
Marketing genius Calvin Klein knows definitely the best way to sell underwear and to keep everyone busy. Get hot models and celebrities, such as Miranda Kerr and Nicole Richie, to pose in your product and post photos to Instagram. The so-called “show yours. #mycalvins” campaign, a riff on the label’s iconic 1981 commercials starring Brooke Shields, is an image-driven initiative which simultaneously taps into the power of the pop culture “selfie” phenomenon and the reach of key digital leaders.

Thanks Calvin Klein for my new undies, here is my share to the campaign! And now it is your turn to post…
TO SHOP CALVIN KLEIN UNDERWEAR, PLEASE CLICK HERE.
LoL, Sandra



Amulette Necklace by Cartier
Photos: © Sandra Bauknecht

Yesterday, I had a lovely day surrounded by great friends to celebrate the baptism of little Ben. After the ceremony in the church, we went to the restaurant Seerose at the lake of Zurich for lunch and stayed until dinner. The big thunderstorm that was supposed to hit in the afternoon luckily waited to arrive in the evening.
My look: Cropped leather jacket by Prada, bonded laser-cut cotton-poplin bra top
and matching bonded laser-cut cotton-poplin skirt, both by Alexander McQueen, Rockstud leopard-print calf hair trapeze bag
by Valentino, Janis leather pumps by Saint Laurent, Mitza ring by Dior Haute Joaillerie, interlaced loop necklace by Dior, green calf hair cuff by Céline and Tank Américaine watch in yellow gold by Cartier.
McQueen’s Sarah Burton got heavily influenced by Mondrian‘s art this season. I am in love with her ability to mix different materials and turn them into one. This structured pleated skirt and top are both crafted from black cotton-poplin with a bonded laser-cut white overlay that gives them a three-dimensional effect that is unfortunately hard to see in the pictures.
LoL, Sandra










Photos: © Sandra Bauknecht

One week ago in Marrakesh, my friend Mel’s big birthday celebration took place on Saturday evening accompanied by the renewal of her wedding vows with her husband Dan. It was a very romantic evening and she look stunning in her Zuhair Murad dress. It truly felt like One Thousand and One Nights and I am so grateful for all these different highlights that we experienced, among them a live performance by Paul Potts, the British tenor, who had won the first series of Britain’s Got Talent in 2007. With all my heart, thank you, Mel and Dan, for your friendship and this magical trip!
My look: Leather-trimmed jersey gown with cutouts
by Givenchy, set of 5 gold-tone cuffs
by Alexander McQueen, earrings by Chanel, ring by Etro, animal print clutch, tribal sandals and necklace, both by Louis Vuitton, small Amulette necklace by Cartier.
LoL, Sandra

Paul Potts with me





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Photos: © Sandra Bauknecht

Nothing creates more impact than flowers as they are timelessly filled with the spirit of spring and romance. I love wearing floral prints because they make me feel ultra feminine. Here you see me wearing such an outfit. It was the perfect choice to attend the Art in the Park event in Zurich’s Baur au Lac gardens two weeks ago.
My look: Floral jacket with embellished buttons,
floral print dress, earrings
and cuff, all by Dolce & Gabbana, ring by Etro, wedges by Valentino and oversized clutch by Miu Miu. Tank Américaine watch in yellow gold with diamonds by Cartier.
LoL, Sandra








Photos: © Sandra Bauknecht

Greetings from beautiful Villa d’Este in Como, Italy where I am at the moment with Acqua di Parma for the presentation of their new fragrance Rosa Nobili. The photos of the event will be coming up shortly. Here you see me at the hotel before leaving to the gala dinner.
My look: Black liquid lamé jumpsuit
and blue suede fringe shoulder bag, both
by Gucci. Tribute sandals
by Saint Laurent, diamond rose necklace, ring and Limelight Gala watch, all by Piaget, diamond earrings by Cartier.
LoL, Sandra





Photos: © Sandra Bauknecht

After an amazing day on the boat, experiencing the Loro Piana Superyacht Regatta 2014 first-hand (pics coming up soon), I enjoyed an amazing night at Phi Beach, an open air club with enchanting rock formations shaped by the sea. The light here at the Costa Smeralda is breathtaking and it was just beautiful watching the sunset. Sun, sea, fun and exciting music, the Italians know how to party!
My look: Cashmere and silk-blend cardigan by Miu Miu, linen shift dress and rainbow colored bag, both by Chanel, turquoise suede sandals by Prada, Amulette necklace by Cartier, diamond rose ring, necklace and Limelight Gala watch, all by Piaget.




