In 1921, Gabrielle Chanel smashed the codes of perfumery with the creation of CHANEL N°5. She introduced an olfactory revolution – with a radical, sleek laboratory bottle and a lucky number – into women’s daily lives.
A century later, N°5 is the most famous fragrance in the world.
To celebrate this very special year, CHANEL has created the Factory 5 collection: limited editions inspired by quotidian objects as a reminder that N°5 transforms everyday life.
«By taking popular consumer items out of their context and dressing them up in the aesthetics of N°5, we return to CHANEL’s first creative gesture: that of transforming a functional object into a desirable luxury item. That’s what CHANEL FACTORY 5 is all about: offering the experience of luxury in everyday life.»
This month, CHANEL deploys this industrial scenography across the world’s largest cities. These pop-ups, imagined as theme parks dedicated to N°5, immerse people in a world which mixes the black and white identity of N°5 and the bright colors of pop culture. The experience is intended to be entertaining and offers a journey around the 17 products in this limited edition collection.
In a factory setting, the public follows the product through the various production line workstations and ends its journey with a visit to the factory store where they can watch playful, offbeat demonstrations. In Zurich, you can explore it at Jelmoli until July 18, 2021.
Other pop-ups in Switzerland are:
Boutique CHANEL PARFUMS & BEAUTÉ in Geneva from now until August 15, 2021
Boutique CHANEL MODE Geneva from now until July 31, 2021
Marionnaud Bern from now until July 18, 2021
Manor Lugano from august 2 – 15, 2021
Manor Vevey from July 19 – August 1, 2021
Globus Zurich from July 19 – August 1, 2021
There is also a digital version for those who wish to see the CHANEL FACTORY 5 without going to the pop up.
FACTORY 5 COLLECTION
N°5 LA CRÈME CORPS 150 ML CHF 85.-
N°5 LE GEL DOUCHE 20 X 6 ML CHF 75.-
N°5 L’HUILE CORPS 250 ML CHF 85.-
N°5 LES GALETS DE BAIN 10 X 17 G CHF 75.-
N°5 L’EMULSION CORPS 200 ML CHF 65.-
N° LA POCHETTE SURPRISE CHF 75.-
N°5 LE GEL DOUCHE 500 ML CHF 75.-
N°5 L’ÉMULSION CORPS 5 X 20 ML CHF 65.-
N°5 LE SAVON 90 G CHF 55.-
N°5 LE GEL PAILLETÉ 200 ML CHF 85.-
N°5 LE GEL DOUCHE 5 X 20 ML CHF 55.-
N°5 EAU DE PARFUM VAPORISATEUR 100 ML CHF 183.-
N°5 L’EAU VAPORISATEUR 100 ML CHF 183.-
N°5 L’EAU VAPORISATEUR DE SAC 7 ML CHF 55.-
N°5 L’EAU RECHARGES VAPORISATEUR SAC 3 X 7 ML CHF 75.-
Two products are exclusively available only at Boutique CHANEL PARFUMS & BEAUTE in Geneva (Bongénie, first floor, 34 rue du Marché, 1204 Geneva)
GOURDE CHF 75.-
5 RUBANS AUTOCOLLANTS CHF 60.-
Stay tuned as I will show you my personal experience soon!
LoL, Sandra
Photos: © CHANEL
