Celebrating 10 Years of My Blog with La Mer

Thursday one week ago, I had the privilege to be celebrating my 10th blog anniversary with LA MER at Jelmoli in Zurich among dear friends and most amazing Sandra’s Closet readers. With all my heart, I would like to thank everyone who came and made this evening so special, also for the many beautiful and thoughtful gifts I got. A big and heartfelt «thank you» goes also to the very professional LA MER team, that surprised me with the best cake ever and to PERRIER-JOUËT for the lovely champagne.

The evening was dedicated to the most luxurious products by LA MER, the Genaissance de La Mer collection. The brand’s best anti-aging skincare products offer accelerated renewal and visibly erase signs of time with the help of potent crystals. Inspired by the latter, guests were invited to enjoy a personalized crystal reading by Alexandra Kruse.

I have been blogging for one decade now and so much happened over these past 10 years. I have always believed in being authentic and that staying true to myself would gain success in the long run. Nobody knows what the future holds. So let’s enjoy life to the fullest, be kind and inspire each other every day. Thank you to everyone for the journey.

Happy 1st Advent!

LoL, Sandra

Photos: Sanjeev Velmurugan – © Sandra Bauknecht and via my lovely guests

My Look: La Mer

Last week was crazy. Monday Dubai, Tuesday Abu Dhabi, Wednesday London and Thursday back in Zurich for one night to celebrate my 10 year blog anniversary with LA MER at Jelmoli before leaving again for Frankfurt. The evening was fantastic and I cannot wait to show you everything!

In honor of LA MER, my outfit was inspired by the sea and I went for this wave-printed top and a seashell clutch in shades of the ocean.

My look: Grosgrain-trimmed printed stretch-jersey turtleneck topicon by Kenzo, embellished leather-trimmed pleated cady maxi skirticon by Christopher Kane, Donna crystal-embellished leather sandals by Pradaicon, faux pearl and satin clutch by Balenciagasilver-plated, Swarovski crystal and faux pearl clip earringsicon by Miu Miu and Horsebit blue topaz diamond white gold ringicon by Gucci Fine Jewellery.

LoL, Sandra

Photos: Sanjeev Velmurugan

Happy 10th Birthday, Sandra’s Closet!

10 years – as crazy as it sounds but I have been blogging now for 120 months, which is around 3650 days, and this is my 4193rd post which means I wrote more than one per day. I am thankful, Sandra’s Closet has taken me on the craziest, busiest but most amazing ride in my life.

On Thursday, I pre-celebrated my blog anniversary with LA MER at Jelmoli, I was so proud to welcome some of my Swiss readers, confident, beautiful and smart women, who came from all over the country. I cannot wait to show you the photos. A huge thank you to everyone for coming and all the surprises, I truly felt loved.

Me in the senior yearbook in 1994.

After a crazy week, Dubai, Abu Dhabi and London, I am at the airport again, ready to leave for Frankfurt in Germany as I have my 25-year class reunion today. I am so happy to be reunited with all my girls.

Thank you all for the journey! More to come…

LoL, Sandra

Photos: © Sandra Bauknecht

10 Years of Sandra’s Closet with La Mer

Next week my blog is turning 10! Time flies… I still remember my first post on November 23, 2009 and all of a sudden this is the 4182nd time I have pushed the «publish immediately» button. Since many years not one day has passed without spotting something new in the world of fashion and beauty. I enjoy so much what I am doing and would love to celebrate this special occasion with you like we did last year, just a little bigger and better …

Meet me in one week on Thursday, November 21st, 2019 between 6pm – 9pm at the LA MER counter at JELMOLI in Zurich!

For all my Swiss readers and of course also for those who want to come to Switzerland, meet me Thursday, November 21, 2019 between 6pm – 9pm at the LA MER counter at JELMOLI in Zurich for an evening filled with bubbly champagne by Perrier-Jouët, beauty and great company.

That night, the shops in Zurich will be open until 10pm and the city’s «Lucy» lights for Christmas will be illuminate the Bahnhofstrasse in a switch-on ceremony at 6pm.

To celebrate the occasion, LA MER and I would love to spoil you to the fullest.
WHAT TO EXPECT:

The Genaissance line and a little preview of my LA MER inspired outfit next week…

Discover the most luxurious line of LA MER skincare that is known for harnessing the renewing energies and healing powers of the sea: GENAISSANCE, designed to help improve signs of aging with the brand’s legendary Crystal Miracle Broth™ – a naturally potent bio-fermented formula that reawakens the skin’s radiance and reduces the appearance of lines and imperfections.

One lucky lady can WIN A GENAISSANCE TREATMENT at Jelmoli worth CHF 500.00.

