IWC Race Night


One of the most exciting events of the year is the IWC gala held during the SIHH. Each year, Georges Kern, CEO IWC Schaffhausen, brings glamour and worldclass celebrities to Geneva. One night that makes you feel more like being in Hollywood than in Switzerland.

Sandra_Bauknecht_Georges_Kern_IWC_Race_nightGeorges Kern, CEO IWC Schaffhausen, with me


On the red carpet at this incredible event were Ewan McGregor, Zinédine Zidane, Karolina Kurkova, Ross Brawn, Eric Dane, Adriana Lima, Luis Figo and Matthew Fox, among many others. I had so much fun watching all of them arrive and was spotted myself…

IWC_RACE_Night_Nico_RossbergRacing driver for the Mercedes GP Formula One™ team: Nico Rosberg

IWC_RACE_Night_VictoriaModel Victoria Silvstedt

IWC_Race_Night_Karoline_HuberUnzipped, the best “backolleté”Karoline Huber, CMO IWC Schaffhausen, in Tom Ford


This year, the theme “IWC RACE NIGHT” was of course matching the house’s newest launch of its new Ingenieur watches that I had a closer look at during a tour around the amazing IWC booth earlier that day. (For the post, please click here.) The latest collection aptly expresses the spirit of the new partnership between the Schaffhausen watchmaker and the MERCEDES AMG PETRONAS Formula One™ Team.


My look: Black jumpsuit by Michael Kors, shrug by D&G Dolce Gabbana, Elsie bag by Chloé, Tribute patent-leather sandals by Saint Laurent, cuff by Stella McCartney, necklace by Roberto Cavalli and earrings by Chanel.

IWC_RACE_NIGHT_Tim_JefferiesTim Jefferies

Ralf_Moeller_Sandra_BauknechtActor Ralf Moeller with me

Sandra_Bauknecht_Peter_LindberghPhotographer Peter Lindbergh with me

Karolina_Kurkova_Sandra_BauknechtLovely Karolina Kurkova

IWC_Race_Night30Two angels in Geneva: Victoria Secret Models Karolina Kurkova and Adriana Lima in Roberto Cavalli

Eric_DAne_Sandra_Bauknecht Grey’s Anatomy “McSteamy” Eric Dane with me


Together with IWC CEO Georges Kern, Academy Award winner Kevin Spacey compèred the IWC Race Night, while Nico Rosberg and his sleek Formula One™ racing car galvanized the atmosphere. The moment, we heard the sound of the engine, it was clear why each of the over 850 guests had ear plugs at the table.


A spectacular competition between some prominent guests ensued when Nico Rosberg invited them to change the tyres on his Formula One™ car. In a simulated pit stop, top model Karolina Kurkova, film stars Matthew Fox, Jean Reno and Eric Dane, as well as Asian actors Francis Ng and Kiichi Nakai tried to get the sleek-bodied vehicle back on the track in the 3 seconds that were given to them.

IWC_RACE_Night15Great team work: Karolina Kurkova and Jean Reno

IWC_RACE_NIGHT22A happy Eric Dane

IWC_RACE_NIGHT23Concentrated: Tim Jefferies and Marc Forster

IWC_RACE_NIght20Those two are having fun: Marc Forster and Kevin Spacey


Personally speaking, the culmination of the night was a private concert from the British band Jamiroquai. Lead singer Jay Kay has such a rhythm and incredible presence on stage that  I couldn’t stop dancing all night… as you can see in the last picture.

Thank you, IWC, for letting me be part of this outstanding event!

LoL, Sandra





IWC_Race_night_DancePhotos: © Sandra Bauknecht

At the IWC Top Gun Gala Event

IWC Gala Event

IWC Schaffhausen‘s gala event under the motto “TOP GUN” was the absolute culmination of this year’s SIHH (Salon International de la Haute Horlogerie).What a night! 

“Our aim this evening was to create an emotional experience for our guests, based on the story of our Pilot’s Watches: a story that started in 1936 with the Special Pilot’s Watch and has been part of IWC Schaffhausen’s DNA ever since,” said IWC CEO Georges Kern.

Many A-list Hollywood celebrities followed his invitation to celebrate the launch of the brand’s new Pilot’s Watch collection.

In the presence of celebrities like Cate Blanchett, Jean Reno, Ewan McGregor, Ronan Keating, sporting legends Boris Becker, Luís Figo and Zinédine Zidane, German actors Herbert Knaup, Thomas Heintze and Moritz Bleibtreu as well as top model Adriana Lima, I enjoyed an unforgettable gala evening in a stunningly decorated Palexpo Exhibition Hall rounded off with a performance from the legendary Bryan Ferry. And not only actor Ewan McGregor was entranced by Adriana Lima’s stunning long legs… (see photo below).