This Chanel bag has been one of my best buys this season as its rainbow palette of colors makes it the perfect accessory for many outfits. It is made of fabric which allows it to be stuffed easily into a suitcase.
LoL, Sandra
Photos: © Sandra Bauknecht

Greetings from Sardinia! I am here at the famous Costa Smeralda for the 6th edition of the Loro Piana Superyacht Regatta 2014. Enjoying the glistening waters of Porto Cervo, I am guest of Loro Piana. During the last two days, I have already experienced some outstanding moments, indulding into the world of the Italian brand and their longstanding passion for sailing. I had the opportunity and honor to interview Mr Pier Luigi Loro Piana, who takes part in this major sailing event with his own 25-metre yacht My Song. Here you see me at the Yacht Club Costa Smeralda. Stay tuned for more photos coming up soon!
My look: Vintage striped dress by Missoni, turquoise suede sandals by Prada, Marion quilted leather backpack by Tory Burch, sunglasses by Tom Ford and Amulette necklace by Cartier.
LoL, Sandra










Photos: © Sandra Bauknecht

You know what I will be doing today… I will be buying all my Christmas presents as for the first time ever, I have not bought one single one. The last weeks were so busy with work that time flew without me realizing it. Yes, I would love to put my bag over my head and just pretend I can do some magic. So if you see me today in the city, say hi and cheer me up.
My look to go shopping: Grey travel poncho by Poncho Company Switzerland, fine-knit wool turtleneck sweater
by Lanvin, Photo Ready mid-rise skinny jeans
by J Brand, plaid bag
and scarf, both by Karl Lagerfeld, green suede tote bag
by Hogan, Simona ankle boots by De Siena, earrings by Dior, frog ring by Roberto Cavalli and Pasha C watch by Cartier.
Believe in the magic of Christmas and enjoy the special moments among the ones you love most!
LoL, Sandra




Photos: © Sandra Bauknecht

Saturday one week ago, before I left for Cannes, we had finally one beautiful radiant day in Zurich. No need to tell you how frustrated I am regarding the weather as most of you feel the same way. I have so many gorgeous summer outfits and never the chance to wear them. Enjoying the sunshine outside at Seerose restaurant followed by a casual dinner at a friend’s house, I went for an all white look with some colourful accessories.
My look: Embroidered ‘Sicilia’ tank top, white skinny jeans, Ruota Carretto gold-plated tasseled clip earrings, sunglasses
and bucket bag, all by Dolce & Gabbana, Tank Américaine in yellow gold with diamonds by Cartier, bangles and ring by Chanel, green suede sandals by Miu Miu.
LoL, Sandra







Photos: © Sandra Bauknecht

Cartier‘s newest collection PARIS NOUVELLE VAGUE is inspired by Paris, jewelry pieces that sparkle and shine like the famous City of Light. Dedicated to seven different Parisian women and places – Mischievous, Voluptuous, Impish, Emancipated, Sparking, Glamourous and Delicate, you can choose which one you would love to be. Here are my three favorites:

7.00 pm – Trocadéro, the place that never stops. Modern, sophisticated, it inspires the art-loving Parisienne who wears this unique necklace or bracelet. It is time to be liberal…


8.30 pm – The ferris wheel at the Tuileries is turning and the colours of the sky melt in all shades of green and blue. The desire to be cheeky awakes…


9.00 pm – An evening at the Opéra, baroque and beautiful, who wouldn’t love those diamant embellished jewelry pieces. It is time to be opulent…

The complete collection will be in stores in June 2013.
LoL, Sandra
Photos: Courtesy of Cartier