Rest in Peace Karl Lagerfeld

Today is a very sad day for the world of fashion and also for myself. Karl Lagerfeld died in Paris at the age of 85. When I heard the news a few hours ago, I literally cried my eyes out.

«Trendy is the last stage before tacky.» – Karl Lagerfeld

For me Lagerfeld was a genius, without him the world of fashion would not be the same. He created collections simultaneously for CHANEL and FENDI (since 1965!), in addition to his signature label, at a pace without rival in the luxury industry. When I started looking at fashion magazines in the middle of the ’80s, he had just begun designing for CHANEL. Before that he had worked at BALMAIN, JEAN PATOU and CHLOÉ where he became successful with his feminine flowing party dresses, the latter he returned to once more in the ’90s before handing the reigns to Stella McCartney.

With Karl Lagerfeld in December 2014 in Salzburg.

When I turned 18, I wished for nothing else than a CHANEL costume. Whenever I met him or interviewed him, he impressed me by his intelligence, wittiness (I attached some of my favorite quotes in this post) and his way of working, which actually was very German. Just get the job done!

I asked him once how he seeks inspiration, he looked at me and said: «Forget inspiration, you sit down every day at your desk and work, half of the outcome is for the trash bin but the other half will work.» Another time, I wanted to know when he goes on holidays and he answered: «Holidays are only for employees.»

«If you are cheap. Nothing helps.» – Karl Lagerfeld

A shoot we did during my time at Marie Claire magazine with Barbara and Boris Becker photographed by Karl Lagerfeld, March 1999.

But my favorite story happened almost 20 years ago when I started my first job at Marie Claire magazine in Germany. My fashion director Florentine Pabst at that time was very close to Karl (and by the way also Jim Morrison‘s last girlfriend) It was probably my first week at the office and she explained to me that during her meeting her phone calls would be transferred to my phone. And most importantly if Karl called, I should let him know, that she will get back to him. I said: «Karl, who? The Karl?!» She smiled and replied: «Of course.»

«Sweatpants are a sign of defeat.» – Karl Lagerfeld

I didn’t leave my desk waiting eagerly for him to call. When he did, I gave him the message. The conversation was probably not longer than 30 seconds but I sat down at my desk with the biggest smile. My boss came back and asked me what happened. I grinned and said: «I am the happiest girl in the world. I just spoke to Karl Lagerfeld.» She laughed.

After half an hour, my phone rang again. It was my fashion director telling me somebody wanted to talk to me. It was no other than Karl Lagerfeld telling me: «I heard you enjoyed talking to me so much, so I thought I give you another call.» And this is how my love story started…

Another epic moment with Karl Lagerfeld in St Moritz in February 2013 at the opening of Fire Etchings at Galerie Gmurzynska.

«I think tattoos are horrible – it’s like living in a Pucci dress full-time.» – Karl Lagerfeld

 There is so much you could talk when you think of Karl Lagerfeld. He discovered Claudia Schiffer, was such a talented photographer himself and his ultimate success with CHANEL made the house one of the most important and prolific today. Thanks to Lagerfeld, the company also acquired many specialized French craft ateliers, like Lesage for embroidery, Lemarié for feathers and artificial flowers, Maison Michel for millinery, and Causse for glove making. This craftsmanship  was celebrated with lavish Métiers d’Art fashion shows as Paris – Bombay or Paris – Salzburg for example. The famous cruise collections took place in far destinations such as Dubai or Havana, Cuba, showing Lagerfeld’s way to making CHANEL even more prominent and desirable around the world.

Eric Pfrunder, Virginie Viard and Karl Lagerfeld

This January, Lagerfeld didn’t come to his Haute Couture presentation in Paris which was already a sign that the designer was not feeling well. Instead of him, Virginie Viard, the creative studio director, took the applause. It is more than likely that she will succeed Lagerfeld as CHANEL’s designer, supported by Eric Pfrunder, the house’s director of image.

«I am very much down to earth, just not this earth.» – Karl Lagerfeld

I could go on and on and will surely share with you more about my most magical moments I had with him. Rest in Peace Karl Lagerfeld –  your legend will live on, and not only in my closet!

