Clarins and the Generation S

Last month, I attended the CLARINS press conference at 1904 Designed by Lagonda, a new restaurant in Zurich that combines design with Haute Cuisine. In the lounge area, that is open already in the morning for business meetings or to just have a coffee, a red wall catches your eye. The perfect backdrop for CLARINS that are famous for the red thread in their logo.

 Among several novelties one seems really outstanding to me. While everyone is thinking about Millenials or Generation ZCLARINS is working on the Silver Generation, people that are now 60 years or older. The reason is actually pretty obvious. It’s a fast growing population, with 775 M in 2015, 1.2 B in 2030 and a predicted 1.6 B in 2050.

What are women at the age of 60 plus most concerned of? Mature skin is weakend. The skin gets drier due to changes in the lipid structure and there is a lack of radiance and firmness. The glow is missing as micro circulation and vascular reactivity is diminished – around minus 44% at the age of 60. The skin’s fibroblasts are aging and that causes a decrease of micronutrient supply.

CLARINS did clinical tests with several women and divided them in two groups, one half with ladies that looked younger for their actual age and the other half with participants that looked older than they were. The reason for this phenomenon was found in the radiance of the skin. Therefore CLARINS focused on achieving a more luminous skin and developed the luminance index with an inside/outside effect.

The plant discovery for the new formulation was horse chestnut, a symbol for spring and rebirth. In Geneva’s old town, there is a horse chestnut tree whose first bud marks the official arrival of spring on the Promenade de la Treille (Marronnier Officiel). Standing in full new bloom, something we all wish for when we grow older.

Two ingredients of this tree are combined, fruit and organic flower extract, to help the skin to reactivate its micronutrient network and revive its full luminosity. After one month of using the Crème Nutri-Lumière Jour, the skin’s luminance index of 30 women tested increased 12 %. All 4 new textures are based on plant-powered formulas (17 plants of which 10 are organic) for a complete anti-aging action.

CLARINS Nutri-Lumière JourNourishing, Revitalizing Day Cream – CHF 162.00
oil-infused – fresh texture
CLARINS Nutri-Lumière Jour  – Nourishing, Revitalizing Day Emulsion – CHF 162.00
lighter version of the day cream – comforable texture
CLARINS Nutri-Lumière Nuit – Nourishing, Rejuvenating Night Cream – CHF 172.00
night cream oil-infused balm – not greasy at all
CLARINS Nutri-LumièreRenewing Treatment Essence – CHF 73.00
smooth and gentle lotion – toning texture

All four new products are available now online or at the Clarins Boutique & Spa at Gerbergasse 6 in Zurich. The official launch date will be January 27, 2020.

The face of the campaign, Brazilian born Claudia Maria Ferreira da Costa, was with us in Zurich. I spotted her immediately when I came in. A beautiful, confident woman of almost 60 that truly looks much younger than her birth age.

Claudia Maria, can you tell us a little about your career path?

I started modeling around 36 years ago, a long time ago. I worked with Saint Laurent, Dior to name a few and travelled to place such as Paris, and Japan for business. I did that for around 12-14 years. Then I got married and had my two kids. Years later, I discovered this one model, this gorgeous girl where I lived, Arizona Muse. I got her career started and while I did this, the agency got also interested in me as all of a sudden an interest for mature faces came up. That was an amazing opportunity for me at the age of 50. Not many people get to do that. I just went for it and my confidence built up. Now, I take full ownership of that and I find it my mission to represent women of my age group. Also we should take in consideration that at 60, many women start to reinvent themselves.

How did you get into fencing?

I started fencing at the age of 43. My father was a fencer and I always had the curiosity about this sport but as he died a pretty long time ago, I never got to see him practice. Funnily enough, my ex-husband told me once about this fencing club and suggested to give it a try. My kids were little and I lived in this small town of Santa Fe in the US and I just went for it. Just after a few months, I had my first competition and I got hooked. It totally sparked something that I didn’t know I had in me. It showed me first of all how competitive I was and that anything is possible.

«Still learning. Still resilient. Still radiant.» – Claudia Maria Ferreira da Costa

Are you afraid of aging?

I am not afraid of the number 60. I tell people my age. The alternative of not getting older is not being alive, let’s face it. I don’t want to go back to a younger me. For me the sense of vitality is in your mind, your impulse lets you enjoy life. When you turn 60, you know more about yourself, you can embark in newer things and challenges. I feel a certain ownership of my life, much more than I used to feel when I was younger.

What are your tricks to look so amazing?

The basics to feel and look great are the following:
– use sun screen and protect your skin from the sun as much as you can
– drink a lot of water and less wine
– don’t smoke
– and don’t forget that the expression of your inner self, of who you are, transmits on the outside

An advice you would like to share?

