Lancôme Celebrates 80 Years in Paris

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During Paris Haute Couture fashion week, a superlative event took place at the Casino de Paris – the ‘WÔWparty, nicknamed after Lancôme’s signature letter – to celebrate the 80th anniversary of the brand, founded by entrepreneur Armand Petitjean in 1935.

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Celebrating the House’s continually unique take on French beauty, guests enjoyed a surrealistic photocall where they were invited to strike a pose amongst giant cut outs of the brands iconic products and symbols, to the poetic fresh rose arch that served as an entrance to the theatre and a playful exhibition of carefully conserved objects from its patrimony: everything stated loud and clearly that “La vie est belle en Lancôme”, life is beautiful with Lancôme.

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All ambassadresses on stage - Stéphane Feugère for Lancôme

Celebrating 80 years of Lancôme is also celebrating femininity the Lancôme way. This could not have been achieved without the women who today embody the brand: Julia Roberts, Penélope Cruz, Kate Winslet, Lupita Nyong’o, Lily Collins, Alma Jodorowsky and Daria Werbowy were all on stage together for the first time ever, to wish a happy anniversary to Lancôme. Isabella Rossellini, who graced the brand with her charm and beauty for so many years, was the master of ceremony.

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Among the highlights of the party, which gathered more the 1200 guests from the beauty, fashion, film and art world, was ultimate showgirl Kylie Minogue’s private concert of some of her most danced to songs, followed by French DJ Kiddy Smile who played late into the night.

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Elettra Wiedemann_Sandra BauknechtElettra Wiedemann, daughter of Isabella Rosselini,…

SandraBauknecht_JohnLegend…Singer John Legend («All of me») and…

Lisa_Eldridge and Sandra_BauknechtLisa Eldridge, recently appointed Creative Director of Lancôme Make up, were also in attendance.

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Lancome_Swiss_TeamLancôme Power: Natacha Klein, Vincent Mottier, Margherita Masiello and Claire Jamet

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IMG_8106With Margherita Masiello, PR Manager Switzerland Lancôme

The party is only one of the highlights of a celebration that started last January with the release of ‘Editions du Regard’ a book celebrating the brand’s heritage. This was followed by the launch of the first web only limited edition Lancôme products – three shades of the legendary L’Absolu Rouge, and a participative digital platform designed as a tribute to Lancôme’s customers “You are Lancôme”. Five participants who entered this creative ‘selfie’ contest won a ticket to the WÔW party.

The celebration will reach its climax in December with the launch of two extremely limited editions: the re-edition of Les Jumelés, a jewel lipstick case form Lancôme’s patrimony, and a very special version of the new La Vie est Belle l’Extrait created with France’s oldest high jeweller, Mellerio dit Mellers. Stay tuned!

LoL, Sandra

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Photos: © Stéphane Fougère for Lancôme, © Sandra Bauknecht

Lancôme L’Absolu Désir Fall 2013 Makeup

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She’s elegant, chic, superb and totally effortless. The Lancôme Fall 2013 L’ABSOLU DESIR Collection is a tribute to the Parisian woman – always sophisticated and never overstated. Kate Winslet is the face for this beautiful makeup look that is in stores now.

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L’ABSOLU ROUGE
Rose Nu (06), Rouge Rayonnant (07), Caprice (132), Rouge Désir (186), Rose Désir (322) and Prune Désir (386) – CHF 45.00

The signature of Parisian elegance: timelessly red lips. To celebrate this symbol of French beauty, Lancôme pays homage to its cult lipstick, L’Absolu Rouge. Which is your colour for the week?

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BLUSH DESIR
A Kiss from Paris (01) – CHF 65.00

I love this product! A precious powder with orange and pink-toned shades, specially crafted to bring out your skin’s radiance. Like a postcard from Paris, the gold-embossed black case features the Eiffel Tower, roses and lipstick kisses… a real collectible!

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VERNIS IN LOVE
Purple Fiction (185), Black Sepia (385) and Grey Lumière (485) – CHF 26.00

For fall, Lancôme brings to you black, reinvented! Discover the 3 new Vernis in Love limited edition shades – enlivened with captivating colour and pigments in intense plum, brown and grey!

LoL, Sandra

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Photos: Courtesy of Lancôme

Kate Winslet’s Charitable Makeup Collection

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Kate Winslet collaborates on a limited edition makeup collection with Lancôme to raise funds for her charity, The Golden Hat Foundation. The Golden Hat Foundation helps children with autism in a number of ways. Kate’s commitment started after the realisation of an Icelandic documentary in whichthe actress tells the tale of a child with autism: “A Mother Courage – Talking Back To Autism” (also as “The Sunshine Boy”).

So when Lancôme suggested collaborating on a fund-raising limited edition makeup line in partnership with her, promising to donate €150,000 from its sales profits to the Foundation, she jumped at the opportunity: “Lancôme’s instant offer of support was a huge display of confidence and generosity and I knew it would open many doors”, Kate said.

The Golden Hat Collection is a one-off line which comprises the basic beauty staples such as blush, lipstick and nail polish – each embossed with the Golden Hat symbol and Kate’s signature, available this month.

LoL, Sandra

lipsticks lancoem

L’ Absolu Rouge, N°132, N°340, N°341, N°343, each CHF 44, N°001 (La Base) CHF 35

nailpolishes

Le Vernis, N°102, N°26, N°27, N°28, N°003, each CHF 25

Kate Lancome hat

Blush Golden Hat, CHF 65

Photos: Courtesy of Lancôme