LoL, Sandra

Photos: Courtesy of Karl Lagerfeld and © Sandra Bauknecht

SIHH 2013: IWC’s Pole Position


This week, I went to Geneva for the 23rd Salon International de la Haute HorlogerieSIHH 2013. Of course, my first stop had to be the IWC Schaffhausen booth that had been once more the most impressive one seen at the famous watch fair. Do you remember the amazing Italian ’50s/’60s theme for the Portofino watches in 2011 or the aircraft carrier for the Pilot watches in 2012?


Speaking of IWC Schaffhausen, you are talking superlatives which is entirely in keeping with the creative spirit that reigns at the Swiss watchmaking company. After the amazing launches and events of the last years, I had been pretty curious if this could be topped. And yes, they did it! As director Marc Forster said, “arriving at the IWC booth feels like arriving at a film set”. And this time, I arrived at a race track. The booth was filled not only with the most exquisite watches, but with the most stunning race cars you can imagine.




So ladies and gentlem, start your engines. In 2013, IWC Schaffhausen embarks on the Formula One season as the Official Engineering Partner of the MERCEDES AMG PETRONAS Formula One™ Team and relaunches the Ingenieur family that appears in a new, modern and very impressive light.


Georges Kern, CEO of IWC Schaffhausen, puts his finger on it when he says: “Three outstanding quality features set the new Ingenieur collection apart: top-quality IWC movements, sophisticated functions and innovative materials.”


The story of the Ingenieur is strongly connected to the rapid progress made during the 1950s when technological progress dramatically increased the presence of magnetic fields. The Ingenieur, a pure and simple man’s watch, became famous as the antimagnetic watch of that time. When in 1976, IWC Schaffhausen unveiled the “Ingenieur SL” designed by Gérald Genta (above on display at the booth), an icon was born.


In 2013, the Ingenieur has become the perfect watch for the racetrack as the set-up of a Formula One™ racing car and the assembly of a high-precision timepiece, both exemplify the art of engineering at the highest-possible level. Materials used in motorsport, such as carbon fibre, ceramics and titanium, are the hallmarks of the new design line.



My favourite model: The Ingenieur Automatic Carbon Performance (Ref. 3224) features a rubber strap with a textile inlay, which is stitched with signal-yellow or red thread.


Personally speaking, it’s one thing to look at those photos and read all about those new must-have timepieces, but it’s quite another to strap them on your wrist and examine them up close. The new Ingenieur watches will surely be a hit for IWC, so better race to the next IWC dealer and get your hands on them. The pole position will be all yours, at least style-wise.


What a beauty: The Ingenieur Perpetual Calendar Digital Date-Month (Ref. 3792) features a perpetual calendar together with a digital date display and leap year indicator.

Have fun exploring whom I spotted at the booth and stay tuned for more photos coming up, especially from the amazing IWC Race Night with top celebrities from all over the world.

LoL, Sandra


Michela Cerruti, daughter of Aldo Cerruti, an Italian racing driver that might be soon spotted driving the Formula One tracks.


German soccer goalkeeper Jens Lehmann


German actor Thomas Kretschmann


Former French soccer player Zinédine Zidane with me


Actor Ralf Moeller


From left to right: Zinédine Zidane, Ralf Moeller and Jean Reno


Boris Becker with me


Photos: © Sandra Bauknecht, Photos of 2nd collage: Courtesy of IWC

At the IWC Top Gun Gala Event

IWC Gala Event

IWC Schaffhausen‘s gala event under the motto “TOP GUN” was the absolute culmination of this year’s SIHH (Salon International de la Haute Horlogerie).What a night! 

“Our aim this evening was to create an emotional experience for our guests, based on the story of our Pilot’s Watches: a story that started in 1936 with the Special Pilot’s Watch and has been part of IWC Schaffhausen’s DNA ever since,” said IWC CEO Georges Kern.

Many A-list Hollywood celebrities followed his invitation to celebrate the launch of the brand’s new Pilot’s Watch collection.

In the presence of celebrities like Cate Blanchett, Jean Reno, Ewan McGregor, Ronan Keating, sporting legends Boris Becker, Luís Figo and Zinédine Zidane, German actors Herbert Knaup, Thomas Heintze and Moritz Bleibtreu as well as top model Adriana Lima, I enjoyed an unforgettable gala evening in a stunningly decorated Palexpo Exhibition Hall rounded off with a performance from the legendary Bryan Ferry. And not only actor Ewan McGregor was entranced by Adriana Lima’s stunning long legs… (see photo below).