Take two words out of your vocabulary and you will be shocked. First, «hope», it doesn’t convey power, it is just a thought of waiting for something. I am not waiting, I am making it happen. Second, «worry». If you have power, than you don’t need to worry. You just make things happen for yourself.

Say yes – that is your operative word. When I stand up, I say to myself, I do whatever it takes. 

Thank you, Claudia Maria, for sparking up our day!

LoL, Sandra

Photos: Courtesy of the city of Geneva, © Clarins and © Sandra Bauknecht

Best Facial Sunscreens

Today’s post is dedicated to my favorite facial summer 2019 sunscreens that will protect your skin from harmful rays with these trusty products that work as make-up or do their job without. They won’t make you look pale or will clog your pores, but they will prevent your skin from aging through the sun.

Let’s start with the basics. The number on the container means it will last times that amount it takes your skin to burn in the sun. For example, if you’re a whiter shade of pale and it takes five minutes for you to feel the burn, and you have an SPF 15 on, you’re going to last 75 minutes before you need to reapply. So keep a handy reinforcement in your bag to keep topping up as the number is individual to the wearer. Check in with yourself to see what fits throughout the day.

Personally speaking, I love these cushions. Healthy glow make-up, that you can take with you wherever you go this summer thanks to their travel-friendly packaging. In the blink of an eye, the complexion is warmed up and corrected with a lightweight, non-cakey finish. Applied all over the face or in touch-ups, it instantly creates an endlessly buildable, glowing natural tan, while offering sun protection.

GUERLAIN Fresh Bronzing Fluid Make-up
Buildable sun-kissed glow – SPF 20 (available in two shades, I wear «natural») – CHF 40.00

CLARINS Mineral Sun Care Compact
Enriched with antioxidants –  SPF 30 (universal nude beige) – CHF 45.00

SHISEIDO Sports BB Compact
Very water-resistant – SPF 50 (available in three shades, I wear «medium») – CHF 43.20

For a more classical application to protect your facial skin, I recommend these products that also work perfectly under foundation without leaving your skin pale and white. Both provide instant hydration and long-lasting comfort for face, neck and décolleté. Skin’s youthfulness is preserved at all times.

CHANEL UV Essentiel Complete Protection
UV – Pollution – Antiox – SPF 50 – CHF 68.00

SISLEY Super Stick Solaire Teinté
Tinted sun care – very high protection – SFP 50 – CHF 70.00

Better looking skin starts with healthy habits. Therefore I recommend LA ROCHE-POSAY’s wearable sensor and the companion app to measure your exposure to UV, pollution, pollen and humidity. No battery is needed. You will get personalized advice and product recommendations as well, a skincare regimen tailored to you.

LA ROCHE-POSAY My Skin Track UV
Available on apple.com – CHF 69.95

LA ROCHE-POSAY Anthelios Shaka Fluide 
Invisible ultra-resistant for sensible skin – SPF 50 – CHF 31.90

Wishing you a beautiful and wrinkle-free summer!

LoL, Sandra

Photos: © Sandra Bauknecht

Mission Exfoliation

Just for you, Clarins has created three scrubs with active, sensorial textures and instant actions. With natural beads from wood cellulose, lava and sugar from beetroot, they refresh, purify or nourish the skin and adapt to the needs of all skin types. So, are you ready to exfoliate?

Fresh Scrub – A refreshing cream scrub for soft, supple skin
Comfort Scrub – A comforting oil scrub for silky, smooth skin
Pure Scrub – A foaming scrub to dislodge and remove impurities

Available from August 12, 2019 for CHF 42.00 each.

Below are some frequently asked questions about the importance of exfoliation for your skin:

Is exfoliation good for keeping my skin young?
Absolutely! Regularly exfoliating your skin removes dead cells and stimulates cellular renewal.

How many times a week should I exfoliate my skin?
To remove deep-set impurities, exfoliating once or twice a week is recommended. Particularly for more mature skin which naturally eliminates dead cells slower and less efficiently than young skin.

What happens if I don’t exfoliate my skin?
Dead cells which accumulate on the skin surface, make the complexion look dull, create a barrier to skin products and hinder the boosting of cellular renewal. Also, unexfoliated skin is not as soft and is more prone to imperfections and roughness.

Can you exfoliate all skin types, even sensitive skin?
Oh yes. For particularly sensitive skin, exfoliation should be carried out with very light, gentle movements. Never rub the skin, or you risk weakening it further.

Happy scrubbing!

LoL, Sandra

Photos: Courtesy of Clarins

Clarins Joli Rouge Lacquer

Finally something new…. meet the first stick lip lacquer! I promise, this is the one and only trick it’ll play on you…  Joli Rouge Lacquer by CLARINS has all the packaging of a lip lacquer but when you open it, it’s a stick ! So please don’t be fooled by appearances – it is not just another fluid lip lacquer…! Joli Rouge Lacquer may look like one, but it has a surprise in store… it’s actually a melting, nourishing stick which is ultra-easy to apply and leaves lips looking super luscious.