As the Genaissance line was inspired when a scientist at the Max Huber Research Labs discovered crystals forming in a beaker of Miracle Broth™, we will have Alex Kruse (@_alexandrakruse_) with us, who will give each guest – if they like – a CRYSTAL READING, to give you some amazing and fun insights into your past, present and future.

Your goodie bag!

On top, each guest will RECEIVE A GOODIE BAG with an original size LA MER Loose Powder Skincolor worth CHF 95.00 that will be engraved with a special birthday message as well as the LA MER 15ml Soft Cream worth CHF 110.00 and a mini bottle of Perrier-Jouët.

With all these goodies, isn’t it crystal clear that you have to join me that night!

As space is limited and to coordinate your personalized gift, I would kindly ask you to sign up latest on Monday, 18th of November. First come, first serve. Please send me an e-mail with the header «10 Years», and your full name to . I will send you a confirmation e-mail to confirm your presence.

I am so much looking forward to seeing, meeting and spending the evening with you…

LoL, Sandra

Photos: © David Biedert Photography © Sandra Bauknecht
© André Hengst – www.on-eyes-photography.ch
Instagram @_alexandrakruse_ #LoveLaMer www.lamer.ch 

Full-On Radiance by NARS

Spring is already in full bloom. Are you ready to be fully repowered? Experience François Nars’ revolution in skin – radiance from every angle. Recharge your complexion with a radiance-boosting lineup designed to reveal your skin at its absolute best with an eye make-up in nude shades that will make others green with envy, especially if they are wearing the wrong foundation :-).

Featuring the new, limited-edition SUPER RADIANCE BOOSTER – available in one universal rose gold shade that flatters all skin tones – that amplifies skin’s illumination with a pearlescent glow and lightweight, layerable texture. You can layer it underneath or mix a drop with foundation to customize an all over, radiant glow. For a subtle highlight, blend onto high points of cheekbones, bridge of nose, cupid’s bow and décolleté.

What I truly like is that you can use it to intensify the radiant effect of NARScult-classic complexion essentials:

– the high coverage, longwearing NATURAL RADIANT LONGWEAR FOUNDATION. NARS’ first 16-hour non-comedogenic liquid foundation that stays turned on by the power of radiance. Now available in 34 shades.

icon fan-favourite SHEER GLOW FOUNDATION. The glowing, natural radiant finish foundation provides sheer, buildable coverage and evens skin tone. Now available in 34 shades for more luminosity.

– and the bestselling, multi-purpose RADIANT CREAMY CONCEALER. The award-winning multi-action concealer, contours, highlights, corrects, and perfects with medium-to-buildable coverage and a natural radiant finish. Now available in 30 shades.

To finish off your perfect complexion, I recommend the beautiful new, limited edition SKIN DEEP EYE PALETTE – the ultimate palette of nude shadows created for all skin tones. Go from subtle to smoky with rich mattes, lustrous shimmers, and smoldering metallic shadows, infused with NARS’ Pigment Power Suspension for a high-impact, silky effect. Each shadow can be used in a multitude of ways for a variety of François Nars’ signature looks. Wear it. Bare it. Make it yours.

TO SHOP NARS ONLINE, CLICK HERE PLEASE, or above on the respective highlighted text to be transferred directly to the product you like.

Tested and approved by me!

If you are living in the Zurich area, you can benefit from a free professional make-up consultation at Jelmoli. Just call +41 44 220 43 58 and meet Sophie Thibout, NARS make-up artist, who comes to the NARS Counter exclusively for 3 days: Tuesday 5th, Thursday 7th and Saturday 9th of March, 2019.

LoL, Sandra

Photos: © NARS and © Sandra Bauknecht

My Look: Fishtank Dress

Here is my mandatory outfit post from the LA MER event at Jelmoli last week. I went through my closet to find something that would perfectly match the occasion and I am convinced there couldn’t have been a better choice than my Fishtank Dress from Mary Katrantzou’s S/S 2012 season. Funnily enough, some thought this is the new LA MER uniform. Would be pretty cool, don’t you think?

My look: Fishtank silk-blend jacquard mini dress by Mary Katrantzouribbed wool turtleneck sweater by T by Alexander Wang, GG Marmont leather belt bag and Angel platform boots in turquoise, both by Gucci, and Impatiens clip-on earrings by Oscar de la Renta.

LoL, Sandra


Photos: © David Biedert Photography

La Mer Event with Sandra’s Closet at Jelmoli


Celebrating my 9th blog anniversary with LA MER at Jelmoli in Zurich last week was absolutely amazing and I truly would like to thank everyone who came and made it so special, also for the many amazing gifts I got. A big and heartfelt «thank you» goes also to the very professional LA MER team, that is so much fun to work with and to PERRIER-JOUËT for the lovely champagne.