IWC Top GUnFrom left to right: Ronan Keating, Herbert Knaup, Ewan McGregor, Sebastian Koch, Marc Forster, Thomas Heinze, Adriana Lima, the evening’s host IWC CEO Georges Kern, Boris Becker and Moritz Bleibtreu (Photos: Photopress/Getty Images).


My look: Sequined dress with feathers by Matthew Williamson, oversized clutch by Miu Miu, python sandals by Gucci and earrings by Louis Vuitton.

Ewan with meActor Ewan McGregor with me

IMG_7441Two Brazilians getting along very well…

Adriana and PauloSupermodel Adriana Lima and author Paulo Coelho

IMG_6760Adriana Lima with me (Photo: Maren Krass)

CateCate Blanchett

Jean Reno and Rosamunde PikeJean Reno and Rosamunde Pike

Jean with meJean Reno with me

IMG_7467Bryan Ferry on stage

Br F2

Br F

LilyLily Becker

Tim JTim Jeffries

Moritz and IGerman Actor Moritz Bleibtreu with me

IMG_5889Dancing all night… here with Italian blogger Filippo Fiora (Photo: Filippo Fiora)

If you are interested to see the photos from IWC’s SIHH 2011 gala event “A Night in Portofino”, click here for the previous post.

LoL, Sandra

Photos: © Sandra Bauknecht

At the Derek Lam S/S 2012 Show

S 2012

„When I am doing a little California dreamin’, I am in a beautifully appointed Mid-century home, like the Kaufmann house in Palm Springs, by Richard Neutra. The clean minimal interior, the wide open desert landscape, the informality of living in nature yet also sheltered in rational and soul warming architecture; that is my mind wandering to a place of salubrious comfort. But it’s not all strict lines and raw space. Somewhere, there is Frank Sinatra and the Rat Pack crooning by the piano and Angie Dickenson is lounging by a crystal blue pool. Mid-century louche and luxury, in my dreams.“

– Derek Lam


Last Sunday in New York was a very touching day marking the 10-year anniversary of the attacks on the World Trade Center. While the city was filled with ceremonies commemorating this tragic event, the fashion world was looking ahead.


Derek Lam showed his S/S 2012 collection that day and went from East Coast to West Coast for inspiration. The designer, who had grown up in California, came up with a crisp, sharp tailored look. Very American, very preppy with a slight retro touch. The prints added a resort feeling. One of my favourites was the white linen trench coat with the shiny black leather trim. I am sure that this collection will be loved especially by business women all around the world. Anna Wintour seemed to like it a lot, but see for yourselves…


I was invited to go backstage before the show and enjoyed exploring the clothes in advance. Please stay tuned as I interviewed Tom Pecheux, Estée Lauder’s Creative Director for Makeup, who had created the makeup look for Derek Lam’s S/S 2012 show. I have got some beautiful behind the scenes shots of which some are already included here. Hope that will like it.

By the way, I spotted some German celebrities front row. Don’t miss the end of this post to see who was there!

LoL, Sandra



















DerekDerek Lam

StefanieStephanie zu Guttenberg in a red Prada dress

IMG_9537Lilly & Boris Becker

Photos: © Sandra Bauknecht

A Night in Portofino


P1000756IWC’s gala event “A Night in Portofino” brought together well known faces – including many Hollywood celebrities. Guests arrived on the red carpet and were able to browse through the beautiful exhibition that showed Peter Lindbergh’s Days in Portofino on their way to the main hall where they finally arrived in the carefree days of the 1950 and `60s.

The entire evening was outstanding showing a “making-of“ film of the shoot and an impressive performance of Zurich Opera House, with a 60-strong orchestra and tenor Neil Shicoff.

Another highlight of the night was also when Tim Jefferies and Georges Kern started to introduce the Friends of the Brand. When all celebrities were on stage, you felt like being at the Oscar’s.
Enjoy all those beautiful photos of a night to remember.

LoL, Sandra


Ronan Keating demonstrates what this night is about: The launch of the new IWC Portofino watch family.

Ronan Keating demonstrates what this night is about to celebrate the launch of the new IWC Portofino watch family.

Elle Macpherson looked amazing...

Elle Macpherson looked amazing...

...on the red carpet in her floor sweeping black gown.

...on the red carpet in her floor sweeping black gown.

Unbelievable that this beauty will turn 48 in March this year!

Unbelievable that this beauty will turn 48 in March this year!

Elle Macpherson with me.

