorite CHF 115.00 (One Shot)

Diorshow Fusion Mono Matte Dior Trianon

091 “Nocturne”  – 121 “Céleste” (One Shot) – 721 “Songe” – 761 “Mirage”  CHF 49.00 each


234 “Pastel Fontanges” (One Shot) CHF 92.00

Dior Trianon 5 Coleurs Pompadour

954 “Pink Pompadour” (One Shot) CHF 92.00

Dior Trianon Mono Eyeshadows

170 “Angélique” (One Shot) and 427 “Opaline” (One Shot) CHF 50.00 each

Glow Maximizer Pore Mininmizer Dior Trianon

001 Glow Maximizer (Light Boosting Primer) CHF 62.00
001 Pore Minimizer (Skin Refining Matte Primer) CHF 62.00

Dior Trianon eye Primer

002 Backstage Eye Prime (Long-wear & Smoothing) CHF 43.00


763 “Corail Bagatelle” (One Shot) CHF 69.00

Diorblush Trianon Pink Reverie

946 “Pink Rêverie” (One Shot) CHF 69.00


Dior Trianon Lipsticks

531 “Rose Crinoline” – 757 “Souveraine” (One Shot) – 761 “Courtisane” (One Shot) – 774 “Allégresse” (One Shot) CHF 51.50 each


122 “Mousseline” – 382 “Minauderie” – 442 “Pétillante” – 772 “Exquise” (All One Shots) CHF 45.00 each


004 “Coral” (One Shot) CHF 46.50

Porcelaine Dior Nail Polish Trianon


187 Trianon Édition “Perlé” CHF 38.50 (One Shot)
204 “Porcelaine”  – 457  “Bouquet” – 777 “Bloom” CHF 37.00 (All One Shots)

In Switzerland in stores starting January 15, 2014.

LoL, Sandra


Photos: Courtesy of Dior

Fashion at Versailles

Chanel Versailles

Tomorrow, May 14, “Kaiser Karl” will reign over the world of fashion once more. Lagerfeld will show his Resort 2013 collection for Chanel at Versailles. Of course, it will be a big production, but all details are still under wraps. Past Chanel Resort shows have been presented at the Lido in Venice (Resort 2010), and one of my favourites, in St. Tropez (Resort 2011). Their locations usually bewray the inspiration for the collection.

Versailles was the famous place where the French royal family ruled in extravagance for 100 years before the French Revolution. What does come to your mind? As for me, I could only think of excess, rich fabrics, opulence.

 I am truly curious what Karl Lagerfeld has been thinking of.  If anyone is up to the task to pay tribute to Marie Antoinette or to revive those decadent moments in time, it is definitely him. I am sure that he will surprise us as the setting has to be different from his S/S 2011 Chanel show that was based on Versailles’s extensive gardens (see above).

If you look in fashion history, this won’t be the first time Versailles has been used for a show.

Couture 2007-Dior

In 2007, John Galliano rented out the palace for a huge spectacle – Dior‘s 60th anniversary couture show.

Battle of Versailles 1973

In 1973, five upcoming US-designers, Anne Klein, Stephen Burrows, Halston, Bill Blass, and Oscar de la Renta faced off against French couturiers Yves Saint Laurent, Christian Dior, Hubert de Givenchy, Pierre Cardin, and Emanuel Ungaro in a runway spectacle that became known as the Battle of Versailles.

The French designers were certain of victory, due to their long tradition and know-how. But the Americans had a secret weapon; a vibrant group of eight African-American models plus the wish to conquer the European world of fashion. And the celebrity-packed audience of 800, including a tiara-wearing Princess Grace cheered to their performance. It was that chilly night changed the face and colour of fashion forever.


There have also been numerous fashion editorials photographed at Versailles over the years.

1 Shalom Harlow by Steven Meisel for Vogue October 1994
Diane Krüger by Gilles Marie Zimmerman for Paris Match March 2012
Trish Goff by Steven Meisel for Vogue October 1994

Please enjoy this little summary of some of the most beautiful ones, along with other palace-set shoots by Karl Lagerfeld himself.

French Chic

Jessica Stam and Snejana Onopka by Karl Lagerfeld for Harper’s Bazaar Romania November 2007

24hour Couture

Gisele Bündchen by Karl Lagerfeld for Harper’s Bazaar June 2007


Vanessa Paradis by Karl Lagerfeld for Tatler Russia July 2012

Stay tuned for the photos of the Chanel Resort 2013 show.

LoL, Sandra