I have been blogging for a long time now, and that evening made me acknowledge just how much happened all these years, and the fact that it all happened because I created a space online to share my love for fashion and beauty, my ideas, inspiration and advice with others. I always believed in being authentic and that staying true to myself would gain success in the long run.

Some of you have been reading Sandra’s Closet since I pressed publish on my very first blog post. I hate the word following. Why? If you see my readers you know they are not followers, they are leading ladies! This was such a rewarding feeling. Seeing all these beautiful, smart women who came from all over Switzerland, from Geneva, Chur, or Basel to Zurich to join me on this occasion. Together we indulged into the luxury world of LA MER and each guest could take home her personally engraved lip gloss.

There were friends who became blog readers and blog readers that became friends. Everyone had a big smile on their face and I was the happiest girl that night! Thank you!

LoL, Sandra

Photos: © David Biedert Photography and © Sandra Bauknecht

You’re Invited for a Special Treat with La Mer

I am so happy to share today’s post with you. Next week my blog is turning 9! Can you imagine? Time flies… just to give you an idea of all the work that went into this site. This is my 3821st post and since many years not one day has passed without spotting something new in the world of fashion. I enjoy so much what I am doing and would love to celebrate with you

Meet me next Thursday, November 22nd, 2018 between 6pm – 9pm at the LA MER counter at JELMOLI in Zurich!

For all my Swiss readers and of course also for those who want to come to Switzerland, meet me next Thursday, November 22nd 2018 between 6pm – 9pm at the LA MER counter at JELMOLI in Zurich for an evening filled with bubbles, beauty and great company.

That night, the shops in Zurich will be open until 10pm and the city’s «Lucy» lights for Christmas will be illuminate the Bahnhofstrasse in a switch-on ceremony at 6pm.

As space is limited and a personalized gift will be waiting for you, I would kindly ask you to sign up latest on Monday, 19th of November. Please send me an e-mail with the header «LA MER», your full name and the time you are planning to come to . First come, first serve. I will send you a confirmation e-mail to confirm your presence.

You will get a lot of special treats – here is what to expect:
Champagne from Perrier-Jouët

Freelance celebrity make-up artist Andrea Kipfer will introduce LA MER‘s amazing Skincolor Foundation. Andrea is the co-founder of the renowned hair & makeup agency Style Council and has done many advertising and fashion shoots. During the evening, she will happily help you to improve your make-up skills and share some beauty secrets with us.

You also get the chance to discover the different textures of the famous LA MER moisturizers. Once you find your favorite, you will be gifted with a luxury size sample of it.On top, each guest will receive an original size LA MER Lip Balm worth CHF 82.00 that will be engraved with a special message.

I am so much looking forward to meeting and spending the evening with you!

LoL, Sandra

Photos: © Sandra Bauknecht, © Andrea Kipfer
© André Hengst – www.on-eyes-photography.ch
#LoveLaMer www.lamer.ch

My Look: Contemporary Fashion

Last night, I was invited by JELMOLI to celebrate the opening of their contemporary fashion department on the second floor that features brands like Peter Pilotto, Jonathan Simkhai, Diane von Furstenberg, Rochas, Alexandre Vauthier and Koché among others.

The event was very unexpected and a real experience. Check-in began on the street in front of the department store (queue was shockingly long), then we boarded open-air buses and were driven to the underground delivery station below JELMOLI where the fashion show and party took place. A very successful and fun night.

Quick stop at the LA MER counter at JELMOLI before the event with a friend for a luxury treatment session that I can only recommend.

My look: Fringed printed cotton and silk-blend jersey dress by Loeweicon, embellished woven straw tote by Rosie Assoulinicon, ankle boots Kole by Chloé, bi-colour chain necklace by Prada, cuff by Stella McCartney, rose diamond ring by Piaget and faux-pearl tassel earrings by Oscar de la Renta.

LoL, Sandra

Photos: © Sandra Bauknecht

Hermèsmatic Laundromat Comes to Zurich

Washing has never been more stylish! Finally after touring around the globe, the HERMÈS Laundromat pop-up store is coming to Jelmoli Zurich from October 25 till November 4, 2017.

What is the Hermèsmatic exactly? In celebration of the French brand’s silk squares 80th anniversary, it will offer complimentary dip-dye services on the famous scarves. Giving an artistic upgrade to the traditional laundromat with orange laundry baskets and Hermès logos plastered all over the walls, the shop also features washing machines in the House’s signature shade that perform the transformation.

Shoppers can bring their own Hermès scarves for a fresh dip-dye makeover. There are three different color options, fuchsia, emerald green, or denim blue, available. After the washing machine, it will be put in a dryer and will come out super soft again. Ironing and folding will complete your transformation. After 48 hours your foulard is ready for collection. All for free!

What a great way to have a new scarf…

LoL, Sandra

Photos: Courtesy of Hermès – © Alain Benoît and © Martial Schmeltz