Elle Macpherson with me.

IWC CEO Georges Kern with his wife Monika who definitely deserved a style award for her dotted stockings and the kitten heels!

IWC CEO Georges Kern with his wife Monika who combined her dotted stockings with kitten heels, well done!

Luis Figo and his beautiful wife Helen Svedin

Luis Figo and his beautiful wife Helen Svedin

Hollywood in Geneva: Kevin Spacey with Cate Blanchett

Hollywood in Geneva: Kevin Spacey with Cate Blanchett

I loved Cate's lipstick colour!

I loved Cate's lipstick colour!

Matthew Fox with his wife Margherita Ronchi who definitely would not have won a style award.

Matthew Fox with his wife Margherita Ronchi who was among the worst dressed. Those boots are a no-go for a red carpet gala event and the zebra look is pretty questionable, too. Her best accessory was definitely her hubby and their love for each other.

Me with LOST star Matthew Fox.

Me with LOST star Matthew Fox.

A wonderful opera performance was among the highlight of the nights...

A wonderful opera performance was among the highlight of the nights... well as Ronan Keating's performance on stage. well as Ronan Keating's singing some of his hits on stage.

Me framed by bestselling author Paulo Coehlo and Ronan Keating.

Me framed by bestselling author Paulo Coehlo and Ronan Keating.

Elle talking to Ronan

Elle talking to Ronan...



...and obviously very funny.

...and obviously very funny.

Malin, wife of Tim Jeffries, Elle Macpherson and Lilly Becker

Malin, wife of Tim Jeffries, Elle Macpherson and Lilly Becker

Malin and Tim Jeffries

Malin and Tim Jeffries

Elle Macpherson, Marc Forster and Cate Blanchett.

Elle Macpherson, Marc Forster and Cate Blanchett.

Cate Blanchett with me.

Cate Blanchett with me.

Zinédine Zidane with his wife Véronique at the table.

Zinédine Zidane with his wife Véronique in little D&G dots.


Georges Kern asked all celebrities on stage...


...among them Boris Becker, Elle Macpherson...

...and Jean Reno.

...and Jean Reno.

...Kevin Spacey imitated Bill Clinton and sang for us...

Kevin Spacey imitated Bill Clinton...

...and sang something for us...

...and sang something for us.

Cate Blanchett gave away some private details from the shoot in Portofino.

Cate Blanchett spoke about the shoot in Portofino.

A kiss on the hand could be answered like this...

A kiss on the hand... what a gentleman!

Peter Lindbergh...

Peter Lindbergh...

Peter Lindbergh took a photo of the Oscar-like crowd on stage.

...took a photo of the Oscar-like crowd on stage.

The amazing night ended to the sounds of Byblos.

Photos: © Sandra Bauknecht, © Getty Images for IWC

Hollywood in Switzerland


The IWC booth at the 21st SIHH was designed in the style of the 1950s and `60s right down to the last detail, transporting the visitors to the Italian-style joie de vivre of Portofino, to the sweet dolce fa nienteas the hours go by.
The hostesses were dressed in beautiful petticoats with make-up and hair finishing off the perfect vintage look. A scooter parked in front of the “Via Scafusia”, an ice-cream vendor, a cinema for press presentations were just among those amazing ideas to create the wonderful surrounding.
Have fun seeing all the celebs who came to the fair. Hollywood made in Switzerland, two thumbs up!

LoL, Sandra







Georges Kern, CEO IWC, in his office at the booth where he welcomed the celeb friends of the brand

Georges Kern, CEO of IWC, in his amazing office at the booth.

On display his well-deserved award.

On display his well-deserved award...

...and the beautiful photo book by Peter Lindbergh.

...and the beautiful photo book by Peter Lindbergh.

Tim Jeffries shares a laugh with Ronan Keating.

Tim Jeffries had a good laugh with Ronan Keating...

Tim Jeffries and Ronan Keating attend the IWC event.

...before inspecting all the beautiful new Portofino watches.

Tim Jeffries with me.

Tim Jeffries with me.

Vitali Klitschko speaks to Ion Tiriac

Vitali Klitschko had a brief conversation with Ion Tiriac about sports.

Boris Becker with me.

Boris Becker with me.

Lilly Becker with me.

Lilly Becker with me.

French former soccer player Zinédine Zidane with Georges Kern.

French former soccer player Zinédine Zidane with Georges Kern.