IWC Top GUnFrom left to right: Ronan Keating, Herbert Knaup, Ewan McGregor, Sebastian Koch, Marc Forster, Thomas Heinze, Adriana Lima, the evening’s host IWC CEO Georges Kern, Boris Becker and Moritz Bleibtreu (Photos: Photopress/Getty Images).


My look: Sequined dress with feathers by Matthew Williamson, oversized clutch by Miu Miu, python sandals by Gucci and earrings by Louis Vuitton.

Ewan with meActor Ewan McGregor with me

IMG_7441Two Brazilians getting along very well…

Adriana and PauloSupermodel Adriana Lima and author Paulo Coelho

IMG_6760Adriana Lima with me (Photo: Maren Krass)

CateCate Blanchett

Jean Reno and Rosamunde PikeJean Reno and Rosamunde Pike

Jean with meJean Reno with me

IMG_7467Bryan Ferry on stage

Br F2

Br F

LilyLily Becker

Tim JTim Jeffries

Moritz and IGerman Actor Moritz Bleibtreu with me

IMG_5889Dancing all night… here with Italian blogger Filippo Fiora (Photo: Filippo Fiora)

If you are interested to see the photos from IWC’s SIHH 2011 gala event “A Night in Portofino”, click here for the previous post.

LoL, Sandra

Photos: © Sandra Bauknecht

Hollywood in Switzerland


The IWC booth at the 21st SIHH was designed in the style of the 1950s and `60s right down to the last detail, transporting the visitors to the Italian-style joie de vivre of Portofino, to the sweet dolce fa nienteas the hours go by.
The hostesses were dressed in beautiful petticoats with make-up and hair finishing off the perfect vintage look. A scooter parked in front of the “Via Scafusia”, an ice-cream vendor, a cinema for press presentations were just among those amazing ideas to create the wonderful surrounding.
Have fun seeing all the celebs who came to the fair. Hollywood made in Switzerland, two thumbs up!

LoL, Sandra







Georges Kern, CEO IWC, in his office at the booth where he welcomed the celeb friends of the brand

Georges Kern, CEO of IWC, in his amazing office at the booth.

On display his well-deserved award.

On display his well-deserved award...

...and the beautiful photo book by Peter Lindbergh.

...and the beautiful photo book by Peter Lindbergh.

Tim Jeffries shares a laugh with Ronan Keating.

Tim Jeffries had a good laugh with Ronan Keating...

Tim Jeffries and Ronan Keating attend the IWC event.

...before inspecting all the beautiful new Portofino watches.

Tim Jeffries with me.

Tim Jeffries with me.

Vitali Klitschko speaks to Ion Tiriac

Vitali Klitschko had a brief conversation with Ion Tiriac about sports.

Boris Becker with me.

Boris Becker with me.

Lilly Becker with me.

Lilly Becker with me.

French former soccer player Zinédine Zidane with Georges Kern.

French former soccer player Zinédine Zidane with Georges Kern.

Luis Figo greets Joachim Loew, football trainer and one of the best dressed men.

Luis Figo greeted Joachim Loew, soccer trainer and one of the best dressed men.

Director of 007 Quantum of Solace Marc Forster with me.

Director of the 007 James Bond movie Quantum of Solace Marc Forster with me.

That is me taking the photo below...

That is me taking the photo below...

...of Kevin Spacey and Georges Kern enjoying the photos.

...of Kevin Spacey and Georges Kern enjoying the photos.

Later on, Cate Blanchett looked at the amazing photos.

Later on, Cate Blanchett looked at the amazing book.

That might have been one of her favourite shots.

That might have been one of her favourite pages.

Peter Lindbergh with Cate Blanchett.

Photographer Peter Lindbergh with Cate Blanchett.

LOST actor Matthew Fox surprised with his beard.

LOST actor Matthew Fox surprised with his beard.

And here she comes: Gorgeous Elle Macpherson.

And here she came: Gorgeous Elle Macpherson.

On the scooter with colleague Matthew Fox.

On the scooter with colleague Matthew Fox.

Loved her look with the red shoes and the little toe rings.

Loved her look with the red shoes and the little toe rings.

Elle greeted cheerfully Peter Lindbergh.

Elle greeted cheerfully Peter Lindbergh.

Elle Macpherson with Georges Kern.

Photos: © Sandra Bauknecht, © Getty Images for IWC