The IWC booth at the 21st SIHH was designed in the style of the 1950s and `60s right down to the last detail, transporting the visitors to the Italian-style joie de vivre of Portofino, to the sweet dolce fa niente… as the hours go by.
The hostesses were dressed in beautiful petticoats with make-up and hair finishing off the perfect vintage look. A scooter parked in front of the “Via Scafusia”, an ice-cream vendor, a cinema for press presentations were just among those amazing ideas to create the wonderful surrounding.
Have fun seeing all the celebs who came to the fair. Hollywood made in Switzerland, two thumbs up!
Georges Kern, CEO of IWC, in his amazing office at the booth.
On display his well-deserved award...
...and the beautiful photo book by Peter Lindbergh.
Tim Jeffries had a good laugh with Ronan Keating...
...before inspecting all the beautiful new Portofino watches.
Tim Jeffries with me.
Vitali Klitschko had a brief conversation with Ion Tiriac about sports.
Boris Becker with me.
Lilly Becker with me.
French former soccer player Zinédine Zidane with Georges Kern.
Luis Figo greeted Joachim Loew, soccer trainer and one of the best dressed men.
Director of the 007 James Bond movie Quantum of Solace Marc Forster with me.
That is me taking the photo below...
...of Kevin Spacey and Georges Kern enjoying the photos.
Later on, Cate Blanchett looked at the amazing book.
That might have been one of her favourite pages.
Photographer Peter Lindbergh with Cate Blanchett.
LOST actor Matthew Fox surprised with his beard.
And here she came: Gorgeous Elle Macpherson.
On the scooter with colleague Matthew Fox.
Loved her look with the red shoes and the little toe rings.
Elle greeted cheerfully Peter Lindbergh.
Photos: © Sandra Bauknecht, © Getty Images for IWC