Luis Figo greets Joachim Loew, football trainer and one of the best dressed men.

Luis Figo greeted Joachim Loew, soccer trainer and one of the best dressed men.

Director of 007 Quantum of Solace Marc Forster with me.

Director of the 007 James Bond movie Quantum of Solace Marc Forster with me.

That is me taking the photo below...

That is me taking the photo below...

...of Kevin Spacey and Georges Kern enjoying the photos.

...of Kevin Spacey and Georges Kern enjoying the photos.

Later on, Cate Blanchett looked at the amazing photos.

Later on, Cate Blanchett looked at the amazing book.

That might have been one of her favourite shots.

That might have been one of her favourite pages.

Peter Lindbergh with Cate Blanchett.

Photographer Peter Lindbergh with Cate Blanchett.

LOST actor Matthew Fox surprised with his beard.

LOST actor Matthew Fox surprised with his beard.

And here she comes: Gorgeous Elle Macpherson.

And here she came: Gorgeous Elle Macpherson.

On the scooter with colleague Matthew Fox.

On the scooter with colleague Matthew Fox.

Loved her look with the red shoes and the little toe rings.

Loved her look with the red shoes and the little toe rings.

Elle greeted cheerfully Peter Lindbergh.

Elle greeted cheerfully Peter Lindbergh.

Elle Macpherson with Georges Kern.

Photos: © Sandra Bauknecht, © Getty Images for IWC

The Portofino Collection from Schaffhausen


This week I went to the 21st SIHH (Salon International de la Haute Horlogerie) in Geneva. This private trade fair is a landmark event for the fine watch sector, and at this year’s show, 19 watch brands presented their new products, including Baume & Mercier, Cartier and Montblanc among others. IWC Schaffhausen definitely topped everything, celebrating the launch of their latest generation of its Portofino family.

Portofino that stands for the dolce vita of the 1960s had inspired the name of the IWC watch collection that took the world by storm in 1984 when its first model hit the market. It was the result of a happy union between the pocket watch and wristwatch.

So let me introduce you to those new members of rare beauty and simple elegance.


12_PF_Automatic_RGBThe Portofino Automatic (Reference 3565), the unassuming star from Schaffhausen, will be available this year with a reworked design in a contemporary 40-millimetre case. Its classical shape is reminiscent of the IWC models from the 1960s without overdoing the retro vibe.

The watch can be customised with a strap or Milanese bracelet that is made of tightly woven wire mesh and that was highly popular during this era.
For further information, please click here.


09_PF_Chronograph_RGBThe Portofino Chronograph (Reference 3910) is the elegant way to stop time. Inspired by the classical, functional design that characterised the Italian sports cars of the 1960s, it is a very understated watch making no exhibition of its sporting ambitions. The displays and stopwatch controls are elegantly integrated.
Apart from the classical alligator leather straps, it is also available with a cool but snug-fitting Milanese mesh bracelet.
For further information, please click here.


04_PF_Dual_Time_RGBOne watch – two times: The Portofino Dual Time (Reference 3610) is the perfect companion for the sophisticated world traveller with its understated 24-hour display in the upper half of the dial that keeps him reliably informed about the time back home. The unique elegant alligator straps are handmade by Italian top-quality shoemaker Santoni. Each strap is one of its own.
For further information, please click here.


14_PF_Hand-Wound_Eight_Days_Back_RGBThe Portofino Hand-Wound Eight Days (Reference 5101) is the family’s new flagship with its newly developed IWC-manufactured 59210-calibre movement and power reserve display that will run for full eight days. This watch comes also with a one-of-a-kind leather strap made by Santoni.
For further information, please click here.


Renowned photographer Peter Lindbergh captured the mood of the IWC Portofino 2011 watch family with amazing photos shot last summer in the picturesque Italian harbour town and featuring a crowd of A-list celebrities like Boris Becker, Cate Blanchett, Elle Macpherson, Hiroyuki Sanada, Jean Reno, Kevin Spacey, Marc Forster, Ronan Keating, Tim Jefferies, Zinédine Zidane, just to name a few.
Georges Kern, the brand’s CEO, brought Hollywood to Switzerland as most of them were party attendees and even visited the booth. Stay tuned for some gorgeous photos that I took. In the meantime enjoy this feast for the eyes: “Days in Portofino“ with famous Peter Lindbergh.

LoL, Sandra