The formula of these 8 stick-format lip lacquers has a high content of pigments to give an intense and bold colour result, just as a liquid lipstick would. Its long-hold ultra-shine comes from a texture infused with over 70% oils. It’s the perfect lacquer for intense colour and vinyl shine.

In the press release CLARINS announced 2 it-colours: a joli rouge red, 742L JOLIE ROUGE, and a new pop pink shade, 762L POP PINK, soon to be on everyone’s lips.

My personal favorite shade is 705L Soft Berry.

It even gets better. Behind its vinyl lacquer finish, the lip care benefits of a balm! Since CLARINS never compromises on comfort, its ultra-moisturizing balm formula enriched with organic marsh samphire extract and oils, smoothes and softens lips day after day. Its ultra-smooth texture is quick and easy to apply, just like a regular lipstick. It melts onto the lips, to immediately, intensely and brilliantly coat them with dazzling lacquer shine! And the taste is divine…

And to create different effects… all shades of Joli Rouge Lacquer are also available in Joli Rouge, Joli Rouge Brillant and Joli Rouge Velvet lipsticks.

I am sold and so will you… In stores for CHF 36.50 each.

LoL, Sandra

Photos: Courtesy of CLARINS

Clarins Shimmer & Shine for Christmas 2018

In general, I know that summer is over when the first holiday press releases arrive at my doorstep. One that immediately has caught my eye was CLARINS Shimmer & Shine make-up look for Christmas 2018. All of a sudden I have started looking forward to the winter season. Here are those three beautiful products that will hit the shelves in Switzerland on October 8, 2018.
All are limited editions.

ILLUMINATING SCULPTING POWDER FACE AND DECOLLETE
CHF 46.00
Sculpt and highlight the complexion & décolleté with sheer, subtle gold shimmer. This silky smooth formula can easily be applied using your fingers on cheekbones, under the eyebrows, temples and décolleté.

INSTANT LIGHT LIP COMFORT OIL
CHF 30.50
This lip oil combines all the high shine benefits of a gloss with the soothing comfort of an oil. Its highly sensorial and lightweight texture never feels sticky.

GOLD MASCARA TOP COAT
CHF 35.00
Worn on its own or as a top coat, this mascara dresses your lashes in fine, golden sparkle. The double brush separates and defines each and every lash, even on the shortest ones.

LoL, Sandra

Photos: Courtesy of Clarins

Clarins Pore Control Serum

Clarins’ instant pore perfector – a refreshing serum with firming Vine Flower cells and mattifying Organic Strawberry Tree fruit extract – visibly tightens and purifies enlarged pores for skin that’s smooth, radiant, shine-free and refined.

It also contains dual-action mattifying powders that visibly reduce the appearance of pores, blur their contours, and absorb excess oil.

Personally speaking, this serum is excellent. My pores seem much smaller immediately and my skin looks smoother and more radiant overall. I’m using it in the morning and at night.

Available in Switzerland from Monday, 27th of August for CHF 76.00 (30ml).

LoL, Sandra

Photos: Courtesy of Clarins

Kiss-Kiss Hooray

Kiss-Kiss Hooray… CLARINS‘ first Water Lip Stain is here! Color that won’t kiss off and fade too quickly. A barely-there feel and customizable lip product for a transfer-proof pout that lasts up to 300 kisses (no joke – that was tested in a clinical study with the help of 22 volunteers).

Applying your Water Lip Stain is easy. The lip-hugging brush applies the perfect amount of color while giving precise results. The more coats, the deeper the intensity. The texture is really interesting. Composed of 77% water, it has the fresh effect of a sorbet and tastes very yummy.

Softening organic raspberry water combined with moisturizing organic aloe vera extract protects lips from dehydration while ensuring suppleness and comfort.

Available in four shades: 01 Rose Water, 02 Orange Water, 03 Red Water and 04 Violet Water.
In stores now for CHF 30.50 each.

Kiss who you like.. without leaving a trace! Goodbye lipstick prints and make-up that stains.

LoL, Sandra

Photos: Courtesy of Clarins

Happy 30th Birthday Eau Dynamisante

The world’s first ever treatment fragrance, Clarins Eau Dynamisante, is celebrating its 30th anniversary with a limited edition bottle, accompanied by two special editions of Eau des Jardins and Eau Ressourçante. This has been the first eau de toilette that combines a perfume with the power of plants in accordance with the principles of aromatherapy and phytotherapy. In a single step, this eau de toilette perfumes, hydrates and tones. The non-photosensitising formula is safe enough to wear in the sun which makes it the perfect product to wear at the beach.

