
Today has been an exciting day. Karl Lagerfeld has officially launched his new highly anticipated clothing line KARL for S/S 2012 all over the world with a personal appearance in Paris.
Karl Lagerfeld and Natalie Massenet today at the launch event in Paris (Photo: net-à-porter)
“I have been dreaming of mass elitism for a long time. I think it was almost my duty to make it possible under my name. This is the road of modernity.”
A visionary, with a unique instinct that allows Lagerfeld to anticipate trends and desires, he wanted to offer a luxurious yet affordable collection, retaining his core values of sharp styling and high quality. It is his first “masstige” collection – a combination of the words ‘mass market’ and ‘prestige’.

I was lucky to have a sneak preview in the morning at the newly opened showroom located in the 7th arrondissement. The collection offers lots of great basic staples as well as gorgeous accessories such as collars and gloves, iconic Karl pieces.

Lots of leather such as this gorgeous Ossie two-tone leather biker vest .

I am completely in love with this white Oralee layered leather biker jacket.

Close to couture: Each of the 5 dresses comes in a limited edition of only 50 pieces.


What do you think of this large printed canvas tote ?

One of the iconic leather collars.

A little gift from KARL: Cutaway leather gloves and the stunning sequined poplin collar .
In the showroom, I also explored the upcoming F/W 2012 Karl Lagerfeld collection which will be available for men and women. The prices will be a little higher than the younger more basic KARL line. The collection includes great accessories such as sunglasses and also some pieces for home. I will keep you posted on that.


While being at the showroom, RTL filmed me for an upcoming TV-documentation on the new line while exploring the pieces.


To shop KARL, just click on the banner below to be transfered directly. But before that please enjoy the awesome video collaboration between Karl Lagerfeld and video artist Barnaby Roper. Have fun!
LoL, Sandra
Photos: © Sandra Bauknecht






Miuccia Prada & Francesco Vezzoli


Kate Moss
Don’t we just love Caroline Issa’s Prada earrings?!
A very special moment: A happy Anna Wintour with Jonathan Newhouse and Franca Sozzani.
Photos: © Sandra Bauknecht, Courtesy of Prada





Tank Anglaise (Photo: ©Cartier)






At the Roger Dubuis booth: French actor Tomer Sisley with me






Photos: © Roger Dubuis. All rights reserved. © Sandra Bauknecht


















Photos: © Sandra Bauknecht
From left to right: Ronan Keating, Herbert Knaup, Ewan McGregor, Sebastian Koch, Marc Forster, Thomas Heinze, Adriana Lima, the evening’s host IWC CEO Georges Kern, Boris Becker and Moritz Bleibtreu (Photos: Photopress/Getty Images).
Actor Ewan McGregor with me
Two Brazilians getting along very well…
Supermodel Adriana Lima and author Paulo Coelho
Adriana Lima with me (Photo:
Cate Blanchett
Jean Reno and Rosamunde Pike
Jean Reno with me
Bryan Ferry on stage

Lily Becker
Tim Jeffries
German Actor Moritz Bleibtreu with me
Dancing all night… here with Italian blogger 


German actor Sebastian Koch listening carefully to his “flight instructions”
Singer Ronan Keating with me
Famous actor Ewan McGregor (Star Wars prequel trilogy, Trainspotting, Moulin Rouge)
CEO of IWC, Georges Kern, with his wife Monika Kern and Ewan McGregor
Gorgeous Victoria Secret supermodel Adriana Lima…
…had a lot of fun.
From left to right: Ewan McGregor, Ronan Keating, Marc Forster and Georges Kern.
They all wear IWC watches.











Beautiful Family: Cindy Crawford with husband Rande Gerber, son Presley and daughter Kaia.