My Look: Power Suiting

The famous French writer Antoine de Saint-Exupéry once said «Perfection is achieved, not when there is nothing more to add, but when there is nothing to take away.» From the power of his words, modern power style begins! I love to incorporate tailoring that embodies the ultimate juxtaposition between the masculine and the feminine. In speaking about dressing for success, a power suit is one that lives at the intersection of conservatism and boldness. Modern, powerful, and sexy, add a pair of heels that command authority and play with the accessories. My masculine watch challenges the traditional norms of femininity and exudes confidence, allowing me to express strength and perseverance. Being in line with Saint-Exupéry, definitely not a piece to take away from me…

My look: Asymmetric pinstriped and Prince of Wales checked wool blazer and matching Prince of Wales checked wool and cashmere-blend tapered pantsicon, both by Alexander McQueen, ribbed-knit thong bodysuit by Michael Kors CollectionCarrera Automatic Chronograph by TAG HeuericonJumbo Lilico sandals in navy blue and black, and matching Bonnie Jumbo Lilico velvet bagicon, both by Sophia Webster.

LoL, Sandra

Photos: © David Biedert Photography
DISCLOSURE: This post is sponsored. We may earn commission from links on this page, but I only recommend products I love. Promise.

My New TAG Heuer Carrera Chronograph

This Easter, I went on a special egg hunt and found an amazing treasure, a beautiful new watch at the newly opened TAG Heuer boutique in Zurich. Located on the prestigious Bahnhofstrasse, it is the fourth flagship store in its home country of Switzerland, complementing its existing Geneva, Zermatt and Lucerne point of sales.

Launched in 1860, in Saint-Imier at the very heart of the birthplace of watchmaking, by a bold young named Edouard Heuer, it is owned since 1999 by French luxury goods conglomerate LVMH. The name TAG Heuer combines the initials of «Techniques d’Avant Garde» and the founder’s surname.


Capturing TAG Heuer’s motto, originally introduced in 1991, «Don’t Crack Under Pressure», are prominent partnerships and brand ambassadors that express the brand’s passion for action and high performance, among them actors Chris Hemsworth and Patrick Dempsey, ATP next-generation tennis players Alex de Minaur, Frances Tiafoe, Denis Shapovalov and Felix Auger Aliassime, and big wave surfer Kai Lenny. They are athletes, surfers, actors, pilots. Whatever the conditions, they want to make history and break records. No matter the pressure, the public and adversity, they never give up, they never back down from any challenge. Therefore you can imagine my excitement to be also a TAG Heuer ambassador, as I breathe the same energy. I never give up, I never let myself down. If I have a vision, I go for it, no matter what!

So which watch did I choose you might ask? You will be amazed. It’s not a ladies watch, not a diamond watch. I went for this amazing masculine Carrera Automatic Chronograph that sets a blistering new pace in prestige timekeeping in sumptuously chic black and rose gold. Housed in a 44-mm steel polished, fine brushed case, the legendary Calibre HEUER02 Automatic movement now comes outfitted with splendid finery. Sober yet stellar, 18K 5N rose gold accents the entire timepiece, from hands and indexes to the watch’s crowns and push-pieces.

The black brushed dial sits under a sapphire crystal dome, locked in with a ceramic black tachymeter fixed bezel. Inside, the manufacture Heuer 02 movement made with a vertical clutch and column wheel – signatures of improved chronograph timekeeping and high-quality manufacture movements – will last 80 hours with an impressive power reserve. The sporty yet elegant design is highlighted by a black alligator strap and steel folding clasp, exuding strength and speed.

The Carrera model has a beautiful story. In 1962, CEO at the time Jack Heuer, the great-grandchild of Edouard Heuer, wanted a clean and well-proportioned chronograph designed for drivers and inspired to the world of motor racing. When he heard the Spanish word «Carrera», used for the renowned Carrera Panamericana race, he loved the sound and the multiple meanings – including road, race, course and career – so much that he quickly decided that the product had to be called «Carrera». The Heuer Carrera was launched in 1963 and since then it has been a symbol of the brand and one of the most popular sport chronographs ever designed.

I personally love that this 44-mm case adopts well to my small wrist. It symbolizes strength, power and diversity for me. I see myself wearing it with a romantic floral dress as well as a business suit. Stay tuned for many unexpected combinations, for this certain twist, for this «je ne sais quoi» attitude that makes the difference. But don’t feel pressure, or at least don’t crack under it!

LoL, Sandra

Photos: © David Biedert Photography
DISCLOSURE: This post is sponsored.