I like to rub it vigorously over all parts of the body after I shower, or simply spritz it on in combination to my traditional fragrance.

Eau Dynamisante Limited Edition 30ml (CHF 22.00) and 100ml (CHF 69.50)
The classic aroma of lemons for vitality – freshness – firmness.

Eau des Jardins Limited Edition 100ml (CHF 69.50)
The sensual power of roses for harmony – freshness – comfort.

Eau Ressourçante Limited Edition 100ml (CHF 69.50)
The calming source of iris for relaxation – energy – harmony.

LoL, Sandra

Photos: © Sandra Bauknecht

Clarins Boutique & Skin Spa

clarins_boutique_skin_spa

This summer, Clarins has opened the doors of a new beauty temple in Zurich. Hard to believe, this new concept marks the first of its kind for the French brand in Europe.

boutique-skin-spa-clarins-1

Located in the city center at Gebergasse 6, just around the corner of the prestigious Bahnhofstrasse and very close to the Jelmoli parking, the new Clarins Boutique & Skin Spa houses the complete range of products, from fine scents to high performance skin care on the ground floor.

One level up, the skin spa welcomes its customers for the most exclusive skin treatments. The second floor is reserved for the in-house training center. Altogether, the shop has a size of more than 280 square meters.

ambiente4Clarins Boutique & Skin Spa opening party in Zurich

I truly recommend a visit to indulge into the world of Clarins. In 1954, Jacques Courtin-Clarins had a pioneering vision when he opened his first Clarins institute in Paris. Still today, the house is known for creating luxury products based exclusively on plants as the eternal source of inspiration and innovation.

prisca-courtin-clarins-laurent-malaveille-clarins-sandra-bauknecht-sandras-closet_blog-natalie-bader-clarins-2aFlown in for the occasion: Prisca Courtin-Clarins (SPAs, My Blend and Retail Director Clarins), Laurent Malaveille (General Manager Clarins Switzerland) and Natalie Bader (CEO Clarins).

During the hectic holiday season, let time stand still while you enjoy a treatment, and some time for yourself. Or find a little gift for a loved one as this very cute advent calendar that I got for myself.

clarins_adventcalendar_2016_2

24 days filled with little surprises, beauty products in small sizes that I love to take with me when travelling. Available for CHF 99.00.

LoL, Sandra

clarins_adventcalendar_2016Photos: Courtesy of Clarins

Hot Lips

Lipsticks 2Lipsticks 2a

Lipsticks are certainly back this fall and not only on handbags (Monogramme lipstick printed textured-leather clutch by Saint Laurent). Let your lips do the talking and pay homage this season to the beauty icon in rich and trendy shades. From blood-red to smudgy, just-kissed stains, you choose the intensity. From left to right:

Chanel_Rouge_Noir_Rouge_Allure

Goth Girl

Chanel Rouge Allure
N°109 Rouge Noir
A classic since 1994, this shade dresses lips with an unmistakable attitude.
CHF 48.00

YSL Rouge Couture

Vampire Red

YSL Rouge Pur Couture Collector Kiss & Love
N°1 Le Rouge
Being part of YSL’s Holiday Look 2015, this lipstick comes with kisses all over.
CHF 48.00

Shiseido Lipstick Fall 15

Fine Wine

Shiseido Perfect Rouge
N°RS 656
Intensive ultra-pigmented color that moisturizes your lips.
CHF 40.00

Clarins_Joli_Rouge_742

Dangerous Colour

Clarins Joli Rouge
N° 742 Joli Rouge
A classic red in a rich and creamy formula.
CHF 34.50

Matte Lipstick Urban Decay

True Blood

Urban Decay Matte Revolution Lipstick
Matte Bad Blood
A classic suede-like finish – careful, it is highly addictive!
CHF 27.50

Clinique Rebel Pop

Dark Passion

Clinique Pop Lip Colour & Primer
N°21 Rebel Pop
Rich color plus a smoothing primer in one.
CHF 33.00

Estee Lauder Modern Muse Le Rouge Bottle

A Statement in Red

Estée Lauder Modern Muse «Le Rouge»
An oriental floral fragrance inspired by the color red, seductive and ultra feminine as a lipstick itself.

Top notes: Red currant, raspberry, pink pepper and saffron
Middle notesBulgarian rose, may rose, jasmine and magnolia petals
Base notes: Patchouli, vetiver, madagascar vanilla and ambrette

CHF 68.00 (30ml), CHF 98.00 (50ml) and CHF 138.00 (100ml).

This post is also available in German and French on the Marionnaud blog.

LoL, Sandra

Photos: Courtesy of the Brands and © Sandra Bauknecht